How to promote a VKontakte page: 7 useful services

Many people try their luck at making extra money using the Internet. The motives are different, but the questions along the way are the same. The solutions are also varied. Making money through social networks is a promising direction, but not new. Some people work on their brainchild in their free time, others invest themselves in the process with their heads. There are those who invest all their time and resources into the expected financially independent future.

19 million VKontakte users is not a small number, which speaks for itself about the prospect of advertising there. Advertising is the No. 1 goal for most public page creators. The creators of the network themselves are people who do not need anything. They have already done everything they wanted. All these 19 million people come into contact for information - news, entertainment, important and urgent - different. This information is created by the users themselves, one for the other. It would be unfair for only the team who created the site to profit from this. But for this it is important to know how to promote your VKontakte group without investment.

How to promote a VK page

• Competent filling. Tell us about yourself, your product or service in an interesting and short way, fill out your contact information. Content should be presented in an unobtrusive manner, diluted with pictures, photographs, and videos relevant to the topic. Refresh your feed more often with memes, comics, and the latest news that your friends or subscribers can share - this will attract new people.
• Advertising posts (for groups, public pages). They present interesting stories and news, interrupted by a link to the source.

• Groups for finding friends or exchanging links. Add no more than 40 friends per day, and then delete them (so they will move to the list of subscribers); for convenience, use applications with the ability to automatically turn friend requests into subscribers.
• Games. Play and join gaming communities. A slow but reliable method, since you get real people as friends who spend a lot of time on VK.
• Spam. Go to large communities close to the topic of your page and invite people to add you as a friend.
• Cheat. The abundance of free or low-cost services makes this method the fastest and easiest, which is good at first, however, to promote your business you need a lively, interested public.

Targeting

Special services for VKontakte targeting help make advertising highly personalized. We recently wrote about the standard geotargeting capabilities of VKontakte and Facebook, and now we highlight two popular, smart resources to target even more accurately - Target Hunter and Cerebro Target. With their help, you can display advertising for:

• participants who are simultaneously members of several target communities;
• marked certain communities as places of work;
• couples (status “in a relationship”);
• people with certain contacts in their profile: phones, Skype, other social networks;
• those who liked or commented on what you need;
• birthday people.

Additional features:

• tracking subscriptions/unsubscribes;
• working with large databases;
• contacts of administrators of target communities;
• tracking comments on key phrases in a specific community;
• analytical statistics.

Let's look at the “working moments” of both resources.

Target Hunter

Main sections: search, collection, activities, analysis, tools (working with databases) and office. You can log in via VKontakte or create a separate account. Inside the service there are video assistants and lectures on setting up.

Tariffs (per month):

• Free (with limited functionality).
• Standard - 499 rub.
• Automated - 799 rub.

Cerebro Target

Popular targeting service. For 300 rubles you can buy access to a knowledge base that helps you understand targeting and working in Cerebro. Those who purchase Plus and Premium plans are added to separate communities, where specialists teach analytics and give advice on current campaigns.

Tariffs (per month):

• Student (knowledge base) - 300 rub.
• Basic - 490 rub.
• Plus - 990 rub.
• Premium - 1500 rub.

What to choose

Both services are actively featured in the arsenal of SMM specialists and collect positive feedback. Cerebro is an older resource, Target Hunter is a younger tool. The main criteria by which you can choose: price, support and convenience. In the first case, Target Hunter with a free plan wins, in the second, Cerebro with closed groups for analytics, and in the third, only your personal experience can judge.

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What is better: public or group?

Let's define the difference between a public and a VK group.

• A public page (public page) is a community aimed at disseminating information, mainly of an entertaining or educational nature. After promotion, we earn money by providing advertising space for goods, services or other communities in partnership.
• Groups are more focused on feedback, so they are suitable for promoting services, products or small businesses.

The success of the public depends on the number of active subscribers leaving comments, liking and sharing news.

