VKontakte competition: 20 ideas + 10 services + 9 tips from a marketer

Have you ever thought about holding a competition on VKontakte? If the answer is yes, then sit back: today we’ll talk about how to make a draw in VK.

Let's start with preparation: set a goal, decide on prizes, and compose a competition post. For clarity, I will give 15 real examples of competitions. I’ll tell you how to choose a winner and calculate the effectiveness of a marketing campaign.

At the end of the article you will find a small bonus - a checklist in infographic format.

How to conduct VKontakte sweepstakes

Today, for a competition to bring results, you need to try very hard, show imagination and spend money on the prize fund. The audience is already tired and has begun to participate less in such events, which is why administrators have a logical question: how to properly conduct a VKontakte drawing in order to interest users?

Despite the fact that each competition must be individual and creative, there are some features that are typical for events of this kind. Don’t know how to conduct VKontakte giveaways? Just follow the basic rules.

What to give to the winners

We have published a list of good and bad gift options separately on this page. Let's look at just a few options here

What you need to remember: the more difficult the tasks, the more valuable the gift should be.

Good options

• your company's products at low cost
• certificates for the purchase of your products

Bad options

• expensive gifts: trips, cars, apartments, etc.
• cash prizes, as they will attract many non-target audiences

Basic moments

The following points will attract the user's interest:

1. The visual component is very important, users will be more willing to take part in the competition if they see the prize, so place an attractive picture on the poster, ideally this should be an image of the prize.
2. Don’t know how to hold a prize draw on VKontakte? First of all, do not forget that the main interest for participants is prizes. Therefore, write down information about them in detail. For example, the winner will receive pizza for first place, a 50% discount coupon for second place, and a 10% discount for third place. The more prize places, the more actively participants will be included in the drawing.
3. Please describe the conditions in detail - what needs to be done to participate? The conditions should not be complex, and if there are several of them, then divide them into points. Example:
   “You must be subscribed to our group.”
4. “You should repost the post.”
5. “You cannot delete a post before the end of the competition,” etc.
6. Indicate the end date of the drawing and how the winner will be selected. For example, “On the last day of the month, using the application to select the winner, the results will be summed up, the process will be filmed, which will be posted in the group. Good luck, guys!"

Briefly about the main thing

When properly organized, competitions on VKontakte can bring significant benefits to the community and business as a whole. But it is important to clearly think through why you are conducting it, and which one is suitable. Let us repeat once again the most important points when organizing and publishing a VK competition:

• Prepare separate posts and pictures for it;
• Describe all conditions in detail and transparently;
• Report the process (at what stage the competition is now);
• Publish results on time and celebrate the winners.

On the subject: Design of a VKontakte group: 60 TOP examples VKontakte advertising exchange: TOP 8 services + 10 functions

How to interest your audience

How to conduct “VKontakte” drawings in a group so that the competition is of interest to the participants? We need to add some creativity.

Come up with an occasion dedicated to some event, holiday or any other occasion. Despite the fact that everyone has long understood the purpose of competitions, it will bring more results if participants see in it an interesting legend that will add ambiance. The draw can be timed:

• by calendar date;
• release of a new seasonal collection of a store/brand;
• launch of the season (skiing, summer, etc.);
• the onset of summer;
• as support for a promotion, sale, new arrival of goods, etc.

You can come up with a huge number of interesting and creative ideas.

When choosing a topic, do not forget that this tool makes it possible not only to gather an audience in the VKontakte group, but can also be an effective marketing tool that will help convey information about products to consumers, and most importantly, increase sales. So how can you conduct a “VKontakte” drawing among reposts as efficiently as possible?

Efficiency mark

After holding a competition or drawing, you need to evaluate the effectiveness of the marketing campaign. Calculate the profit or the number of brand mentions online, depending on what goal you set at the first stage of planning.

The best way to evaluate effectiveness is to compare results. For example, you held a repost contest. The goal of the promotion is to increase the number of target subscribers in the group.

Before the competition there were 20 thousand participants in the community, after - 35 thousand. It seems that the task has been completed - there are more subscribers. But don't rush. Wait a few weeks and the number of participants will decrease. People who joined the group just for the prize will unsubscribe. If 30-40% of the 15 thousand new audience remains, this is an excellent result.

