In order to organize sales of your products/services through the VKontakte community, information about them must be conveyed to the target audience. In the group, posts are such a source of information.
A post is a post on the wall of your community. Such posts are seen by subscribers, as well as other users of the social network who may be interested in this information. And if users are really interested in your information, then such interaction with the audience leads to further purchases.
Writing a post is one of the most time-consuming processes in promotion work, since making a post interesting is not easy.
In this article, in the form of a detailed description, we will prepare a real post for a real estate agency, starting from the idea and ending with viewing statistics and conclusions.
General recommendations for creating compelling content in your group
In this section of the article, I will tell you general recommendations that must be followed to ensure that your content is always interesting to your audience:
- Write about the tasks, problems, fears and doubts of your audience
- Alternate post options (images, photos, videos, audio, products, long articles, short ones)
- Publish a variety of content (surveys, sales, viruses, answers to questions, reviews)
- Follow the purpose of the posts and the purpose of the group - lead subscribers to a specific target action.
- Publish posts on a clear schedule, according to the content plan, at the most convenient time for your audience.
- Constantly analyze your group and the information in it through the eyes of your subscribers.
How to create a catchy post - an example for a real estate agency
Choosing the purpose of the post
Before you start writing a post, you need to choose a purpose that matches the goal of the group.
Let me remind you that the goal of the real estate agency group is to conclude contracts for real estate services.
The group has one goal, and posts can bring us closer to this goal in different ways. For example, in this example, I want to get the maximum possible interaction with the audience.
What is this for? If the user reacted to the post in one way or another, then the smart feed will consider the topic interesting for him and then, for at least a month, will show him other (selling) publications of our group.
Poll posts work well for the purpose of interaction.
We set the next goal of the post - to obtain the maximum number of answers to the question of the post.
What other purposes of publications might be:
- Like
- A comment
- Message to the Community
- Repost post
- Order a consultation
- Subscribe to news
- Information request
- Cost calculation
Let's think a little about the target audience
In this section, I will quickly write about the target audience, but before promoting any group, the audience must be studied extremely fully and carefully. There are special techniques for this.
Many people underestimate this stage of promotion, and then ask questions - why are there no applications?
Once again, analysis of the target audience is the most important stage of promotion. This is the very beginning, and, as you know, a mistake at the very beginning is the most expensive.
Okay, I’ve gotten myself into a panic, now let’s return to our post.
Let's think about the task facing our audience:
- We decided to expand our housing - it could be an apartment with more rooms or a private house
- They are selecting an apartment, for example, for future rental
- Choosing an apartment for an older child
- Like everyone else, they want to find the best option at the most affordable price.
And this list of tasks must be very long. That's enough for the purposes of this article, so let's move on to the next question.
Choosing what the post will be about
So, we decided that we wanted to shake up the group a little, arrange a survey to get the maximum number of responses. And this, in turn, will lead to the fact that those who vote will be shown our subsequent information.
By the way, our subsequent information will be shown not only to those who voted, but also to those who read the post.
Now you need to decide what to ask.
I like to use survey posts that ask for advice at the beginning of promoting groups. Many people like to express their opinions, just as many people like to know other people's opinions.
Let's remember the first task of the audience - “we decided to expand our housing - it could be an apartment with more rooms or a private house.”
And let’s ask the audience what kind of real estate they would choose: an apartment or a private house and why?
Come up with a title and write a post
Note. We have already done so much, but haven’t written a single line yet!
However, having done this work, the headline is already ready: “When buying a new property, what will you choose: an apartment or a private house?”
And writing the text of the post is also not very difficult. The fasting formula in this case is determined simply:
- Heading
- Introduction
- Pros and cons of a private house
- Pros and cons of the apartment
- A call to answer the question and explain it in the comments.
An example of a post compiled according to the proposed formula
When buying a new property, what will you choose: an apartment or a private house?
Modern people are divided into two camps: some prefer to live in their own house or cottage, while others, on the contrary, are given all the benefits of civilization, so they prefer apartment buildings or residential complexes.
We invite you to consider the pros and cons of both options!
