6 interesting VKontakte features you need to know about


How to get VKontakte votes for free

VKontakte votes are needed to give gifts, buy sticker packs and play some games. Most network users are sure that the only way to get votes is to top up their balance with real money. But that's not true.

To get votes for free, you need to go to settings, then select the “Payments and Transfers” tab. Clicking the “Top up balance” button will lead to the selection of a payment source. Here you need to click on the “Special Offers” item.

You will see a list of tasks from advertisers. When you click on a task, a more detailed description of it will appear. Complete the necessary tasks and the votes are yours.

► 15 rare and interesting facts about the social network VKontakte ◄

15 rare and interesting facts about the social network

The social network VKontakte is the second most popular site in Russia, and not the first, as many people think.

Initially, this social network was conceived as a student one. The working title was Studlist.ru

Facebook appeared earlier than VKontakte. Due to the similarity not only of ideas, but also of principle, as well as design, Pavel Durov is very often and still accused of plagiarism.

At the moment, the only shareholder of the VKontakte social network is Mail.ru Group.

On March 1, 2011, the authorities of the United States of America directly accused the social network VK of piracy.

Perhaps one of the most sworn enemies of the social network VKontakte is another Russian social network, Odnoklassniki. An interesting fact is that until 2014, in Odnoklassniki messages it was impossible to send a link containing the word “vkontakte”, and the text “vkontakte” changed to “vkonyakte”. No such restrictions were noticed on the VKontakte website.

An interesting fact is that it was once noticed that the social network VKontakte carried out real DDoS attacks on third-party sites at the expense of social network users.

In the winter of 2009, the prosecutor's office of the Central District of St. Petersburg accused the VKontakte website of hosting various materials that described and promoted illegal activities.

If you believe the administration, then during the entire period of various corporate events, employees of the social network used about 48,436 oranges.

The history of the name of the site is quite interesting. The founder of the social network VKontakte, Pavel Durov, in the process of creating the site, repeatedly heard on the radio the phrase “In full contact with information,” which at that time was the jingle of the radio station “Echo of Moscow.” It was this fact that gave him the idea to name the social network VKontakte.

At the moment, 13,391,938 requests have been sent to the VKontakte Support Service.

An interesting fact about VKontakte: the site has been translated into 74 languages. One of them is the most exotic - the Dravidian language Kannada. Which is common only in southwestern India.

The average age of VKontakte employees is 26 years. The youngest is only 15.

42 autographs of famous and interesting people were left on the press service board.

In the VKontakte office there is a horizontal bar on which everyone can do pull-ups before going to lunch.

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How to use VKontakte bots

Bots are automated interlocutors designed to perform specific tasks. They can recognize QR codes, translate texts, recognize music from microphone recordings, and do dozens of other useful things. To discover the full range of services offered by bots, simply enter “bot” in the group search.

What non-obvious VKontakte opportunities do you use? Tell us in the comments.

VKontakte recommendations

To get to this section with news from communities that may be of interest to the user, you must first click on “News” in the left menu, and then on the new page that opens in the right menu, select “Recommendations”. After this, a page should open with posts from those communities that were based on the personal preferences of the user himself, and these interesting pages are also selected based on their popularity among the user’s friends.

Step-by-step instructions on how to promote a public page on VK

So, let's list a few steps to promote your page.

Step 1. Select a public topic

When creating a public page on VKontakte in order to earn money through selling information, you should choose a commercial topic. This will help maximize profits. Popular Topics:

  • health;
  • all types of repairs;
  • purchase/sale of real estate;
  • fan club of a certain car brand;
  • recipes.

A huge number of advertisers are looking for commercial topics for pages every day. It is easier to enter the market with a minimum number of interesting competitors.

  • It is necessary to analyze the communities present.

If you choose a VKontakte page with a non-profit theme, you need to understand that it will be more difficult to type advertising posts.

  • To attract the first advertisers you will need about 100,000 subscribers.

In the most hackneyed thematic public pages, such as business, humor and simple quotes, the minimum threshold of subscribers can rise to half a million. It is recommended to avoid them, because this is a rather dubious investment of effort and money.

