Updated - June 23, 2021 at 2:18 pm
The social network Vkontakte is still trying to keep up with its competitors. Relatively recently, developers demonstrated the VK Live application. This add-on allows live broadcasts. And a little later, VK acquired a new function “Stories” . Thanks to which you can send messages (records) that self-destruct.
A similar function first appeared in Snapchat, and after some time it was acquired by Facebook and Instagram. This feature allows its users to write messages containing stickers, photos, signatures and videos. Their main feature is the following - they are shown to friends and subscribers only for 24 hours .
Stories in VK - how it all began
Stories give you the opportunity to share photos or videos without publishing them on your page. They will be in a special section for 24 hours, after which they will disappear forever. You can find them above the news. From a computer or laptop they look like this:
And for mobile app users, like this:
The application was launched at the end of 2021. In the first month of its existence, only 15 million decided to use Stories by looking at friends’ posts or posting their own photos and videos. From January to May 2021, growth continued: the number of people who took advantage of the innovation increased from 23 to 40 million. The sharp growth occurred in the spring, because it was then that the company began development and promotion: users could receive unique stickers for completing tasks and publishing materials.
Instagram Stories - instructions for use
Who can swipe in stories
When the format first appeared, not everyone had the opportunity to add a swipe. Initially, Instagram made restrictions: only verified accounts were allowed to insert a link. It was believed that unverified users could generate a lot of traffic, and scammers would quickly appear.
After 2021, this restriction was lifted. Now all users who have more than 10 thousand subscribers on their account are allowed to add a swipe.
Some business accounts do not have such restrictions. If you arrange a redirect to IGTV, then the criteria for the number of followers are not set. The only negative is that the impressions will be available only to the target audience. For business, this strategy is not considered the most successful.
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How to view Stories on VK
A person can post both a video and a photo. The video cannot be longer than 12 seconds. The main purpose of the function is to share bright moments from life at the moment.
If you want to see your friends' stories, you need to go to the "News" section. Before the news, you will see small circles with avatars of your friends or communities. If the circle is surrounded by a blue frame, the publication has not been viewed by you; if it is not circled, you have viewed it.
To view a publication, click on one of them. You will see a small picture or photograph posted by the user. Publications change quickly, if you want to look at a photo, double-click on it with the left mouse button and hold. If you click once, one publication will change to another.
Important!
The materials are arranged in a row depending on the time of publication: the earlier it was published, the closer the story will be to the beginning.
Summary: Briefly about the main thing
Let's summarize how you can swipe and add a link to your Instagram story.
- If you have 10 subscribers, insert a link via swipe to any resource when creating a story;
- Link to story;
- Link to post;
- Link to IGTV;
- Mention (link to profile);
- Link to mask;
- Link as text;
- Via Facebook.
If you have any difficulties placing a link in Instagram stories or you have your own ideas, methods and life hacks about this, then be sure to write to us about it in the comments.
How to make and add a story on VKontakte
You cannot post a Story on VK from a computer. You can find various methods on the Internet, including the use of scripts and programs. But adding your own code may lead to account blocking. Third-party scripts whose purpose is to circumvent the rules for using a social network are prohibited.
If you want to create a “disappearing” publication from a smartphone, you must follow these steps.
Open the mobile application, menu and go to the “News” section. The stories of your friends will be located above the new entries. You can click on one of them to view. The principle is the same as on a personal computer: if the user’s avatar is circled in blue, you did not have time to view the publication; if it is not circled, it has already been viewed. There will be a small circle in front of friends and communities that says “History.” Click on it.
If you want to take a photo, click on the gray circle in the middle. It is possible to publish existing files from the gallery: click on the button on the right, select an image (photos and pictures saved on your phone no later than 24 hours ago) and click on the arrow.
To record a video, you need to press and hold the gray button. It can last a maximum of 12 seconds. All functions are available, as when adding a photo, you can additionally turn off the sound. To publish, just click on the corresponding arrow.
Cheating subscribers to groups on VK
What are the possibilities?
