How to promote an account in VK to earn money? What are the features of free promotion of a VK public page? What programs and services exist for automating VKontakte promotion?
Almost everyone has an account on VKontakte, some even have several. But not everyone uses this social network to promote their business, increase sales or promote their brand. Meanwhile, VK is a platform with unlimited commercial prospects.
Denis Kuderin, financial expert of HeatherBober magazine, is with you. I will tell you why VKontakte promotion is needed, how to properly promote an account or community on this social network, and why online stores need an additional page on VK.
A bonus for those who read to the end - useful tips on page promotion plus an overview of the most effective services for professional business promotion on social networks.
How and why to promote public
Today VK is recognized as the most popular social network.
Tens of millions of accounts are registered there. Previously, it was believed that the majority of users were minor schoolchildren and students. Now statistics indicate that the audience has “matured” and consists of solvent people aged 18-40.
Having decided to attract attention and not get lost among hundreds of thousands of other public pages, even at the stage of thinking about the topic, you should decide why you need to promote the public. Promotion of the VKontakte community pursues one of the following goals:
- to sell goods and services;
- to make money by advertising;
- to increase site traffic;
- for entertainment and communication (hobby and interest groups).
Most often, public pages are used to sell goods or advertise a website. But many pages are also devoted to favorite activities: needlework, cooking, hand-made items, cars. It is worth noting that people subscribe to such communities more readily and over time the community will become attractive to advertisers.
There are several ways to promote a public page on VK. These are all kinds of advertising, competitions to attract future subscribers. We must not forget about the interesting “filling”: original posts, rich and high-quality content, undoubtedly, one of the main components of success.
But first of all, the degree of promotion will depend on the topic of the public, its relevance to the target audience and starting characteristics:
- Availability of a prepared audience (from other social networks, subscription base by email addresses).
- Possibility to invest a certain amount in promotion. Even 10,000 rubles at the initial stage will help speed up the promotion process.
Surprise the community
Never used memes? Give it a try. A strong word to get attention? We need to test it.
Don’t be afraid to sometimes do what your subscribers don’t expect from you. You will attract their attention, increase the reach of the post and get a chance to make the content viral - launch a viral campaign on social networks.
Let’s return again to the memes in the Semantics public. We haven’t changed our style of running social networks for a very long time. Previously, there were only dull dies and dry announcements of blog articles. Now we make relevant memes and respond to news events. This shook up our subscribers and increased our coverage.
Don't cheat
So, you’ve decided on a topic, designed your public page correctly, posted your first 20 publications, and you’ve even got your first subscribers. Without further progress, the community may stop developing. And then you think about the easiest and fastest way to get the desired popularity, about getting subscribers.
To achieve this goal, there are many offers on the Internet. In most cases, a bot is involved in this process, adding fake, hacked and empty pages. Let’s say right away that this topic has 2 significant disadvantages:
- Your public page will attract the attention of the administration and may get banned for increasing subscribers.
- Advertisers are not interested in communities with “mute” members.
Therefore, promoting the VK public in this way is highly doubtful.
Instead of reposting, make your own publication
It’s unlikely that you constantly send naked reposts from communities to your friends without explaining why exactly you sent it. Now let's remember that subscribers are our comrades, and we behave with them as with friends.
Sometimes we do cross-promotion: we exchange announcements, events, and so on with partners. Usually we always format partner publications like this:
If you need to repost, write why you are doing it, what your audience will get from it. These are good manners, at a minimum. Below, for example, everything is clear: this is an event that the organizers recommend that subscribers attend.
Buying up VKontakte posts
It is much safer and more effective to start with advertising promotion. The only disadvantage of advertising is the need for investment, but if you want to make money from the community in the future, it makes sense to invest in the promotion of the VKontakte public.
The first thing a novice administrator needs to do is place advertising posts in other communities. To do this, the text of the advertising post is compiled with a clickable link to the public page. Next, you can contact the owner of a large community directly or buy publications through specialized services.
The post should be interesting and clickable, good posts gain 1000 subscribers per post. Excellent result 1 ruble = 1 subscriber, strive for it.
You can use the services of the following sites:
- Market platform VKontakte.
- Buy from community administrators.
- Sociate.ru.
These sites have added hundreds of communities that may respond to your proposal. The cost of an advertising post depends on the number of subscribers in the group.
