How to hold a contest or draw on VKontakte: examples, rules + Checklist

Rules for organizing VKontakte competitions

Prohibited:

1. Use programs to get friends and likes. As well as special scripts and other mass actions of the same type.
2. Send messages to users without their consent asking them to vote, etc.
3. Place commercial and political advertisements in the community that is hosting the competition.

If at least one of the rules is violated or one of the users complains, moderators will become interested in the community. If violations are detected, he may be banned forever.

Introduction

Let's first dot the i's and figure out when is the best time to organize a prank.

The opportunity to receive a prize is a powerful motivating factor, using which you can significantly expand the public’s audience.

But what happens next when the competition is over? Will the community remain interesting to subscribers?

If you are not sure, it is too early to hold a competition. Try to diversify your content as much as possible. Otherwise, activity will gradually drop again, and you will return to the starting point.

How to make a VKontakte competition

Step-by-step instruction:

1. Come up with text that can hook users. And also describe the conditions of the competition in as much detail as possible. Decide for what audience it is being held: in your city or throughout Russia. Write down the terms of delivery. It is recommended to use a moderate number of emoticons, attractive phrases, exclamation and question marks;
2. A selection of pictures. An interesting image will attract the attention of new subscribers to the entry about the giveaway;
3. Choose a prize for the winner that matches the theme of the page or group. Decide how many gifts there will be if there is more than one. Which one will get 1st place, which one will get second place, etc. Post their photos so that users understand what they are fighting for;
4. Determine the deadline for the draw and indicate it in the description;
5. Post an entry about the competition on your VK wall. You can do this either on your own behalf or on behalf of the community;
6. In the post, provide links to the group that the competition participants need to join;
7. Advertise for the giveaway in popular communities. These can be both specialized groups and entertainment publics with a large audience.

A little about the popularity of VK and the prospects for running a group

Almost every day competition posts pop up in my news feed (I’m sure in yours too). Most large public companies have held such “generosity auctions” at least once.

The main “boom” of popularity occurred at the end of 2014.

The current site policy has slightly adjusted the situation. This is also due to the fact that, according to many users, the network is going through hard times. This is due to a number of significant changes, the main ones being the following:

• introducing a limit on listening to music;
• radical redesign.

However, no matter how much users express indignation, Vkontakte is essentially a “monopoly”. Other social networks continue to lag far behind in popularity.

Consequently, the VK audience remains the largest.

But let's get to the main point. I will tell you under what conditions allowed and what is prohibited by the site rules.

Summarizing

Each participant dreams of winning a prize in the repost drawing and is waiting for the results. When the deadline approaches, choose the winner. This is done using the following applications:

• ;
• ;
• ;
• ;
• .

Each of them chooses the lucky one at random. Insert the link to the competition entry and enter the number of participants.

Post the results in a group or on the giveaway page, and make the winner's name a link so they can be notified.

To ensure reliable results, film the process. To do this, use the program. At the end, write that the competition is over. Thank you for your participation.

How to sum up the results of the draw?

It's time to sum up the results of the competition and choose the winner. If this is a creative competition, then you need to evaluate the work of all participants. Entrust the assessment of work to several “experts”. This will be fair to all participants.

Community subscribers can act as an expert jury. Create a poll about whose work they like best. Let the audience choose the winner themselves.

Beware of scams. Some participants (or competitors) can cheat votes - it's not difficult. Keep an eye on the dynamics of votes: if in the first two days one contestant received 20 votes, and on the third day another 100 were added, then something is fishy here. Check the pages of the last users who voted - as a rule, these are bots.

In the case of repost and like contests, where the winner will be chosen at random, use special services and applications: for example, random number generators.

Let's look at the best online services and applications for determining the winners of VK competitions and sweepstakes.

