Sending invitations to a VKontakte group yourself
What's good about friends? That’s right, because they have their own friends whom you don’t know, and those friends have their own friends, and so on. This principle is called “word of mouth,” and it is one of the most successful methods of free dissemination of information (and not only on VKontakte, but in general).
There is no doubt that a person invited to a group by a friend (acquaintance) is more likely to join it than if an invitation came from a stranger “Uncle Vasya”.
But, as a rule, there are never too many friends; additional support for the group is needed. Since there are strict restrictions on sending invitations to the group (up to 40 invitations per day from one account), we will need additional additional accounts.
To do this, we register a dozen more accounts under the left data (users - phantoms) and from them we send out invitations to our VKontakte group.
Ideally, it is best to invite people who are currently on the VKontakte website to the group. This way you won’t collect “dead souls” - users who practically never appear there. Why do you need them?
When your VKontakte group is indexed, it will be found through group search.
The larger your group, the faster it will grow, since users themselves will eventually begin to invite their friends there.
But this will only work if the group is well-made and interesting to be in.
Sending out invitations to a VKontakte group yourself is, of course, long and tedious, but it is more effective. Since if you entrust this process to someone, you will not be completely sure of the quality of execution.
Now let’s consider the following, rather low-budget method of promoting our VKontakte group with the involvement of freelancers.
Counter links in messages
Another useful feature for analysis is the ability to count clicks on links that you send in newsletter messages. To do this, Gamayun developers integrated the shortcut vk.cc + into the mailer and made it convenient to view conversion statistics.
Now, when you send a message to the mailing list, and there is some link in it, you can click on the vk.cc button and shorten your link, then paste it into the message (this link will record the number of clicks on it).
You will see statistics on the side right: where all the messages you have sent are displayed. The first icon in the form of a man with an arrow is the link transition.
If you hover over a number with the mouse, a pop-up window will appear - in it, click on the same number, then a page with more detailed statistics will open.
The same ability to add counter links and see statistics is also available in message chains. Only now, the counter is not added to previously created messages in the chain, only to new ones.
Invitations to a VK group using freelancers
I admit, this method was not invented by me, but was spied on by someone on the Internet. The point is not to send out invitations to the VKontakte group yourself, but to hire freelancers for this through any freelance exchange.
For example, through the Advego exchange. This will turn out to be much cheaper than ordering the promotion of VKontakte groups from specialists.
How it's done. First you need to register in if you have not registered there yet. After this, you need to create a task for freelancers of this type:
You need to send invitations to the VKontakte group, to do this:
- 1. go to the group //vkontakte/group_url and join it by clicking “join group”
- 2. Now send invitations to join this group to your friends. You must invite 40 people to the group. When this is done, you will see a message that you have already invited 40 people.
- 3. In the report, post a list of people you invited.
After the work is completed, you check and pay. The average price for such work on the stock exchange ranges from 8 to 10 cents, which is not at all expensive.
Do the math yourself, to invite 400 people to a group in this way you will only need to pay one dollar.
New subscription link format
Also, in my opinion, the link to subscribe to a specific newsletter (topic) has become more convenient. Now, when clicking on such a link, the subscriber is taken to the subscription application page, where only this topic (newsletter) is displayed, and all others are hidden.
For example, it’s more practical for me to post just such a link in a post with a free gift for subscribing. I just copy the link to the topic I created for this gift and post it in the post. The person subscribes and receives the promised gift in the first automatic message.
Where can I get this new link? Just click on the arrow icon under the desired topic (newsletter).
In the window that opens, the first link will be a link of a new format - copy it and place it to attract subscribers to this specific newsletter.
Where to place the link - in content posts of your community, in a post with a gift for subscribing, in advertising posts, etc.
Examples of message texts for invitations
There can be many text options. The main thing is to write unobtrusively, delicately, without grammatical errors. And most importantly, remember: “brevity is the sister of talent.” No one wants to read long texts. And it’s best to make personalized invitations.
Example text:
Hello Oleg. I saw you were recently interested in trading Bitcoin on the stock exchange. Join our group, we will have a free online seminar on this topic tomorrow.
Another example message:
Hello Olga. Let me invite you to our handicrafts group. We have a lot of interesting things happening every day.
Also, to ensure maximum loyalty of invited users, you can add the following text at the end of the message:
If you're not interested, sorry to bother you.
The entire text of a competent invitation will be something like this:
Do you want to get into fitness, but don't know? where to begin? Join our group, free classes with beginners every day! If you're not interested, sorry to bother you.
And here are examples of the text of a beautiful invitation to a VK group, and it’s designed nicely:
I hope these examples will help you cope with writing the correct invitation texts.
In conclusion, I would like to give “live” examples from VK:
I noted which texts I consider correct and which are not.
Read more about the program for sending invitations to VKontakte
Buttons with calls to action in VKontakte ads: your new weapon for high conversions
Are you placing an advertisement in the VKontakte news feed and want to know how to get more applications, calls and subscriptions for the same money?
Or maybe this tool has not yet been used and you want to use it as effectively as possible at the start? In our first post we will talk about the recent innovation of VKontakte. It allows advertisers to get much more value from placing paid ads in the news feed. This new tool is active buttons in ads or CTA buttons (call to action buttons).
