Hello! Social networks have long absorbed the attention of most people. But, as you already know, you can use them not only to communicate with friends and strangers, but also to promote affiliate programs and your own business.
In this article we’ll talk about what it is to make money on VK using likes and consider resources that offer payment for such actions.
Is there money in VK?
Before getting involved in creating and promoting your own VK group, let’s figure out what the approximate advertising turnover in VK is.
The Kommersant website tells us that the total revenue of all VKontakte groups for one month of December was around 250 million rubles.
All this money was earned through the general monetization of RSVC and the VK exchange.
This means that for the year the turnover of VK is at least 250,000,000 x 12 = 3 billion rubles!
Not bad, right? And this is only official data, which does not include the placement of unofficial advertising.
I think it’s clear that there is money in VK, you just need to learn how to get it from there.
Freelance exchanges
Most beginners are faced with the problem of choosing a site to work as a targetologist. We invite you to consider the best freelance exchanges, which are time-tested and guaranteed to bring you the desired income.
Fl.ru
Fl.ru is a platform in demand among Russian freelancers, seasoned by time and thousands of users. Founded in 2005, it has evolved from a pilot project to a global network of talented freelancers working in a variety of fields. New users just need to register and they can start working.
Experts say that the exchange is one of the most highly paid and in demand today.
Platform features:
- More than 1,000 employers are registered on the exchange, so there are never any problems with making money for performers;
- After registration, a beginner has an initial level of access to tasks. The better you work on projects, the higher your level;
- It is possible to purchase a paid account, which will increase your capabilities and give you access to tasks of increased complexity.
Fl.ru is a paradise for freelancers, since the exchange allows you to earn money both through VK and through other social networks and areas of activity. Promote the goods and services of large companies through VK public pages, become a specialist in targeted advertising, and you will receive from 20,000 rubles monthly.
Work-zilla.com
Work-zilla.com is the launching pad through which most of the country’s experienced and sought-after freelancers have passed. The exchange attracts with its simple and pleasant interface, a responsive team of professionals, as well as an abundance of tasks from different categories.
Features of Work-zilla:
- Users will be faced with many tasks, in particular, working with the social network Vkontakte - one of the most popular areas of earning money;
- Funds are withdrawn without interruption to various electronic wallets;
- There is a profitable affiliate system, as well as career growth on the exchange due to the rating system.
Any Work-zilla account owner knows how to make money on VK; just register and you can get a job as a community administrator or master the profession of a targetologist.
How much can you earn on a VKontakte group?
Owners of large VK groups earn millions of rubles monthly. Placing just 1 advertising post in their group costs up to 49,000 rubles. To avoid being unfounded, take a look at the screenshot of the VK advertising exchange:
VKontakte rules allow you to post 3 advertising posts per day through the exchange and 2 posts directly, I think it’s not difficult to calculate that you can earn really serious money here.
What kind of business can be successfully developed on VKontakte?
Despite the variety of businesses represented on Vkontakte, there are niches that are in greatest demand. These include:
- Clothing, shoes and accessories.
This is the most competitive and numerous niche in the social network. To promote such a business, you can create product displays, conduct sweepstakes, surveys, and send out invitations to friends.
- Cosmetics and perfumes.
For this category of goods, it is important to maintain a thematic group and create an online store based on it.
- Offer of beauty services
(nail services, cosmetology, hairdressing services and others) - targeted advertising, searching for clients by geolocation, and promotion in search engines will work better here.
- Mobile devices.
For promotion, advertisements in thematic groups and advertising on external resources are suitable.
Should I choose a public or group?
Before we start creating, let's figure out how a public differs from a VK group.
A public page is a public page, it is accessible to everyone, there is no way to limit or close it. The public is also displayed on the subscribed user’s page in the “Interesting Pages” section. This is an additional advantage, because this block will always be displayed to the user. And the more often he visits this page, the higher it appears in this block.
With groups it's a little more complicated. There are three types:
- Open group . It is very similar to a public page, but there is no display in the “Interesting Pages” block and there is no way to suggest news for publication.
- Closed group . Posts in this group can only be seen by the user who joined this group. For others, posts are not available.
- Private group . Posts in this group are visible only to those who joined by direct invitation. The rest cannot see anything at all, not even the name of the group.
To make money, I recommend using public. It is great for all purposes. But if you have a desire, you can transfer it to the group without any problems.
Adviсe
- Earning money in VK is the same work as any other work, you should show diligence and take your obligations seriously;
- At first, try registering on one of the freelance exchanges or choose one of the ways to earn money in VK; don’t scatter yourself and waste time on different work;
- When choosing the best way to make money in VK, focus on your own skills. Perhaps you are excellent at working with graphic editors or selecting interesting material for a group, decide on the direction of your work and go towards your goal;
- Prepare for the fact that in the first months your earnings will be modest, but gradually it will grow if you put in every effort at work;
- Strive to develop, read feature articles, watch videos. The more methods and techniques you know for promoting and making money in VK, the more successful the result will be.
