Repost - what is it and how to do it on social networks? Decoding the concept

Repost is the ability to share someone else’s publication on your page on a social network, leaving it in its original form while maintaining a link to the original source. Reposting, or reposting, as this technique is also called, is present in almost all social networks, being one of the main ways of exchanging information. This function works differently in different social networks: in some cases the ability to share a post is present initially, while for some services it is necessary to install additional applications.

What is repost

Reposting is one of the main functions in social networks, which allows you to add pictures, informational articles, videos, posts and other similar content to your page, to your personal group, or send them to a friend in a message. In this case, a link to the source is retained, and such an entry cannot be edited unless you are its author.

Repost (from the English post - “announce, report”, re - “once again, again”) is literally translated as the repeated publication of a message within one site.

Let's get straight to the examples. The first is a repost on my own VKontakte page. I saved a series of funny pictures so that my friends could see them and, if necessary, I would not lose this record.

The second is a repost on Elon Musk’s Twitter. On his page, he reposted a tweet from the company SpaceX, of which he is the founder, regarding the next space mission.

On the Internet you will find different repost wordings that are relevant for various social networks. For example, retweet (Twitter), repost, share, tell friends.

Facebook

Follow the instructions to share the post on Facebook:

1Find a post you like;

2At the bottom of the post there are three buttons “Like” - to rate the post, “Comment” - to open a comment thread in a new window, and a button “Share” - to share in your timeline. Click on “Share” ;

Fig. 6 – “Share post” button on Facebook

3In the drop-down list, select the repost method. Share Now option allows you to instantly add a post to your timeline. Share activates a new window where you customize the display. To post to a friend's wall, select Share on a Friend's Timeline . To send the entry as a private message to other users, click on Send as Message .

Fig. 7 – choosing a method for distributing a post on Facebook

4When adding a post to your timeline, you can add your comment, which will be displayed above the post. Also available is the function of setting up a list of users who can view the recording - “Public access” , “Only friends” and “All friends except...” ;

5To confirm the action, click on “Post” .

Fig. 8 – selecting an audience and setting up a quote

The result of the repost will be displayed on your timeline. Please note that at the setup stage you can add data about your location, select an emoji reaction, or tag several friends in a post at once.

Fig. 9 – quoting a post on Facebook

Why are reposts needed and who does them?

Reposts are made by ordinary users of social networks when they want to share some information. These could be jokes, memes, philosophical quotes, unusual photographs, videos, interesting articles.

It could also be some kind of warning information, for example, a repost about heavy fog or a traffic cop raid:

Reposts are used to promote commercial groups and communities, as well as individual accounts.

Using reposts you can raise money for charitable purposes:

Reposts also help to search for people, animals and lost/found things:

Why does the owner of a social network community need a repost?

If you are the owner of a social network community, then you can repost interesting posts to your group for friendly or advertising purposes. Basically, of course, the second one. For example, you have a group with 10,000 subscribers, and you sell advertising space on its wall. A person with a group of 1000 people can buy this service, and you will repost on your wall and earn money.

Thus, you can still earn money from reposts !

A similar service is provided by the Freelance community with 60,000 subscribers:

Example of the cost of an advertising repost:

Also, reposting is important for the owners of a social network community when it is done by subscribers, from a promotion point of view. If posts are willingly shared by people, this increases audience reach, which is important for promoting the group.

Subscribers can independently repost if they liked the content, or they can be motivated. For example:

repost to the community owner

Or organize a repost contest, which we will talk about in more detail below.

What is the difference between a post and a repost?

As you noticed, the word repost consists of two words. Don’t be confused: a post is a specific post on a wall, in a group, and not a posting from another source . You can create a post yourself, but you retain the authorship. We have a separate article on this topic: What is a post, posting, posting on the Internet and how to make money from it

A repost is a verbatim quotation of this entry with a link to the source.

Here is a post posted by the MovieBlog group on VKontakte:

And this is a repost that I made on my page:

OK.ru

Odnoklassniki users can also share damaged posts by adding them to their page. Follow the instructions:

1Find a post you like;

2Click on “Share” in the lower right corner;

Fig. 14 – quoting an entry on the website OK.ru

3 In the pop-up window you can write your comment text . The entered note can be set to status. To do this, check the appropriate box;

4Click on “Share” .

Fig. 15 – creating a comment on a quote

Result in Odnoklassniki:

Fig. 16 – ready-made quote from an entry in OK.ru

« Previous entry

How to repost a post

Let's look at how to repost a post using VKontakte as an example. In this section, I will talk about the basic actions associated with reposting, which are the same for all social networks.

I will talk about how to repost on other sites in the next paragraph and mention the features, if any.

To repost, you must click on the appropriate button under the post. This can be an arrow with a rounded end (VKontakte, Facebook, Odnoklassniki), circular arrows (Twitter). For example:

What does the repost button look like on VKontakte?

What does the repost button look like on Twitter?

The numbers next to the button show how many people reposted.

Let's try to repost. If you click on the button, the following menu window will appear:

Let's figure out what it all means.

