Creating a VKontakte group, regularly filling it with interesting content and not taking any actions aimed at promotion is a direct path to disappointment. Promoting a VK group is a necessity. This article is about how to promote a group on VK, how to gain subscribers on VK, and do it all correctly so that the group does not fall under sanctions, but becomes one of the leaders of the niche.
Examples of well-promoted groups and their income:
| Name | Number of subscribers | Advertising cost |
| Glorious Friend Oblomoff (recipes, reviews and heresy) | 320 thousand | Repost – from 1000 rubles. |
| MayLand | 110 thousand | 50 rubles – 1 hour top |
| Ogonyok | 250 thousand | Advertising post – 300 rub. |
[google_other] These modest, at first glance, indicators are converted into hundreds of thousands of rubles every month, because every day you can put dozens of likes, make 5 reposts and publish 3 advertising posts.
- Automatic promotion services
How to recruit subscribers to a VK group for free - 5 options
For a young community, it is very important to gain your first few hundred subscribers as quickly as possible. Why? Because no one will subscribe to an empty group. It is psychologically easier for users to join a community where an audience has already been gathered. For these reasons, it is appropriate to use some methods of attracting an audience only when you recruit 500 - 1000 participants. But what methods then should be used to gain this first audience? I will talk about this further.
His Majesty - content
Before adding subscribers to the VK group, spend time on content. Imagine, you saw an advertisement for a community somewhere, became interested and went to it, and there was a completely empty wall. It is unlikely that you will decide to subscribe to such a group. Content is also an advertisement for your community. If the user is interested in the topic of the group, he will follow the link. Whether he subscribes or not will depend on how interesting and useful the group is.
When creating posts, follow a few guidelines:
- Do not deviate from the main theme of the group. Don't try to cover all the most popular topics and write posts aimed at your audience. Talk about what concerns the group's subscribers. The interest of the audience is very easy to track by the number of views of posts and likes. To do this, you must know your target audience well. Who is she? What are you interested in? What does she care about?
How to promote a VK group for free
- Post regularly. For entertainment publics, it is permissible to publish up to 7 posts per day, and for commercial communities 1-2 posts per day is enough. If you begin to disappear from your feed for a long time, the activity in the group will decrease. As a result, coverage will fall, and the group’s rating will begin to decline.
- Write texts for posts yourself or hire a copywriter. Under no circumstances copy texts from the Internet or from other people’s posts. VKontakte promotes only unique content. Therefore, if you want the group to attract an audience, create all the posts yourself.
It will be much easier for you if you prepare in advance a plan and schedule of posts for one week, or better yet, a month in advance. Then you will not have problems generating ideas.
Strive to write posts that will engage your audience. Conducting surveys, asking questions to subscribers and hype content will help with this. It is these posts that will be commented on by users more often.
When you see a large number of live comments under posts, potential subscribers will understand that the group is really interesting.
By the way, when conducting surveys, you can increase votes to create the greatest excitement around the survey and encourage subscribers to join the vote.
Exchanges and services - exchangers
As I noted earlier, it is ineffective to attract people to a group that has no subscribers. How then? How to gain an audience from scratch? Exchange services are perfect for these purposes. On such services, users perform various types of tasks: like, repost, add as friends and join groups. For completing these tasks, they receive points, which they invest in the publication of their tasks. That is, you can earn points and publish a task to increase subscribers.
Your group will be joined by the same users as you. Essentially, you will have to earn subscribers to the VK group.
Before promotion, the community must meet some requirements:
- Unique wall posts.
- At least 20 publications.
- The number of blocked pages among subscribers is no more than 8%.
- Daily posting.
Keep in mind that after promotion, some pages are blocked by the social network, and some people unsubscribe. Therefore, it is advisable to rotate subscribers with a reserve of 300-500 pieces.
The disadvantage of this method is that you will spend a lot of time earning points. You can gain subscribers much faster through the same promotion services, only paid ones. On such sites you do not need to register and complete tasks. Services add subscribers for money. How much does it cost? Let's look at the example of the website Prtut.ru.
You can order inexpensive promotion services below
100 Subscribers to the VK page + Bonus 60 ♥ (standard, 80-150 units/day, base only 5000 units)
Price: 30 rub.
500 Subscribers to the VK page + Bonus 300 ♥ (standard, 80-150 units/day, base only 5000 units)
Price: 145 rub.