Where to start and what VK group to create to earn money
The most important thing to do from the very beginning is to choose the right topic for your group, this is what will influence whether you will earn good money or not.
It is necessary that the topic of your community is interesting to you and that you understand it. Otherwise, you will simply not be interested in developing the group and gradually reducing the pace of publications, you will simply abandon it without earning anything. Plus, this topic, of course, should be of interest not only to you, but also to a wide range of people who will join your group.
There are simply tons of different topics for VK groups, but if you plan to make money from this group, then this topic should also be of interest to advertisers.
The 3 main topics that are most profitable for earning money are:
- Entertaining
- Women's
- Business
Let's look at each in more detail.
Entertainment groups.
These are perhaps the most famous and largest groups on VKontakte, they are dedicated to various memes, jokes, gifs, etc. It’s quite easy to develop your own group in this topic, even though there are a huge number of such groups, because there are no less users consuming such content.
But despite all this simplicity, this topic has one drawback, since the target audience of these groups is mainly women under 18 years old, and therefore insolvent. Advertisers are not very fond of such an audience.
Women's groups.
Women are very active users of social media. networks, love to like, repost and comment, and also love to make purchases. Therefore, they are a favorite audience for advertisers, which means the cost of advertising in women’s groups is higher.
Another advantage is that groups on this topic are easier to promote than, for example, any men’s communities, because Women are many times more active in groups than men.
Business groups.
These groups are predominantly male. Groups are often dedicated to various success stories, advice for businessmen, motivation, etc. You need to be prepared that promoting such groups will not be very easy . But then, the main target audience for such groups is men aged 20-25. And this, as you understand, is a very solvent audience that is held in high esteem by advertisers.
After you choose a theme that suits you, start creating high-quality group design, a beautiful header, and avatar. Next, think about where and what content you will take for your group in order to interest your target audience.
In this article I will not write about what content to post in the group, how to develop and promote it, because... The topic of this is different (but if you are interested in this particular moment, then write in the comments, I will make a separate article about this). Therefore, let's immediately move on to ways to make money on the VKontakte group.
Traffic arbitrage
Traffic arbitrage is a popular scheme that involves collecting traffic flow and directing it to partners’ links. The arbitrator receives a monetary reward if the client follows the specified link to the partner’s website. The selected offer may have different conditions.
To attract new customers, they use advertising in the form of posted posts in various public pages. Development in this area is possible only with initial investments, and is also directly related to the quality of the product being sold. With active use of traffic, earnings from one advertising campaign can reach 10-20 thousand.
Features of monetization of the VK group
There are two types of monetization:
- Official advertising on VKontakte . This includes connecting to RSVC (VKontakte advertising network) and connecting to the advertising exchange.
- Unofficial advertising . You yourself place advertising in your group, for example advertising offers of affiliate programs, advertising your products, or advertising other groups.
The advantages of official advertising are that you don’t have to bother with placing ads in your group, searching for advertisers, etc. Here everything is done almost automatically.
But the downside is that in order to connect official advertising you need to fulfill a number of fairly strict VKontakte requirements. Such as community size, topics, attendance. Well, VK will also take a percentage of your earnings.
Promote companies with targets
Targeted advertising on social networks has long been called an effective tool for promoting goods and services. Set the optimal ad targeting settings, and your ads will be visible to potential customers. It is important to indicate geography, user interests, education, gender and age.
Most large companies willingly cooperate with targetologists and are willing to pay decent money for promoting brands on social networks. Today there are a sufficient number of services where anyone can promote company products through a target. In addition, on the Internet you can find many organizations that engage in targeting professionally and are constantly in need of qualified personnel.
6 main ways to make money on the VKontakte group
There are many different ways to make money from groups, but here I will show you the most stable and profitable ones.
Earning money from advertising posts
This is perhaps the most desirable and common method, which is chosen by almost all admins.
It is perfect for you if you have a large group with a large number of subscribers, preferably from 100,000 (but of course this depends on the topic), who actively read your posts, like, repost, etc.
You can add your group to the official VK exchange. After this, advertisers will find you themselves and send you advertising posts ready for placement.
Example of a VK advertising post
An advertising post is placed for 1 hour in the first place in your group. During this hour, you cannot add any of your posts. At the end of this hour, you continue to post your content, and the advertising post gradually moves down the feed and is deleted after a day.
Here is a link to the official VK exchange, you can see for yourself what the prices for posting posts are - https://vk.com/adsmarket
How much can you earn on the VK exchange?
Let’s say an advertising post in your group costs 1,000 rubles, you will post 3 posts per day, which means you will earn 3,000 rubles per day, and 90,000 rubles per month. Agree, not bad, and this does not take into account other methods of monetization.
Earnings at RSVK
RSVC stands for VKontakte advertising network - it automatically places advertising posts in your group without your participation.
