Telegram is confidently one of the three most popular instant messengers in Russia. According to the service itself, in April 2020, their audience exceeded 400 million users. And this figure does not stand still: another 1.5 million people are registered daily. In more than 20 countries, Telegram ranks first in the Appstore among instant messengers.
Statista research data
One of the popular features of Telegram is stickers (packs). This is a kind of analogue of emoji; they are used to diversify communication and express emotions more clearly. Since stickers are ubiquitous in chats, by creating a good sticker pack, you can ensure constant native advertising and an unprecedented connection with your users.
Set of stickers for food delivery service www.menu.by
A set of stickers for the social monitoring service U-report
Orbit gum sticker set
Brands whose target audience uses Telegram as a communication channel are making full use of this technique. Such a marketing solution does not require large financial investments, and in this article we will tell you how to create a sticker pack in Telegram yourself.
Basic requirements for a sticker pack
Before you start making stickers, you should familiarize yourself with some requirements for a standard set:
- PNG format;
- Resolution 512 by 512;
- Transparent background;
- At least five stickers;
- Compliance with copyright.
So, everything is ready, and you have five or more unusual stickers with your hero. Now your creativity must pass a special test.
Common Mistakes
The main thing when creating your own sticker pack is to understand how the photo editor or application works. Such programs are designed for the average user. Editing pictures is done using easy-to-use tools. Some applications immediately offer to add the created sticker to Telegram by activating the assistant bot.
Mistakes made by sticker creators:
- size larger than 512x512;
- the file is not saved in png mode;
- the picture has a background and a frame;
- It’s impossible to match a picture with an emoticon with an emotion.
In Photoshop, the main thing is to save the image as a file in png mode. The recommended size is 512x512 (no more). In a drawing or photograph, you must remove the background. When creating a sticker, it is important to outline the image, leaving only one object. The picture should resemble a children's sticker.
Checking stickers by the administration
You need to join the official group https://vk.com/vkstickers and upload your set here using the “suggest news” function. In the field provided, you need to describe your stickers and the character who inspired you to create them.
General recommendations
- high level of performance and originality. Try to come up with something unusual: simple drawings generally do not pass muster;
- do not get carried away with drawing small details, the abundance of which can spoil the entire composition;
- come up with your own unique character. Sets with famous characters were ordered from experienced artists;
- your images must convey some kind of emotion, otherwise the whole point of others using them is lost.
Work examples
Options for sticker packs created by users using applications or a photo editor:
- cats displaying different emotions (displeasure, surprise);
- office pictures with texts (collect your salary, relax);
- romantic stickers (a girl blowing a kiss or surrounded by hearts);
- movie characters in the form of police officers;
- cartoon bunnies (I miss you, hello, hugs).
Stickers in Telegram
Here you can use your sticker pack without anyone's approval or verification, and now we will figure out how to make stickers for Telegram.
In order to add your set of stickers to the cart, you will have to carry out a number of fairly simple steps:
- Once you have your stickers ready, add the @Stickers bot.
- Using the special command /newpack, add your pack and name it. You can add a sticker using the /addsticker command.
- Send the bot an emoticon that will represent your new sticker, then attach it and use the /publish command.
- Come up with a name for the link to your pack
- Click the link and add the long-awaited sticker pack to your package
What else can a robot do?
The program can not only create, but also edit. Using the table, we will collect several proven codes for those who like to experiment:
| /addsticker | Supplements the set with new illustrations |
| /ordersticker | Changes the sequence of pictures |
| /editsticker | Edits emoticons and masks |
| /delsticker | Deletes a single drawing |
| /delpack | Removes the entire package |
If you want to find out which miniatures are the most popular or how much more popular a certain set is than another, open a dialogue with the robot in Telegram: /start. We'll have to do a little interrogation:
| /stats | Statistics for a single sticker in Telegram |
| /top | Top stickers |
| /packstats | Sticker set statistics |
| /packtop | Top sets |
| /topbypack | Top stickers in the set |
| /packusagetop | Statistics on the use of your sets |
Stickers for WhatsApp
Those who want to develop their own sticker pack for VP need to download the application with stickers, and then upload their own there.
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You can read more about how to make stickers in WhatsApp on the official website of the administration by following this link: https://faq.whatsapp.com/general/26000226?lang=ru
We figured out how to “arm” ourselves with our own stickers. Now let's move on to programs with which you can make stickers with your own hands.
How to promote
After creating their own set, many messenger users have a question: how to promote it and make it popular? There are several ways, which can be found below.
Your own set
The first audience is recruited among friends or people who can be influenced by a person (in the VK public, Telegram).
Sticker catalogs
You can publish the created sticker pack on a website with catalogs of ready-made packs. Examples of such sites: tgram.ru and tlgrm.ru. You can post your work for free. Subsequently, stickers with stickers are often produced for popularization, which can be sold or distributed for free.
Programs that can be used to create stickers
You won't be able to do this with artistic skills alone; you will need the appropriate tools - a computer mouse or a graphics tablet.
And the list of programs will be as follows:
- CorelDRAW;
- Illustrator;
- Adobe Photoshop;
- Adobe After Effects.
Photo tips on how to make stickers
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