How to make a link to a group on VKontakte using a word and why is it needed?

How does a link to a group with a word help in promotion?

Links hidden in a word are also called hyperlinks. The main purpose of hyperlinks is to attract more attention and inspire more trust among potential clients. This is precisely what they contribute to the promotion of VKontakte groups and publics. Now I'm talking about hyperlinks used in advertising, PR, information dissemination, etc.

Below are 3 features that allow them to be much more effective:

To attract attention.

No matter how strange it may sound, a link with a word can attract more attention than a regular URL. URLs have become something familiar and invisible to users. Seeing them in the text, people do not read their contents, but simply skip with their eyes and move on to further text.

The hyperlink will not go unnoticed by the user. He will not miss it with his eyes, since the word or phrase itself, in which the community address is hidden, is part of the main text.

More trust.

In addition to increasing attention, hidden links can inspire more trust in a potential subscriber. On VKontakte, only internal pages of the site can be hidden under the text. People know that by clicking on such a link, they will not be taken to a third-party site where a virus or some other nasty thing may be waiting for them.

Statistics show that hyperlinks are clicked 20-50% more often (depending on the quality of the rest of the content of the text or post where it is used).

Preview.

Seeing an address hidden in the text, people have a desire to look at its contents. They move the mouse cursor over the link (without clicking on it), after which an additional window appears, a kind of “business card” of the page that the person will be taken to after clicking. Regular URLs do not have this feature.

Many of you will think so. Why do I need a link that will be hovered over by the mouse, if I need a link that will be clicked. And here is the most interesting thing. The ability to preview a page helps increase CTR (number of clicks). Some of the people who hover over the hyperlink will click on it. But these same people won't click on a regular URL. In addition, the preview window has buttons such as “Subscribe” and “Write a message.” This allows you to become a community member or write a message without clicking.

A little about groups in Odnoklassniki

If you are just starting to get acquainted with the world of social networks, then you will someday be interested in the question, why are some separate communities needed at all? Let's start to deal with everything in order.

We think you have received invitations more than once (see how to invite friends to a group in OK, follow the link). Friends thus want to share with you an interesting place where you can find useful information. Most people get annoyed by invitations and therefore set a ban on receiving them. But someone is happy to become a participant in all the proposed publics.

Thematic associations are created taking into account specific interests. But all of them can be divided into several categories:

Entertaining. These include communities that post photographs, pictures, videos, jokes, gifts, and quotes. The most popular groups and their audience numbers in the millions.
Hobby. These include public pages on cooking, sports, knitting, gardening, health, psychology, raising children, and animals. Although they are in second place on our list, they are not inferior in popularity to entertainment ones.
Notice boards. They post vacancies, search for travel companions, sell and buy there: from accessories to real estate.
Shop. In such groups you can purchase something: goods or services. Sellers can make good money from them. Income comes not only from product buyers, but also from other communities who want to purchase advertising space on the wall.
Activity. They are created for organizing meetings, gatherings, and so on.
A separate category includes communities of famous personalities: actors, musicians, showmen, and so on. They are created for fans.

What are group links used for?

The main purpose of using hidden URLs is to improve advertising effectiveness. This is achieved due to the advantages and features that I described above. It has been proven more than once that hyperlinks have a positive effect on the click-through rate of an advertising post or ad. Today, traditional links are becoming less and less common on the social network VKontakte, as a more effective replacement has been found for them.

The second goal is to give a more pleasant appearance. The external design of an advertising post is a very important factor influencing its overall attractiveness. And hyperlinks are part of this design.

Search for abandoned groups in Odnoklassniki

Abandoned pages only seem unnecessary to anyone. In fact, there are many people who are willing to buy them and customize them. Usually these are users who are aimed at making a profit on a social network. And here, literally under our noses, lie forgotten public pages with an established audience. That is, they purchase a product with a base from which it is easier to build on.

Unfortunately, there is no magic button that shows you abandoned objects in OK. You will have to go into each one yourself and check their activity recently. “Symptom” of a forgotten page: the last entry was made several years ago.

How to make a VK group link in a word?

Now let's move on to the “main dish” of this article - how to make a link to a group with a word on VKontakte? There are only two ways:

Using square brackets;
Using parentheses.

The first is the older method. The template looks like this:

[club123456|text]

Where:

club123456 is the community ID (the one after the “/” sign);
text is the text of the link.

Usage example:

The second is a newer method. The pattern has parentheses and looks like this:

@club123456 (text)

Where:

club123456 is the community ID (the one after the “/” sign);
text is the text of the link.

Usage example:

As you can see, after converting the URL to text, both options look the same. And really, there is no difference between them. Therefore, choose any template you like and use it.

How to use a link in text?

We figured out how to make a link to a VK group using a word. Now let's talk about how to add it to the text. To do this you need to do the following:

Prepare a template. This can be done in any text editor (for example, notepad) or anywhere on the VK website where you can type text (for example, in a dialogue).
Insert your public ID along with the “club123456” parameter.

To find out the community ID, go to its page and click on the address bar of your browser. The full URL will then appear. Everything that is written after “vk.com/” is the ID. It can be either in the form of a digital value or in the form of text.

Instead of the “text” parameter, enter the text that should be displayed instead of the URL.
Copy the modified template.
Insert the fragment into the text where the link should be.

If you need to replace an existing word/phrase with a link. Then paste the template in place of that word/phrase.

How to change the ID of your page in VK

When creating a profile on VKontakte, the system independently assigns a numerical identifier to each new profile. Most often, this is the serial number of the registered user. Or a random set of numbers. This identifier is unique, it is the only one in VK. The same identifier is assigned to any newly created group, public, or event. Both users and group administrators have the ability to change it.

Many artists have a profile on VK. Numeric identifier (id:88889999) does not look presentable enough. A much better link to the page, for example, of Demis Karibidis, looks like this: https://vk.com/demiskaribidis. Immediately after the main social network address is the comedian's name.

You can create one too if your page still has a numeric ID:

Select the arrow next to your name at the top;

Select the arrow next to the name and click “Settings”
Click "Settings";
On this page, find the “Page Address” item;
Click the "Edit" button;
To enter a new name, you can use Latin letters, numbers, and underscores;
Enter a new name for your page and save the changes.

Now your link will become more beautiful and more recognizable. The name must be unique. This means that the same should not happen on social media. VKontakte network. When you create a new name, all previously created links to your profile will also work. They will automatically change view. The numeric ID remains assigned to your profile, even if you change it.

Find out what to do if sending messages is limited in VK.

Where are hyperlinks used?

Hyperlinks are mainly used in advertising, PR, and information dissemination. Less often for reference to a particular community.

Because of their pleasant appearance, word-hidden URLs are used where appearance is important. It is unlikely that you will send a group link to your good friend in a personal dialogue, hiding it under a word. You just throw it a regular URL copied from your browser's address bar. But if you need to post on your wall with a link to a specific community, then you will most likely want to create a hidden link, masking it with a word (for example, the name of this community).

Bottom line

Today I told you about hyperlinks for communities on VKontakte. Now you know what their benefits are and how to use them. Use any of the described templates and make your links more enjoyable.

You can also read the article on how to add a link in Telegram to Instagram in the corresponding article.