1000 Subscribers to the VK page + Bonus 600 ♥ (standard, 80-150 units/day, base only 5000 units)
Price: 280 rub.
Price: 32 rub.
Price: 95 rub.
Price: 155 rub.
to VK posts (fast, min. 100 per 1 entry, base only 1000 units)
Price: 12 rub.
to VK posts (fast, min. 100 per 1 entry, base only 1000 units)
Price: 20 rub.
to VK posts (fast, min. 100 per 1 entry, base only 1000 units)
Price: 39 rub.
to VK posts (live, min. 100 per 1 entry, instant, base only 20,000 units)
Price: 11 rub.
to VK posts (live, min. 100 per 1 entry, instant, base only 20,000 units)
Price: 50 rub.
to VK posts (live, min. 100 per 1 entry, instant, base only 20,000 units)
Price: 90 rub.
200 Likes on VK post/photo (slow, min. 100 per 1 post, base only 1000 units)
Price: 10 rub.
500 Likes on VK post/photo (slow, min. 100 per 1 post, base only 1000 units)
Price: 25 rub.
1000 Likes on VK post/photo (slow, min. 100 per 1 post, base only 1000 units)
Price: 49 RUR
More services
Sending invitations to the group
In order to add people to the VK group, you need to create or buy several new accounts. Why are additional accounts needed? From these pages you will join your group, and then you will recruit friends and send them invitations.
It is strictly not recommended to invite on behalf of an administrator, moderator or editor, so as not to get banned. Therefore, the distribution must be carried out by any other group members.
In this case, the VKontakte administration will not be able to accuse you of spam. To work, you will need to create 5-10 new pages.
To speed up the process, you can avoid creating new accounts and buy ready-made ones on the website akitut.ru. This is convenient and fast, but the pitfall is that on such sites all pages are mostly hacked. And sending newsletters from hacked accounts is unsafe, since they receive more complaints.
Invite friends to the VK group
When creating pages, you need to completely fill each page with basic information, photos, and wall posts to make the profiles look real. If you add people from empty accounts, most of them will ignore your application.
You are allowed to add no more than 50 people as friends per day. Since there is a limit, your task is to get as many approved applications as possible. To do this, approach the choice of audience more consciously:
- Choose people from your target audience. You can find such people by searching using filters, but it is better to look into competitor groups or public pages with similar topics.
- When creating accounts, make half male and half female. And then from male accounts add to the girls, and from female accounts to the men. The gender trigger works flawlessly.
After you add friends to your pages, start sending them invitations to the group.
It won’t be superfluous if you publish a link to the group with a short description in your status and on your account wall. Then people will understand why you are being added as their friend. To further attract people to the VKontakte community, offer them some kind of bonus for subscribing. This could be a certificate, coupon or discount on your products. And don’t forget that there are also daily restrictions on sending out invitations: no more than 40 pieces per day.
But I recommend sending less than 40 invitations, since VK algorithms look especially closely at new pages, and they may not like such high activity.
A couple of tips to reduce the risk of getting banned:
- Send invitations from different IP addresses for each account.
- Alternate work on different pages. We sent a newsletter from one account, then switched to another.
When all the limits have been exhausted, you can use a trick and start writing messages to people asking them to join the group. But here it is important to come up with a catchy text and send it to representatives of the target audience. Keep in mind that VK often blocks duplicate messages and sends them to the Spam folder.
Therefore, it is necessary to change the text for every second recipient. Add a couple of new sentences, emoticons or write different greetings. There is also a limit for sending messages on VKontakte: no more than 20 users.
By the way, you can launch a newsletter through the automated programs Sobot or Viking Inviter. In this case, you do not have to manually add people as friends and then send them invitations. The program will do everything for you, and you just need to configure the search for people using the necessary parameters. When working with these programs, I recommend using proxy servers so that VK does not ban your accounts.
Mutual PR
How to recruit members to a VKontakte group for free? Collaborate with other groups. With mutual PR, two groups repost publications from each other’s walls or create advertising posts about each other and post them in their communities. This method is very good in every sense. It is simple, free and allows you to attract live subscribers who are interested in the topic of the group.
For mutual PR to work, it is necessary to select only closely thematic communities with a similar target audience for these purposes. You can find such groups manually in the VKontakte search, on the VK exchange, or using the services Pepper.Ninja, Cerebro, SmmUp, etc. Through the allsocials.ru service you can select groups by setting a filter by the number of subscribers and topic.
