How to promote a group on VK yourself from A to Z

Paid community promotion is the most effective method for attracting new members. This includes methods such as targeted advertising, purchasing advertising posts on other sites, and working with SMM agencies.

Using these methods, you can be sure that you attract only real people who are interested in your group and offer.

Also, it is worth understanding that promoting VKontakte sites for a fee is not always advisable. For example, when promoting any events or in the absence of an advertising budget, you can use free methods.

An example of a project promoted by specialized agencies is the public online cinema ivi.

Community administrators allocate a budget to professionals to promote their project. They, in turn, are involved in attracting new participants, as well as creating and publishing content.

This allows owners to save their time. In addition, by entrusting the promotion process to a professional in the field of SMM, you can significantly increase the number of online cinema users who buy a subscription to watch movies on the site.

Content

1. How to work with the article;
2. What is a group?
3. Define the purpose of the group
4. Break down your goal into tasks;
5. Determine the type of group;
6. Select group positioning;
7. Determine the target audience (to understand what to write about and how to format it);
8. Create and prepare a community for promotion;
9. Make a content plan;;
10. Attract subscribers; Free methods;
11. Paid methods;

HOW TO COMMUNICATE WITH YOUR CLIENT

First of all, you need to write a message YOURSELF offering your services. It’s important here, write 10 different messages, with different words, but so that the meaning is the same, this is necessary so that VKontakte filters do not ban you, because If you send the same message to dozens or hundreds of users, filters will take it for spam and may block you for a while. Use PAUSE! After each message, wait at least 30 seconds, and then send another admin a message offering your services. A pause is also needed to avoid a ban from VKontakte.

Create your own message like this:

Hello, my name is Evgeniy. I would like to offer you my services to promote your (group, community or meeting). List of what I can do for you:

• Cheating likes
• Subscribe to likes
• tell friends
• Cheat video views
• Cheating friends
• Joining groups
• Subscribers to publ. page
• Cheating a survey on the wall
• Cheating a survey in a group
• Cheating a widget on websites
• User tracking
• Activity emulation
• Comments/posting

If you are interested, then add me as a friend, and reply to this message, and I will send you a price list with a detailed description of services and prices.

If a client refuses your services, then be sure to ask what the reason is; maybe he is not at all interested in your services, or maybe the price is high for him. If it’s a question of price, then ask for what amount he is ready to place an order, if the stated amount gives you the opportunity to earn money, do not refuse him, if the amount is too small, then make a discount, with the minimum markup, but at the same time inform him that the minimum order will be higher , for example, if you make the minimum from 100, then inform with a lower price the minimum order will be from 200 so that you can earn at least some money, and not pennies from such a client. It’s best to ask the client for icq, skype or e-mail and continue the conversation there (you don’t have to call on Skype, you can just communicate via chat), this way you will have additional contacts, which is very important for any business. Yes, and then there will be no problems with Vkontakte, because... The correspondence history will be outside the social network, for example, if God forbid a public, community or meeting of a client is blocked for a while, then he may complain about you that you did it and show the correspondence history, and there is a possibility that your profile will be blocked, even though and not big, but it’s better to play it safe. This is certainly not scary, but it’s still better to play it safe and don’t work with such a client again. The process of receiving money from an interested client:

You only take 100% prepayment when working with new clients, or with regular ones at your discretion.

If a client refuses to make a 100% advance payment, citing the fact that you will suddenly deceive him, then inform him that he can start with a minimum order. And the minimum order amount is so small that because of these pennies, you are not going to spoil your reputation. Let them know that you are not a scammer, because... Your personal photos are posted on your page and there is no point in deceiving, you can even call him on Skype (suggest it yourself). Come up with a few more arguments in your favor to convince the client to make a 100% prepayment, or otherwise refuse him the job without prepayment.

DO NOT WORK WITH CLIENTS WITHOUT ADVANCE PAYMENT, 90% OF SUCH CLIENTS WILL DECEIVE YOU! Don’t forget to take an advance payment along with your markup for services!

Let's say they ordered 100 likes from you, paid 150 rubles for it, the service costs 100 rubles, you must provide the client with 100 likes no less!!! And, the remaining amount of money is already your earnings, but I advise, at first, to transfer all the funds received to services for work, as soon as a sufficient amount of money has accumulated, then simply, from the next clients, you will order services from the money already available on the services, and leave the money that clients transfer to you in their wallets. I advise you to save at least 500 rubles on the services where you will order services.

How to work with an article?

How to work with the article to get maximum benefit?

Take a notepad and pen and write down the group’s progress plan as you read. At each point, determine what suits you and write it down. Then all you have to do is look at the notebook - and there is a ready-made action plan for promoting the group.