To promote a public VKontakte site, you will need the following:

• Content. The first rule remains unchanged - bright design (public avatar, name, menu). The second is interesting content (posts of various formats (photos, videos, quotes) on a chosen topic). 3) Unique content (adjust your way of presenting information, refuse reposting). 4) Dynamically updated news feed (several fresh posts per hour or at least per day).
• Advertising. We buy advertising in large established communities with similar themes (and giants with a diverse audience (humor or cinema publics)). The method is not free, but it pays off in the end. When you cross the threshold of thirty thousand subscribers, think over the price list for advertising.
• Contextual advertising. Pros: visitors focused on your offer; payment only for the transition.
• Spam. In all forms (according to reports, in comments under posts of other communities). This is a free method to reach your target audience (or get banned if you overdo it).
• Promotion using a fake account. Another free way. You can create an account of some attractive person, join your community and repost posts. After that, actively recruit friends in public pages with the desired audience (people will see the posts, perhaps subscribe, share the post).

Additional features

Deserter

VKontakte service application. Shows who joined and left the group, uploads a database of members, deserters and newcomers in CSV format (this file can then be used for retargeting to bring back those who left).

Any community can be analyzed. There are three paid plans that increase the depth of history - the number of days for which statistics are available, the number of groups for analysis - and remove restrictions on the number of participants in a group.

In the free plan, you can analyze groups of up to half a million participants, but after a while the limitation allows you to work only with groups of 10,000 people.

Tariffs (per month):

• Free - free.
• Small - 29 votes.
• Runaway - 100 votes.
• 50/50 - 50 votes.

Landing

Promoting a business on VKontakte requires an informative and vibrant design of the community. To hold the visitor’s attention and encourage him to take action, you can create a wiki landing page (landing page within a VK group) yourself.

Think over the background, indicate the strengths of the product, add a button for orders (sends in private messages), photos, reviews. On the group avatar you can place contacts and a call for subscription. Wiki landing page will transform the community, simplify navigation and help increase sales.

Features of paid promotion of a VKontakte page

Any business requires investment. The same applies to VKontakte. If you want to earn income from this social network, then you will need to spend not only your time, but also your money.

Many people will think, because there are free ways. Yes, they are. But their efficiency is an order of magnitude lower. The only exception may be mutual PR, which does not require money. But it is only possible when you already have a fairly large number of live subscribers.

As a rule, the size of your budget is directly proportional to future profits. That is, the more you are willing to invest in promoting your page, the more profit you will get. But you shouldn’t focus only on quantity; you should also think about quality. Quality of development strategy, marketing campaign, etc.

What are the main features and advantages of paid promotion?

• Speed ​​– you will be able to gain the required audience in the shortest possible time;
• Quality of subscribers - by advertising, for example, in near-thematic communities, you can gain a live audience who subscribed to you of their own free will (these people are interested in your content, service, product).

These are the two main reasons why people spend their money on promotion.

About promoting business on VKontakte

VKontakte is a popular resource with high traffic. By opening our page and scrolling through the news feed, we learn about the latest events in the world, select something interesting for ourselves, get acquainted with new products, services, and communicate. It has become a daily ritual that eclipses watching TV. Therefore, this resource is good ground for business promotion.

How to create a sales page with minimal costs:

• Studying the target audience. Knowing the preferences, age, and gender of your clients provides the key to finding a profitable advertising platform.
• Competition. Explore successful communities, note the way they present “tasty” news (those with a lot of reposts and comments) and those that attract less attention.
• Confidence. An important point for trading services or goods. People like to “know by sight” the seller, so we format contacts correctly: real names, active pages with a pleasant appearance.
• Content. Avoid outdated news or frequent repetition, lead the community in one key without fanaticism and a large number of emoticons in post titles.
• Start. You can resort to cheating bots at the beginning so that beginners do not feel discomfort from the experience of a pioneer, the main thing is not to get carried away.
• Facilities. Use all the opportunities provided to reduce wastage of time for you and your subscribers. You can offer news, create discussions, set timers on posts.
• Advertising. Promote yourself in large live communities, think through advertising posts and promotions.
• Self-promotion. If, in addition to a public page or group, you run a website, place a widget or links to your page.
• Kind with healthy. Entertain your subscribers with contests and surveys, congratulate them on holidays, offer to post reviews of your products, give bonuses and gifts. People like to feel important.

Promoting a business on VKontakte means constant interaction with the audience, an uninterrupted flow of information to retain old subscribers and attract new ones. There are a lot of ways to promote a community mechanically (cheats, buying subscriptions), but is it productive?