What are the recommendations for mutual PR?
- When selecting communities, pay attention to the number of subscribers in them. It should be plus or minus the same as yours. If the audience is larger, then most likely you will be refused.
- In addition to the number of subscribers, consider their activity in the group. The activity of the audience is evidenced by likes, views of publications and comments. You can also determine activity by coverage. It is shown by specialized services, or you can request statistics from the administrator.
- Constantly change your VP groups to reach new audiences.
- Start using mutual PR when you gain at least 1000 subscribers in the group.
After you select several groups, write to their admins and offer mutual PR. Agree on all the nuances of cooperation so that there are no misunderstandings between you in the future.
Attracting subscribers using a chatbot
To bring more people into the VK group, use a chatbot. It can be created in the SendPulse service. A chatbot can do a lot, including introducing people to a group or brand, answering popular questions, or conducting surveys among users.
The uses of a chatbot are quite extensive. For example, with its help, when starting a quest or test, you can increase your coverage and increase the likelihood of joining a group. In this case, the chatbot will process comments, count points, give quick feedback and, of course, encourage you to subscribe to the community.
Using chatbots, you can create various activities: make predictions, conduct tests or surveys, and award discounts for correct answers.
After the user has taken part in a game or survey, the chatbot will periodically send him messages, remind him of the group and invite him to join it. In this sense, they work much more effectively than cold sending of invitations.
It is better to place the chatbot in a visible place in the group. Use calls to action to get as many users as possible to participate.
As you understand, chatbots are not used directly to increase the number of VK subscribers in a group. But they create the activity in the community that is so necessary to attract and retain an audience.
The specifics of group promotion will largely depend on the topic of your community and the purpose for which it was created. There are fundamental differences between entertainment publics and groups created for commercial purposes. But the ways to increase your audience listed here will be suitable for all types of communities.
At the initial stages, there is no point in using paid methods to attract people. If you have published few posts and gained few real subscribers, advertising will not have such an effect, and the budget will be wasted. Therefore, it is necessary to start with free ways to attract an audience. During this time, you will become more aware of the nuances of ranking groups, learn to write interesting posts, and figure out how to analyze statistics.
Cheat on VKontakte
Let's start with a fairly popular, although prohibited, method of getting subscribers - buying them. In practice, the owner of a public page can recruit at least several thousand new members, but this will not bring him any real benefit. Effective sales require real, living people.
In addition, cheating using dubious bots and programs is punishable. A group with fake bot subscribers will most likely soon be blocked for violating the terms of the social network. Moreover, you will have to pay for such a dubious method of promotion. Not very much, of course, but in the end the money will be thrown away.
Why can VK administrators ban a public page? The fact is that hacked accounts and those created by bots are used to join the community. It is quite logical that they will not bring any real benefit to business. As well as offers, real people who join groups for a small reward. After a short time, they will either unsubscribe or remain nominally members, without purchasing anything or participating in discussions. We do not recommend using this option for recruiting group subscribers due to high risk and zero effectiveness.
How to safely engage your audience
For these purposes, we can recommend fastpromo.pro - for a small amount you can use it to gain subscribers, likes, comments and much more. It is this activity that will be able to develop the loyalty of your potential target audience and attract customers.
The service offers a nice bonus - 30 rubles to your account upon registration. Thanks to this, you can test the necessary functionality for free.
How to recruit live subscribers to a VKontakte group in 1 minute
If you want to gain subscribers as quickly as possible, then the only way you can achieve this is to cheat on commercial services. This is the only way to attract live subscribers to the VK group in the shortest possible time.
After placing an order, the service usually starts working immediately or within a few hours. The speed of promotion depends on the tariff you choose and the number of subscribers. So, you can get 1000 subscribers within 2-7 days.
What other method allows you to quickly gain an audience, and with such minimal investment? Yes, by purchasing advertising, you can also attract 1000 and 5000 subscribers in a week. But there is no guarantee that advertising will work as you expect. You can attract 1000 subscribers, or you can attract none. As for the promotion, here you are guaranteed to get as much as you planned.
In this short video on www.youtube.com you can find out where to buy subscribers to the VK group cheaply and without cheating.
However, do not forget that you cannot reach the target audience with cheating. All such subscribers come to the group for some kind of reward. Therefore, it is also necessary to use other promotion methods in order not only to increase the number of subscribers, but also to attract an interested audience.