Step 2. Research the target audience in the chosen niche.

You will need to visit the most active VKontakte communities belonging to competitors and request public statistics. They will be happy to show it if they introduce themselves as an advertiser.

  • It is necessary to pay attention to the age of the audience and the city (especially when you plan to link your public to any region).

At first glance, it is impossible to determine audience subscribers. Eg:

  • Logically, the target audience should have IT specialists in the Bashorg public quotation book. However, most of the subscribers are under 18 years old.

Such a page will be less interesting to advertisers. Therefore, you should devote enough time to searching for communities with a high-quality subscription base and analyze the page promotion technique.

  • By highlighting the strengths and weaknesses of your competitors, you can more easily and effectively think through your promotion strategy.

At this stage, it is important to decide who will read the posts and why they should do it. Then make a publication plan.

Step 3. Search for public pages that have a target audience.

In order to promote a public page on VKontakte, you will need to buy information from the communities where the target audience “lives”. The secret of fruitful PR is not in active posts, but in conveying them to your target audience.

Advice: to become popular, like publics with a multimillion-dollar audience, you will need to select 15-25 communities, write to their admins and request group statistics and prices for placement. Standard publishing rule: 1 hour at the top of the feed, and deleting the post after 24 hours.

For convenience, you can create a document in Excel, or a table in Word with five columns:

  1. Community link.
  2. Placement price.
  3. Approximate number of daily visitors per day.
  4. Approximate reader coverage.

Thanks to this, it is possible to calculate how much one viewing will cost. This is done by dividing the number of impressions by the cost of placement. In small communities, PR will cost less.

Step 4. Creating an advertising post for public relations

The most effective way to promote a page is a beautiful photo + a catchy title + a post with a hyperlink. For example, the user sees “Top 10 books on ... topic”, “Relevant and fresh joke”, etc.

  • The photo should attract attention. The purpose of the headline is to entice people to read to the end. The purpose of a hyperlink is to lead the lead to the desired page.
  • Also, for effective PR of the page, use the following design.

In posts with a hyperlink, when the user clicks on “read to the end”, he will automatically go to the public page. If he finds it interesting, he will subscribe.

Step 5. Payment for an advertising post

After choosing a suitable VKontakte community, you need to clarify the free time for publication and pay for services. Then all that remains is to wait for the public page with several subscribers to be filled with new people.

Promotion parameters - how to set promotion goals correctly

A proven way to correctly set the goal of VKontakte promotion: decide what the page is needed for. They are usually created for three purposes:

  • earning money from advertising posts;
  • attracting clients to a webinar/film/cafe;
  • promotion for the purpose of further selling the page.

All you need to do is choose a goal, and then start PR using the five steps above.

Online advertising as a source of income

The multi-million audience of the social network in question ensured the development of business projects. Interesting VKontakte pages advertise any products or services well. This is much more effective than, for example, posting your advertisements on poles or handing out leaflets to passers-by. After all, you must admit, it’s easy to pass by some inconspicuous advertisement pasted on a board on the street. But resisting the tempting, bright and original text that you saw on your monitor screen is unacceptable. This is why having interesting VKontakte pages is profitable!

Popular VKontakte pages

It also makes sense to check the list of popular communities on the site. You can find it by first going through the left menu to the “Communities” item, after which in the right menu you need to click on the “Popular Communities” tab. Here you can also switch between different tabs to select specific categories of these pages. In addition to just popular groups, here you can find new pages of officially registered VKontakte celebrities, and there are also simply groups that publish high-quality and interesting materials. This list of popular communities changes periodically on the site.

Independent search on VKontakte

In fact, any user of this social network can easily find a community that suits his interests through search. To do this, you just need to enter a suitable query on the search page and select “Communities” in the right menu so that they are displayed. Here you can also use additional search parameters by setting the sorting method (by relevance or popularity), the type of community, and its region in the settings.

Also, don’t forget about the existing subscriptions of your close friends. If they share the interests of the user, then on their personal pages in the subscriptions section you can also find many interesting pages that are worth subscribing to.

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