What else to pay attention to

For good results you also need:

1. Choose a thematic prize. You shouldn't play the microwave oven if your specialty is sporting goods. This approach will not only prevent you from attracting the maximum target audience, but will also put you in a stupid position. In addition to the fact that the prize must be consistent with the activities of the community, it must also be valuable either in value or uniqueness.
2. Write a unique text. The key to the success of any competition is a bright picture and catchy text. Today, in the age of information overload, users scroll through the news feed very quickly, rarely stopping only at interesting posts. Your task is to hook a person and not scare them off with long text. Remember that the reader makes a decision in seconds.
3. Advertise the competition. Don’t know how to hold a VKontakte drawing? If the community size is less than 10 thousand participants, then you can’t count on good results. Think over this point in advance, pay for advertising, and negotiate with the administrators of similar groups about reposts. Cooperation with like-minded communities always produces results, but under no circumstances work with direct competitors.
4. Remind subscribers about the competition. If the prize is valuable, then the competition can be extended over a long period. Some competitions last for a month, and many subscribers simply forget about it, and new community members may not even know about the competition. To avoid this, you can do the following:
   pin the announcement of the competition in the community header;
5. publish additional posts about the draw with a link to the main post;
6. send out a newsletter about the competition (on your own website, on other resources, by mail).

Examples of successful competitions in VK

Repost competition with product purchase

To participate in the competition, you need to not only repost the post, but also buy the company’s products. Such a competition will help stimulate demand for the desired type of product.

Photo competition

In the following example of a competition, the main goal is to attract new visitors. The solution is a competition where you need to take a photo on a bike next to a cafe and share the photo on social networks.

Ticket drawing

We close the selection with an example of a drawing where participants are required to actively participate in the comments. This has a positive effect on engagement and increases the reach of future posts.

Summarizing

The correctness of the summing up procedure should be approached with particular care.

Are you thinking about how to conduct VKontakte giveaways? The random winner must be chosen fairly. The key to future successful competitions is transparent and clean elections of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If results are suspected of being manipulated or other violations are detected, the group may be blocked altogether. How to avoid this?

1. Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
2. Submit your results strictly on time.
3. Post a photo or video of the prize being presented.

Ask the winner to write a review, talk about his impressions of the giveaway, about the product, separating a separate topic for such posts in the group.

Social network and its rules

After we have decided on the goal and the prize, we should find a suitable social network. It all comes down to the characteristics of your target audience.

If the brand is aimed, for example, at the topic of beauty, then Instagram would be a suitable social network for the competition.

Photo contest on Instagram

If external attractiveness is not the most important characteristic of your product, then choose Vkontakte, Facebook or Odnoklassniki.

Contest for repost on VKontakte

Competitions can trigger bans

Most community administrators know how to hold a VKontakte raffle, but they do not know that all kinds of competitions can also cause harm. There are a number of rules, failure to comply with which may result in blocking the community. Therefore, carefully study the requirements, choose conditions and prizes.

Virtual rewards in the form of gifts, votes, and stickers can only be given to participants in creative competitions, such as for the best drawing or photograph. When distributing virtual prizes for your activity in the community, you may be blocked.

If the community administrator complies with all the listed rules, then he has nothing to fear. Next, you can move on to the issue of determining the winner.

Adviсe

To avoid unpleasant situations, listen to the recommendations:

1. Conduct the competition fairly;
2. In the description of the draw, indicate that fake accounts and persons violating VK rules using bots and cheating will be excluded. Write that the user page must be real. And indicate its criteria:

• created no later than ...(define the date yourself);
• it contains at least 3 real photographs of the owner and more than 25 friends;
• on the user’s wall no more than 5 reposts of competitions per week.

1. Provide a specific date or time frame within which the winner must contact you. If for some reason he does not get in touch for several days after the announcement of the results, then in this case you will be able to choose another winner by writing this item in the conditions of the draw.
2. Do not change the rules during the competition. This will cause a wave of negativity among the participants.
3. Ask the winner to take a photo with the gift and leave a review about the company or product.

How to choose a winner

We have discussed how to conduct VKontakte sweepstakes, now let’s move on to how to choose a winner. There are various ways to do this, but in most cases, a random participant who shares the competition post with friends wins. If you choose manually, the administrator may be suspected of cheating, so it is better to use special services and record the process on video.

There are various applications that automatically determine the winner. It’s not difficult to find them; to do this, in the menu on the left, go to the “Games” section, and enter the name of the application in the search bar. What applications are there?