I will summarize each point with specific actions under the heading “what to remember.”

Don't rely on memory - write. The article is long, you will read some points and forget. Something will not apply to your case.

What to remember

1. Write down all the important points as you read the article;
2. Bookmark the article in your browser to return to it and clarify what you forgot.

SEARCHING FOR CLIENTS FOR OUR SERVICES

Your target client is the administrators of communities, groups and meetings. I think you know very well that there are a LOT of such people, their number is growing every day and, accordingly, your income will also grow. We will look for such clients using special services and, of course, through VKontakte search. Services we need for searching:

1. https://allsocial.ru/communities
2. The second service is https://sociate.ru

The first service, no registration required - https://allsocial.ru/communities Everything is simple here, we need young communities and groups with a small audience (this is for starters, then you can take on larger ones). Enter this service from the right there will be a menu (see the picture below), you don’t need to touch anything there except the number of subscribers (AUDIENCE) item.

In order to change the audience search range, we move the mouse over the numbers and double-click on them, and we can enter the quantity that we need (see the picture below).

So, what search range should we take? I advise you to start right from the smallest, you can even from 1 to 5000, as soon as you process the entire list received, then move on to another and so on. Don’t forget to write down on a piece of paper (or in a notepad on your computer) which service and what range of searches you have already completed, otherwise you will get confused and end up going to the same groups and communities.

After you have chosen the search range you need, simply go through each group or community, find the admin’s contacts and write him a personal message offering your services for promoting VKontakte communities and groups (see picture below).

It also happens that there are no contacts and the admins are hidden, then click on the “suggest news” button and write a message offering your services (see the picture below). If necessary, do this repeatedly; your message may not be noticed the first time.

Also look for contacts in discussions and links of the community or group (see picture below). But usually in young communities or groups, admins do not hide themselves. Don’t get hung up on one community or group for a long time; if you can’t find the admin’s contacts, move on to another group or community. If you really need to find the admin’s contact, then look everywhere, in videos, photographs, wherever possible, there is a chance that the admin has appeared there.

You can also use the service - https://borgi.ru/stat The principle is the same as with the first service (allsocial.ru). Only in this service the search range starts from 2900 subscribers.

Working with the Sociate service

Here you will need to register (see picture below).

Enter your data, select “Advertiser”, check the box “I have read and agree to the rules of the Service and accept them” and click on the “Register” button (see the picture below).

Log in to your personal account for this Service. You will need to select “Advertiser> Platforms” in the left menu (see picture below).

Next, you need to sort by the number of subscribers (Participants), click TWO times on the “Participants” button, just NOT IN A row, click once, wait until it loads and click a second time, communities and groups will be sorted from smallest to largest, in in this case from ZERO (see picture below).

Next, to view, just click on the name of the group or community, skip those communities and groups with 0 subscribers (see picture below).

The community or group will open in a new window, where you will find the admin and offer your services. Proceed in the same way as described above.

We are looking for clients through VKontakte search - https://vk.com/search?c%5Bsection%5D=communities Everything is simple here, enter any word or phrase, for example, “This is life”, lower the slider as low as possible, thereby getting a list of less popular groups or communities with a small number of subscribers, go to each group or community and also write a message to the admins offering your services. Using this method, you will find a huge number of groups and communities, and therefore clients, and you will earn good money from selling your services for many years. And when regular customers appear, you will be able to spend less time searching for new clients, well, it’s up to you, if you want more money, you will look for new clients at the same pace, your earnings are unlimited!

Define the purpose of the group

Here you need to understand that it is pointless to create a group just like that. If you don't set goals, you won't achieve them.

Setting your goal will determine what promotion methods you will use, what content you will publish, how often, how to activate subscribers, and what kind of subscribers you will attract.

Defining the group's goals is the foundation for further progress.

If you are creating a group to promote your business, then you do not need subscribers. You need sales! And attracting subscribers is a step towards sales.

If you are creating a group to sell advertising, then you need many, many active live subscribers so that advertisers want to advertise with you.

What to remember

There are only two goals:

• Selling your goods and services;
• Selling advertising.

Choose yours and let's move on.

What is better for promoting a VKontakte business - a group or a page?

In a nutshell, a group is more suitable for exchanging opinions about a product or service, while a public page is more suitable for sales and publishing official information about your company.

Group Features

1. In the group, subscribers themselves can publish posts and conduct discussions - this is a good source of content and a way to “keep things alive.” You just need to keep order and set the right vector of communication.

2. If necessary, the group can be closed from those who are not its members. In commercial groups they do this, for example, when they hold a voting competition to avoid mark-ups. According to the terms of the competition, only a group member can vote.