Repost on your wall

The first option is to repost it on the wall of your page. In this case, all your friends and other people will see the recording if the appropriate privacy settings are set.

If you wish, you can leave your thoughts and opinions in the “Your comment” window.

After clicking on “Share post”, the social network will notify you that the action has been completed, and the repost will appear on the page wall:

Please note: if you repost, the post will automatically be “liked”. You can remove it, but the post on your wall will remain.

Repost on Like

Repost on Like

Like is a social network that is based on video content and has built-in functions for video editing. Allows you to shoot, edit and share various entertaining videos with friends.

The application is quite young, but has already managed to fall in love with the young segment of users. Of course, you can also send publications to your friends. Let's see how to do this.

Since this social network is only for smartphones, we will only consider this opportunity in the application.

Repost like from a smartphone in the mobile application

In this application, it is possible to share directly to any other social network, as well as copy the link. The peculiarity of this network is that it is also possible to record your video along with the one you have chosen or make a GIF animation. All these parameters are in one repost window.

Select a video and click on the familiar arrow.

Repost via like from a smartphone

Click on it and the parameters window will open.

Repost via like from a smartphone

At the top we select the social network to which we can share from this application, and at the bottom there are functions inside the like itself. Here you can save the video to your phone, create an animation, make your video together in the selected one, or copy the link.

How to repost on other social networks

In this section, you will learn how to repost on other social networks. They do not differ in their main functions - almost everywhere you can repost a post to your page, message or group. But we will definitely consider the differences if there are any.

Instagram

On Instagram, unfortunately, you cannot share an interesting photo or post on your page. There is no official feature, but it can be done using third-party applications.

All the user can do is forward the post to Direct to his friends or post a link to it on another social network (in messages or on a page).

To do this, click on the three dots in the upper right corner above the entry:

Select “Share with...”:

We decide what to do with the recording. You can send it to friends in messages on VKontakte, WhatsApp, Direct to a page on VKontakte, as well as by mail, in other applications, and so on.

We will post a post on the VKontakte page. To do this, click on the corresponding button, which will move us to the editor, where you can leave a comment, attach a media file, set privacy and postpone the recording:

After sending, the repost will appear on the page:

In the same way, you can share a post if you click on the paper airplane arrow under the post, but in this case you can send it either to yourself in your story or via direct message:

Let's look at how else you can repost on Instagram.

How to repost someone else's post to your account

If such a need arises, this can be done using third-party programs. For example, Repost for Instagram. To do this, you will need to download the application from the official store (Google Play or App Store), and then upload the desired entry into it.

It sounds confusing, but in reality everything is simpler. I found detailed video instructions on how to repost someone else's post to your account. The girl tells how to do this for Android and Apple devices.

How to repost on Instagram in stories

Find an interesting entry and click on the arrow below it:

Next, select the “Add post to your story” option.

Attention: this option will not be available if the group is closed!

Setting up the story:

That's all! Now your subscribers can watch it, while maintaining a link to the account from which the repost was made:

Classmates

Sharing your favorite post on Odnoklassniki is also not difficult. To do this, repeat the algorithm described below:

  1. In the news feed or group, select the required entry.
  2. Click on the post text to expand the post to full screen.
  3. A “Share” button will appear at the bottom, click on it.
  4. A window will pop up on the screen where you can add a comment and check the box so that the note appears in your profile status.
  5. Click on the “Share” button again and the post will appear in your friends’ feed.
  6. Unlike the social network VKontakte, a post cannot be sent as a private message or to a group of which you are a moderator; you can only send a copied link to the post after opening it.

What is maximum repost

Often in a post, authors call for “maximum repost.”

This term is mentioned when the author:

  • Wants to spread information extremely quickly;
  • I want this post to be seen by as many people as possible.

Maximum reposting is usually needed for posts that deal with the search for missing people, urgent fundraising for an operation, and any important events (accident, power outage, water, gas, etc.). More often than not, people realize the importance of this information and help spread it.

How to make money from reposts

You can earn money by reposting on social networks! I already mentioned one of the methods at the beginning of the article - this. That is, if you are the owner of a group with an audience of 5,000 people or more, you can repost from other less popular communities, contributing to their promotion, for money.

But ordinary users can also make money from reposts. Community owners, trying to promote themselves, order paid surveys on special sites. All that remains for the user is to perform an action in one click and receive money.

Similar work can be found on axle boxes. We won’t go into details [read the separate article What are axle boxes, as well as how and how much you can earn from them], I’ll just show a couple of examples of paid tasks from the SeoFast website:

Another way is with the help of special services that promote social networks. It's simple: people order services (for example, 100 reposts), and the performers, whose role you play, do this work.

  • Read more: How to make money on likes, reposts, subscriptions on social networks - review of the 7 best sites

Example of tasks from the ForumOK website [detailed review]:

You should not expect that such income will become the main one. This is a cheap job based on simple actions, which is suitable for those who are completely bored.