So, a private house:
+ own fenced area and the presence of a personal plot. An undeniable advantage of owning your own home! You can grow flowers or organic vegetables
And yet, you can even put a swimming pool
+ fresh air, even if the house is 5-10 km from the city
+ You can build a house of the size you want. And also expand your apartment, for example, by making an extension or an additional floor
- In winter it is necessary to regularly clear the snow. This is the pain of all home and cottage owners! Get ready: you will need remarkable strength
— in the summer, you will have to carry out repair work, for example, patching up the roof or repairing the fence
— your own home means regular financial injections: when something breaks, you need to buy the necessary equipment
— as a rule, the presence of decent and familiar supermarkets in cottage villages is not provided. As well as nearby hospitals, pharmacies, schools and kindergartens
Apartment:
+ of course, the apartment has all the benefits of civilization: you have centralized water supply, heating and sewerage, and fast Internet, television, telephony
+ proximity to schools and kindergartens, hospitals and clinics
+ playground for children
+ there are places to go in the evening or on weekends: parks, cafes, cinemas, theaters, shopping centers, which are just a stone's throw away
- neighbours. If you have no luck with them, then this is a real problem.
- lack of fresh air
- high cost per square meter
— — — — — — — — — — — — — — — —
Let's discuss!
Vote for the chosen option and please share your opinion in the comments
We are very interested!
Finishing touches
The post turned out to be both useful and interesting. Such a post should attract survey participants.
At the finish line, you need to add a beautiful thematic picture with the text of the question, as well as place emojis.
Next, we set the release time, or publish it immediately.
Here, by the way, is the original of this post - https://vk.com/an.everest?w=wall-165424270_752.
After publication, it is better to pin such a post until another contender for this place appears.
How to find old posts in a public page on VKontakte
Sometimes you like some post on VKontakte, and then time passes, the feed is updated - and that post can no longer be found...
Question: “A lot of news comes out in one public page per day. How can I get to records from, for example, 2010? Scrolling down and looking for it is unrealistic, and it’s a long procedure. Is there any other way?
The number of community posts is a useful link Answer: Yes, there is a way to get to the desired date - you can go to the main page of the public, click on the
number of publications (the link on a light blue background above the latest news), and a feed of only news from this community will open. A little to the right above the feed there is a link to search among all entries - this is almost what you need. Under the text input field of the search query, find the link “Records from a specific date” , click it and indicate the date obviously preceding the one you need (for example, you remember that the desired entry is in April, select the end of March).
Part of the feed will open, starting from the specified date, so it will be easier to scroll through. It’s even more convenient to use the search itself if you remember exactly the words or expressions that were in the news (for example, to find entries and comments about “authorization of designers,” just type this phrase into the text line - and the VKontakte search can incline the search query, that is for “tolerance” there are also “tolerance”, “tolerance”, etc.). This move - direct search by keywords - does not always work, because some of the content in VK communities is contained in pictures, and the text in the images is not indexed (not searched).
And let nothing else be lost to you 
Do you spend your days on VKontakte? Do you have many friends or even your own group? Make money from it! Start paying for your internet next month! Unlimited income in the future! PS: Everything is legal. Not only VKontakte, also Twitter, Facebook, various forums and communities. You need to write comments, texts of articles, make translations, even just like and retweet - there are paid tasks for any hobbies and skills.
- Share with others | Rakontu al la aliaj:
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What were the results - statistics
Well, the most interesting thing is what was the result?
At the time of the post, the group consisted of 634 members. And here is a screenshot 3 days after publication (by the way, no advertising was used).
What we see:
- - this means that the post was viewed by more people than are in the group
- 46 voters are 46 potential clients who will be shown our next publications
- – the post turned out to be interesting and many expressed their opinions
- 3 reposts – someone decided to save information about the pros and cons of apartments and houses on their wall
And that is not all! Right after publishing and receiving the first responses, you have the opportunity to contact those who voted, thank you for their participation and offer a discount on your product.
This means that you can get real clients from one post!
Continuing the well-worn topic, this is unlikely to happen after the publication of an anecdote.
In general, the numbers are not large, but many businessmen do not count on huge volumes. It is important to find your niche, establish contact with clients and have fun, and work, and earn money.