Purchasing subscriptions entails purchasing likes, comments, and reposts. If you resort to such methods, costs will only increase. To make passive income in the future, you need a serious return at the beginning.

How to gain subscribers on VK for free and without cheating

Before you recruit an audience on VK, you first need to create an accurate portrait of it. This is necessary in order to prepare a content plan in the future and know what topics to write posts on and what issues to address in them.

When determining the target audience, it is not enough to indicate only its gender and age. In addition, you need to create a portrait based on three more points:

• Audience interests;
• Her fears and concerns;
• The problems that these people want to solve.

Moreover, these components need to be determined not within the framework of your product, but as a whole. For example, your target audience is young mothers whose children are 1-3 years old. In this case, they are interested in the development and upbringing of the child, fear for his health and safety, and their tasks include feeding, clothing, and creating all the conditions for full growth and development.

How to promote a VK group for free

Having such information, you will not have problems with ideas for publications. In addition, your posts will meet the needs of the audience and collect a lot of likes, views and reposts. And reposts, by the way, will also help attract an audience.

Mutual PR

Mutual PR is a method in which group admins or page owners exchange each other’s audience. But it should be noted that this method is not suitable for those who have just started promoting themselves on VK and have not gained at least 500-1000 subscribers.

Before you recruit VKontakte subscribers in this way, your task is to find groups or pages whose topics are similar to the topics of your account. Otherwise, the audience on the partner’s page will not be interested in your account. Another important condition is the number of subscribers, it should also be approximately the same.

When selecting groups for mutual PR, request statistics or pay attention to the activity of the audience. If there are 5,000 subscribers in a group, but only 10 people view posts, then no one will see the advertisement of your page. Try to collaborate with different groups to reach a larger audience and attract different people.

The disadvantage of this method is that finding suitable groups and publics can take a lot of time. The fact is that some admins simply will not answer you. Because of this, the search for the group may take a little time.

PR through specialized groups

VKontakte has created many public pages and communities in which users advertise their accounts for free. You can find such communities using queries such as “PR groups”, “mutual PR”, etc. If you are thinking about how to gain subscribers on VK for free, then try this method.

Select several of these groups and post a link in them every day inviting them to subscribe to you. In addition, on the walls of these communities you will find posts from other users offering mutual subscriptions. They will subscribe to your VKontakte page, and you, for example, will subscribe to their group.

Also, through such communities, users not only offer each other subscriptions, but also exchange likes, comments and views. And, as you know, increased activity promotes promotion.

The disadvantage of this method is that some users do not play fair. They unsubscribe after some time or do not fulfill their promises at all. But it's still worth a try. By the way, on the website Prtut.ru you can order not only to get subscribers at low prices who will not unsubscribe, but also get many other equally important resources.

You can order inexpensive promotion services below

More services

Attracting subscribers from other sources

Do you want to know how to gain VK subscribers without cheating? Connect other channels for promotion. We are talking about social networks, but this also includes forums, your website, etc. Now the more platforms a user uses, the faster he can promote himself. Ideally, the company has its own website, as well as developing accounts on various social networks.

Therefore, if you have the opportunity, maintain pages on other social networks and publish posts there. At the same time, you should not duplicate the same post on all social networks. For each site, create unique content that matches its specifics. After all, people want to see diversity.

In addition, on accounts on other social networks you can publish a link to the VK page. For example, on Instagram it can be placed in the profile header, on Facebook in the basic information section or in wall posts, on Youtube - in the channel description and in the description under the video.

Build an audience through guest posts

A guest post is a publication with interesting and useful material that you post in some group with a similar topic. And this post contains a link to your page.

The effectiveness of the method will directly depend on the quality of the publication and the activity of subscribers in the group. Show that you can solve a potential customer's problem, and then they will go to your page.

Guest posting guidelines may vary. If you write a great article, then perhaps the administrator will post it even without payment.

What are the advantages of postal advertising on VKontakte?