When adding Stories, the user can take advantage of additional features:
- while recording a short video or taking a photo, select one of the masks (in honor of various holidays, new collections of masks may be added);
- attach stickers. A wide variety of options are available, with options dedicated to various holidays being especially popular. For example, there are congratulations for February 23rd, they are shown in the screenshot. For each holiday, separate options are created that are located above other emoticons. To add, select the option you like and move it to the desired location. To delete, just click and move the picture to the bottom.
- Drawing. You can draw anything in three different ways. The user has access to 8 primary colors in order to make the material brighter or draw attention to a specific fragment.
- Add a caption. You can use three different fonts to create your lettering.
Before adding the image, you can save it to your gallery or send it to friends.
How to post several photos at once?
Uploading several photos at once on VK is not a problem, but remember that you can upload no more than 200 photos at a time. You can do it like this:
Photos are loading
- The instructions are similar to uploading one photo. Go to your profile.
- Find the "Photos" . Click Add .
- In Windows Explorer, select all the photos you want to upload at once. To do this, click on the picture and hold down the “Ctrl” .
- Then click "Open" . The pictures will begin to load onto the VK page.
When all the pictures are uploaded, click “Add to wall” or “Place in album” . Ready!
Can stories be added by communities?
After the success of self-destructing messages from users, the developers decided to provide this opportunity to communities. In the spring of 2021, major partners, such as Match TV and Podslushano, were the first to begin posting their stories. Now most communities actively use this function for promotion.
Important!
The function is available only to verified groups. Additionally, they can use the action button, but adding third-party advertising is prohibited.
You can upload photos and videos up to 12 seconds long; the size must be standard – 720 by 1080. You can add stickers, inscriptions and drawings. Users can also share the message with their friends.
How to find out who posted a photo on VK: what to do if someone posted someone else’s photo?
It often happens that a user finds his photos from a VK page, posted by another person on anonymous sites such as “Overheard” or in some VK group. In this case, there is nothing you can do to find out who did it. You can only write a complaint to VK administrators and complain about such a post or group. But in this case you will have to prove that this is really your photo.
Now you know how to upload VK photos and how to solve all the problems associated with uploading pictures to VKontakte pages. Share your photos with friends, tell your stories, supporting their photos, and you will have one of the popular social network profiles. Good luck!
How to use Stories for promotion
“Disappearing” photos and videos can be used to promote a group or your page. Recently, indirect advertising has been gaining popularity: a photograph of your website, online store, product, article or photo in History.
Stories can also be used for:
- Promotion to official communities and public pages. To avoid cluttering the feed, owners can talk about their work. By showing the system from the inside, some working moments, you will add humanity to the page. Increasing user trust will lead to an increase in the number of subscribers who can eventually become regular customers.
- Promotion of a personal brand. Stories are ideal by deleting photos and videos 24 hours after publication. You can publish reviews from satisfied customers, give advice, or talk about a specific service. This will help you become closer to your subscribers, they will begin to trust you and share your page with friends. This way you can promote your services.
- For storytelling. It is one of the methods of conveying information to the audience through storytelling. You can come up with a story, take a lot of photos and gradually post them in Stories. You can invite viewers to guess or invent a continuation. Use storytelling to build authority, improve rapport with your audience, and begin to influence their subconscious.
- Promote products . VK recently launched the Goods sticker. Thanks to this, in History you can mark a product that is in your group. Before doing this, you need to add the product to your bookmarks.
What is swiping in Instagram stories?
A swipe in Instagram stories is a link that can lead to any social network, messenger or website. By sliding a movement across the screen, you can send the user to VK, WhatsApp or YouTube. Therefore, such a simple movement as swipe up was used in Instagram stories as an external link.
You can make a link in a story not only for advertising purposes, although most often it is used for this very purpose. Swiping allows you to reveal the essence of the publication and provide more information about it. Advertising posts ask users to swipe up to go to a product or service page. Redirection occurs by sliding up.
This is what a link looks like in an Instagram story?
The inscription appears at the bottom of the screen; if users move their finger, they will be redirected to another website or page. Bloggers use a lot of ways to get readers interested and take the desired action. Some try to produce intriguing content, while others simply draw a hair (as if the screen is dirty) in the desired part of the screen.
