Hello, dear colleagues and guests of WordPress-book.ru. Quite recently I created a new VKontakte group, now all that remains is to recruit more live participants there. Methods of attracting participants to a VKontakte group will be discussed in this article, fortunately I have some positive experience in this area.
So let's get straight to the point.
What is the mutual PR of VKontakte groups?
Typically, this method of promotion can be found in the category of free, but highly effective with the right selection of partners. Suppose there are two groups with related topics. Let’s take a trivial group about handicrafts and various crafts and another group that sells materials, parts and other necessary elements for the process. Owners or administrators of groups can enter into a mutual PR agreement, under which at a given time they will post on their wall a post about the services of the partner’s group.
In this case, the group owners must compose the text and advertisement for themselves. It is not necessary that the partner be alone. Under similar conditions, you can cooperate with a lot of other groups that agree to mutual PR.
For mutual PR to be effective and produce results, the following features must be taken into account:
- it is advisable to choose groups with related topics for mutual PR, for example, car sales, oil sales, sports club services - an online store of fitness clothing or equipment, a community about interior ideas - a specific store that supplies decorative elements or even furniture, etc.;
- It is also necessary to search for communities by the number of participants/subscribers, which should be approximately equal to the number of your audience. Mutual PR can be considered for those public pages where there are less than 1000 participants;
- it is necessary to carefully consider the content of the advertising post and be sure to select a bright photo and a short video to attract attention;
- in some cases, it is important to take into account the geolocation, if not of the partner group itself, then of most of the audience in it.
Why is it worth considering communities with similar or related topics? Due to the fact that in such groups your target audience has already been collected, which will quickly become interested in your proposal and respond to it. Even if your friend/relative/acquaintance has, for example, a group that sells cosmetics and perfumes, and you sell tires, then there is a very low probability that most of the members of his group will be interested in your offer, no matter how often he posts advertising at home. And vice versa.
But there is another side to the coin. For example, if you are engaged in, so to speak, a universal business that is in demand among any audience, then you can choose any communities you like for mutual PR. Here you can consider selling pet supplies or animal food, everyday goods, if it is profitable via the Internet. Trading and exchanges for trading binary options are now being advertised everywhere. Of course, it is almost impossible to enter this business, but creating an information group and promoting it by making it an advertising platform is quite possible.
Bot cheats
There are many services on the Internet that offer inexpensive bot promotion. For example, one of these resources offers 1000 subscribers to an Instagram account for only 200 rubles.
However, you should understand that bots are low quality accounts. Often these are fakes or accounts without avatars, whose pages are poorly populated. Although cheating bots is a fairly popular service today, your account may be banned for using it. And, in general, why is this? Just numbers behind which there is emptiness and an imaginary foundation?
How to organize mutual PR of groups in VK: step-by-step instructions?
Let's look at this procedure step by step:
- The presence of your personal group is mandatory, plus it must be full and have a live audience. You immediately need to decide on two questions: what you offer and to whom. After answering them, you can begin searching for suitable groups.
- Establishing connections with potential partners. Here it is worth deciding where we will look for groups for mutual PR. There are different VKontakte communities where people post their advertisements for mutual PR. They have names like “mutual exchange of participants/subscribers”, etc.
But it is much more effective to independently search for communities that are suitable for your topic and write personal messages to a contact person with a proposal for mutual PR. It is important to immediately cross this line of embarrassment and not give up at the first, second, even third refusal. If you find an administrator who agrees to the exchange, agree to post one post. Then evaluate the result of this action. If you have one, then you can exchange with the group on an ongoing basis. If the result is minimal or zero, you need to continue searching further.
- Creating an advertising post (see the rules and requirements for creating and posting an advertising post on VK). Let's consider the main criteria that must be observed when creating an advertisement:
- sharply intriguing beginning;
- presence of a link to your own group;
- interesting picture of good quality;
- sometimes viral surveys help to increase coverage;
- the presence of provocative inscriptions “continued in the source”, “accept quickly”, etc.