3. A group can be managed by several people - administrators or editors. This will come in handy when promoting the community on VK bears fruit and you yourself are no longer able or willing to moderate and create content.

Features of a public page

1. More suitable for publishing official information, ideal for the media and enhancing brand image.

2. Displayed on the user's page, so it can be seen by everyone who visits his page.

3. Absolutely all information on the public page is available to everyone, even those who are not registered in VK.

4. The disadvantage of promoting a VK page is that it is impossible to invite friends there, there is no such function.

Promoting the VKontakte public is more geared towards sales and clients, so we recommend this method. But in fairness, we note that the VK group as a selling tool also works and has the right to exist.

Break your goal down into tasks

Once you have identified a goal, break it down into tasks. This will greatly help you in choosing promotion methods and drawing up a content plan.

You must clearly understand what, how and why you are doing. Before introducing each new method of promoting or activating an audience, or before writing an article, you should ask yourself, what problem will this solve?

You wanted to hold a competition. Ask yourself, why? If the answer is “well, everyone does it,” then you don’t need a competition. You'll just waste your money.

If the answer is “to increase user loyalty” or “to attract new subscribers,” then ok, you understand why and most likely you will succeed.

For a community that sells its goods or services, the tasks may be:

Tasks of working with a subscriber

When choosing promotion tasks, keep in mind that the group always sells through content.

If you don’t want to make content, make a better website and run contextual advertising on it. People will come there for inquiries and buy if they need something.

Leading a group is the path to sales by introducing customers to your brand, increasing loyalty, interest, and building trust.

Community objectives:

1. Getting to know the brand;
2. Increased loyalty;
3. Increased interest;
4. Sales + Repeat sales (audience accumulation);
5. Informing about news;
6. Feedback from the audience.

What to remember

Identify your group's tasks from the list and write down those that suit you.

Promotion specialists

In addition, you can seek help from specialists in the field of promotion on social networks. Specialists offer users the following services:

1. Setting up targeted advertising.
2. Community management.
3. Formation of the group.

The choice of services determines how much promotion will cost.

This promotion method has both its advantages and disadvantages. Let's consider all the available pros and cons in more detail.

Pros:

1. Save time. By ordering promotion from professionals, you save time on routine tasks of finding and attracting your target audience.
2. Simplicity. You don’t need to learn the various intricacies of promotion: how to correctly compose an advertising post, find an audience, set up targeted advertising, etc. All these actions are performed for you by a specially trained person.
3. Result guarantee. Most specialists guarantee the results of their work. Otherwise, you can return the money to pay for services.

Minuses:

1. Financial expenses. The most important and, probably, the only tangible disadvantage of such promotion of projects. First of all, you will need an advertising budget. Also, you need to pay for the services of a social media promotion specialist.

Who is best suited for this promotion format? It is best to use paid methods to attract new audiences when promoting commercial projects. This way, you can recoup the funds spent on advertising by selling goods, services or advertising posts.

If you are not going to derive financial benefit from your projects on VKontakte, then use free methods for promotion.

Determine the type of group

After you have decided on the tasks, select the type of group.

I would like to note that we are not creating the group itself yet. That's not for long. It is much more important to determine the strategy before.

Each type of group is better suited for certain tasks. Here, under the names group, public page and meeting, we mean a specific type of community.

Types of communities:

• group - suitable for communication;
• public page - suitable for publicity;
• meeting – suitable for promoting events

If you plan to interact with users for a long time, then choose either groups or public pages.

If you are creating a community to promote a one-time event: a concert, meeting, master class, then choose a meeting.

In the table below, see what opportunities different types of communities provide.

Now I’ll briefly decipher the possibilities so that you understand what I’m talking about. We will consider each possibility in detail later in the article.

Explanation of possibilities:

Inviting is inviting friends. You must remember that you cannot invite friends to a public page. But you can change the community type from public to group at any time. So it's not very important.

User Generated Content - content, posts that are published by users themselves on the “suggest news” wall. Available only in public. A striking example is publics like “Overheard”.

Top 5 user communities - displayed on the user’s page in the block on the left “Interesting pages”. An additional way to promote.

A special block is a block of upcoming events in the group section. It displays upcoming meetings that the user is subscribed to.

Products - section for placing products in a group. Available for groups and publics.

Open wall —subscribers can write posts on the wall. Posts created by subscribers do not go to the users' news feed. They can only be read by entering the group, which will force subscribers to visit you often. Using this opportunity is a plus for promotion.

Identity of design - the visual and graphic design for all types of communities is absolutely the same.

What to remember

1. The community type can be changed after creation for publics and groups;
2. You can first use the capabilities of the group, and then switch to the public and use its capabilities;
3. Choose a more suitable type of community from your point of view, so that you have something to build on, then you can change it.