How to recruit subscribers to a VK group for free - 5 options
For a young community, it is very important to gain your first few hundred subscribers as quickly as possible. Why? Because no one will subscribe to an empty group. It is psychologically easier for users to join a community where an audience has already been gathered. For these reasons, it is appropriate to use some methods of attracting an audience only when you recruit 500 - 1000 participants. But what methods then should be used to gain this first audience? I will talk about this further.
His Majesty - content
Before adding subscribers to the VK group, spend time on content. Imagine, you saw an advertisement for a community somewhere, became interested and went to it, and there was a completely empty wall. It is unlikely that you will decide to subscribe to such a group. Content is also an advertisement for your community. If the user is interested in the topic of the group, he will follow the link. Whether he subscribes or not will depend on how interesting and useful the group is.
When creating posts, follow a few guidelines:
- Do not deviate from the main theme of the group. Don't try to cover all the most popular topics and write posts aimed at your audience. Talk about what concerns the group's subscribers. The interest of the audience is very easy to track by the number of views of posts and likes. To do this, you must know your target audience well. Who is she? What are you interested in? What does she care about?
How to promote a VK group for free
- Post regularly. For entertainment publics, it is permissible to publish up to 7 posts per day, and for commercial communities 1-2 posts per day is enough. If you begin to disappear from your feed for a long time, the activity in the group will decrease. As a result, coverage will fall, and the group’s rating will begin to decline.
- Write texts for posts yourself or hire a copywriter. Under no circumstances copy texts from the Internet or from other people’s posts. VKontakte promotes only unique content. Therefore, if you want the group to attract an audience, create all the posts yourself.
It will be much easier for you if you prepare in advance a plan and schedule of posts for one week, or better yet, a month in advance. Then you will not have problems generating ideas.
Strive to write posts that will engage your audience. Conducting surveys, asking questions to subscribers and hype content will help with this. It is these posts that will be commented on by users more often.
When you see a large number of live comments under posts, potential subscribers will understand that the group is really interesting.
By the way, when conducting surveys, you can increase votes to create the greatest excitement around the survey and encourage subscribers to join the vote.
Exchanges and services - exchangers
As I noted earlier, it is ineffective to attract people to a group that has no subscribers. How then? How to gain an audience from scratch? Exchange services are perfect for these purposes. On such services, users perform various types of tasks: like, repost, add as friends and join groups. For completing these tasks, they receive points, which they invest in the publication of their tasks. That is, you can earn points and publish a task to increase subscribers.
Your group will be joined by the same users as you. Essentially, you will have to earn subscribers to the VK group.
Before promotion, the community must meet some requirements:
- Unique wall posts.
- At least 20 publications.
- The number of blocked pages among subscribers is no more than 8%.
- Daily posting.
Keep in mind that after promotion, some pages are blocked by the social network, and some people unsubscribe. Therefore, it is advisable to rotate subscribers with a reserve of 300-500 pieces.
The disadvantage of this method is that you will spend a lot of time earning points. You can gain subscribers much faster through the same promotion services, only paid ones. On such sites you do not need to register and complete tasks. Services add subscribers for money. How much does it cost? Let's look at the example of the website Prtut.ru.
You can order inexpensive promotion services below
100 Subscribers to the VK page + Bonus 60 ♥ (standard, 80-150 units/day, base only 5000 units)
Price: 30 rub.
500 Subscribers to the VK page + Bonus 300 ♥ (standard, 80-150 units/day, base only 5000 units)
Price: 145 rub.
1000 Subscribers to the VK page + Bonus 600 ♥ (standard, 80-150 units/day, base only 5000 units)
Price: 280 rub.
Price: 32 rub.
Price: 95 rub.
Price: 155 rub.
to VK posts (fast, min. 100 per 1 entry, base only 1000 units)
Price: 12 rub.
to VK posts (fast, min. 100 per 1 entry, base only 1000 units)
Price: 20 rub.
to VK posts (fast, min. 100 per 1 entry, base only 1000 units)
Price: 39 rub.
to VK posts (live, min. 100 per 1 entry, instant, base only 20,000 units)
Price: 11 rub.
to VK posts (live, min. 100 per 1 entry, instant, base only 20,000 units)
Price: 50 rub.
to VK posts (live, min. 100 per 1 entry, instant, base only 20,000 units)
Price: 90 rub.
200 Likes on VK post/photo (slow, min. 100 per 1 post, base only 1000 units)
Price: 10 rub.
500 Likes on VK post/photo (slow, min. 100 per 1 post, base only 1000 units)
Price: 25 rub.