Adviсe

To avoid unpleasant situations, listen to the recommendations:

1. Conduct the competition fairly;
2. In the description of the draw, indicate that fake accounts and persons violating VK rules using bots and cheating will be excluded. Write that the user page must be real. And indicate its criteria:

• created no later than ...(define the date yourself);
• it contains at least 3 real photographs of the owner and more than 25 friends;
• on the user’s wall no more than 5 reposts of competitions per week.

1. Provide a specific date or time frame within which the winner must contact you. If for some reason he does not get in touch for several days after the announcement of the results, then in this case you will be able to choose another winner by writing this item in the conditions of the draw.
2. Do not change the rules during the competition. This will cause a wave of negativity among the participants.
3. Ask the winner to take a photo with the gift and leave a review about the company or product.

Option 2: Group activity

If you are the owner of a community with a large enough audience that is interested in the content, but is not particularly active, you can hold a competition and select the most active participant as the winner. The conditions and prizes in this case, again, depend on your capabilities, but we do not recommend indicating anything too valuable, so as not to provoke people to use cheating services.

Third-party online services will help identify the winners, as in the case of reposts. You can visit one of these sites using the link below.

Go to the service for selecting winners by activity

The advantages of such competitions

• Attracting new subscribers. According to the terms of the draw, the participant is obliged to join the community where it is being held, or to be added to your friend list. Otherwise, the victory will not be counted;
• Advertising of a group, page. Since the participants who reposted will place the “business card” of your community on their VKontakte wall, even non-subscribed users will know about it;
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• Good reputation. If you conduct the draw honestly and provide relevant evidence, you will gain the trust of your subscribers. Then word of mouth will work, and users themselves will begin to join the community.

A VKontakte repost contest is an effective and quick way to gain subscribers. The greater the number of people who shared the recording of the draw on their page, the better the result will be.

Option 3: Host a quiz

Thematic public pages of various types often hold quiz-based sweepstakes, creating an entry with a specific cleverly posed question and a requirement to write the answer in the comments. If you approach the organization correctly, giving out prizes that are not particularly valuable, you can significantly increase activity.

For this option to be effective, we recommend setting additional requirements, for example, that the answer to the question be sent to the “Community Messages”. This will avoid unwanted deception, since comments can be edited.

By following these rules and combining options for various drawings, you can create an interesting event without any problems. Most importantly, do not forget that the quality of the competition primarily depends on the efforts you put in at the planning stage.

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Describe what didn't work for you. Our specialists will try to answer as quickly as possible.

Benefit received

They hold sweepstakes on VKontakte solely to publicize their public page and attract a new audience . Although people may write that they do this to please their subscribers, which has almost nothing to do with reality. Prizes are just bait.

This is one of the cheapest ways of PR. A certain principle of “word of mouth” works. People learn about the competition through each other, and then about the group. Everyone signs up because they want to win. As soon as a person has subscribed, he waits for the giveaway to end, and during this time he manages to see the group’s content several times in his feed. A person will automatically like them, thereby increasing their statistics .

After the draw, there is a high probability that part of the audience that came will unsubscribe, but this is normal. There will be those who really liked the content and will be active, or those who forgot to unsubscribe. In any case, the creator wins and receives: high statistics , an increase in likes and the number of subscribers .

What is needed for the draw?

1. Choose a prize: certificate, service, product, money. The last option is the most unsuccessful, as it attracts few target audiences and many bots. The cost of the prize is from 500 rubles. At the beginning of September, in my group, which you can subscribe to to the left of this post, I gave away a certificate for books worth 300 rubles. I did not take a more expensive gift, since the event mainly took place in August. In summer there is very little activity. I don’t see the point in playing expensive prizes during the off-season - it’s not profitable.
2. Decide on the conditions of the event. They usually look like this: join a group, click on the “Like” and “Tell Friends” posts, and try your luck. The main point is the simplicity of the actions that participants must perform.
3. Make a cool banner. It should contain the following information: the date of the drawing and the name of the award.
4. Short advertising text. The goal is to attract new participants. It clearly states the conditions, dates, prize, call to action.
5. Read the rules of the event on VKontakte. It is important to do this every time as they change.
6. Familiarize yourself with the technical capabilities of random programs. And this must be done in advance, because new programs and applications are constantly appearing, and old ones stop working. Technologies are developing very actively.

