At the moment, there are quite a large number of advertising platforms that provide a convenient interface for advertising on the VKontakte social network.
In this material we will look at the most popular of them. Let's talk about the pros and cons, and try it in action. We will also try to figure out why use third-party services at all, when promotional materials can be managed directly in your VKontakte advertising account.
VK Advertising Account
We will begin our selection of the best services for advertising on VK, of course, with the official exchange of this social network. The built-in advertising account allows you to fine-tune ad displays and target your advertising exclusively to the target audience using many parameters.
Let us immediately warn you that it is better to entrust setting up a VK advertising campaign to an experienced specialist, especially if you have not previously encountered promoting your goods and services using built-in social network tools. There are a lot of nuances to this type of RK setup, especially when it comes to targeting.
Unlike most third-party exchanges that offer advertising on VKontakte, the built-in account allows you to find the target audience not only in thematic communities. You can use different ad unit formats: in the left column under the menu or in the news feed of users who are your target audience.
Rice. 1. An example of placing an advertising block from another “successful freelancer” in the news feed of VK users.
After launching an ad in VK, you will see detailed statistics on impressions, transitions, geography and geolocation down to a specific street, age, gender, education, profession, interests and many other parameters in your advertising account. You can even select those users who are members of competitor communities.
Advice: try to customize your advertising as precisely as possible, reducing the audience to a minimum. This way you will not only save on advertising costs, but will also ultimately receive more dividends from your target audience.
The built-in VK tool for advertisers is also good because you pay only for the result: either for every thousand impressions, or for a certain number of clicks on the ad. In this case, you set the price yourself, and the system only shows recommended rates. You can set budget limits, and the advertising campaign will stop automatically if this limit is reached.
Experiment with ad formats to get the most out of your ad campaign.
Rice. 2. Examples of different VK advertising formats that users will see in their news feed.
VKontakte advertising works like an auction. The lower the cost per impression or click you set, the slower your ads will appear, and the fewer potential customers will see them. We recommend setting a price 2-4 times lower than the recommended VC; usually this is enough for effective promotion. When advertising urgent events, the price can be raised a little.
To achieve maximum effect at minimal cost, always set up advertising according to the following scheme: choose the right target audience → divide it into subcategories to check the effectiveness of each → create a good ad with a catchy picture and text → analyze the results to identify the best advertising units.
To run an advertising campaign in your VK account, you can appoint third-party performers who can fully set up and conduct advertising campaigns without gaining access to your account. They won’t even be able to see the budget allocated for advertising, so there’s no need to worry about security.
Tip: To understand which ad is the most effective, use split tests, changing some elements in blocks, and see which ad gets the best clicks.
And don’t forget about such a useful feature as retargeting. If a user who visited your site did not order anything, next time you can show him another ad, for example, with a very favorable discount. All users who visited your website or community can be collected in a separate database and ads tailored specifically for them can be shown.
conclusions
In conclusion, I just want to add that social networks are a powerful springboard for promoting goods, services and various kinds of projects. If you are still in doubt whether to use VKontakte advertising or not, throw aside all your suspiciousness and get down to business . Remember that almost all major projects have their own pages on social networks! Start promoting your projects right now, don’t put it off for a long time. I wish you effective advertising, huge traffic and good luck. See you soon, friends!
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Exchange Subscribers.Pro
The VKontakte effective advertising exchange allows advertisers to independently set the price for each person who joins the group or goes to the site. They can attract live subscribers to their communities and rent out groups, receiving a stable profit for this.
There are 2 modes of advertising in groups: automatic and manual. In the first case, the service itself selects orders based on the topic, location and age characteristics of subscribers. The community administrator only manually configures the number of posts per day and the time of their publication. The manual posting mode differs in that the community administrator himself selects posts based on the desired topic and the time of their publication. Thus, profits increase on average by 18-30%, since experienced administrators select advertising better than an automated system and take into account the needs of the target audience.
Placement is carried out as follows: after registration, in the specially displayed field, enter the address of the VKontakte group or resource that you are going to promote. Using filters, you set targeted settings: region, age, gender.
Then you create several advertising posts, complementing them with visual images to attract the attention of users. In order not to waste time creating a record yourself, you can use ready-made templates provided by the service. Next, indicate the price per person or per click. The higher the cost, the more willingly public administrators will take on your order for advertising. The last stage is replenishing your balance. After this, expect an increase in activity for several days. In your personal account, you can view detailed statistics of publications, as every click is recorded.
How to withdraw money from the VKontakte advertising exchange
Money can be easily withdrawn, but you cannot do this directly from the social network to your card or e-wallet. All withdrawal operations are carried out through the SocialCentrum affiliate service. The commission for this service is minimal.