Possible problems

Some users very often encounter various kinds of difficulties when promoting VK groups for a fee. For this reason, you should consider in more detail all possible problems, as well as ways to solve them.

Write-off of participants. It often happens that after recruiting users into a VK group, after some time they are written off by the VK administration. This is due to the fact that the attracted participants are bots.

In most services, it is possible to re-cheat if participants have been written off from the community. To do this, you need to contact the administration of the project on which you ordered promotion and report your problem.

Select group positioning

Another important step, which is preparatory to all further actions, is the choice of group positioning, i.e. how you will present yourself to people.

Group positioning is:

• Commercial/branded
• Non-profit/special interest
• Mixed

Depending on the positioning, we will prepare a content plan. I won’t talk about this here for now, so as not to confuse you.

Let me explain what each of the points means.

Commercial/branded

It assumes that all posts will relate only to the activities of your company, your business.

Yes, the content should be interesting, but it will be about you, and not on some abstract topics.

Here you:

• Present your project with all the information;
• You publish not only selling content, but also develop expertise and loyalty;
• Collect and publish reviews both online and offline.

For example, you build houses and you can talk about each project, how it is progressing, what you are doing, how problems arise. Those. doing a reality show.

Non-profit/special interest

Content does not imply sales, it must be interesting, entertain and appeal to users.

Choose this positioning if you are going to create a community to sell advertising.

Mixed

The most popular type of community. It publishes both selling and thematic content.

For example, you build houses and talk not only about how you do it, but also give advice to readers about what they can do themselves and how.

What to remember

• If you sell advertising in a group, then choose non-commercial positioning;
• If you sell goods or services, choose a mixed one. Commercial groups are gradually dying, as users do not want to subscribe to groups that only sell to them. They want to have fun or benefit. Therefore, if you do not have super creative selling content, then choose mixed positioning.

Why is Bosslike the best VKontakte promotion service?

If you have read this article to the end and have not yet decided to take real action, the facts given above are not enough for you, do you need more? Have you already received information on how to promote VK and still have doubts? Then read the list below and start taking action!

VKontakte promotion with Booslike is unique because:

1. It's outrageously simple. You just go through a simple registration procedure, receive points into your account, the mechanism for promoting your profile automatically starts, and begin to enjoy popularity, and gradually, wealth.
2. Complete security. No one will be able to use your data or ask for your password, as is the case on many dubious sites where you are offered promotion using bots controlled by many computer programs.
3. There is free promotion of VK online without any limitation in quantity. You don't need to have advanced computer technology to start your own advertising company. You don’t have to deny yourself anything everyday to buy the necessary points; you can start right now, even if you don’t have a personal computer at home.
4. Lack of software. You don't have to fill your computer's memory with bulky programs. Promotion on VKontakte is free and works online; you can even access the site from your TV, if it has the Internet and a browser.
5. Instant results. You don't have to wait a long time to get the first results. Register, points received, start promotion and watch how your account begins to gain popularity.

Define your target audience

How to determine the target audience?

If you don’t know what to do, then use the method of quick competitor analysis. There is a separate article about this.

The quick analysis method is not that fast, but it gives the most accurate picture in a short time, compared to the methods used by marketers.

If very quickly, then wander through your competitors’ communities, see who comments on them, who likes them. Go to the pages of these people, what they do, how old they are. And get a rough idea of ​​what kind of people might like your band.

Competent promotion of a VK group for a fee from 160 rubles

We looked at different ways to promote the community. If you want to quickly gain subscribers and increase your public rating, then you need to use all methods in combination. It cannot be said that any method is the best; each has its own advantages. Therefore, you can’t do it alone by promoting a VKontakte group; investments will also be required.

To make sure of this, we will talk about the benefits of paid public promotion:

• First of all, it's fast. Buying subscribers on the martini smm service will not take you much time. If free promotion options take weeks and months, then with the help of SMM sites you can significantly increase the group’s rating in just a few days;
• Another advantage is the ability to choose the quality of the audience in accordance with your goals. For example, there are situations when a group already has enough subscribers and just a little is missing to rise above its competitors. In this case, cheating will help. The user can quickly resolve this issue and gain bots or live subscribers;
• Compared to free promotion on promotion services, commercial sites are a safer way to promote. High user activity may seem suspicious to the social network filters, and then the account will be blocked for a week or more. And if you are unable to engage with the group for at least a few days, this will significantly reduce its position;
• Commercial services have an offer agreement that specifies the rights and obligations of both parties. In addition, on such sites you can order a promotion with a guarantee and avoid a large number of write-offs.