1000 Likes on VK post/photo (slow, min. 100 per 1 post, base only 1000 units)
Price: 49 RUR
More services
Sending invitations to the group
In order to add people to the VK group, you need to create or buy several new accounts. Why are additional accounts needed? From these pages you will join your group, and then you will recruit friends and send them invitations.
It is strictly not recommended to invite on behalf of an administrator, moderator or editor, so as not to get banned. Therefore, the distribution must be carried out by any other group members.
In this case, the VKontakte administration will not be able to accuse you of spam. To work, you will need to create 5-10 new pages.
To speed up the process, you can avoid creating new accounts and buy ready-made ones on the website akitut.ru. This is convenient and fast, but the pitfall is that on such sites all pages are mostly hacked. And sending newsletters from hacked accounts is unsafe, since they receive more complaints.
Invite friends to the VK group
When creating pages, you need to completely fill each page with basic information, photos, and wall posts to make the profiles look real. If you add people from empty accounts, most of them will ignore your application.
You are allowed to add no more than 50 people as friends per day. Since there is a limit, your task is to get as many approved applications as possible. To do this, approach the choice of audience more consciously:
- Choose people from your target audience. You can find such people by searching using filters, but it is better to look into competitor groups or public pages with similar topics.
- When creating accounts, make half male and half female. And then from male accounts add to the girls, and from female accounts to the men. The gender trigger works flawlessly.
After you add friends to your pages, start sending them invitations to the group.
It won’t be superfluous if you publish a link to the group with a short description in your status and on your account wall. Then people will understand why you are being added as their friend. To further attract people to the VKontakte community, offer them some kind of bonus for subscribing. This could be a certificate, coupon or discount on your products. And don’t forget that there are also daily restrictions on sending out invitations: no more than 40 pieces per day.
But I recommend sending less than 40 invitations, since VK algorithms look especially closely at new pages, and they may not like such high activity.
A couple of tips to reduce the risk of getting banned:
- Send invitations from different IP addresses for each account.
- Alternate work on different pages. We sent a newsletter from one account, then switched to another.
When all the limits have been exhausted, you can use a trick and start writing messages to people asking them to join the group. But here it is important to come up with a catchy text and send it to representatives of the target audience. Keep in mind that VK often blocks duplicate messages and sends them to the Spam folder.
Therefore, it is necessary to change the text for every second recipient. Add a couple of new sentences, emoticons or write different greetings. There is also a limit for sending messages on VKontakte: no more than 20 users.
By the way, you can launch a newsletter through the automated programs Sobot or Viking Inviter. In this case, you do not have to manually add people as friends and then send them invitations. The program will do everything for you, and you just need to configure the search for people using the necessary parameters. When working with these programs, I recommend using proxy servers so that VK does not ban your accounts.
Mutual PR
How to recruit members to a VKontakte group for free? Collaborate with other groups. With mutual PR, two groups repost publications from each other’s walls or create advertising posts about each other and post them in their communities. This method is very good in every sense. It is simple, free and allows you to attract live subscribers who are interested in the topic of the group.
For mutual PR to work, it is necessary to select only closely thematic communities with a similar target audience for these purposes. You can find such groups manually in the VKontakte search, on the VK exchange, or using the services Pepper.Ninja, Cerebro, SmmUp, etc. Through the allsocials.ru service you can select groups by setting a filter by the number of subscribers and topic.
What are the recommendations for mutual PR?
- When selecting communities, pay attention to the number of subscribers in them. It should be plus or minus the same as yours. If the audience is larger, then most likely you will be refused.
- In addition to the number of subscribers, consider their activity in the group. The activity of the audience is evidenced by likes, views of publications and comments. You can also determine activity by coverage. It is shown by specialized services, or you can request statistics from the administrator.
- Constantly change your VP groups to reach new audiences.
- Start using mutual PR when you gain at least 1000 subscribers in the group.
After you select several groups, write to their admins and offer mutual PR. Agree on all the nuances of cooperation so that there are no misunderstandings between you in the future.
Attracting subscribers using a chatbot
To bring more people into the VK group, use a chatbot. It can be created in the SendPulse service. A chatbot can do a lot, including introducing people to a group or brand, answering popular questions, or conducting surveys among users.
The uses of a chatbot are quite extensive. For example, with its help, when starting a quest or test, you can increase your coverage and increase the likelihood of joining a group. In this case, the chatbot will process comments, count points, give quick feedback and, of course, encourage you to subscribe to the community.
Using chatbots, you can create various activities: make predictions, conduct tests or surveys, and award discounts for correct answers.