Repost competitions on social networks

As we have already discussed, you can also earn money by reposting. But the wonders of this button don’t end there – it also acts as a person’s right to participate in a repost competition. You can often come across the following posts on social networks:

Just by reposting the page, you will become a full participant in the drawing and will be able to win something tasty and healthy.

Why are such competitions held? To promote groups. The more reposts, the higher the coverage of the community and the more people will know about it. They offer a variety of prizes: movie tickets, food, certificates or cash rewards.

How to make a drawing in VK for reposts

At its core, a drawing on VK for a repost is the same post as news, pictures, videos that a group can be filled with daily. Therefore, if you want to make your own draw, you should take care of the following things:

  • Explain the conditions of the draw in an accessible and clear manner;
  • Create a high-quality post . Remember that people will share it, and in order for their friends to want to visit your group, you need to design it beautifully;
  • Create an image for the competition. This can be done easily using a graphic editor (just choose a beautiful background and write “Attention, competition!”). The picture can also be downloaded from the Internet;

  • Real prize. This could be a small monetary reward if the group is small, or free food if the community’s theme is food delivery. It all depends on the topic of the group. If you “exaggerate” too much with the prize and create a fake competition, then the audience will quickly understand that they want to deceive them, and you will lose subscribers. A striking example is a car giveaway from the IGM gaming community. Although this contributed to a huge number of reposts, it caused a lot of negativity from the public.
  • Honestly summarize the results of the competition (repost generators will help you with this);
  • Provide evidence that the prize reached the recipient (you can ask the person to take a photo or shoot a video).

Nobody forbids you to see how other people do similar competitions (for example, VKontakte).

Tips for creating and running a competition:

  • To make people aware of the competition, you can place it in the “Free sweepstakes directories” . These are groups on social networks that post information about various competitions (for example, Free VKontakte Competitions);
  • Don't force people to join a group . This may cause suspicion for the system (blocking should be expected), in addition, after the competition, people will probably cancel their subscription;
  • Follow the competition. Make sure that the winner did not cheat and followed all the rules. Check that there are no suspicious individuals among the people who reposted (bots, empty pages). Such omissions can cost you the trust of your audience.

Now let’s learn more about what a repost generator is and how to use it to determine the winner.

Repost generator

The repost generator is a special service that, based on randomness, determines the winner of the repost competition. Let’s say there are 100 people in total – after providing a link to the post, the service randomly gives out one or more winners. Examples of such services:

  • randstuff.ru;
  • Vkrand.pro;
  • Konkursvk.ru.

Thus, if the organizer uses such a service, then the possibility of a “set-up” is practically eliminated. Practically - because such generators can be “tweaked”. Fortunately, the above services eliminate this possibility.

An example of determining the winner using the Randstuff repost generator is given in the video below:

Why do you need to repost posts?

This is a fast and convenient way to exchange information. It performs the following functions:

  • makes it possible to share your favorite picture, photo, text or video with friends and subscribers;
  • allows you not to lose interesting news, because it is always easier to find something in your personal account than in the source;
  • helps quickly disseminate information for advertising or solving socially significant issues.

Difference from post

A post is your original media content that can be edited as you wish.

But if you want to repost a post, you must be completely satisfied with its content, because it will remain in the form in which the author published it. You can only leave an opinion about it when forwarding it in a special comment window.

Does it help with promotion?

The more reposts are made from a user or community account, the wider the audience becomes, which is extremely beneficial for the author of popular media content. Many companies closely monitor the number of reposts, because... they are of great importance for the promotion of the page.

Helps with promotion
The more reposts, the wider the audience.

Answers to frequently asked questions

I can’t repost VKontakte to my page – what should I do?

There are two reasons for this:

  • Reposting cannot be done from closed and private groups (however, in a private message it is still possible). This is one of the rules of confidentiality;
  • The publication was not made on behalf of the group, but by an individual participant. On VKontakte you can only repost posts that are published by the community.

What does it mean to share on VKontakte?

Sharing is the same as reposting, that is, publishing some news or message on your wall.

How many reposts can you make per day?

Depends on the social network:

  • VKontakte – 150 reposts per day per 1 page. We recommend maintaining a certain interval of 1-2 minutes, otherwise the social network will think that you are a bot and will ban you;
  • On Twitter – 2400 retweets per day, time intervals must also be observed;
  • In Odnoklassniki - 16 posts per day, then a filter is turned on, due to which subsequent reposts are not shown in the friends’ feed;
  • information could be found Facebook
  • YouTube, Tik Tok, Like - no restrictions.

It is unlikely that you will do so many reposts only if you do not earn money this way. But remember that with increased activity, your page may be temporarily frozen.

The meaning of the word on the Internet

A repost is the republication of a post: text, an image, or other element is posted online a second or more time. These are posts that users view daily in the news feed and leave on their pages.

Creating reposts is a quick and easy way to fill your account with content. People post other users' posts to:

  • save your favorite articles and notes;
  • quote other people's statements;
  • disseminate important information;
  • share news;
  • promote content: advertising posts are placed in popular public pages to attract an audience.
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