We conclude that promoting a VK group for a fee has enough advantages, so you should not abandon this method of promotion. If you are concerned that it is not safe, then choose only reliable and proven services that have proven themselves well. Don't rush to immediately gain 1000 or more subscribers at a time. Do everything carefully and as naturally as possible, and then there will be nothing to be afraid of.

Create and prepare a community for promotion

Do SEO optimization

SEO optimization is bringing the name and description of your community into a form that is convenient for search.

It sounds complicated, but it's actually simple. If you sell flowers with delivery in Yekaterinburg, then you do not need to call your group “Tsvetarius”. Nobody will find her. Just call it “Flower delivery in Yekaterinburg” so that users can find you by searching.

In the group description, also use words by which users can find you. Write briefly and succinctly about what the group does, what can be found here, and how it is useful.

Form and fill out the group

For the best promotional effect, complete all sections below. All of them will allow you to attract the attention of users; the more design elements you use, the better the effect of future user attraction will be.

Elements of the group that need to be made and designed:

• Cover;
• Avatar;
• Name;
• Status;
• Pinned post;
• Description of the community (text, link, address);
• Pinned wiki page;
• Community Topics;
• Suggested news;
• Posts from the community;
• Posts from participants;
• Community subscribers;
• Link block;
• Photo albums;
• Video recordings;
• Contacts;
• Settings and management;
• Applications.

For dimensions for group design, see the article of the same name. There you will also find templates in Photoshop psd format.

Not all communities need to use all elements. If you are not a musical group, then it is better to close the audio recordings section altogether. Be sure to read the article about community design: a lot of useful material. I guarantee that you have never seen so much information on design before.

If your business has an address, be sure to fill out the address section and attach a map to help customers find you.

What to remember

• The design must correspond to the theme of the community;
• The images are relevant to the niche;
• The colors are chosen correctly (men and women like different colors);
• Images must be of high quality and beautiful.

Quickly promote a group on VK from scratch and make money from it

How can you realize your business ambitions and make a profit:

• Develop an online store. Friends and subscribers attracted independently will become your customers. And the inflated units will create a useful buzz and attract new users. A group with 10,000 subscribers is much more interesting than one with 100 subscribers. Think about it: you are attracted to a product that many people have bought and recommend. So promotion is a recommendation.
• Sell ​​your own services. This is income for “Angela cosmetologist” and other masters of their craft. Exclusive goods, consultations, procedures, repair services, etc. are well sold through VKontakte.
• Place advertisements on VKontakte. You have already noticed that promoted accounts always have advertising banners or posts. For more income, it is important to gain subscribers and create activity;
• Earn money from the affiliate program. You post posts from your partner, encourage subscribers and/or friends to take some action: like, follow a link, buy, etc. And for this you receive an agreed percentage.

So, of course, it’s great to stroke your vanity. But monetizing a promoted group or VK page is even cooler.

Write a content plan

A content plan, in simple words, is a publication plan for a group.

Depending on the group’s tasks, select the types of content that suit you, create an Excel spreadsheet and write down what posts you will publish and when.

This is what a content plan looks like for a VK group

Types of content:

1. Authored content with a point of view;
2. Engaging - communication with subscribers (video broadcasts, blocks of answers to questions);
3. Activation: audience activation: surveys, competitions;
4. Selling - filling in information about the company and services;
5. Working with negativity;
6. Expert;
7. Entertaining;
8. Reputational;
9. Educational;
10. Online broadcasts;
11. Stories

You won’t be able to create a perfect content plan the first time. So do the best you can. Bring it to perfection as you use it. Which posts at what time get more views and the best reaction cannot be known in advance. You need to try different times, different posts. Then, based on observations, create an optimal content plan.

Read a lot of cool information about the content plan here. I can say with 100% confidence that after reading the article you will have ideas and insights, even if before that you had no idea what you could write about in a group.

What to remember

• The ideal publication time is evening;
• Taking into account the smart feed. This means that your posts are not displayed to all subscribers and not in chronological order;
• Write 2-3 posts a week at least (depending on the topic);
• Select the optimal day of the week and time of publication after analysis;
• Because of the smart feed, you will have to promote posts for a fee, because... on average, only 10% of subscribers see them.
• !!! Prepare content, write articles, shoot videos for the first month, because you simply won’t have time to do this at first.
• Use a timer for delayed posting.

How to choose a hashtag

When choosing thematic hashtags, you must be specific. There is no need to use generalized words, because in this case the user may not notice or not be interested in your publication with such a generalized hashtag in a massive stream of content. Thus, you need to indicate a hashtag with a narrow focus if this tag was placed for the purpose of advertising your product. In this way, you will be able to promote VK for free very quickly and efficiently.

