Alas, Instagram does not yet have functionality for reposting posts: so that after pressing one button, the content will immediately be duplicated in your account. In my opinion, this is due to the visual nature of the social network. After all, with the help of reposts, you can fill your account with beautiful photographs and turn it into a simple hodgepodge of other people’s interesting content, which will take away some of the attention from the original sources - photographers, writers, bloggers, and so on.
If you simply copy someone's content, it will be considered plagiarism and theft, so it is better to repost using special services or manually, but with full indication of the original source.
Let's look at each of the methods in more detail.
What is repost
Reposting is one of the main functions in social networks, which allows you to add pictures, informational articles, videos, posts and other similar content to your page, to your personal group, or send them to a friend in a message. In this case, a link to the source is retained, and such an entry cannot be edited unless you are its author.
Repost (from the English post - “announce, report”, re - “once again, again”) is literally translated as the repeated publication of a message within one site.
Let's get straight to the examples. The first is a repost on my own VKontakte page. I saved a series of funny pictures so that my friends could see them and, if necessary, I would not lose this record.
The second is a repost on Elon Musk’s Twitter. On his page, he reposted a tweet from the company SpaceX, of which he is the founder, regarding the next space mission.
On the Internet you will find different repost wordings that are relevant for various social networks. For example, retweet (Twitter), repost, share, tell friends.
Write down the conditions
A very important point - it is necessary to write down specific rules in the body of the post and in the “discussions” of the community. The last thing is my personal recommendation and experience: you rarely see such discussions in commercial public pages, but they can correct any difficult situation with a dissatisfied participant. In the coolest companies, a lawyer helps write down the rules of the competition in “official” language, and such requirements for participation sometimes take ten to fifteen pages. But the organizer is reliably protected.
Place the rules in “discussions” and use the link to the set of rules in case of controversial situations:
An example of detailed competition rules
Why are reposts needed and who does them?
Reposts are made by ordinary users of social networks when they want to share some information. These could be jokes, memes, philosophical quotes, unusual photographs, videos, interesting articles.
It could also be some kind of warning information, for example, a repost about heavy fog or a traffic cop raid:
Reposts are used to promote commercial groups and communities, as well as individual accounts.
Using reposts you can raise money for charitable purposes:
Reposts also help to search for people, animals and lost/found things:
Why does the owner of a social network community need a repost?
If you are the owner of a social network community, then you can repost interesting posts to your group for friendly or advertising purposes. Basically, of course, the second one. For example, you have a group with 10,000 subscribers, and you sell advertising space on its wall. A person with a group of 1000 people can buy this service, and you will repost on your wall and earn money.
Thus, you can still earn money from reposts !
A similar service is provided by the Freelance community with 60,000 subscribers:
Example of the cost of an advertising repost:
Also, reposting is important for the owners of a social network community when it is done by subscribers, from a promotion point of view. If posts are willingly shared by people, this increases audience reach, which is important for promoting the group.
Subscribers can independently repost if they liked the content, or they can be motivated. For example:
Or organize a repost contest, which we will talk about in more detail below.
Think over the mechanics
Fantasize about what your dear participants should do, but then drive your fantasies into the strict framework of reality. Will all subscribers be able to participate? Are the conditions too difficult? Are there any pitfalls?
I don’t advise making the conditions too difficult: in the age of information oversaturation, people are too lazy to even repost, and you’re asking them to almost take the integral?
Here are the main mechanic options from which to choose:
Subscription and repost
Or one or two additional actions: subscribe to the company’s Instagram, YouTube channel, etc. The goal of such a competition is obvious: building an audience. Good for new community.
Repost and subscription: classics of the competition genre on VKontakte
Creative task
Creativity is good, but it's important not to overdo it. The most successful creative tasks from my practice were easy and quick to complete: come up with a caption for a picture, compose a quatrain, continue a phrase, guess a charade, send a photo on a given topic, guess the score of a football game.
Contests in which you need to go to a certain place (a store, for example), make a purchase, print it out, color it, find hidden words on the site - satisfied the client’s pride, but found less response from community members.
Increasing the number of transitions from social networks using clever contest mechanics
Activity competition
As the name suggests: we select the participant who has shown the most activity in the group and reward him. You can set any criteria: from likes to comments.
As a rule, the organizers immediately make a reservation: you cannot write the same type of comments under each post. For a comment to be counted, it must be meaningful and add value to the overall discussion.
