Good day, dear readers. Yesterday I watched Comedy Club. There was one young lady sitting in the hall who told how she had signed a contract with popular alcohol brands and now advertises alcoholic drinks through her Instagram. She has unlimited access to elite premium booze and also makes money from it. Not bad?
I’ll tell you frankly, any person has such an opportunity. And this is not the only option to raise money on your page. But initially you will have to recruit real friends and subscribers.
Today we will talk to you about how to make your VK page popular and what benefits will this give? You will learn all the methods and receive a step-by-step guide to action. I will also give some useful tips on content, because you need to make it interesting.
The target audience
Determine who you are reaching from your page. Who is your client? If the social network is a daily newspaper or advertisement, then you must determine who you are giving it to.
Different social networks have different audiences, this is important to understand. For example, when I speak at conferences on creativity in Russian, immediately afterwards I have 500 friend requests on VKontakte and 10 on Facebook. Expensive photos and videos, travel to distant countries attract the attention of clients on my Facebook. The most versatile and effective network for my business at the moment is Instagram.
If you want to be more specific about who your social media ads will target, use targeting. The best targeting opportunities are provided by VKontakte: on this network, users leave the most information about themselves.
Targeting gives you a choice - you can create a group of people of a certain gender, age, education, occupation (for example, 30-year-old women staying at home with children). By the way, wedding specialists were among the first to use this mechanism, because girls often set the status “engaged” on their pages as soon as they were proposed to.
Why popularity is needed: setting a goal
Now let's talk about goals - let's try to answer the question why you need popularity on Instagram.
Popularity goals:
- Earning money. Read more about this in our article “TOP 12 ways to make money on Instagram from 50 thousand rubles.”
- Promotion of a personal brand.
- Attracting new clients to business.
- Search for like-minded people.
- Receiving a blue tick (passing verification).
Specialist consultations
Talk to your page visitors. Be a consultant on your page, but not a seller. Let’s compare it to a hardware store: there are consultants who know more than the buyer, and there are just cashiers who make the purchase. Our social media account plays the role of a consultant in the eyes of potential clients.
Tell us about yourself as a professional, about the features of your work, its difficulties, and don’t just indicate, for example, “turnkey apartment renovation.” You need to explain what “turnkey” means - what your team does, what the home owners themselves cannot do, what problems you free your clients from, why an amateur will not be able to lay tiles or install an entrance door as well as an experienced one craftsmen with professional tools.
Talk about your capabilities, give advice to the client, post reminders. Online advice pages are the most popular.
How to make your brand/business page popular?
In fact, the basic recommendations remain the same as in the previous question. Of course, in this case, you need to think more closely about the positioning of the brand, possible dangers and limitations (in topics, news feeds, etc.). And also don’t forget to sometimes integrate your products or services into communication. Moreover, do this unobtrusively and creatively, so that the community is not too promotional.
An important point for a brand or business is to be prepared for user feedback. You need to constantly answer questions (including complaints), participate in discussions, thank active users, etc.
Fill the space
Networks cannot tolerate a vacuum. Try to update your feed regularly . Ideally, it is good to post new information on your page three times a day. These could be notes about your work or what inspires you in your profession, or other useful information for users.
Let your “palette” of techniques be as rich as possible. tools for filling out a page, study them and choose the ones that are most interesting and suitable for you. Do not turn your page into a primitive listing of events.
Infographics work great on social media . The presence of materials with a visual representation of data in the feed significantly increases the popularity of the page. The infographic should be aimed at your target audience and contain information useful to them - for example, telling them how to prepare for a family portrait shoot or how to secure luggage from non-return. Don't overload the infographic; it should have no more than ten points. The title and texts should be easy to read and understand.
Another good tool is ratings . All kinds of tops work great, for example, top 10 gifts using the scrapbooking technique, 10 family portraits of famous people, 10 best films about love. In addition, list your points point by point: 10 reasons to order this and that from me, 10 ways to avoid such and such, etc.
In order not to forget anyone, it is good to make a list of partners, friends, personalities whose pages are popular. Try to send each of them your own posts.
Look for the stars. If you create something interesting for a very popular person on the Internet and prepare a post to post on his page, the number of visitors and subscribers to your page will increase significantly.
Create your branded hashtag. This is a convenient tool for searching and organizing information about you and your projects on networks. A hashtag is a word or phrase preceded by the # symbol. Any of your messages on microblogs on social networks can be tagged with hashtags, which include one or more words without spaces in any language. You can also create hashtags for any project or event and invite participants to indicate it when posting a photo online. This way you can easily collect all users’ publications into one category.