By the way, most VKontakte users, unlike Instagram fans, do not like it when a post is accompanied by a large number of hashtags. They react negatively to them, especially if the user does not spare tags when publishing. There should be no more than 2-3 “lattices”, but they should be in place.

Attract subscribers

Before attracting subscribers, you must have completed the previous stages. You need to think about what your community's goals are and how you will achieve them. You must have a publication plan for the next month and posts written. Because when you attract people, there will be no time for content.

The best results are achieved with a combination of paid and free methods, but you can get by with free ones. It will just take longer.

Read all possible methods, note what you can apply in your group.

How to attract your first subscribers

If without lyrics, then there are only two working methods:

1. Cheat. Win 100-1000 through cheating services, vktarget or socelin. These will not be bots, real people, but not interested in the topic of your community. For those who don’t know, read more about cheating here. Yes, these will be inactive subscribers, but they are needed to make it psychologically easier for living participants to join your group, since they are not the first. This is such social proof.
2. Mutual entries. Join a group like “Mutual likes” and post an ad that you are joining the group in exchange for joining your own. A very time-consuming method and a lot of problems later. Dogs are users banned by VKontakte. You need to constantly clear the group of them; if there are too many of them, the VK administration may ban your group.

When the first subscribers appear, you can use other methods of attraction, since it will be psychologically easier for new live users to subscribe to the group.

Free methods

Inviting (inviting friends) is the most popular method of free promotion. The point is that you create several fake accounts and invite people who are your target audience as friends. And then you invite people who accepted your friend invitation to the group. If the group is interesting, most likely the invitations will be accepted. To use this type of promotion, your community type must be “group”! You can first create a community as a group to use this method, and then change it to a public one.

The list of users can be taken from competitors in groups or parsed with special programs.

Although this method is free, there are inexpensive robotic programs that can automate this process and save you a lot of time.

Read more about manual and automated inviting here.

Post exchanges - this method is used when you already have 500 or more subscribers. Find groups with related topics and agree with the admin to exchange advertising posts. They publish your advertising post on their site, and you publish their post in your group. An example of a related community: if you sell cosmetics, then a manicurist’s group could be a related topic.

Guerrilla marketing is comments and posts on behalf of your community in other groups and sites where you can leave comments or write posts. Write a comment on the topic of the article or post, interesting, maybe even provocative. Other visitors go to see who wrote it. They get into the group. If the content catches you, they stay.

Read how to write posts on behalf of the community here.

You do the same thing on sites where there are comments from VKontakte. Comment on the topic of the article and leave a link to the group.

Widgets, pop-ups are the placement of a pop-up window on a website with an invitation to join a group or a widget with group news or a join button. If you have a website, be sure to add a widget there.

Select the community type Public is an indirect promotion method, but simple. Set the community type to “Public”, then for new subscribers and regular visitors its icon and name will be displayed in the Interesting Pages block. Friends of these users can visit their page, become interested in the group and join it.

Viral reach is the act of showing your posts to other users who are not your followers. To gain viral reach, write interesting and incendiary posts that you want to share. Read more about viral reach in this article.

Don't neglect even such small details. Many small details add up to thousands of subscribers.

There is a separate article exclusively on free self-promotion of groups.

Paid methods

Seeding is the paid placement of your group’s posts in other groups by agreement with the admins. This method is cheaper than through the market platform.

You need to find public places where your target audience could be and agree on placement. Those. you sow a seed into other communities and get a harvest of subscribers. The method is good, but you need to test which communities have the best response. The advantage of the method is that you can promote groups that cannot be advertised according to VKontakte rules.

Read about how to choose a group for sowing here.

Advertising through a market platform is the same as seeding, but here you do not negotiate with the admins, but place your post through the account of the market platform. The post is being moderated by VKontakte. The downside is that not all community topics will be moderated.

Targeted advertising is the placement of an advertisement through the VKontakte advertising account, customizing the advertisement to the portrait of the target audience. Translated from English, “target” means goal. Suitable if you have a good budget or a lot of experience. A very powerful tool, but in capable hands. Science and art.

Pros:

You can select your target audience thanks to parsers. This will be a very hot audience that reacts positively to advertising;

You can set up retargeting for users who have or have not completed the target action;

You can get targeted actions cheaply;

Minuses:

You can waste your entire budget due to mistakes.

Read the article about targeted advertising to better understand its capabilities.

Contests are a method of attracting new visitors through competitions. Hold a raffle for something; the condition for participation is to subscribe to the group. The method gradually stops working for attracting and is better used to activate subscribers. Read about how to run the competition here.

What to remember

1. To attract the very first subscribers, use promotion;
2. Inviting - if there is no experience in targeted advertising;
3. You can slowly try the crops;
4. Try all types of promotion, gradually find the optimal one for your community.