Creating a post with delayed publication
The post creation capabilities are impressive. You can create several news items in advance and specify the exact time when each of them will be published. This is very convenient if you cannot make posts every day, but it is possible to prepare them in advance.
To do this, you need to place the cursor in the “What’s new with you?” field. Then click on the “More” icon to bring up a drop-down menu. Here we select the “Timer” tab:
You will be able to set the exact date and time, down to the minute:
After this, all you have to do is click the “Queue” button to send the post to await the specified time:
Please note that the post is located in the “Delayed” tab, where you can publish it ahead of schedule at any time. If you don’t want to do it manually every time, then choose a suitable service for auto-posting on VK .
What kind of posts are there and what else can you write about in the group?
You won’t only publish polls in your group. It's boring to say the least.
In theory, you should have a content plan that schedules the publication of posts by date. Creating a content plan is not difficult when you have something to write about.
So what should I write about? Write about the tasks, problems, fears, doubts of your target audience. Such content will always be interesting to her.
You can provide various information in Posts:
- about your product/service
- about new arrival
- promotions or competition
- ask readers' opinions
- maintain or create interest in your topic
- and a number of other points.
All this information in the context of the problems and tasks of subscribers, as well as in all possible post formats, will form your content plan.
What types of posts are there?
- survey reviewed
- post with direct sale of a product/service
- promotion or discount in honor of ... (Teacher's Day, for example, for all teachers) ...
- useful post (also similar to what was discussed in this article)
- post with an invitation to a free consultation
- post with an answer to a frequently asked question
- viral content
- customer review post
I suggest you use the reasoning algorithm presented in this article to create posts. Use the recommendations in this article and...
Good luck and inspiration!
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Read in continuation of the topic “How to promote (promote) a VKontakte group? 4 steps to 100% result"
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How to make a post in a VKontakte group
I propose to clearly consider, using the test group as an example, exactly how you can publish posts of all possible types.
Post title
In each group you can make a pinned post, which will always appear at the top of the list. This is very convenient if you want to post any information that should be the first to be noticed by group visitors. Let's take a closer look:
You need to place the cursor in the “What’s new with you?” field. Everything you write in this field will become the text of your title:
If you are satisfied with the entered text, you just need to click on the “Submit” button and your post will be published.
Your post has been published, all that remains is to pin it. To do this, click on the three dots on the right side of the post to bring up a drop-down menu:
Select the “Pin” item. After this, we refresh the browser page by pressing the F5 button and see the result:
The entry is now displayed as a group header. Until you unpin it, it will always be located exactly there.
Online course “The ABCs of VKontakte promotion”
I want to present the system that I developed for beginner SMM specialists and targetologists, as well as entrepreneurs who want to promote themselves. The system is called “The ABC of VKontakte Promotion” and it will give you the opportunity to get the same wonderful results.
Online course “The ABCs of VKontakte promotion”
In 20-30 days you will test the product, competently package the community, begin systematically publishing catchy posts, introduce free promotion methods and, of course, launch advertising. The trick of the course is that you start with advertising and this will allow you to get your first sales 5 days after the start of training. And then confidently implement the rest of the course recommendations.
The system can be mastered in three different ways, depending on the level of training and the level of feedback:
- Tariff “Dawn”
- Tariff “Sunrise”
- Tariff “Zenith”
As a result you:
- Find out how customers behave in a group and understand the logic behind making a purchase decision
- Create a sales goal and a strategy for achieving it
- You will conduct a reliable analysis of the target audience and find out what is important to them in your offer (Who has difficulty analyzing the target audience?)
- You will analyze your competitors and find their best ideas, as well as unsuccessful solutions.
- Pack the group taking into account the received data
- Run test advertising and you can get your first sales within 10 days after the start of training
- Using a secret method, prepare 100 catchy titles for posts in 1 hour (Who always has difficulty with post topics?)
- Prepare a monthly content plan using a template
- Learn to write 8 types of posts using catchy formulas
- Create an unexpected, secret announcement for those who have joined your group
- Learn to write advertising texts using proven formulas
- Learn to use parsing and gather interested audiences for advertising in different ways (Who doesn’t know what kind of beast Parser is and would like to master it?)
