Verification is the process of confirming the identity or “officiality” of a community. A verified account is indicated by a special checkmark, and this is a guarantee that you are contacting or reading an official person, and not a double or attackers. In this article we will look at how an ordinary person can get a tick in VK, what advantages it gives and why it is worth doing.
How to get a tick in VK 2021: what is it for?
If you are a popular person, you have a successful company, a personal brand, or you are simply doing something serious and have your own profile on the VKontakte social network, then you will probably soon have doppelgängers. They will impersonate you and distribute the information they need, try to sell goods on your behalf, commit various fraudulent activities, etc.
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What is needed to pass verification? Let's summarize and highlight the most important points:
- Work to promote your own brand or personality. An obvious but difficult point. Instagram only verifies really interesting, important or popular people. Focus on your activities and increasing publicity.
- Give interviews, participate in events and socially important activities. Instagram will review mentions and requests about you in detail when you apply. The more organic, natural interest in your person, the better.
- Use other social networks for promotion. Increase your awareness and the number of people interested in you.
- Publish only content that complies with social media guidelines. Do not use third-party services to increase the number of subscribers.
- Do not use the services of unverified managers. Take your time when working to increase your recognition; don’t believe those who promise you popularity and a tick in a couple of days and 5 thousand dollars.
Promote your brand, do what you love, and remember that an Instagram checkmark is a great achievement, but not an indicator of success.
How to get a tick on VK for free: Criteria for receiving
Let's look at how to get a tick in VK 2021 for a company or person. They must meet the following parameters:
Fame
This parameter is quite vague. It does not imply that you are a star who is known throughout the CIS or that you have a million subscribers and hundreds of thousands of reposts. Fame means that the media writes about you, articles link to you, etc. It is advisable that you also have profiles on other social networks. The more mentions, the better.
Quality of community management
The main requirement is that the community administrator must not be a hired employee who has nothing to do with the company at all, but an official representative of the organization. His page should contain a real photo, first and last name, as well as work in the company. Next, the name of the community must match the name of the brand or organization. The description must include additional information.
Interaction between site and group
That is, the company website should have a link to the VK group. Please note that the rules prohibit changing the theme of the group or selling it to other organizations. If you are producing bearings, then the community should be thematic, and not about how to breed hamsters.
You should also know the basic rules of how to get a tick in a VK group. It should contain entries, not reposts, but ones made independently.
Content should be updated regularly - you can’t throw out 100 news items in a day, you need to do this gradually. It is advisable to limit the number of external links, especially to other people's resources (you can put them on the main site).
Note! Accordingly, there should be no spam, prohibited materials or cheating.
Advertising can only be launched through the VK exchange; it must meet all system requirements. If your group meets all the requirements, then you can learn how to get a tick in VK 2021 and try to apply. The support service reviewed it, and if they were satisfied with everything, they made a positive decision.
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Verification rules for personal accounts
Owner's fame
To avoid devaluation of the “verified page” status, we verify only those pages that really need it. By the way, not a single VKontakte employee, including the founder of the network, received the status of a verified account.
Criteria for fame may include:
— Visible presence on other sites on the Internet; — Quotation in the media; — Wikipedia article.
Cleanliness of the page
We are interested in ensuring that the pages of famous people are free from inappropriate statements and spam. Unfortunately, VKontakte’s automatic filters do not always cope with this task, especially for popular pages. Therefore, comments must be moderated. If you are unable to keep the page clean or hire moderators, we recommend not allowing the general public to comment.
Owner activity
Verified pages have priority in searches, so we tick off pages that are updated and may be of interest to users. Among others:
— The VKontakte page must be filled out; — Photos must be posted on the page; — The page should be updated periodically; — The number of friends should not exceed the number of subscribers.
While I was writing, I realized that the contact did not have any structure of its own resources. Everything is scattered and it is unclear who to contact for verification. Write about everything and terrorize technical support.
How to get a tick in VK for an ordinary person for free: features
In fact, it was difficult to get verified. The rules did not contain a clear description of how an ordinary user could get a tick in VK. Agents simply refused users and large communities, even if the brand was known and often mentioned in the media.
There was no particular point in submitting a second application - support simply responded with boilerplate phrases and did not reconsider the decision. All this led to serious negativity from people and businesses, and advertising budgets were reduced and cut. In addition, the number of scammers impersonating others has sharply increased.
As a result, in 2021, VK released updated instructions on how an ordinary person or company can get a tick in VK. A number of requirements were revised and significantly simplified, and as a result, the Verification 2.0 service was launched. The VK team said that now everything will be much simpler - just fill out a few fields, submit an application and the decision will be 95% positive. But it is not so.