Conducting sweepstakes and competitions
Holding sweepstakes is a truly effective tool for attracting audiences. Do you want to know how to quickly gain subscribers to a VK group? Start regularly giving away prizes for subscriptions and reposts (, and you will see the results. The main thing is to offer worthwhile prizes and not go too far with the terms of participation.
How to conduct draws?
- First of all, decide how many subscribers you want to attract this way.
- Determine the budget you are willing to spend on the raffle and think about the prizes. Either there must be a lot of them, or they must be worthwhile. Because the more prizes, the higher the chances of winning. And the cooler the prizes, the more people want to win. However, it is better to make prizes based on the specifics of your activity.
That is, if you offer meal plan services, then give away a free meal plan for a month or a 50% discount. You can also give away money and phones, but competitions with such gifts attract a lot of prizes. But you need to attract more targeted subscribers.
- Consider what the terms of participation will be. Usually this means subscribing to the group, liking the competition entry and reposting. You can invite participants to pin the post on the wall before the end of the drawing. Remember, the more difficult the conditions, the fewer participants there will be. For example, if you invite them to write a post about why they want to win, then there will be fewer people willing.
- Determine the timing of the drawing. If the prizes are expensive, the competition can last 2-3 weeks. If not, then a few days are enough.
- Tell your subscribers in your group and on your social media pages in advance that you will soon be launching a prize draw.
- Think about how you will advertise the competition so that as many people as possible know about it. Through targeted advertising or mutual PR? Or maybe buy advertising in another group? Or ask your friends to repost?
- At the end of the giveaway post, write a call to action, such as “Claim your prize,” “Enter now,” etc.
- Support your post with a bright photograph or picture.
Conduct such giveaways regularly, 1-2 times a month, to quickly gain subscribers in the VK group and constantly maintain their interest.
Important: before starting the giveaway, read the rules of VKontakte competitions. If you plan to select winners not by the number of likes received, but randomly, then it is better to organize the competition as a drawing.
Targeted advertising
Targeted advertising is the ads that you see on VKontakte on the side or in the news feed in the form of posts marked “Advertising post”.
It would seem that running such advertising costs nothing. Just specify the parameters and click on a couple of buttons. However, proper targeting is an art. You will have to hit a lot of bumps before you find an effective option. It is optimal to seek help from a targeted advertising professional who will competently set up and launch it. But not everyone has extra money to pay a specialist, so I recommend starting with a minimum budget. Before recruiting subscribers to the VK community:
- test different advertising formats to determine which option will attract more subscribers.
Advertising in VK groups
- Having chosen the best format, launch it with a larger budget. The main thing is, don't be afraid to experiment. Remember that the absence of a result is also a result.
How to advertise a VKontakte group?
- In the group menu in the right column you will find the “Community Advertising” button. By clicking on it, you can create an advertising publication;
- Don't forget to include a call to action and an image or video in your text. The name of the button that will lead to the group can also be changed. By default, this button is called "Join".
To run an advertisement, you must have money in your advertising account balance. The cost of joining the community depends very much on the topic and the chosen targeting.
At best, it can be 5 rubles or less. In general, the cost of up to 20 rubles can be considered acceptable. For complex and narrow topics it can reach 50 rubles. If the price is below 20 rubles, it’s good, but if it’s less than 10 rubles, it’s very rare and lucky.
Thus, we draw the following conclusions about targeted advertising as a way to promote a group:
- It is very expensive.
- To succeed, you need to clearly represent the portrait of your target audience.
- It will be difficult to set your target on your own. You will have to test several options before you find an effective approach.
Advertising in VKontakte groups
How to recruit live subscribers to a VK group? Start advertising your community in other groups. You will have to pay for advertising in them, but in some cases you can agree on cooperation through barter.
Where can you advertise:
- In groups with similar topics. You must have one target audience. For example, if you offer car washing services, then you can buy advertising in the detailing, car accessories, etc. group.
- In groups of district, city, region or residential complexes.
- On the pages of famous personalities and popular users. Among their huge audience, there will probably be your target audience. Therefore, this option can also be considered.
When choosing a group, pay attention not only to the number of participants in it, but also to their activity. If there are few likes, views, reposts and comments in a group, then most likely advertising in it will not bring the desired result.
You can find an advertising platform through the Sociate service or manually in the VKontakte search. If you choose the right time to publish your advertisement and find a group with an active target audience, then at low cost you can get many new subscribers.