Order promotion of a VK group and receive privileges

So, you have created and completely filled the community. You currently have few subscribers. The audience mainly consists of your friends and family. Due to the small number of participants, the group is at the very bottom of the search, and is rarely seen by potential subscribers. After all, when users search for groups, they open the first 5-10 options and choose something among them. That’s why it’s so important to get into the TOP 10 on VKontakte. How to do it? To begin with, you can order promotion of the VK group on promotion services. This way you can gain more subscribers, increase the number of likes and views under publications. Thanks to the services, you can create any number of subscribers, but no matter how tempting it may be, we do not recommend adding too many participants at once. This may lead to the community being blocked. Firstly, your group is still young, so it is under the close attention of social network filters. Secondly, the sudden growth of the audience looks unnatural and raises suspicions. To start, you can get 1000 subscribers. So, your group will already become higher in the search.

We recommend ordering only real, live subscribers. There is no benefit from cheating bots other than a pretty number. A large number of blocked accounts among participants lowers the group's rating. But a high-quality audience, on the contrary, has a positive impact on the public’s position. On our website martinismm you can inexpensively order live subscribers to the group.

Now that the community already has its first 1000 subscribers, high-quality design and first posts, you can start promoting the VKontakte group yourself. Of course, you can immediately attract an audience without any hype. But it’s a little more difficult to start this way for two reasons:

• First: the group's rating will be lower;
• Second: the public will look less presentable. Still, when the group already has subscribers, he looks more attractive. People subconsciously choose what is interesting to the majority. And if your group is dedicated to sales, then existing subscribers will help increase the trust of your potential audience.

Now that you have the first 1000 subscribers, you can make targeted advertising. You can customize it for your target audience and attract subscribers interested in your product. The main thing is to set up your advertising campaign correctly. If it’s difficult for you to figure it out on your own, you can contact targeting specialists. This type of advertising is more suitable for those who have created a group to sell their services or products.

Another type of group promotion is advertising in other popular communities. Choose only groups with similar themes, that is, your target audience should be there. This type of promotion is suitable for both commercial and non-commercial public pages.

Increase your activity

With the advent of smart feed, it's not enough to just publish posts for your followers to see it. If you don’t do anything special, then on average only 10% of subscribers will see your content.

You need to either promote it for a fee, or try to please the smart feed.

The exact algorithm of the smart feed is unknown, but in practice it responds well to posts from communities that have high subscriber activity.

The smart feed decides that since people respond so well: they like and comment, it means they like the content and can show it to more users.

In addition to increasing the percentage of impressions in the smart feed, user activity increases their loyalty to the brand, it becomes like their own, and they begin to give preference to it, all other things being equal.

Ways to increase activity:

• Competitions, game activations - create an internal group currency that subscribers can earn by completing tasks;
• Dynamic cover gives the effect of a TV. A special script places user avatars on the cover of the group. Many people find it cool to see themselves on the cover, so others begin to participate more actively;
• Place users on the cover for donations.
• Conduct surveys;
• Interact with the audience: Leave a question in the content that implies an answer in the comments;
• Leave your answer in the comments first with an open question;
• Reply to all users and maintain a conversation with them with questions;
• Like everyone who wrote a comment;
• Try to give detailed answers, and not unsubscribes for the sake of a tick.

What to remember

1. Audience activation is needed to increase the reach of your posts;
2. Interact with your subscribers to increase their loyalty to your brand and increase sales.
3. Set up notifications for new comments in the group so you can respond promptly.

REGISTRATION AND WORK WITH SMM-LAB SERVICE

To register, follow the link - https://smm-lab.xyz/ After registration, read the instructions - https://smm-lab.xyz/instruction Study the service rules - https://smm-lab.xyz/rules Study the service FAQ — https://smm-lab.xyz/faq In the lower right corner, there are administration contacts, if you have any questions or problems, write there or through tickets — https://smm-lab.xyz/ticket

Prices in the previous and this service differ, be careful when compiling a price list, indicate from and to the price of the services. For example, the price is from 200-750 rubles, the quality of the services depends on the price, I’ll tell you about this later. The registration procedure is simple, click on the “Register” button, enter the desired username and password, check the “I agree with the rules of the service” checkbox, fill out the rest of the data if desired, be sure to write your e-mail and click on the “Registration” button (see. picture below).

Go to your personal account, in which you are interested in services for VKontakte, click on the VKontakte icon to receive a list of services offered on this service (see the picture below).

And so, you are also interested in “Offers”, the rest is not interesting, for example, “Live” is an expensive advertisement, at first you should not pay attention to it at all, and also do not pay attention to.