When the payment for the service has been made, you can choose any available and convenient method for withdrawing money. The site provides the following options for withdrawing money: wire transfer, WebMoney, Yandex.Money, Qiwi, ePayments eWallet and bank cards. Payment is made fairly quickly; in rare cases, this process takes up to several days.
You can use the exchange as a tool for making money with the help of your group, and also act as a customer who wants to buy an advertising post in any of the presented communities. Before you start working with the system, first read the rules in the corresponding section, and the tips contained in this article will briefly introduce you to working with the exchange.
Exchange Sociate
Sociate is one of the most popular systems for automatically posting advertising materials on social networks. This service offers advertising on the three largest social networks at once. In addition to VKontakte, your advertising can also be broadcast on Odnoklassniki and Instagram. This increases the reach of the target audience and saves time on preparing advertising campaigns and selecting sites.
You don't need to communicate with administrators, arrange placements, or mess around with audience targeting. Simply select the groups you need using a convenient filter, selecting suitable topics, specifying the keywords of your advertising campaign, price range and other search parameters as desired, and then submit a request for placement.
Rice. 3. In Sociate, you can view the statistics of any site before submitting a request for placement.
After your applications are approved by community administrators, Sociate automatically tracks all posted posts and generates detailed reports online with screenshots of postings and graphs. Reports can be uploaded to a CSV table.
Money is debited from the advertiser’s account only after the system verifies that advertising has been placed in the selected communities and only after a specified period has passed, so you don’t have to worry about the security of your budget. In all VKontakte advertising exchanges, campaigns work according to the following scheme:
- The advertiser replenishes the balance;
- Creates an ad that does not violate the rules of the social network;
- Selects sites for advertising;
- Sends applications to selected communities;
- Receives detailed reports with statistics of placed advertising posts.
Community administrators themselves set the cost of advertising, so prices can vary greatly even among statistically similar communities.
Tip: before posting, look at the current statistics of the selected site. Pay special attention to reach indicators and the number of views per day. These charts will help you track the dynamics in the group throughout the day and decide on the time of placement.
Always pay attention to the quality, frequency of content updates in communities and the activity of subscribers, so as not to waste your budget on “dead” groups.
The Sociate advertising exchange differs from many of its competitors in that it provides detailed reporting “live” immediately after the launch of an advertising campaign, which allows you to make the necessary adjustments in a timely manner to both current and new advertising units.
Detailed reports in the form of graphs and tables show the advertiser such indicators as CPC, CPM, engagement rate, clicks on external links and the socio-demographic portrait of users, as well as automatic screenshots of placed advertisements.
The application may be rejected automatically if the community admin does not have time to accept it before the specified time. This situation can be avoided by checking the box next to “Exclude “Sleepyhead”” when searching for sites.
Rice. 4. A convenient advanced filter of the Sociate service helps advertisers very quickly find suitable advertising platforms in VK.
To save time, creating large-scale advertising campaigns in Sociate can be entrusted to the service manager. Select sites in one of two ways: either find them using a filter and send proposals to administrators selectively, or create a task with a list of requirements for communities, and the administrators who are interested in it will respond to it themselves.
If for some reason you have not spent your advertising budget and want to withdraw the remaining funds, write to the service’s technical support and the money will be returned to you.
To increase security on the Sociate advertising exchange, we recommend enabling two-factor authentication using a mobile device; this can be done in the “Security” section.
The Sociate exchange has a small drawback: the service does not always correctly display clicks on links within VK and screenshots of closed communities are not displayed in reports.
Market platform VKontakte
At the end of 2021, the advertising exchange in VK was replaced by a completely new advertising system called the Market Platform. Despite the changes in the name and algorithm, many out of habit call it the official exchange of VKontakte posts.
The main goal of the innovation is to simplify the process of setting up and launching a promotional campaign. There will be no more long negotiations, disputes about publication time, missed applications and other problems associated with the human factor.
Instructions for advertisers
You can get to the advertising account through the “Advertising” button, which is located under the main menu.
If this is your first time visiting the office, you will see several information slides. Scroll to the “Advertising in Communities” slide and click the “Place Advertising” button.
Now that you are in your personal marketing account, you can create your first advertising entry.
To create and design a post, all the same tools are available as for a regular post. You can attach photos, videos and audios, documents, maps and products. If you have 150 rubles in your Market Platform account, then you can immediately send the created entry for moderation.
VKontakte has a number of requirements for the advertised product or service and the post itself. Be sure to read the rules before running a promotional campaign.