After you choose a site, write a message to the administrator with a proposal for cooperation. Don’t be afraid to clarify all the details and ask for group statistics.
Most often, advertising posts are placed in the community header. As a result, users see it immediately when they enter the group. The option of placement in the “Links” or “Bookmarks” sections is possible. Also, some people publish an advertising post on the wall, but if it is not secured, it will quickly “run away” down.
There is no need to immediately stay in one group for a long time. Place your ad for three to seven days. You need to test different sites to find the one that brings the most traffic.
Targeted advertising
If you have budgeted for community advertising, it makes sense to pay attention to the target. This is a special type of promotion offered by VKontakte itself. An advertisement inviting you to join your group will be shown to a specific target audience that is potentially interested in this. The ad block appears in the scrollable news feed and will almost certainly attract the user's attention.
Targeted advertising on VKontakte is a civilized and effective way to quickly get a large number of subscribers and future clients. But you need to take into account several features of such marketing:
- it is quite expensive;
- for success you need the right selection of the target audience;
- You should make several variations of the ad displayed and then choose the most effective one in practice.
Of course, it’s unlikely that you’ll be able to set up advertising yourself through the VK service with the desired result and duration right away. You will have to experiment by investing money, or seek the help of a target specialist, of which there are quite a lot now.
How to attract subscribers to a VK group - Additional sources
What else can you do to gain an audience? How to attract subscribers to a VK group? Use all kinds of additional sources to attract your audience. Namely:
- Other social networks. You probably run an Instagram or Facebook page. Maybe you have your own Telegram channel. Post a link to the group there on a regular basis. Tell us why it is worth subscribing to your community, what users will get if they join you.
- Groups for VP (mutual PR on VKontakte). In these groups you can publish a link to your community and offer mutual subscription. You can also find the same posts of other users on the wall and invite them to subscribe to each other’s groups.
- Advertising through Yandex.Direct or Google Adwords. With proper advertising settings, it will cost even less than targeted VK advertising. However, its effectiveness is no less.
- Comments with a link to the community on third-party resources, for example under YouTube videos or on forums. Find popular videos on the topic of the group with a small number of comments. In this case, the likelihood of someone moving to your VKontakte community will be much higher. Using the same algorithm, look for topics on forums and blog articles with a small number of comments.
- Optimizing the group for search queries. As a result, users will find it in search engines and in VKontakte search. To do this, you need to add a keyword to the group name and description.
What is a key query? This is a phrase that a user enters into a search to find the information they need. For example, if a person wants to buy bed linen, he will write “Buy bed linen”, “Bed linen store”, “Bed linen Moscow”, etc.
How to find the right key queries? The free Yandex Wordstat service will help you with this; it shows not only the queries themselves, but also their frequency. Frequency is a number that reflects how many people enter a given query into a search.
Your task is to select 5-10 requests from among the requests with a frequency of 200 to 5000 per month. The highest frequency queries (more than 5000) should not be taken due to high competition for them. It will be difficult for you to get to the TOP for such queries.
How to use key queries correctly?
- Add the request to the group name without changes.
- Add from 2 to 10 key queries to the description. But queries need to be inserted into the text organically so that they do not stand out and the text is read naturally.
- The key can also be used in the group url. For example: https://vk.com/fitness_spb.
There are many more tricks for promoting a group to the TOP in SEO, but to begin with, it will be enough to determine the semantic core and correctly insert key queries.
There are many opportunities to promote the group. Moreover, you can promote a group and gain an audience even without investment. It is worth noting that before attracting subscribers to a VKontakte group, you must first take care of setting up the community. For example, why not add a dynamic cover to make the band look more attractive. Also, don’t forget about filling the group with content. If there are no interesting posts, but only one advertisement, then you are unlikely to be able to gain an audience. In this case, even buying advertising will not save you. This is why all social networks have a “Content is King” rule.
How and why to promote public
Today VK is recognized as the most popular social network.
Tens of millions of accounts are registered there. Previously, it was believed that the majority of users were minor schoolchildren and students. Now statistics indicate that the audience has “matured” and consists of solvent people aged 18-40.
Having decided to attract attention and not get lost among hundreds of thousands of other public pages, even at the stage of thinking about the topic, you should decide why you need to promote the public. Promotion of the VKontakte community pursues one of the following goals:
- to sell goods and services;
- to make money by advertising;
- to increase site traffic;
- for entertainment and communication (hobby and interest groups).