1. Firstly, the requirement remains that the administrator must be an official representative of the company, that is, you cannot simply hire a third-party SMM. You can only give him the employee’s VK page, and he will work through it. But this is a rather controversial decision, and not every person will do it. Creating a new page for an employee is not an option, because it must have a history, posts, friends, activity, etc.
2. Secondly, both the group itself and the account must meet almost all the same requirements that were in effect previously. However, let’s look at the question of how to get a tick in VK for free, in more detail.
Submit an application
To do this you need:
- go to the “Community Management” section;
- then go to the settings section;
- and at the very bottom click on the “Verification: submit application” button.
Next, a new window will open in front of you, which will give you a list of requirements. Everything here is typical:
1. The application must be submitted by the group owner. Another person cannot submit.
2. Next, you will need to set up two-factor authentication, called 2FA. That is, confirmation of entry must be issued by the owner of the group (and by the person submitting the application, but this is the same person).
3. You will need to fill out several menu items. How easy is it to get a tick in VK? Indicate whether you are an open group or just a public page (not available for closed groups).
4. Set a photo or brand avatar, then enter all the necessary data: contacts, page description, etc.
After this, you can submit an application, but keep in mind that at least 90 days must pass from the moment the page was created. The requirements for it have been somewhat simplified - now you don’t need a bunch of mentions in the federal media, but you must have at least a hundred participants. At the same time, they must be real people, not bots, so you should not buy subscriptions on exchanges. Also, your page must have original content (both text and photos), and it must be updated regularly (at least 2 times a week).
Content requirements
Reading about how to get a tick in VK forever, many users do not understand what exactly the content should be. Please note that only thematic ones are accepted. That is, in the clothing manufacturer’s group you cannot post cats and flowers, Statham quotes and other information garbage.
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All articles and photos must correspond to the topic of the product being manufactured or be close to thematic. For example, if you sew clothes, then there may be articles about how to choose a dress, how to wear it correctly, what are the trends in 2021, etc.
Options for obtaining a “Private checkmark”
There are several options:
- application for confirmation of group, account.
- a letter to technical support requesting an icon for the page.
Note: Unfortunately, this option is given very selectively; there is little guarantee that ordinary people will receive it. However, there are chances! If you want to get a verification badge for a long time (forever)
, it’s more realistic to make a group, blog or community. The administration of the social network has more confidence in this option. The check will be less strict. The chances of receiving are greater than in the previous version. The administration checks the following things:
- following the rules for your group (see page rules above)
- accuracy of personal data
- correctness of content
How to get a tick in a VK group without being rejected?
Be sure to fill out the group description without missing any information. Enter the following items:
- Your status, who exactly you are.
- Detailed description of the page. It should be thematic and meaningful.
- Provide a link to the original site, if available.
- Indicate your physical address, as well as the telephone number associated with it.
- Specify the company mailbox to which letters and notifications will be sent.
Next, you need to go to the “Contacts” section and indicate in it information about the head of the enterprise, his press secretary or the person who will process requests, answer questions through the Vkontakte messenger, via mail, etc.
Now you know how to get a tick on VK for free forever. But remember that the request will take some time to process. Try to conduct activities on the page - invite users, post messages and perform other actions so that the reviewer does not reject the request.
We get a VKontakte checkmark - if you are a famous person
It is very easy for famous people to obtain this designation. Look at the pages of various celebrities and politicians - you will see checkmarks next to their names. Hover your mouse over the icon and information appears that this is a verified page of a real person. VKontakte administrators provided criteria that determine user fame:
- Wikipedia has an article about a specific person;
- the celebrity is written about in the media;
- the presence of a famous personality is felt in popular places on the Internet - entertainment portals, video hosting sites and much more.
But even if you are a famous politician or singer, and you don’t keep your page clean, the administration won’t check the box.
How to get a tick in VK for an ordinary person: Problems when submitting
Let's look at what difficulties may arise for a person who decides to figure out how to get a check mark in VK for free forever.
The most important thing is the problem with who exactly is submitting the request. This can be done by an individual entrepreneur or a legal entity (if we are talking about a community). The application must be completed manually; moreover, it must indicate the ID of your group (this information is indicated in the address bar when entering the page).
Remember! Only the person who created the community can submit an application. And this is where problems often begin.
Usually a group at an enterprise is created by some manager or marketer. After this, the team changes, and the author disappears. You can transfer ownership through technical support, but to do this you will need to provide them with some information. Moreover, the transfer of rights is possible only with groups with less than 100 thousand people.