This is an excellent type of competition for a newly created group or community in which silence has reigned for a long time.
Quiz
The mechanics can be implemented in two forms: either we select questions about the company, or we ask abstract tasks from the history of art, automotive industry, cooking - highlight what you need depending on the topic of your group. We will generously reward you for the first correct answer.
This mechanic allows for increased audience engagement as it results in an avalanche of comments if the prize is valuable enough.
Buy and register a receipt
Have you asked your subscribers to purchase a company product to participate in a competition? Two pieces of advice: either the prize should be very significant, or the purchase (check amount) should be very small.
The logic is simple: people don’t want to spend money to participate in a competition. “Buy an apartment and win a baseball cap as a gift” - this is what most of these competitions look like. And most of them don't work. Don't be the majority, offer real value to your subscribers.
It is necessary to carefully consider the procedure for registering a receipt: if a person spent effort, time and money on purchasing your product, it will be fair to spend effort and time in return, so that at least registering a receipt in the competition takes no more than a few seconds and clicks.
My successful experience of running a check registration competition for Carl's Jr
What is the difference between a post and a repost?
As you noticed, the word repost consists of two words. Don’t be confused: a post is a specific post on a wall, in a group, and not a posting from another source . You can create a post yourself, but you retain the authorship. We have a separate article on this topic: What is a post, posting, posting on the Internet and how to make money from it
A repost is a verbatim quotation of this entry with a link to the source.
Here is a post posted by the MovieBlog group on VKontakte:
And this is a repost that I made on my page:
Launch a competition
Immediately after the launch, monitor the reaction: did the old-timers of the group take part or do you need to promote the competition among an outside audience? Are there any negativity or questions regarding the conditions?
If something is unclear to people from your post, please take note: it is technically possible to correct a post on VKontakte only in the first 24 hours. Don't miss this moment and rewrite the post if necessary. Miss time and the competition will no longer be revived.
Usually people are embarrassed to become the first participants, especially if the task is creative. Help start this process. In our agency, often the first participants in competitions are colleagues and friends of the SMM specialist. Not fair, you say? Effective, we say.
How to repost a post
Let's look at how to repost a post using VKontakte as an example. In this section, I will talk about the basic actions associated with reposting, which are the same for all social networks.
I will talk about how to repost on other sites in the next paragraph and mention the features, if any.
To repost, you must click on the appropriate button under the post. This can be an arrow with a rounded end (VKontakte, Facebook, Odnoklassniki), circular arrows (Twitter). For example:
What does the repost button look like on VKontakte?
What does the repost button look like on Twitter?
The numbers next to the button show how many people reposted.
Let's try to repost. If you click on the button, the following menu window will appear:
Let's figure out what it all means.
Repost on your wall
The first option is to repost it on the wall of your page. In this case, all your friends and other people will see the recording if the appropriate privacy settings are set.
If you wish, you can leave your thoughts and opinions in the “Your comment” window.
After clicking on “Share post”, the social network will notify you that the action has been completed, and the repost will appear on the page wall:
Please note: if you repost, the post will automatically be “liked”. You can remove it, but the post on your wall will remain.
Make a powerful RK
Within the social network there are a large number of specialized public pages about competitions. In them, people look for activities in which they want to take part, and in them, the organizers of the competitions themselves advertise their sweepstakes. I advise you to look for thematic communities: the audience in them will be of a higher quality.
For example, when I held a competition for the Kay hypermarket chain on the eve of the release of the new part of Star Wars (by the way, the topic of the competition was specifically chosen to be relevant), the search for groups relevant to our audience for advertising was carried out as follows: first, all communities dedicated to the film epic were searched , then - a block of communities that reported on news from the world of games (because the prize in the competition was a computer game), and only the third layer were communities dedicated to competitions.
An example of sowing into a community that suits us
Select several communities, write to their administrators with a question about the conditions for advertising and make your seedings. I advise you to agree on advertising before the launch of the competition: a queue for placement or a long response from the administrator is a common occurrence.
Agree with several bloggers suitable for the topic and audience: let them mention your competition in their accounts (it’s okay if it’s Instagram: let them announce the competition on VKontakte - that works too). At the same time, launch targeting to a narrow audience and track how the number of participants in the competition has changed after advertising actions.
How to repost on other social networks
In this section, you will learn how to repost on other social networks. They do not differ in their main functions - almost everywhere you can repost a post to your page, message or group. But we will definitely consider the differences if there are any.