Most often, public pages are used to sell goods or advertise a website. But many pages are also devoted to favorite activities: needlework, cooking, hand-made items, cars. It is worth noting that people subscribe to such communities more readily and over time the community will become attractive to advertisers.
There are several ways to promote a public page on VK. These are all kinds of advertising, competitions to attract future subscribers. We must not forget about the interesting “filling”: original posts, rich and high-quality content, undoubtedly, one of the main components of success.
But first of all, the degree of promotion will depend on the topic of the public, its relevance to the target audience and starting characteristics:
- Availability of a prepared audience (from other social networks, subscription base by email addresses).
- Possibility to invest a certain amount in promotion. Even 10,000 rubles at the initial stage will help speed up the promotion process.
Group or page - selection criteria
Page is a popular community format, but it is more designed for posting infotainment content. If you are planning to create a platform dedicated to the company’s services, it is better to design it using the group’s tools. VKontakte groups have many advantages over public ones:
- In them you can create showcases with goods, chats with the administration, discussions;
- It is possible to accept payment;
- Availability of buttons with calls to action;
- The format can be used to create a kind of landing page that will fully replace a website page.
The design of a group has many nuances - it will be difficult for a person who has not previously dealt with promoting a group and attracting VKontakte subscribers to understand them. Digital Info agency specialists can take on this task, relieving you of the need to understand all the intricacies of the design.
Summarizing
To summarize, I will only say that all the tips and recommendations I gave were formed on the basis of my personal experience , obtained through trial and error. I tried to share with you everything that I know myself. I really hope that my article will help you find your own way to create a popular VKontakte group. Don't be afraid to experiment, learn, make mistakes and achieve success. Good luck to you in all your endeavors, and see you soon!
If you find an error in the text, please select a piece of text and press Ctrl+Enter. Thanks for helping my blog get better!
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Free promotion method
Perhaps the easiest and most reliable way to promote your group on a social network for free is to send out mass invitations to all your friends, acquaintances and interested people. You just need to find a suitable “victim” and send her an invitation. To do this, you need to go to a search engine and set the necessary criteria for people who may be your potential followers. Using my group as an example, I can imagine my selection parameters:
- Age – from 18 years;
- Status – “Currently online”;
- Job – “Make money on the Internet.”
After that, add the person to your VKontakte friends list and send him an invitation to your group. By the way, a very good way to quickly promote a group is to attract people from communities with similar topics .
And the last thing I want to draw your attention to is safety rules .
So that you, being blinded by the idea of how to promote a VKontakte group on your own, do not get banned from the social network, remember 2 important points:
- Only those people who will be interested in . Don't try to send out a million invitations for nothing.
- You can invite only 40 people per day . Therefore, remembering the previous rule, take care of your applications and spend them wisely . For cheating through software, I set a limit of 25 friend invitations from one account per day.
Newsletters
As part of the free promotion, you can use daily personal messages sent to users asking them to join the community. You need to perform manipulations from a fake account, otherwise your personal page may be banned for spam.
For this account, we either purchase ready-made pages. We add an avatar and information “about ourselves”, fill it out completely and invite friends to inspire trust in the mailing process.
You can choose friends according to your chosen gender, age, and place of residence. A more effective way is to send invitations to people who have already joined a popular community.
You can “make” 40 friends per day (VK restrictions), from 5 accounts you can add 200 people. Not everyone will add a stranger, but about 20% will agree. A pre-prepared text with an invitation to the community is sent to all of them.
Of course, promotion of the VK public through invitation mailings is progressing slowly, but this method of promotion is minimally expensive.
Attracting with content
What is the most important thing in a group? This is content. A person should go into it and become interested, he should like the information that is presented on the wall. What will be interesting to the target audience is clear: what they came for. If you sell furniture, then posts about furniture, the rules for choosing it, the materials from which it is made, the rules for arranging it, etc. If you sell cosmetics, then information about makeup, selection rules, manufacturers, etc.
If you don't have time to lead a group, hire a manager
You can search and post content yourself or hire a content manager for this. In any case, before inviting people to the group, you need to add at least a dozen posts so that they can see that the group is alive. The more interesting, informative and unique the post in the group, the more times it will be reposted, the more people will like it. This will lead to a geometric growth of subscribers: friends of those who reposted the post will come to you and repost the post.