- When the post is ready, it must be sent to your partner in a personal message or with a link from your personal profile. You need to agree in advance on a conditional time for publication. Also, be sure to become a member of the group with which you exchange publications. And don’t forget to check once again whether they are fulfilling the terms of the deal on their part.
- Preparing to welcome new participants. It’s not enough to just post your post in someone else’s group and expect a big return from it. Preparations need to be made. If the post was intriguing or unfinished, its ending or continuation should be fixed at the beginning of your feed. If not, then just take care of timely updating of the feed, posting all the necessary and important information and other parameters. After the arrival of new participants, you can evaluate the effect in the “Statistics” section. You can also try varying the sharing time to find the best one to reach your audience.
Promotion through purchasing views
Any VK publication can be viewed in the following cases:
- if the viewer follows you and regularly visits the group to see your content;
- if the viewer follows you and watches your posts in the news feed;
- if a viewer doesn’t follow you and finds you in the top recommendations, this allows you to gain new subscribers.
VKontakte algorithms work in such a way that the more views your post gets, the faster it gets to the top. Therefore, promoting a VKontakte community or group occurs naturally: views only push the post into recommendations, more people see it, more people become interested in it, more people eventually become your VK followers.
Pros and cons of mutual PR of groups in VK
Among the advantages of mutual PR of groups were:
- free basis of the method;
- quickly attracting target audience and interested clients;
- The method works independently, without additional time.
Minuses:
- difficulties in finding suitable communities;
- It is important to be able to compose advertising posts to attract attention, and not just insert a beautiful picture with text;
- there is a possibility of running into unscrupulous group owners.
Possible problems when using mutual PR of groups
The main problem when using this online method is the lack of return and influx of new members into the group. You need to look for a solution in the following ways:
- review the content of the advertisement, be sure to add a call to action, intrigue, shocking news and something else to increase interest;
- study the statistics of the partner group, make sure that the participants in it are not fakes or “dead accounts”, if necessary, start looking for a new partner;
- ensure the increase of likes through special programs for an advertising post. This will increase your reach, which means that the “smart feed” will not filter out your post and will show your ad to more people. For more detailed information, read the article “Getting likes on the wall: why, how and where is the most profitable way for us to do this.”
Promotion through purchasing likes
If we consider individual posts and publications in the VKontakte group, then “thumbs up” are the main indicators of their popularity. The fact is that a person who sees a lot of likes on a message can either automatically rate it and then read it, or he can simply become interested and read it, trusting other people’s ratings and thereby increasing views. Therefore, promoting the community through likes is the first thing that needs to be done for further promotion.
To increase the number of likes yourself, you need to:
- constantly work on content, wasting precious time;
- tune in to the long process of group development;
- give mutual likes, subscribe to other public pages, etc.
All these methods of promoting a community from scratch are ineffective, although they are free. Your time is worth money, so you can spend it much better! And promoting a VKontakte group from PR Motion is relatively inexpensive, but you get instant results!
Total
Mutual PR is a convenient way to promote a group, in which communities exchange online subscribers for free. When searching for partners correctly, the method is very effective, allowing you to quickly recruit a significant number of new members and push your group to a new level.
There is an article on our website about what you need to know about free PR for a YouTube channel.
Read further:
Free PR on VK: opportunities and problems
Community advertising on VKontakte: why advertise communities and how to do it
Everything you wanted to know about paid PR for groups in VK, but were embarrassed to ask about it
Free is not necessarily bad: how to properly advertise a group on VKontakte
PR on VKontakte using exchanges: features and use
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Author of the publication
offline 3 years
Viral content
A free, high-quality way to PR for the VK group is to publish viral content. To do this, you need to analyze global trends and adapt your materials to them.
The main criterion for virality on VKontakte is a large number of reposts of a post. The main difficulty of this method is that it is very difficult to predict which publication will go viral.
The second way to search for viral articles is to use special services. One such service is Popsters.
To work with Popsters you need to register on the site. After that, enter the competitor's community name or hashtag in the field.
All received posts are sorted by the number of likes and reposts. This way you can see what competitor content has gone viral. Such an analysis makes it possible to understand what exactly needs to be published in your group.