After your post is approved by the moderator, you will have access to a selection of posting sites. With the advent of the Market Platform, there is no longer a need to select communities in which the advertising entry will be placed.
Groups will be selected automatically based on filters specified by the user, such as:
- planned budget for the advertising campaign,
- subject,
- minimum daily group coverage,
- minimum number of community members,
- placement time range, etc.
At the moment, you cannot independently search and select communities in which advertising will be displayed, but you can exclude inappropriate groups from the list selected by the platform’s algorithm.
After setting all the parameters, all that remains is to confirm placement in the communities from the list. The post will automatically be published in the time range you selected. Group administrators will not be able to post at another time without your consent.
Instructions for community administrators
Now let’s look at the Market platform from the other side and figure out how the community owner can connect to it and start making money by selling advertising.
I’ll say right away that if you were connected to the old advertising exchange in VK, you will be transferred to the new platform automatically.
If you decide for the first time to try to monetize your group using internal VKontakte tools, then there will be only two requirements for your community:
- it must be older than one month;
- average monthly daily coverage of at least 20 thousand people.
To promote a VK group to such indicators, you need to know all the intricacies of promotion yourself or entrust the promotion to an experienced SMM manager.
If the “Monetization” tab appears in the settings menu of a public or group, it means you have fulfilled the requirements and can make money from your community. On the “Monetization” tab, select “Applications are accepted” in the drop-down list, and then indicate the cost of posting one post.
VK will tell you the price that advertisers are willing to pay. You can set the recommended price or set any other price, but not less than 100 rubles. The specified amount will be transferred for each publication. A 20% commission and taxes will be charged to the advertiser.
What's worth knowing:
- within one hour after publishing an advertising post, you will not be able to publish a single entry;
- you will not be able to remove an advertisement earlier than 24 hours after it appears in the community;
- You will receive payment for advertising only a day after its publication.
Exchange Plibber
Another quite popular service for advertising on VKontakte is Plibber. One of the most significant differences between Plibber and other exchanges is the ability to place advertisements not only in communities, but also in the accounts of popular social network users.
This service also has a convenient filter, which, in addition to setting standard parameters, allows you to exclude from the search admins of communities that do not respond to requests for a long time, or show a selection of only new groups and public VK pages.
Rice. 5. The Plibber exchange, like Sociate, also has a convenient filter where you can specify, in addition to everything else, the percentage of the mobile audience for displaying advertisements.
Selected sites in Plibber can be combined into convenient groups, and the intersection of audiences can be assessed in different communities. The service allows you to track conversions and user behavior. Plibber has very similar functionality to the Sociate exchange with some minor exceptions.
Among the shortcomings, it is worth noting the lack of a function for publishing reposts and not the most detailed statistics in the reports.
How to connect the Exchange to your community
Here's what the official FAQ says about this:
That is, if you don’t have an average monthly reach of 7,500 subscribers, there’s nothing to think about connecting. Once this reach is achieved, you will have a Monetization tab.
There you can enable the exchange.
In general, the exchange is quite an interesting tool for monetization, although it has quite a lot of disadvantages, but in addition to the RSVC, it will become a good source of advertisers and, accordingly, income.
And of course, you yourself can become advertisers and place advertising posts in various communities connected to the exchange; these can be posts from affiliate networks or advertising for your community or business.
Exchange LabelUp.ru
The LabelUp service is designed for collaboration between brands and influencers. The former create projects and post them on the resource page, and the latter respond and complete the necessary task. The platform helps brands attract new consumers to their products through advertising with bloggers. Any influencer over 18 years of age who has more than 3,000 followers and more than 15 posts on their profile can advertise a product. For public pages, the minimum audience is 10,000 subscribers. In addition, to work, you need to transfer your profile to a “business account”, linking it to Facebook.
Offers from all brands are not published on the platform, as the platform strictly moderates what is allowed to be advertised. Advertising products must be interesting and understandable to the audience. The work is carried out either through the LabelUp application, or through your personal account in the service’s browser page.
After registering in the system, you must confirm your contact information. Then go to the “Accounts” section, where you need to add a social network account. Most often, the service is used for advertising on Instagram. After you have filled out your profile, it is sent for moderation, which lasts from 1 to 3 days. If everything is good, you can start collaborating with brands.
New advertising campaigns are available in the "Available Campaigns" and "My Campaigns" sections - the latter is intended for personal advertising. After the task has received the “In Progress” status, you send the content to the advertiser and wait for approval. Amendments may be made on their part. Having agreed on the publication time and approved the picture and text, you can upload a new post. Next, you need to attach a task report, which the advertiser will check within 1-5 days.