On Instagram, unfortunately, you cannot share an interesting photo or post on your page. There is no official feature, but it can be done using third-party applications.
All the user can do is forward the post to Direct to his friends or post a link to it on another social network (in messages or on a page).
To do this, click on the three dots in the upper right corner above the entry:
Select “Share with...”:
We decide what to do with the recording. You can send it to friends in messages on VKontakte, WhatsApp, Direct to a page on VKontakte, as well as by mail, in other applications, and so on.
We will post a post on the VKontakte page. To do this, click on the corresponding button, which will move us to the editor, where you can leave a comment, attach a media file, set privacy and postpone the recording:
After sending, the repost will appear on the page:
In the same way, you can share a post if you click on the paper airplane arrow under the post, but in this case you can send it either to yourself in your story or via direct message:
Let's look at how else you can repost on Instagram.
How to repost someone else's post to your account
If such a need arises, this can be done using third-party programs. For example, Repost for Instagram. To do this, you will need to download the application from the official store (Google Play or App Store), and then upload the desired entry into it.
It sounds confusing, but in reality everything is simpler. I found detailed video instructions on how to repost someone else's post to your account. The girl tells how to do this for Android and Apple devices.
How to repost on Instagram in stories
Find an interesting entry and click on the arrow below it:
Next, select the “Add post to your story” option.
Attention: this option will not be available if the group is closed!
Setting up the story:
That's all! Now your subscribers can watch it, while maintaining a link to the account from which the repost was made:
How to repost from iPhone with the words of the author?
For iOS, let's look at the algorithm of actions via Repost. It, like the previous option, also works with video. Although the screenshots will be here from Android, this application is also available on iPhone, and the sequence of actions will be the same.
QR Code
Repost App For Pics Videos & Regrann Fast on Instagram
Developer: Mamun Sajib
Price: Free
Let's move on to the instructions:
- Download and open the tool.
- Copy the link of the desired post.
- Open the application. There will be a thumbnail of the copied post. Let's click on it.
- We choose where the author’s signature will be located.
- Click on the large “Repost” button at the bottom of the screen.
- Select “Open Instagram”.
- We do the same as in the previous algorithm of actions: the window for creating a publication on Insta will open. The photo has already been selected, then paste the contents of the clipboard into the publication. We finish creating the record.
What is maximum repost
Often in a post, authors call for “maximum repost.”
This term is mentioned when the author:
- Wants to spread information extremely quickly;
- I want this post to be seen by as many people as possible.
Maximum reposting is usually needed for posts that deal with the search for missing people, urgent fundraising for an operation, and any important events (accident, power outage, water, gas, etc.). More often than not, people realize the importance of this information and help spread it.
Bottom line
All competitions are good if they are held thoughtfully, according to the rules, with correctly chosen prizes and without mark-ups.
In order for a raffle on VKontakte to bring profit to your business, be clearly aware of the problem that you are solving for them - audience (repost competitions help quickly increase your subscriber base), image (using creative mechanics, a worthy partnership or a powerful prize) or monetary (as in the case with the “buy and register a receipt” mechanic, for example).
Satisfaction with the competition depends on a clearly defined goal. Remember this while still on the shore and do not be lazy to discuss this point with the client or your manager: then everyone will benefit from the competition: subscribers (in the literal sense of the word), and the SMM manager, and his company.
And most importantly: before launching the competition, re-read our guide and think: have all the recommendations been followed? Now into battle.
How to make money from reposts
You can earn money by reposting on social networks! I already mentioned one of the methods at the beginning of the article - this. That is, if you are the owner of a group with an audience of 5,000 people or more, you can repost from other less popular communities, contributing to their promotion, for money.
But ordinary users can also make money from reposts. Community owners, trying to promote themselves, order paid surveys on special sites. All that remains for the user is to perform an action in one click and receive money.
Similar work can be found on axle boxes. We won’t go into details [read the separate article What are axle boxes, as well as how and how much you can earn from them], I’ll just show a couple of examples of paid tasks from the SeoFast website:
Another way is with the help of special services that promote social networks. It's simple: people order services (for example, 100 reposts), and the performers, whose role you play, do this work.
- Read more: How to make money on likes, reposts, subscriptions on social networks - review of the 7 best sites
Example of tasks from the ForumOK website [detailed review]:
You should not expect that such income will become the main one. This is a cheap job based on simple actions, which is suitable for those who are completely bored.