Considering that today the only payment model for promoted posts on VK is uCPM (money is debited as per 1000 impressions), the new feature will help you get much more requests or calls with the same budget. According to representatives of the social network, even 3 times. Well, let’s take the word of VKontakte development director Alexander Kruglov, who bases his statement on internal tests of the social network.
So, what do “Buttons” do, what are they, and what tasks of your business will they help solve much faster?
Starting from November 16, active buttons can be added to promoted posts (in the news feed they are marked as “Advertising post”): “Buy”, “Go”, “Install”, “Join”. In addition, there are more than a dozen options. The choice depends on your cherished goal - to get referrals to an online store, direct a potential client to a dialogue with the community administrator, or even force them to dial your number directly from the VK mobile application. The buttons are displayed not only on the desktop, but also in the mobile version and in official VKontakte applications.
The biggest advantage of the innovation is your ability to force a potential client or subscriber to take the action you need quickly and without unnecessary steps: if you want sales, direct them directly to a product or service; if you want registrations for your seminar, write a link to the registration form; if you want more subscribers, invite users to join your community in one click. Don’t force the user to think, study your materials unnecessarily, reduce the time for making a decision and get much more leads: subscribers, calls, contact information or instant sales. It is important that the tool will help optimize the budget: we pay not for applications and clicks, but for ad impressions in the feed.
For your convenience, we have made this guide on VKontakte CTA buttons. Find out which buttons are best to choose based on the objectives of your advertising campaign and the conversion goals you want to achieve.
You can download this manual in PDF format from the link: checkboxes_cta_to_vk_pdf
What to pay attention to when setting up CTA buttons?
Now, after we have decided on the goals, types and texts of buttons, it’s time to move on to setting up a CPA campaign. It is worth noting that there are a number of nuances here, so we decided to tell you about them.
We won’t dwell on targeting settings and choosing bids; let’s move straight to working with the advertising record.
So:
- Go to the advertising account (section “Targeting”) and select the advertising type “Record in the community”. VKontakte will offer us to create a new post or select a ready-made one. However, you can only advertise the entry of the community whose administrator you are.
By the way, not many people know that you can promote posts on VKontakte without publishing them in the community (hidden advertising posts). They will only be seen by the target audience of the advertisement, and they will not be displayed on the community wall or in the news feeds of subscribers.
2. Let's say we already have a post that has proven itself well virally (that is, it received a good response from subscribers without advertising). Copy its link into the window and open it for editing.
3. Click on “Add link” (third icon under the advertising post) and enter a link that should be relevant to the target action we expect. In our case, this will be a transition to dialogue with the community. Save and move on to the next stage.
4. Here “VKontakte” will ask us to choose the text of the button: “Write”, “Contact”, “Join”, “More” or “Go”. It is important for us to invite the user to chat, so in our case we select “Write”.
5. Click “Save”. But that was not the case, VKontakte will ask us to remove all links from the ad text. There can be only one link - the one that will be written in the button.
6. Save. And again we fail: the text is too long. VKontakte allows us only 220 characters.
7. We mercilessly cut the post, leaving only the most important things. We try to save again without success - two line breaks are not allowed.
8. After the correction, we encounter another problem: we will have to discard the attached image. Instead, there is an option to insert an image for the link. Its dimensions should be 537x240 px - this is smaller than the usual image formats for posts.
9. Hurray! Finally, the ad complies with all the rules, and we can run it, anticipating a flood of messages to our operators.
Well, VKontakte turned out to be quite strict regarding the CTA advertising format.
We summarize the general requirements for advertising materials for this type of ad:
- There should be no links in the ad text itself.
- The maximum number of characters is 220 characters.
- More than two line breaks are not allowed in an ad.
- Attachments are prohibited. It is acceptable to add an image for the link with a size of 537×240 px.
And these, in our opinion, are essential technical requirements for all promoted VKontakte posts. On a note:
- You can only promote posts published on behalf of a community that you are an admin of.
- You cannot advertise recordings of closed or private groups or private events.
- Only one advertisement can be created per record in the system. Tricks of spreading identical ads across different advertising accounts won’t work either.
We wish you effective advertising campaigns and more quality leads!
And be sure to test “Buttons”.
Your Checkboxes
Senler - sending messages
The Senler service is a very convenient mailing service with which we can create a huge number of mailings on different topics, which allow us to collect subscribers into our subscription base in order to further interact with them and make sales in our databases. Thus, with the help of such mailings we can create a permanent income for ourselves without leaving home. So, let's go...
How messages are sent. A person who joins your group clicks on the widget and gets to your subscription page, where you ask him to subscribe, offering some kind of gift or bonus. A person clicks on the “ Subscribe ” button and gets into your subscription database. You can send this person various emails that lead to sales or recruiting. A person gets used to you and begins to trust you, as a result of which he begins to buy a product from you or comes to your business.
Senler - sending messages how it works
Now I’ll tell you how the Senler newsletter works:
1.A person follows a link to your subscription page or a button in your VKontakte group
2. Your subscription page appears in front of him, where you ask him to subscribe to your newsletter, luring him with some kind of bonus. He clicks the “ Subscribe ” button and automatically ends up in your subscription database.
3. He immediately receives your first letter in personal messages on VKontakte and for a certain amount of time letters arrive every day, depending on how many letters you have downloaded.
4. After your email series ends, you can send general emails to these subscribers, sending them separately from your newsletter. When sending such a general letter, you select in the “ Type ” item - not automatic message, but “ One-time mailing ”
