What is the correct management of a VKontakte group?
The main thing should be correctly formulated as follows: you should not manually engage in promotion if you do not know the basics of working with this social network:
- How to captivate the target audience (how to start advertising, analyze the group’s activity, interact with an industry leader).
- How to properly design a community and publication (generate a menu, a deferred post, attach an audio recording or a link).
- How to properly manage a group (how often to post, what is necessary to contain publications, how to competently respond to reviews and react to negativity).
Of course, you are able to work and lead VK groups yourself and not think about it, then don’t be surprised at the lack of positive dynamics: readers don’t subscribe, there are no reviews or likes, and the worst thing is that the intended purpose of your presence in VK is not being fulfilled. This should include sales in one form or another. Working on the approval of readers, building a brand, holding competitions, acquiring backlinks to a web resource: all of this is ultimately aimed at one thing - sales.
It is worth using the following recommendations on how to properly maintain a VK group. Then the price of these efforts will pay off in full:
- Menu with high-quality design and easy navigation. Contains links to third-party web resources or detailed descriptions if they are not available.
- A short and clear URL that matches the name of the community.
- Posts appear in a timely manner and include text and pictures, and are also supplemented with tracks, videos or links to third-party sources.
- Publications are published in prime time, each audience needs its own, but earlier and later times can be used.
- Any questions and feedback are answered within 24 hours, using the “Reply” button so that the person asking is aware of the answer.
Using these recommendations, you can stand out from your competitors and attract the attention of customers and readers, working from a PC or even an iPhone.
Finding contacts of site visitors
SOCfishing
What is it needed for
SocFishing is a service for identifying users who visit your website but do not leave requests (or do not buy). The service analyzes site visitors and finds their contacts:
- profile on VKontakte;
- email;
- phone number;
- Instagram, Twitter account;
- Skype login.
On average, the service identifies contacts of 10% of the unique number of visitors (taking into account 50/50 mobile and PC traffic).
What is the price
The free version has limited functionality, and data on visitor contacts is received with a delay (within three days after user identification).
The paid tariff starts from 1055 rubles per month, the following are available here:
- receiving user contacts in real time (immediately after identification);
- uploading contacts to Excel;
- API access;
- support 24/7.
Use these tools, automate routine operations - and everything will be fine!
How to reach the TOP with the help of competent development of the VK group
You have to think about running a group on VK in a different form. You use many different products every day. Do you, for example, follow the page of your favorite sneakers on VK and like their posts? Maybe you subscribe to the page of the restaurant where you sit on weekends? You probably don't do this.
Why would you or anyone else subscribe to a community that will offer nothing other than daily advertising of their product? To increase the value of your public, publications must provide value to your subscribers.
To grow a business online, and especially on VK, you must do something special. For example, you can motivate them to be productive or just entertain them; you don’t always have to teach them something. If you sell sports goods, post motivating statuses, recommendations for seducing a girl, etc., then most of the content should offer something useful. The rest of the publications are content about products. And when you advertise it, it would be nice to offer subscribers a discount in the form of a prize for subscribing to your community. The chances that they will purchase something will increase several times if they understand that the sale is made just for them.
You will have to spend a lot of time, especially if you want to achieve natural growth in the number of audiences in the community. Even if there is an increase of several hundred readers per month, in a year there will be several thousand. And they will be interested in your content, and gradually your services. You don't need to invest money in advertising on VK.
Many of our clients, after promoting their network office, prefer to create content themselves, but often make mistakes that can be avoided. We have prepared for you 20 useful tips
that will help you avoid mistakes. Go!
1. To create high-quality content, it is necessary, first of all, to determine the target audience, its interests, activities and hobbies. The better you get to know your group members, the better content you will create for them.
2. Don't make your posts monotonous and boring. Use not only text, but also photographs, videos, links to other sources of information. This will increase your audience reach. Remember: people are divided into auditory, visual and kinesthetic learners.
3. Don't overload your group with promotional information. Valuable information should be 70-80%, and advertising information should be no more than 20-30%. Otherwise, group members will begin to “hide” your group in the news feed, and after a while “leave” it. In addition, advertising information should relate to the topic of your group or target audience. You should not combine incompatible things.