Such advertising posts are no longer placed on behalf of your group, as with regular placement, but on behalf of the advertiser’s group. Here you receive income not for posting, but for each view of this post by your subscribers.
Example of an RSVK advertising post
Let's look at the advantages of this way of earning money:
- Complete automation. Nothing is required of you at all, you just take care of your group. VKontakte itself selects advertisers and places advertising posts.
- Since advertising posts are not published on behalf of your group, this is not the least annoying for your subscribers.
- Stable income, because advertising is distributed evenly, you will not have any drawdowns in income.
How much can you earn at RSVC?
Here, too, everything depends on the topic of your community, the number of subscribers and their activity. The average income per 1000 impressions of an advertising post is 24 rubles .
Let's look at a few examples:
- A group with an entertainment theme, in which 90,000 subscribers daily brings its owner about 150-200 rubles. per day.
- A women's-themed group with 200,000 subscribers daily generates an income of 300-400 rubles. per day.
Earning money from affiliate programs
If in order to start making money using the previous two methods you need to promote your group to posts per day, then you can start monetizing your group with affiliates whenever you want. But it’s still better to start when you already have at least every post, then you can already feel the impact.
Example of an advertising post for PP
It is important to choose affiliate programs specifically for your group’s audience. Let’s say that if the target audience of your group is mommies, then they are more likely to be interested in various products for children, parenting courses, etc.
Business groups will benefit from various business courses, banking, etc. something that excites exactly this target audience.
Lifehack
Write down large groups of your topic, and from time to time go to them and look at their advertising posts. This way you can find affiliates they work with. Then register in this affiliate program and try to post a similar post in your group.
Earning money by posting videos
An interesting and almost passive way to earn money. But you can connect it to your group when you gain at least 15,000 subscribers, these are the limitations of the service.
Income comes from watching advertising videos. Those. you register in the affiliate program, take a video and post it in your group. For each full view of this video you will earn 80 kopecks .
Example of video placement
The more subscribers you have and the more activity you have, the more you can earn by posting videos.
Here are the largest services:
- viboom.com
- videoseed.ru
Advertising your services and projects
I think everything is clear here, if you have any of your own projects, products, or provide any services, then you can advertise them in your VK group.
Let's say you are promoting groups and publics on VK. In your group, you can post information about this in the “Products” section or make a pinned post.
You can also publish your cases, advertising examples, results, etc. there. This way, you can create a full-fledged portfolio that you won’t be ashamed to show to future customers.
Earnings from selling a VK group
And, of course, you can make money from a group simply by selling it)
Some people do just that. They choose a competitive topic that advertisers love, fill the group with interesting content, and then promote this group. After they have gained a sufficient number of subscribers, they simply sell it.
How much can you earn from selling a group?
As I already said, it all depends on the topic, but on average, if you take an entertainment-themed group, let’s say it has 100,000 subscribers, then you can sell it for 100,000 rubles , i.e. on average 1 subscriber = 1 ruble. If this is a topic with a women’s group, then 1 subscriber will already cost 2-3 rubles, i.e. a women's group of 100,000 people can be sold for 200,000-300,000 rubles .
Selling your goods
The VKontakte social network is an excellent platform for promoting goods and services; the main thing is to decide on a niche and competently present the product to a potential buyer. Why is it profitable to sell goods through VK? The network allows you to reach a huge audience, in which there will certainly be interested users.
It is enough to enter a thematic group into the search, and thousands of different public pages will appear in front of you, each of which brings good income to its owners. This could be a group dedicated to the sale of cosmetics, underwear, textile products, food, products for children, etc.
If you decide to promote your own business by creating a group on VK, then you should wisely think through the sales concept, invest in advertising, and create a rich and colorful portfolio. Only in this case will the public be of interest to social network users. In addition, it is important to constantly stimulate the buyer. To do this, it is necessary to periodically organize sales of goods, promotions, offer bonuses and discounts. This way you can stand out from your competitors. Selling goods through a group on VK will ensure a constant influx of customers, and your income will increase significantly.
What tools are useful for business on VKontakte?
To simplify your work on social networks, use special business tools:
- Products function
— relevant for online stores based on VKontakte. Conveniently presents the assortment in the form of cards with images, price, description and a button to contact the seller;
- Statistics
– allows you to track user activity;
- Conducting surveys, competitions, sweepstakes
;
- Targeted advertising
allows you to customize more than 20 audience characteristics: from demographics to behavior.
Separately, we need to consider VK Business - a platform that combines all the social network’s existing tools for doing business within VKontakte:
- You can create business pages with additional functionality (for example, a button to contact a consultant);
- Turn communities into an online store with a storefront, choice of delivery method and payment through the VK Pay payment system;
- Launch and management of advertising campaigns;
- The VK Apps platform, which allows you to use services to work with users within the network.
You can study business tools at the VKontakte Academy.