- Launch advertising in 4 options: carousel, universal post, post with a button, advertising in stories
- Create an advertising strategy for the month
- You will actively communicate in the chat between students and mentors
- Learn how to simultaneously test advertising creatives in real time to let the best ones go into further work and save your budget
- learn to test different audiences to spend your advertising budget only on interested people
- learn and learn how to apply the secret tricks of the SMM-Vzlyot agency and special cases that can dramatically increase the statistics of advertising campaigns
- learn to keep control and work with multiple advertising campaigns
- learn how to make money from promotion. I will share information from my experience: how to start, where to find clients, how to evaluate work, how to prepare reports
Pervonakh VK, be the first in the comments on VKontakte
Attracting traffic through sending comments is a good way to promote VKontakte. Therefore, many are interested in the question: “How to be the first in VK comments under new posts in groups?” No matter how much you burn your eyes, following the updates, someone always turns out to be faster than you. What if you need 10 or even more such groups for surveillance? It will be completely impossible to keep track. For these purposes, first-timers for VK were invented, that is, programs that monitor groups and leave their comments there, thereby attracting traffic to the owner’s page. For these purposes, VKClient is suitable - a program for sending messages and promoting VKontakte with an answering machine. It has many functions useful for promotion, pervonakh is just one of them.
How does Pervonakh work for VK? Each account is given a list of groups in which it will monitor new entries. When a new post appears in the community, he leaves a comment there. Of course, if you simply write the number “1” or some other useless text, it will be of little use. But if you write an interesting message, or a message on the topic of the group, you can get a good result. For example, in dating topics, earnings, promotional codes, etc. Messages in such groups will encourage users to visit our page. If you use your imagination a little, this function can be adapted to almost any direction.
Of course, there are many pioneers for VKontakte and your competitors are not sleeping, and they cannot all be first at the same time. Especially for such cases, if the group is quite active and comments are flying there, be healthy, VKClient has a function for getting likes on VK comments. It works very simply: you downloaded a dozen accounts that monitor new posts, a post was published in one of the communities and the first person for VK leaves a comment there. After which other accounts start liking this comment. That is, even if you are not the first, you can easily raise the comment to the top thanks to getting likes. A comment with likes will undoubtedly stand out from the rest and become successful. As a result, the work of the first recruit for VKontakte will be more effective.
The program can not only comment on new posts, but also like and repost. This is suitable for administrators of young groups who want to give it a small start for promoting VKontakte. Your base of accounts will comment on new posts in your groups, like them and repost them on your page, which will visually increase the activity and reputation of the community in the eyes of visitors who are more willing to join it. And reposts on purchased pages with friends will attract new subscribers, because they will see them in the news or when they go to the bot’s page. Firstvonah for VK + auto-liking and auto-reposting = increased activity, and this is important for promoting a VKontakte group.
Therefore, the VK pervonakh function will not only allow you to become the first in the comments, but will also attract additional traffic to the page to promote your groups, websites or stores. You can process visitors through personal messages; the VKontakte mailing program - VKClient has a smart autoresponder for VK based on a chatbot principle, which, according to a given set of rules, will send people to the resources you need, as well as a manager for manual responses from the program. Another option is to make promotional posts on the wall of your accounts. All in your hands.
Useful article on the topic:
How to configure the first-hand function in the VKClient program
Bonus
Choose the appropriate tariff on the ABC of VKontakte Promotion website https://smmvzlet.bitrix24.site/ and receive:
- additional discount of 1000 rubles on any tariff, which can be used as an advertising budget,
- promo code for 7 days of free use of the parser.
To do this, go to pay on the website “Tariffs with a 24-hour discount” (https://smmvzlet.bitrix24.site/biznes22/) or write the code word “I want a discount on the course” in messages from the advertising agency community “SMM-Vzlyot” (https ://vk.com/vzletsmm) and you will be guided on choosing a tariff and payment.
Sincerely,
Pavel Mokerov - head of the advertising agency "SMM-Vzlyot"
Pavel Mokerov - head of the advertising agency "SMM-Vzlyot"