After the user has taken part in a game or survey, the chatbot will periodically send him messages, remind him of the group and invite him to join it. In this sense, they work much more effectively than cold sending of invitations.
It is better to place the chatbot in a visible place in the group. Use calls to action to get as many users as possible to participate.
As you understand, chatbots are not used directly to increase the number of VK subscribers in a group. But they create the activity in the community that is so necessary to attract and retain an audience.
The specifics of group promotion will largely depend on the topic of your community and the purpose for which it was created. There are fundamental differences between entertainment publics and groups created for commercial purposes. But the ways to increase your audience listed here will be suitable for all types of communities.
At the initial stages, there is no point in using paid methods to attract people. If you have published few posts and gained few real subscribers, advertising will not have such an effect, and the budget will be wasted. Therefore, it is necessary to start with free ways to attract an audience. During this time, you will become more aware of the nuances of ranking groups, learn to write interesting posts, and figure out how to analyze statistics.
Target VK
You can promote your public VKontakte account using targeted advertising.
You can buy clicks from VKontakte itself. This is contextual advertising that users see on the left under the menu. The uniqueness of this method is that you have the opportunity to customize advertising to suit your target audience. To attract the “right” audience, you can set parameters such as:
- age;
- floor;
- place of residence;
- interests;
- participation in other groups.
When ordering, you can choose to pay for displaying an advertisement to users or for clicking on a link.
The significant disadvantage of this advertising method is that you must have a crazy CTR, otherwise the subscriber will cost a lot of money.
Use different content formats
I have already said that social networks are far from being about text alone.
The same VKontakte allows us:
- make podcasts;
- publish video content;
- upload pictures;
- organize live broadcasts.
Think in terms of user experience. Someone spends half their life behind the wheel: such a person is uncomfortable reading text posts, he will gladly listen to podcasts while stuck in traffic jams.
Experiment with different content formats. Everyone has their own audience. Monitor her reactions to this or that format and draw conclusions: what your subscribers prefer.
Use a hype new theme
You can achieve a lightning-fast public takeoff by using hype, which instantly attracts attention and causes a strong resonance. The essence of hype is simple - to create something completely new that may interest the majority of users, followed by active discussion. A hype topic most often arises out of nowhere, and you can hype both on positive things and on topics that evoke negative emotions. You can get fresh ideas for promoting your VK public on the Internet:
- in Google Trends – by viewing the most popular queries you can determine exactly what users are interested in;
- news from foreign sources - Mashable, Reddit and others;
- on Twitter - first of all, all the hot news appears there;
- spy on colleagues - in popular communities;
- on YouTube - new products from popular bloggers.
According to observations, the owner of a public page who owns the topic can rise on the wave of hype easily and quickly.
Make interesting headlines
In all blogs - even ours - most of the headings are clear and simple. How to optimize a website. How to create a content plan. What to do if traffic drops sharply.
They are normal - useful, informative, the reader easily perceives and understands them. But they can be made more useful and informative. And more clickable.
One option to add some fire is to write affirmative ones instead of question headings:
- “What is content marketing” - “Content marketing is a way to encourage people to contact your company themselves.”
- “How to properly pack a bag for a hike” - “Put light things on top.”
It’s more difficult to come up with such a title, and without a ready-made post it’s completely impossible. Plus, we need to maintain uniformity. But this is already a certain conclusion that attracts attention, hooks the reader, and motivates to find out more details.
Another option is to look at typical media. Maxim Ilyakhov identifies three areas that encourage a person to read a post:
- Pragmatics - money, time, resources. How to do something .
- Sociality - respect, recognition, pride, part of society. How cool specific people do it .
- Emotion - curiosity, interest, joy, anger. How it really should be, how someone did it, etc.
Rate:
- How to optimize your home page.
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- How to really optimize your homepage - tips from 10 SEO experts.
Forums
Promotion of the VKontakte community will speed up if you take an active part in discussions on forums and post posts with an unobtrusive invitation to go to your public page and subscribe. In this case, it is important that the text does not look like advertising, but is natural and corresponds to the topic of the forum.
For example, if you have a public page about child development, and the forum asks how to choose a stroller, you enter into a dialogue and give advice, which includes a link to the corresponding post in your public page. A person follows the link, visits the page, reads useful content and subscribes to it.
Use additional features
A community is no longer just a group in which you can publish some content, it is a full-fledged platform for doing business:
- There is a section with goods where you can make full-fledged grocery cards.
- There are newsletters that you can arrange.
- There are additional functions - reviews, surveys, quizzes.