It is worth noting that it is prohibited to change comments on old advertising photos or pass them off as a new post. In addition, using a photo that has already been published in the feed and publishing it with a different caption is also prohibited.
The brand must have on its balance the amount that it intends to spend on an advertising campaign with the influencer - the platform will freeze this amount after confirmation of cooperation with the blogger. The influencer, in turn, can request payment to a bank card, QIWI wallet or legal entity account every Monday until 12:00. The money is credited to the account from 1 to 6 days from the date of the request.
Alternatives
There are other alternatives - unofficial exchanges. With their help, it is also quite possible to sell or buy advertising. As a rule, there is no risk of falling for scammers who will act as described above. I will list a list of such services, focusing both on the owners of sites (although everything is simple for them, connect - place ads and receive payments), and on those who still want to earn initial capital for the development of their public:
● Sociate - a huge database, with more than 85 thousand communities in its arsenal, from large to small, on almost any topic. The benefits for community owners are clear. Huge opportunities also open up for task performers.
You can like, repost, write comments and perform dozens of different jobs that do not require any qualifications. Among pay-per-result social marketing services, Sociate is the leader.
● Plibber is a full service agency. The advertiser specifies what they want to advertise, communicates their goals and expectations, and Plibber works. It would be more accurate to say that a whole team of remote employees is working on promotion, to which anyone can join. The only requirement is to have a VK account.
By the way, this exchange is focused not only on VK; recently, many tasks appear on Facebook and Instagram, so you should acquire the appropriate accounts before registering and calculating how much money you can earn.
● BidFox is a service that is very popular among arbitrage traders. Don't know who they are? They buy advertising in one place and sell it in another, or rather, redirect it to an affiliate program offer. If you successfully set up and achieve at least 10 percent profit, then, having spent hundreds of thousands of rubles, you can earn 10-20 thousand, or even more, in just a day. BidFox positions itself as an automatic advertising placement service.
● Webartex - helps place text, graphic and video advertising on the Internet. On the main page they immediately offer to earn money. Essentially, it is an exchange that connects advertisers and site owners.
This is the truth of life, I want to note: those who buy advertising earn the most. Fewer are those who sell it. And even fewer are those who work the hardest, that is, complete tasks. Therefore, it is very important to create your own assets - blogs, Instagram accounts, YouTube channels, etc.
Exchange EPICSTARS.com
On this platform, advertisers can find influencers to promote their product and increase brand traffic on the social network, and bloggers have the opportunity to earn money by advertising. By working on the exchange, you can monetize services such as Youtube, Instagram, Facebook, VKontakte and the Telegram messenger. To be a blogger who advertises a product, it is enough to have at least 1000 subscribers on your blog. It is worth noting that there are over 2,500 advertisers on the site who are willing to pay for advertising their products.
To order advertising from the most suitable opinion leader, you need to add a task, indicating the type and format of advertising, as well as briefly indicating what exactly the blogger will need to do. You also need to top up your balance with the amount you allocate for the advertising campaign (the service will freeze this money to pay the blogger). After moderation in the “search for bloggers”, you can independently begin to search for people who will agree to advertise your product.
Bloggers start working on the exchange in the following way: after registration, they need to add an Internet platform and log in to it. When the “Site Information” field opens, you need to describe your blog in an interesting way - this way you will be able to attract the attention of more advertisers. We indicate the topic, prices of our work, restrictions on offers and the location of your stay, and click “Save”. Next, the blogger will receive offers from advertisers in the task feed.
There are several advertising formats on the exchange. A person can mention a product in a video, publish a post with a photo, create a promotional video, make a full review, organize a contest with a product giveaway, or insert native advertising into their post. On average, advertising with an influencer will cost about 1,000 rubles - for this amount you can order from 4 to 10 thousand views, depending on the popularity of the site. The service recommends collaborating with several bloggers at the same time to increase the effectiveness of your advertising campaign.
What do you need to know when starting to work with the exchange?
Those who are interested in promoting a VKontakte group on their own should know: the principle of operation of the exchange is in many ways similar to targeted advertising. The only difference is that in the case of the VKontakte service, there is also an additional selection of specific platforms for posting posts. You submit applications to these groups and either get rejected or your posts are approved and published. In addition, on the exchange you have the opportunity to independently choose the type of advertising message - a repost of an existing post in your public page or a new post on behalf of the group in which you are promoting your project.
Personally, I really liked the fact that each individual post has its own statistics . Thanks to it, you can find out how many people viewed your ad, how many clicked on the link, and the like.
In order for your advertising to give maximum impact, it is very important to choose the right place to place it. The effectiveness of your promotion depends on which communities your post will appear in. To choose the right platforms for promotion, I advise you to read my article on how to promote your group on VK step by step. In it you will find detailed instructions for selecting effective public pages for advertising your project or product.