• Lucky you. The most popular program with which you can very quickly and easily choose a winner. It’s easy to use: insert the link to the entry about the competition in the top field, and the link to the community in the bottom field. The program will automatically determine the winner from the list of participants who shared the post.
• "The Selector" The advantage of this application is that it can determine any number of winners who shared a post from those participating in the competition.
• Random App. To get started with this program, you must allow access to your personal information. There are several options for choosing winners: those who shared the post, by likes, from all participants.

TOP 10 services for competitions

We’ve sorted out the ideas, now I’ll share the services with which you can automate your competition. A special bot of the service will perform actions, communicate with participants and monitor its progress. Their operating principle is similar, so for your competition, choose which one you like best.

By the way, how to work in such programs was written in a separate article, so after reading this, go there too.

In the following selection you will find tools where competitions are one of the functions, and in addition they allow you to parse the audience for it and determine a random winner using a generator:

• Parsers : Pepper Ninja (“INSCALE2021” +30 days of the same tariff), TargetHunter (“in-scale” + 2 days of access and 30 days of the same tariff), Segmento Target (“INSCALE” + 30 days of the same tariff);
• Randomizers : Randomizer, RandStuff, RandomPromo.

Websites

In addition to the official VKontakte applications, you can use the following sites:

• Konkurzilla.ru. Working with the site is extremely simple; you do not need to install anything or open access to personal information. You just need to enter a link to the competition post, and you will receive a list of winners (you can select up to 100 people);
• “In the competition. rf". To select the winning participant, you must provide a link to the competition and press the “Define” button. It is possible to select several winners at once.
• Megarand.ru. The site contains additional functions, such as setting a check for a specified time. This is convenient when the draw ends at an inconvenient time. You can specify the number of winners and the list of gifts they are entitled to. It is also possible to check whether all competition conditions are met.

There are a huge number of ideas for how to conduct VKontakte sweepstakes, as well as ways to determine the winners. The main thing is to do it honestly and openly, then everything will work out for you.

Method of distribution of the competition

If there are few participants in your group yet, then allocate a budget to distribute the competition. The amount may vary greatly. The main thing is to find groups/bloggers with similar topics and agree on placement and/or correctly set up targeted advertising.

Advertising in the community

You can distribute the competition for free, for example, through barter and groups with free posting.

Quick contests - a fun lottery

VKontakte lotteries are not very popular; the Odnoklassniki audience is more inclined towards them. Subscribers who give the correct answer to the proposed riddle or question can participate in the lottery. Winners are often chosen from the first or last participants, and a photograph with a brand’s product or company logo is used as graphic reinforcement. Such competitions last for a limited time - an hour, a day, or after receiving the desired number of correct answers. Lotteries rarely cause an influx of new subscribers, but they help “revive” old ones.

The benefits of competitions - why hold them?

No one will give up the winner's crown, especially if you don't have to put in extra effort to win. Why not use the subconscious desire to “meet the good wizard” to benefit business?

VKontakte competitions help in record time:

• Build or improve brand reputation
• Attract many new subscribers (to a community, corporate website, YouTube channel)
• Restore the interest of lukewarm subscribers
• Significantly expand your customer base
• Improve the dynamics of online sales
• Increase website conversion rates
• Launch and make mobile applications popular

A competent choice of “prize” and a sound approach to the competition will guarantee increased interest in your company. Need new subscribers? Organize competitions!

Design of a competition post

Even the most enticing terms can go unnoticed if you fail to grab your audience's attention with a picture or video.

Some design tips:

1. A bright photo of the gift you are raffling off
2. Use the words “Giveaway”, “Competition”, “Win” on the publication
3. Use the megaphone icon if the condition of the competition is to repost and hearts, if the condition is to like the post
4. Replace the image for a post with a GIF or short video
5. If you decide to use a gif or video, you can clearly show how to complete the tasks

Cool competitions on VKontakte - how to create a stir?

Correctly influencing the audience means taking into account the peculiarities of its behavior. 60-70% of modern people simultaneously maintain accounts on 4-5 social networks. People use VKontakte to communicate with friends, listen to music and keep up to date with cool events. People go to Instagram to turn every moment of life into a cool shot, but on Facebook they love to have long discussions.

The VKontakte audience is younger, more dynamic and open to interaction, so they willingly give out likes and repost posts they like. Users are happy to share events from their lives, so they often participate in competitions. Taking into account this specificity, you can create a powerful competition that will 100% give the desired results!