There are dynamic community headers and the ability to add CTA buttons. Use all the features that will help you facilitate group management. You can keep track of innovations by subscribing to VKontakte for business.
Newsletters
As part of the free promotion, you can use daily personal messages sent to users asking them to join the community. You need to perform manipulations from a fake account, otherwise your personal page may be banned for spam.
For this account, we either purchase ready-made pages. We add an avatar and information “about ourselves”, fill it out completely and invite friends to inspire trust in the mailing process.
You can choose friends according to your chosen gender, age, and place of residence. A more effective way is to send invitations to people who have already joined a popular community.
You can “make” 40 friends per day (VK restrictions), from 5 accounts you can add 200 people. Not everyone will add a stranger, but about 20% will agree. A pre-prepared text with an invitation to the community is sent to all of them.
Of course, promotion of the VK public through invitation mailings is progressing slowly, but this method of promotion is minimally expensive.
Stories of real bands
Let's use the example of a couple of popular groups to find out what helped them achieve such results.
The first is the group “MDK”, quite famous among young people.
It was created in 2011 and since then has an audience of more than 8 million people.
The public achieved its popularity primarily due to its sharp and risky humor, for which it was repeatedly accused of extremism and xenophobia. MDK stood out from other humor communities and was well appreciated by the VKontakte audience.
Therefore, we can safely say that the main reason for such popularity was the idea that the public adheres to to this day. But don’t forget about cash investments. In 2013, MDK even developed its own application on iOS.
A high-quality approach to work in all aspects has provided MDK with recognition and popularity, which will be the envy of almost all VKontakte communities.
VineVideo - the best public video content
Another worthy example of how an idea and a serious approach to work provided an audience of more than 5 million people.
The idea was based on the rejection of text content and images. The group specializes in publishing short and interesting videos.
Today, video from “VineVideo” is the primary source of video materials on VK. It is from this group that videos are virally spread throughout the network and are watched even by those who are not subscribed to this public.
YouTube channel
To fill the public, you can create not only text content, but also shoot videos.
If you plan to use this, it is not necessary to post the video not only in the community, you can create a channel on YouTube and post it there. In the description of the video, place a link to the public page with a request to subscribe, in most cases this works.
Forget about emoticons
The abundance of emoji in posts dazzles the eyes, and the text is uncomfortable to read. Get rid of what prevents users from quickly understanding the meaning of the post. Otherwise, a person simply will not find a reason to read the publication.
What you can use emoji for:
- Title selection . You cannot format text in a regular post. But highlighting the title with emoticons is fine.
- Selecting a bulleted list . To better structure content within a publication.
- Pointed emphasis . For example, drawing attention to the CTA, to the link to the site.
Advertising network VKontakte
RSVC is a joint creation of the social network VK and the Creara Media service. Network members add their advertisements, which are published on the pages of popular communities. In order for advertising posts to appear on a public page, and the owner to start making a profit, it is enough to promote the public VK.
In the monetization system, the administrator can indicate what percentage of advertising placements he agrees to give to RSVC. According to the rules, about 5 advertisements can be posted on a public page per day. The owner distributes this amount between manual and automatic placement.
If 60% of the daily limit is given in favor of self-posting, 2 publications are allocated for the advertising network. Therefore, if you do not want to look for advertisers yourself, you can give all placements to RSVC and receive a percentage of impressions.
An additional advantage is that advertising is shown on behalf of the advertiser, which allows you to maintain the loyalty of subscribers. In this way you can earn from 5,000 rubles per month.
TOP 3 services for promoting a VKontakte account
These services have been working for many years and have earned a reputation as the most reliable and effective.
Compare conditions, functionality, ease of use and choose the most suitable resource for your purposes.
VKTarget
Vktarget is a popular site not only among online businessmen, but also among ordinary users. Students and schoolchildren earn here from likes and comments, and community owners use the service of comprehensive promotion in social networks.
Simple interface, safe promotion of users, adding friends, posts and other methods of promotion.
Bosslike
Bosslike is a universal platform for promoting accounts on all social networks popular in RuNet. There is a free way to get likes, subscribers, and friends on VK. Guaranteed increase in community activity, only permitted and effective promotion methods.
Vtope
A free resource for comprehensive promotion of accounts in 6 social networks of Runet at once. The service operates seven days a week and is fully automated.
A unique algorithm called LiveUser imitates the actions of a live user, which increases the level of security for cheating.