1. With it, you can very quickly test your offer and attract subscribers to your base.
2. When you promote a content post, people benefit first. And then they see your advertising offer. And therefore they are more willing to subscribe to your funnel.
3. If your post is good, then it gets likes and shares. People themselves begin to promote it and bring new subscribers to your base absolutely free of charge.
4. When you promote a post, people will not only subscribe to your sales funnel, but will also become members of your group. Your post advertising will promote your group too.
5. With the help of post advertising, you can receive feedback from your target audience. When people like your post, it means they like your content. For you, this is an indicator of which posts are best for your audience.

Paid promotion methods

Let's talk briefly about what paid promotion methods there are:

1. Advertising (any) - you can advertise both in VK itself and outside it (for example, in other social networks, in search engines, etc.).

This method is one of the most effective, but also the most expensive. The speed here is not the same as in the case of promotion, but the quality of the audience is much higher. After all, those who are interested in your content subscribe.

1. Services – today on the Internet there are a large variety of various projects and software that offer their promotion services. As a rule, they are engaged in boosting both live and non-live audiences, as well as likes, views, etc.

Depending on the chosen service and the quality of the service they provide, you can promote a VK page using this method, both at the initial stages and at all other stages. The effectiveness of each service will also be different.

1. Hiring a specialist – used in cases where either there is no time to engage in promotion on your own, or there are no necessary skills.

It is worth remembering that a professional in the field of online promotion will do his job at a high level. Some will help not only to recruit the required number of participants, but also to create a community/profile, content and much more.

Bottom line

Today we told you about some aspects of paid promotion of VKontakte pages. Now you know why people use it, what benefits it has, what methods there are, and much more. We hope the article was useful to you.

Read further:

Paid methods for promoting a VK group: how to manage money so as not to be disappointed

“The Living and the Dead”: what is the fundamental difference between getting live subscribers on VK

How to promote a group on VK: in simple words about a complex issue

How to get likes on your VKontakte ava and why

Effective services for increasing followers on Instagram

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Author of the publication

offline 3 years

Hiring a professional: how to choose the right specialist?

One of the most frequently asked questions when hiring a specialist is “How to choose the right one?”

It's actually not that difficult to choose. In the case when a person has extensive experience in the field of promotion, it is enough to look at his portfolio and read reviews about him. If possible, contact his clients and find out their opinion personally.

It’s also worth talking to a specialist and asking him what promotion methods he uses and how exactly he will attract subscribers to your page. For example, you want him to give high-quality advertising in VK communities, and he will offer to cheat.

Any professional will use the promotion methods described above. Therefore, you will pay them more than if you did everything yourself. But remember, we are paying for their professionalism, knowledge and experience.

As with services, you shouldn’t place large orders right away. Make a small test and wait for the result, analyze it and draw appropriate conclusions.

Possible mistakes

When promoting a group on a social network, everyone wants to achieve heights very quickly. Inexperienced users resort to ineffective methods.

For example, they spam on their wall and users’ feeds. This cannot be done, since spam is very annoying to subscribers and they are not treated to complain. This may result in your account and group being banned.

Also, newcomers often try to gain subscribers using VK promotion services and bots. There is no need to work with them, since subscribers will not be active and in 90 percent of cases will turn into banned users.

Today, promotion in social networks is already an entire direction in marketing with its own nuances. The main thing to remember is that you need to create high-quality content and use only legal promotion methods.

Tips and tricks

As with any other issue, when promoting a VKontakte page, people often make mistakes and encounter certain problems. Below we will give you tips and tricks to help you avoid some mistakes.

1. Don't save money. If you want to get a really good result, then you should not skimp on the quality of promotion. If you are not confident in your knowledge and skills, it is better to hire a specialist. You may pay more, but the result will be better.
2. When using cheating, you shouldn’t cheat too many people at once. Up to 100 people per day is a good speed. If you cheat too much, it may arouse suspicion and lead to account blocking in the future.
3. When using paid services, you should not be fooled by the words “live subscribers.” Most often, live ones mean offers – people who sign up for a fee. They seem to be real, not bots, but at the same time there is no activity from them, since after receiving their reward, interest in the page/group disappears.
4. Even if you immediately find what you think is a good service/professional, you should not stop searching. Look for other options and compare.
5. If you decide to advertise somewhere, be sure to use targeting - search according to certain criteria. This method will help you find your target audience and show advertising to them.