Choose a winner
The competition is coming to its logical conclusion, and the last point remains. For contests with a random winner, I recommend using Random.org.
If you use a randomizer application on VKontakte, make sure that it does not freeze at the right moment: this happens quite often, especially if many people took part in the drawing.
Be sure to use applications that show the date and time of summing up and the total number of participants: participants like to pay attention to these parameters, and the results will look transparent and open. Take a screenshot, or even better, film the moment of determining the random number on video and post it in the comments to the post so as not to litter the community wall.
Comment by Elizaveta Rychkova, SMM specialist at GeekBrains (Moscow):
I love SMM competitions. They will work if the “exchange of capital” is observed. Namely: the mechanics should make it clear to the user what he will receive for giving the brand his time (answers to a survey), knowledge from friends (repost) or the result of his activity (photo). The exchange should be equal and pleasant.
It is important to remember about formats: the same mechanics of reposts can always be integrated into new features. For example, try running a competition with a dynamic VKontakte cover.
It works like this: the user makes a repost, gets on the cover of his favorite VKontakte community (well, that’s nice) and gets the opportunity to win a prize from the brand.
Repost competitions on social networks
As we have already discussed, you can also earn money by reposting. But the wonders of this button don’t end there – it also acts as a person’s right to participate in a repost competition. You can often come across the following posts on social networks:
Just by reposting the page, you will become a full participant in the drawing and will be able to win something tasty and healthy.
Why are such competitions held? To promote groups. The more reposts, the higher the coverage of the community and the more people will know about it. They offer a variety of prizes: movie tickets, food, certificates or cash rewards.
How to make a drawing in VK for reposts
At its core, a drawing on VK for a repost is the same post as news, pictures, videos that a group can be filled with daily. Therefore, if you want to make your own draw, you should take care of the following things:
- Explain the conditions of the draw in an accessible and clear manner;
- Create a high-quality post . Remember that people will share it, and in order for their friends to want to visit your group, you need to design it beautifully;
- Create an image for the competition. This can be done easily using a graphic editor (just choose a beautiful background and write “Attention, competition!”). The picture can also be downloaded from the Internet;
- Real prize. This could be a small monetary reward if the group is small, or free food if the community’s theme is food delivery. It all depends on the topic of the group. If you “exaggerate” too much with the prize and create a fake competition, then the audience will quickly understand that they want to deceive them, and you will lose subscribers. A striking example is a car giveaway from the IGM gaming community. Although this contributed to a huge number of reposts, it caused a lot of negativity from the public.
- Honestly summarize the results of the competition (repost generators will help you with this);
- Provide evidence that the prize reached the recipient (you can ask the person to take a photo or shoot a video).
Nobody forbids you to see how other people do similar competitions (for example, VKontakte).
Tips for creating and running a competition:
- To make people aware of the competition, you can place it in the “Free sweepstakes directories” . These are groups on social networks that post information about various competitions (for example, Free VKontakte Competitions);
- Don't force people to join a group . This may cause suspicion for the system (blocking should be expected), in addition, after the competition, people will probably cancel their subscription;
- Follow the competition. Make sure that the winner did not cheat and followed all the rules. Check that there are no suspicious individuals among the people who reposted (bots, empty pages). Such omissions can cost you the trust of your audience.
Now let’s learn more about what a repost generator is and how to use it to determine the winner.
Repost generator
The repost generator is a special service that, based on randomness, determines the winner of the repost competition. Let’s say there are 100 people in total – after providing a link to the post, the service randomly gives out one or more winners. Examples of such services:
- randstuff.ru;
- Vkrand.pro;
- Konkursvk.ru.
Thus, if the organizer uses such a service, then the possibility of a “set-up” is practically eliminated. Practically - because such generators can be “tweaked”. Fortunately, the above services eliminate this possibility.
An example of determining the winner using the Randstuff repost generator is given in the video below:
Select a prize
The prize should be relevant and interesting, preferably appropriate to the theme of the group. VKontakte votes and other dubious awards are prohibited by the administration of the social network: keep this in mind and do not start a competition that is obviously doomed to failure.
No matter how many prizes I have given over the years of working as an SMM specialist! I carried huge boxes of sweets with my own hands (remember the boom in popularity of competitions with chocolates and candies?) to Russian Post, attracted famous photographers and musicians for creative competitions (BMB and Sergey Misenko as a jury selected the best works of participants), checked more than a hundred participants in competitions with Zenit (participants had to guess the outcome of the match before the start of the game and then wait for the random results), was looking for numerous partners for “basic” repost competitions. I have held hundreds of drawings and given as many gifts.