Comparison table of services:
| Promotion services | Expenses | Peculiarities |
| Vktarget | From 1 ruble per subscriber and like | Effective advertising on all social networks |
| Bosslike | There is a free version | A single account in the system for promoting all social networks |
| Vtope | Free service | A unique algorithm that imitates the behavior of live users |
Search for advertisers
When looking for people to advertise on your own, you should use advertising exchanges. Finding advertisers on your own is not only time-consuming, but also almost impossible. For an effective search, you can register on a specialized service for advertising on social networks - Sociate. I already wrote about how to make money from your public page here.
In order for the promotion of the VK public to generate income, everything is simple:
- the administrator is asked to add the community to the advertising network database;
- set conditions for advertising;
- accept the application;
- track advertising tasks and respond to a worthy offer;
- receive money after completing the order.
The degree of financial success depends on the number of public participants and their activity, as well as the topic of the community. Prices for placement vary from several hundred to several thousand rubles per ad.
Features of VKontakte advertising
VKontakte is the most popular social network in Russia, the number of users reaches 462 million. For this reason, almost any product can be promoted here. Most of the audience belongs to the age category from 18 to 34 years. A quarter of the entire base are minors. There are also people over 45 years old, but they are not very active.
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A special feature of the VKontakte network is a large number of publications. Due to the fact that the feed is updated very quickly, you should post materials more often, otherwise they simply will not be noticed. There is no peak of activity here; thanks to the new news filtering algorithm, users can see information that matches their interests at any time.
Partnership programs
One of the most profitable types of earning money on the Internet from your public account is participation in affiliate programs. Many online stores interested in increasing sales volumes offer to promote their products and receive a percentage of transactions.
The essence of the work is as follows:
- the owner of the public finds offers;
- independently creates a catchy advertising post that contains an affiliate link to go to and perform a targeted action on the advertiser’s website;
- receives the promised reward after all the conditions of the advertising task have been fulfilled: a simple click on the link, a purchase, execution of a loan agreement, deposit and other actions.
One of the most reliable affiliate networks is the Admitad.com platform. The site opens access to affiliate programs of the world's leading brands. Thus, public owners are given the opportunity to profitably monetize traffic using a transparent and technologically advanced scheme. The amount of profit can start from several thousand and has no upper limit. Successful administrators manage to earn from 200 thousand rubles.
Be a real person
Real people joke, make mistakes, and fight in the end.
In our communities, for example, we started using memes. Previously, we had boring dies that looked unattractive. Now - funny announcements of webinars and articles, illustrated with memes.
We immediately saw an increase in coverage and traffic to the site. Alexandra talked about this.
Along with successful cases, also do unsuccessful ones. Don't be afraid to share your mistakes, show that they helped you become even cooler.
The head of the Alfa.Site agency, Nikita Antonov, published an article on vc.ru with an anti-case. He talked about the failure and caused a heated discussion in the comments. Such publications have their place; they are part of content marketing.
Conclusion
Public promotion is not an easy task, which can last from several months to a year. It’s up to you to choose your promotion strategy. I believe that there is no single correct and effective way to promote a public page on VK. Only with the flexible application of all of these methods can an optimal result be achieved. Be original and creative, publish quality content and always be positive.
If you have anything to add on this topic or have experience promoting a public page or VKontakte group, do not hesitate to write your opinion in the comments! If you liked the article, share it with your friends and be sure to click on the stars to rate the publication)
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Author of the article Victoria Pchelinova Freelancer, creative and business
Write for a friend
I heard this trick in one of Ogilvy’s interviews.
He himself wrote as he spoke. And he spoke as he wrote letters. In an interview with David Letterman, he allowed himself to use colloquial expressions. And I don’t care that this is federal television.
I don't know anyone who has problems communicating with friends. Think of your community as a group of comrades. Chat with them the same way you would with your friends in private messages.
This will help solve the problem of regular posting, reduce the time for preparing content and establish friendly relations with subscribers.
Bottom line
These were the 7 main stages of how to make a group on VK popular. This is just a brief overview. Each of them can be broken down into many smaller steps, and each of them will be no less important than the others. Remember that the quality of decisions made today will affect the results tomorrow.
And you can find out how to make a YouTube channel popular from scratch if you follow the link.
Read further:
How to promote a group on VK: in simple words about a complex issue
Free is not necessarily bad: how to properly advertise a group on VKontakte
The benefits of Telegram channel statistics: adjusting the strategy
A selection of popular channels. Secret of success
VKontakte promotion: everything you need to know before you get started
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Author of the publication
offline 3 years