Note! What to do if access to such a group is lost? Contact technical support, they will explain the algorithm of actions to you, but will not give any guarantees.
If the person who created the page is the founder of a firm or company, but he will not be involved in maintaining it, then you need to transfer the rights to this action to another employee of the organization and draw up a power of attorney.
How to get a tick in the VK community if the page is managed by another employee? To do this, a power of attorney is written in free form, which states:
1. A full range of data about the person, that is, his full name, passport number, position, etc. 2. Indicate that the person officially works in your company. 3. Indicate that the employee will officially represent your interests. 4. Specify the group ID, as well as a short description of it. 5. Indicate the period for which you are issuing the power of attorney. By default, the document is valid for 12 months, but if you specify 5 years in it, then it will be official for this period. 6. Include a clause in the power of attorney stating that after the end of the power of attorney, the employee must transfer the rights to the group to you. You can even specify penalties. 7. Put a date and signature, as well as a seal if available. If it is not there, the verification procedure will take longer.
After this, you need to make a scanned copy of the document and attach it to the application.
How to easily get a tick on VK: rules for choosing a group type
When filling out the application, you must indicate what exactly your page is. You can’t make a mistake – agents are guaranteed to reject your application. So, how to get a tick in VK forever and what types of communities are there:
Opinion leader or author
This category is worth choosing if you are a journalist, writer, artist, poet, musician, etc. However, you need to understand that if in each post you offer visitors not original interesting content, but exclusively goods for sale, then you cannot choose this category. In this case, the “business” section will be more suitable for you.
Educational institutions
How easy is it for schools, institutes, technical schools and other institutions to get a checkmark in VK? To do this, you just need to submit an application and indicate which institution you are. If these are private schools or online courses, then this is the “business” category.
Sports facilities
Again, this applies to official institutions that do not operate for profit. How to get a checkmark on VK for free if you are a private owner? Go to the "business" category.
Music and cinema
This category includes profiles of musicians, actors, bands, film critics, producers, etc.
Games
If you create gaming content, then you can safely create your profile. This also applies to cyber-athletes, development studios, publishing houses, etc.
Society
This category includes various politicians, public organizations, administrations, clubs, etc.
mass media
This is the traditional press, which includes printed publications, television channels, radio, online publications, etc. How to get a tick in the VK group - the representative office of the newspaper? You must have a media registration certificate.
Business
This category includes all commercial enterprises, industries, trademarks, brands, etc.
Culture
Suitable for museums, theaters, libraries and more, including exhibition centers, festivals, etc.
Charity
It is considered the most difficult to obtain. How to get a tick in VK for charity? To do this, you must have more than 3 thousand subscribers and the necessary documents.
Myths about verification
- Only high-status actors or celebrities can receive verification . Not true. Although there are many people from the creative field among verified users, you do not have to be an artist. Athletes, politicians, bloggers, makeup artists and others receive the tick.
- There are special Instagram managers, and only through meeting them do they receive verification. Not again. Social network managers can speed up the review of your application. But you can get a tick without this - below we will talk about this in more detail.
- Only users with millions of subscribers receive a checkmark. No, you can get verification with a couple of thousand subscribers.
- Posts from verified users receive more coverage and ranking priority in the feed. Again just rumors. The reach of your account is influenced by the quality of the content, user interest in you and your publications. Verification does not affect these indicators.
- Users with a checkmark violate the rules of the social network and are not blocked. No, Instagram's strict rules apply to all users. Violation leads to temporary blocking or deletion of the profile.
How to get a tick in VK for an ordinary person: terms of receipt
So, we have examined in detail the basic information on how to get a check mark in VK for an ordinary user or group.
Next, we’ll talk about how long the application is considered and how long it is valid. There are no clear deadlines in the rules; usually the process lasts 7-14 days, but for certain categories it can be longer. The received verification is valid for a year. 15 days before its end, you will receive a notification by email and on social networks, in which you will be asked to repeat the process.
You don’t have to fill out everything again, the only thing is that you can make changes if some information has been updated or has become irrelevant.
We recommend that you do not delay and apply for an extension immediately if you need verification. Confirmation will take a few more days. If it is no longer needed, then you do not have to submit an application, and the badge will be automatically removed.
Now you know everything you need to know about how to get a tick in VK for an ordinary person or group. Use this information wisely, and also do not break the rules so that you do not get rejected. In most cases, refusal occurs due to the fact that the category was selected incorrectly, incorrect information was specified, or the group does not meet the minimum established requirements.