VK Publer advertising monitoring service
Publer is one of the most powerful services for working with advertising posts and teasers on VKontakte. This exchange is paid, only 10 requests are available in the trial version. However, you can pay for such functionality.
Rice. 6. In Publer you will find tools and audience settings for every taste.
Here are some of the useful tools of this “monster”:
- search by advertising posts: by text, links, redirects and other criteria;
- search for VK teasers, which takes into account the gender, age and geography of the target audience.
- search by communities even according to criteria that are hidden from prying eyes in the statistics of these publics;
- analysis of communities showing the most detailed information about them, including the dynamics of the number of subscribers, popular posts, activity over different time periods (from an hour to several months).
Business owners using the Publer service will be able to track how and where their competitors are advertising. Publer also allows you to monitor current trends, products and services that are in greatest demand. Publer's capabilities go far beyond the standard exchange and offer extensive tools for running advertising campaigns on VKontakte, Odnoklassniki, and Instagram.
Data is updated here online, and posts on all VK groups are updated within approximately 10 hours. This is enough for maximum coverage of advertising materials, since posts usually last 24 hours before being deleted from public pages.
Rules for using the Advertising Network
The important point is that there is a connection between the “power” of displaying a given type of advertising and the number of advertising posts from the exchange and direct ones, and it is as follows:
This status is determined once a day, at 00:00, that’s what the official rules say.
That is, if you have not planned an advertising post in advance, and the network is working at 100%, you will not be able to take and post an advertising post on that day, neither from the exchange, nor direct. At least with an advertising tag, but if you post it without a tag, it could be fraught with punishment.
Summary
There are not many good advertising exchanges in VK today, but those that exist definitely cope with their task. It is better to entrust setting up an advertising campaign to attract the target audience from VKontakte to an experienced specialist who can more accurately determine the target audience and save your time and money. As practice shows, newbie advertisers very often spend their budget inappropriately and at the same time do not achieve the desired conversion.
Without audience segmentation, split tests, retargeting settings and detailed analysis of advertising campaign statistics while it is still running, it will be very difficult for an inexperienced advertiser to achieve the desired results.
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Reviews about RSVC and income from it
At the VK Media day 2021 conference, VKontakte representatives named the average CPM for monetization using the VK Advertising Network. Based on statistics from 10,000 communities, with RSVC connected, the net income per 1,000 impressions is 24 rubles.
Opinion about the VK advertising network on the forums
User alexx777 from the zismo.biz forum believes that in addition to coverage, the gender and age of the audience is important for making money on RSVC. For example, if the public’s subscribers are mostly schoolchildren, then they will be shown the cheapest advertising or will not be shown at all. The optimal community for monetization is a community with a female audience between 25 and 35 years old.
Popular platforms for making money on advertising in VK - review of the TOP 3 exchanges
As mentioned above, there are a lot of services that will pay you for using social networks.
I have selected 3 of the most popular projects for you.
Plibber
The Plibber service is designed to promote social networks. The advertiser places his orders here, which are carried out by users called “agents of influence.”
To become an influencer, your page must meet the following requirements:
- at least 5 personal photographs;
- number of friends 80 or more;
- the number of posts on the wall is at least 45;
- the profile is open and does not look like a fake page.
If you are going to make money with your group, then make sure that it meets the specified criteria:
- More than 950 subscribers.
- The community is open.
- There are at least 90 posts on the wall, which only the administrator is allowed to leave.
- A minimum of 70% of participants must be genuine.
To withdraw your earned money, you will need an e-wallet. Payment is received within two to five days. The minimum withdrawal amount is 100 rubles.
VKTarget
The VK Target exchange is also aimed at promoting social networks. All users who need to promote a group or profile post a task in the project with the requirement to like, repost, write a review or join the community. For each of these actions the performer will receive money.
The average cost of one such task is 50 kopecks. The amount is small, but if you devote at least an hour a day to the project, you will earn money to pay for mobile communications without much effort.
The funds received here are also withdrawn to an electronic wallet or to the balance of a mobile phone. The minimum amount for withdrawal is 25 rubles.
Sociate
The Sociate service is the official VK advertising exchange. Only popular public pages make money here. To be included in the list of performers, the number of subscribers must be at least 1000. Advertisers are ready to buy a publication on the community wall of their advertising post. The more participants there are in the public, the higher the cost of advertising will be.
The community of 4 million members earns an average of 10,000 rubles per hour per publication. The earned amount is transferred to Webmoney or Yandex money. The minimum for transfer is 100 rubles.