I want you to understand and also tell your clients this, in this service there are different prices for the same service, THE CHEAPER, THE WORSE THE QUALITY OF SERVICE!!!! Warn clients in advance that you are not responsible for the quality of cheap services!

Let’s look at the “Likes\Reposts” section, as you can see the prices here are from 0.1 to 0.2 per like, respectively, the cheaper, the worse the quality, write to your clients in the same way (with your own markup). Here you can divide into 3 types: Likes for 0.1 rubles, the worst quality. Likes for 0.14 rubles, average quality. Likes for 0.2 rubles, good quality. When you compile your price list for clients, write this (don’t forget to indicate prices with your own markup). I advise you to make a minimum order from 100-1000 for all services, because... I don’t see any point in accepting orders less than 100. At the moment, my minimum starts at 500.

(reposts), this service is cheaper than soc-service, please take this into account!

Let's look at the "Offers" section. In this section you will only need the following services:

• Joined the group/public
• Joined a group/public (economy class)
• Those joining the meeting (economy class)
• Those who joined the meeting
• (For those who have frequent write-offs) Joined
• Profile subscribers/friends (offers) (from 0.1)
• Profile subscribers/friends (offers) (from 0.16)
• (with guarantee) Followers/friends
• (with guarantee) Those who joined the meeting
• Visitors and views (to increase statistics)
• (for those who have frequent charges) Subscribers/friends
• (with guarantee) Those who joined the group/public

For each service in this service there is a description, click on the service, a page with an order and a description of the service opens (see the picture below).

I think there is no need to explain here, everything is the same as above, the cheaper, the worse the quality of the service, when drawing up a price list for your clients, do not forget to mention this. Also, do not forget to write the minimum order quantity for the services offered!

The quality of the service affects the following: VKontakte bans users (dogs), the cheaper the service, the more banned users (dogs) there will be. VKontakte can write off some users, for example, who joined a group or community, the same thing here, the cheaper the service, the greater the likelihood and number of write-offs. Please note that there are services with a guarantee, this means that you are guaranteed to receive the quantity you order without being banned or written off. Write about this in the price list and tell your clients. If there are questions about where users will come from, likes, etc., say that through advertising on a voluntary basis, or what is written in the description of the service. In general, try not to give any guarantees, citing the fact that you are not responsible for the actions of VKontakte filters and robots. Today everything can be fine, but tomorrow they can do anything, and this is true. If any disputes arise with clients, first of all, send a complaint to the service from which you made the order (on your own behalf, not on behalf of the client), if they agree to refund you or fulfill the order again, then inform the client this, if not , then say that it’s not your fault and give a good discount on the next order, ask the service for a discount too. When replenishing your balance in this service, bonuses are also provided (see screenshot below).

In order to top up your balance, go to the “Account” section, then to the “Top up” subsection, select the payment method and the amount to top up the balance and follow further instructions. Pay attention to bonuses when replenishing.

How to promote a VKontakte group yourself

The topic of this article is how to independently promote a group on VK from scratch, and, if possible, without investments. It is more suitable for those who are just starting to try themselves in SMM and want to learn how to promote their public VK on their own, and most importantly - for free.

Invite friends

It is not recommended to use your personal profile for invitations, as this increases the risk of the page being banned. It is recommended to create 2-3 accounts for work of different genders, and at least daily add new friends who fit the target audience, and invite those who have become your friends to your group.

Organize competitions

This method is not completely free, since you will need to buy a prize at your own expense. It is advisable to hold competitions when the group has more than 1000 subscribers; if the number is small, there is no point in holding competitions. Be sure to include two or three prizes so that people are confident that the main prize will not go to your friend.

Mutual PR

Talk to other groups about sharing posts with each other and reposting. Sometimes it happens that you can agree on mutual PR with a community where the number of subscribers is many times greater than yours. In this case, you will need to make several reposts, and they will need to make one. Not a bad way to promote a group on VK for free.

How to promote a VKontakte group for free

Increasing the popularity of a community on the Internet is not a whim, but a necessity. Today, independent promotion of the VK group is quite a difficult task. Developers take advantage of this by creating paid services to attract customers. Today on the Internet there are effective ways to popularize VKontakte groups for free, in the ranking of which Bosslike occupies a leading position.

So, to promote the VK group, you need:

1. Click the login button and register on the site;
2. Confirm your email so that no one can hack;
3. Link your account and earn points. If you don’t want to complete tasks, you can buy VK subscribers for the group for points;
4. Create your task.

How to promote a VKontakte group for a fee

How to promote a group on VK using a paid method? To do this you need:

1. Scroll to the top of the page and paste the link to the account you want to promote.
2. Indicate the required quantity, enter your email.
3. Make a payment and get the result.