Which competition conditions to choose?

Let's return again to the first point, what goal have you identified?

We already wrote in a similar article about Instagram that most competitions do not bring results due to incorrectly selected competition tasks.

Advice: hold competitions regularly, increasing the difficulty of tasks gradually

Simple conditions

• join your group
• like the photo

Medium difficulty tasks

• write a comment under the post
• repost the post to your wall

Difficult tasks

• creative competition (send a drawing, record a video message, etc.)
• score points for completing tasks (get the most likes/comments/reposts, etc. during the competition)
• get 10/15/20 reposts - participants repost your post on their wall and ask their friends to repost your post from their page

Please pay close attention to the VKontakte rules, which may not allow you to conduct certain types of competitions. For example, a social network blocks communities that write in the terms and conditions that the competition will only be valid if it receives a specific number of reposts.

Random programs and applications: how to determine the winner of the drawing on VKontakte?

It's quite simple. Click “Games” in the left menu and enter “Random” in the search. I recommend checking running applications before running the promotion. Not all are supported by developers and are in working order. At the moment there are 5 of them.

How to use random, read the instructions. Be sure to mark the conditions that you indicated in the drawing. By the way, it should be noted in the conditions that the winner of the drawing will be determined using an automatic random number generator.

On the day the winner of the drawing is determined, you need to tell in a post a couple of hours in advance about the last chance to receive a super prize for free. Also, throughout the entire period from the moment the promotion is announced, it is important to regularly remind subscribers about it.

VK drawing video. Be sure to record the process of selecting a random lucky winner on your monitor screen or on your smartphone. I'll share a trick. If a bot’s page comes up (with a cash prize there are usually a lot of them), I choose further until I see the page of a real person. It happens that the winner is a relative or friend. This is completely acceptable. The only thing is that it is advisable to exclude accusations of dishonesty. In this case, you can post the correspondence from your personal account to the group: if you win fairly, as a rule, there is wild delight: “I have never won! How great is this! Thank you!".

Cost

The organization itself is free, unless, of course, a special person is hired , on whose shoulders all the responsibilities of the event can be entrusted: from posts to purchasing and sending prizes.

Gifts can be a significant expense , because the more there are and the more expensive they are, the greater the success will be, the faster the distribution will be. In addition, if the competition is available to everyone, even nonresident residents, delivery to remote locations can be quite expensive. Small public sites will also have to spend money on advertising and initial promotion of their giveaway.

What else to pay attention to

For good results you also need:

1. Choose a thematic prize. You shouldn't play the microwave oven if your specialty is sporting goods. This approach will not only prevent you from attracting the maximum target audience, but will also put you in a stupid position. In addition to the fact that the prize must be consistent with the activities of the community, it must also be valuable either in value or uniqueness.
2. Write a unique text. The key to the success of any competition is a bright picture and catchy text. Today, in the age of information overload, users scroll through the news feed very quickly, rarely stopping only at interesting posts. Your task is to hook a person and not scare them off with long text. Remember that the reader makes a decision in seconds.
3. Advertise the competition. Don’t know how to hold a VKontakte drawing? If the community size is less than 10 thousand participants, then you can’t count on good results. Think over this point in advance, pay for advertising, and negotiate with the administrators of similar groups about reposts. Cooperation with like-minded communities always produces results, but under no circumstances work with direct competitors.
4. Remind subscribers about the competition. If the prize is valuable, then the competition can be extended over a long period. Some competitions last for a month, and many subscribers simply forget about it, and new community members may not even know about the competition. To avoid this, you can do the following:
   pin the announcement of the competition in the community header;
5. publish additional posts about the draw with a link to the main post;
6. send out a newsletter about the competition (on your own website, on other resources, by mail).