Current prize, seasonality taken into account
Remember: do not give something that you would not like to receive yourself, otherwise you will only receive reproaches from subscribers instead of a large number of participants.
For example, giving the winner an inflatable mattress and a “barbecue cooker” from a large home improvement store in October sounds like a mockery and a clear desire to part with unsold goods after the summer. Unfortunately, some brands treat competitions this way: an example taken from my practice.
Answers to frequently asked questions
I can’t repost VKontakte to my page – what should I do?
There are two reasons for this:
- Reposting cannot be done from closed and private groups (however, in a private message it is still possible). This is one of the rules of confidentiality;
- The publication was not made on behalf of the group, but by an individual participant. On VKontakte you can only repost posts that are published by the community.
What does it mean to share on VKontakte?
Sharing is the same as reposting, that is, publishing some news or message on your wall.
How many reposts can you make per day?
Depends on the social network:
- VKontakte – 150 reposts per day per 1 page. We recommend maintaining a certain interval of 1-2 minutes, otherwise the social network will think that you are a bot and will ban you;
- On Twitter – 2400 retweets per day, time intervals must also be observed;
- In Odnoklassniki - 16 posts per day, then a filter is turned on, due to which subsequent reposts are not shown in the friends’ feed;
- information could be found Facebook
- YouTube, Tik Tok, Like - no restrictions.
It is unlikely that you will do so many reposts only if you do not earn money this way. But remember that with increased activity, your page may be temporarily frozen.
Watch out for cheats
Unfortunately, the so-called “prizols”, which unite in entire forums and communities to sell what they have won and discuss new competitions, can discourage any novice specialist from holding sweepstakes. How to fight? Write down clear conditions and monitor their compliance.
If you have a repost competition, state in the terms of participation that only “live” pages are allowed to participate in the competition. Let it be clear from the rules what a “live page” means, and there won’t be a single loophole left: indicate that the participant is allowed only a few reposts about competitions on the wall, the date of creation of the page must be no later than a certain date, the nickname must be real, and the page is filled with photographs, which were uploaded more than once and, for example, at least three months ago. Some companies also exclude people who don't have at least 50-100 friends.
Put everything into the rules: there are no unnecessary trifles in this matter
If you have a creative competition where the best work is chosen by subscribers themselves, do an open (not anonymous!) voting: this will allow you to immediately see the accumulated likes and votes. The purchase of markups will be indicated by “dogs” and a sharp jump in the number of voters (for example, at night). Keep track of your results. A good competition is a fair competition.
OK
As a matter of fact, all these “rewrites” will not take much time from the modern user. Just a few clicks and you're done. The main thing is to know where we need to click.
So, if you have found the interesting post you need, now the first thing you have to do is “like” it. Without this, you will not be able to understand how to repost on VK. Why do this? After all, a “like” on a social network is a sign of your approval of a particular post. In cases where a user wants to post a post on his wall, this means that he approves of it. So we will have to “HVAC”. In fact, we only have one simple step left to do. Absolutely any user who can read can also handle it.
Take a close look at the window of the post you like. There, in the lower right corner, near the heart, you will see the inscription “tell your friends.” If you click on it, you will complete the task. After that, go to your profile - you will notice that the top entry will be the one you just “reposted”. In addition, this recording may develop a “horn” over time. It will be located near the inscription “I like”. Now we will find out what it is.
About the "mouthpiece"
So we have explained to you what reposting on VK means, as well as how it can be done. As you can see, the task is not particularly difficult. However, sooner or later you may see a small speaker icon next to any of your posts (or reposts). What is this?
In fact, there is no need to be afraid of this icon. This is just a sign that your post has also been reposted. The more people have overwritten the data for themselves, the larger the number next to the speaker will be.
If you want to see who liked your post so much, you can simply move your mouse cursor to the “loudspeaker” icon and wait a little. After a couple of seconds, you will see a small window with avatars. If you click on the inscription “go to the list of shares”, a window will appear in front of you in which all users who have reposted your post from your page will be displayed. In cases where this is done, for example, from a friend’s page, the person will not appear on the list. Very convenient and useful. Let's now try to figure out how you can deal with this issue using a mobile application.