4. Talk to your audience in a language they understand. You should not use complex metaphors, highly specialized terms, or huge constructions.
5. Be mindful of your members when they leave comments. Don’t be lazy, answer them, build polylogues. This will allow you to get to know your audience better, and give them an additional incentive to continue commenting.
6. Don't cross-post for your group. Create your own unique content. You will see for yourself that after a while your resource will begin to be accessed again.
7. Organize mini-holidays for your group. Let it be 777 participants, the 100th post or the 1000th comment. Pay attention to little things like this: people like it.
8. Try to publish relevant messages in different formats. Conduct surveys, publish new products, exclusive photos, videos, etc. It is important for you that the group becomes the primary source of information. Unique content is important for participants.
9. Be active not only in your group, but also in others. Like, repost, comment on other pages. These can be sites of your partners or sites related to the topics of your group. Be friendly to your competitors, try to establish friendly relations with them from the very beginning.
10. Use facts and statistics about social media and try to use them in conjunction with your brand. This is necessary so that group members understand why they are on this platform.
11. Do not write long quotes, phrases or statuses. Stick to short ones - no more than 10-15 words. They are much better perceived and easily reproduced. Don't burden your subscribers.
12. Consider the interests of copyright holders of any content, provide links to original sources, and do not delete copyrights. Please be aware that unauthorized and unlicensed use of content may result in legal action. Respect copyright.
13. Use hashtags correctly. It is recommended to use 2-3 really important and thematic keywords. If you have “cyclical” posts, we advise you to use internal hashtags that will help the user organize information within the community feed (#hashtag@community_address).
14. Follow the communities of competitors and partners in related topics, analyze the popularity of their posts (likes, reposts, comments). This will allow you to avoid making mistakes that your colleagues have already made.
15. Show the life of your company, clients, guests. At the initial stages, you don’t have to spend money on a photographer and copywriter. The social media format allows you to use posts made on your knees. Another advantage of “non-professional” content is that it is close to real life, unlike processed photographs, special effects and editing.
16. Relatively recently, it became possible to publish emoticons in posts on the community wall. Don't neglect this, use 2-3 emoticons. Don't forget about aesthetics. Use them sparingly as they may have the opposite effect.
17. Organize sweepstakes and competitions in your group. You can use your products or services as a prize.
18. Replenish audio and video recordings, do not forget about photo albums that are important for the group. The news feed is constantly changing, content is constantly updated. Don't forget to add or duplicate media.
19. Don’t forget to leave your contact information so that we can contact you. This could be mail, address, links to other sources where you can be found.
20. To a greater extent, high-quality content allows you to retain an already formed community audience. Publishing materials without promoting the community will not give the desired result and growth. It is important not to forget about the tools to attract an audience, which our specialists will help you with.
Possible problems when maintaining a VK group
There are not many problems when leading groups. One of the main ones is as follows: “I follow all the recommendations for running the community, but for some reason subscribers are very reluctant to join.” Solution: you need to reconsider the advertised product; perhaps it has a specific theme and is not needed by every person. Perhaps readers do not like the style of presenting content, so it is worth trying different methods of promotion and promotion.
You can find your own approach to managing a public on VK very easily if you put more effort into it.
Use hashtags
First, use hashtags for your product, service, and city (region) if you are limited to a certain geography. For example - #Tomsk #business cards. Secondly, use a hashtag specifically for your brand. This will help when people search for something you offer or your brand.
You can also use separate hashtags for promotions, competitions or various activities.
There is no need to overdo it with them, more than 2-3 hashtags are only appropriate on Instagram, but it is advisable to use them.
How to find authors who will run a public blog
Performers for the development of your community can be found either in companies specializing in SMM, for example BrandPro, or among freelancers on exchanges (Freelance.ru, FL.ru). You can also advertise on our specialist exchange.
It should be understood that if you delegate the development of the community to another person, then the one who provides a comprehensive service is preferable. Otherwise, you will still find yourself in the role of a manager, and will separately control the administrator, editor, and distribute orders on exchanges for commenting and other actions in the group.