Mutual adding as friends
The first thing people pay attention to to determine whether a VKontakte user is popular or not is the number of friends and subscribers. If you live in a small town or village and add only those you know in reality, then most likely you have no more than 100 friends. To make your profile popular, you need to correct this situation. Don't worry, you can get friends very easily. At the same time, you won’t have to impose yourself on strangers with ridiculous requests in messages. There are special groups on VK where people gather to add each other as friends.
Reference! In VK there is a limit on the number of friends you can add. Maximum 10,000 people. There can be an unlimited number of subscribers.
- Go to the “Groups” section on your page.
- Enter the query “Add as friend” into the search bar.
- As a result, you will get more than 70,000 (!) groups. Some of them have more than 650,000 subscribers who want to make friends.
- Join any group you like. It is better to choose the one with more subscribers.
We recommend: How to deposit money in VK
- In the community feed you will find posts and comments from participants. In their posts, most people ask to be added as friends.
- Select the people you like and send them an application. Or add everyone, if the main thing for you is to quickly gain the required number of friends.
Important! You can only send 40 friend invitations per day.
After the application limit is exhausted, change your approach:
- Write a colorful text asking them to add you as a friend. Be sure to highlight it with various emoticons. It is important that it is voluminous and stands out from other messages.
- One by one, go to all groups, add each other as friends and publish your written message on the walls and in the comments.
- Accept incoming applications from community members until you reach the required number of people.
- After some time, friendship offers will become less and less. This means that your posts in groups were lost among others. To correct the situation, duplicate the publications (repeat steps 1-3).
DPP rule
Tell stories from your life or work. I call this rule DPP - “before”, “process”, “after” . Whatever genre you work in, try to find opportunities to demonstrate the result of your work in comparison with the original data.
For example, tell us why you, as a photographer, chose this particular location to shoot. I advise the stylist to explain why exactly the hairstyle was done and the colors were chosen. And, of course, women really love to look at the work of makeup artists, especially if a photo is posted nearby before applying makeup. Readers are interested in seeing progress and the plot of the story. The difficulties you overcome make you and your profession respected.
Another nuance is speed . During any project, you can post a few photos or posts about how it's progressing. The more recent information you have on your page, the more popular you become.
Tips on how to maintain attention and attract new subscribers
You need to understand why people unsubscribe. Think about it, analyze the situations when you did not subscribe to another account, and what motivated you at that moment. The main reason for leaving is usually that people are not interested in the content or product. Therefore, working on posts is important not only to attract an audience, but also to retain it.
If you have an online store, diversify product posts with different entertaining posts. This will increase the reach and loyalty of subscribers. If it's a blog, you can add something unusual. And constantly keep in touch with your followers. Interaction is important. You can simply ask them how their day is going - this will already be useful.
Provoke communication
Motivate your page visitors to write reviews under posts about projects. Write yourself an enthusiastic and grateful letter about how great it was for you to work on a project or with a specific person. Most often you will receive a response and a positive reaction.
Do not neglect such a move as a story about colleagues . This is a good way of promotion that builds trust in you as a true professional who is not afraid of competition. And besides, it helps to build good relationships with other market participants (they will certainly be pleased that you write about them, and perhaps they will write about you in return).
If you post a photo of your creation, be sure to sign the names of the participants in the process . For example, if you are posting a clothing model online, include the name of the photographer and the model in the photo. This demonstrates your professionalism, and the mentioned heroes will probably repost. In a word, be friends and be sincere in your gratitude!
If you want users to comment on what they like about your page, ask them to do so directly: “Like”, “Subscribe”, “Vote”. When there is no specific call to action, not everyone understands what they want from them.
When communicating with readers, raise current topics, ask questions: “What do you think?”, “What is your opinion?” Speak in simple language. Come up with an attractive title for each post.
If users like, repost and comment on your publications, then your account will appear first in their news feed.
A person who follows your page stays with you, but once someone leaves, they usually leave forever.
First subscribers
The most difficult thing is to gather your first subscribers. Everyone has about 200 friends, but what is this number? She won't surprise anyone.
You probably already know that you can knock on up to 40 people for free. To avoid being sent to spam and thereby causing your account to be blocked, it is best to apply it only to those people with whom you have mutual acquaintances.
In addition to this, there are two more ways: getting subscribers through Advego . You create a task where you invite the applicant to recommend your page to friends or subscribe to it. It costs mere pennies. You can also add an ad asking you to write several comments on a particular post.
Second option, the same can be done on the website Soclike.ru . Cool service. Here you can buy not only “friends,” but also likes, polls, reposts, and YouTube views. Lots of useful stuff. The prices are quite reasonable, and the people are lively. They will not harm your profile and will not fall off in a couple of weeks. There is no need to clear dead souls from the list.
You must understand that using a service or application you will not be able to get real interested people. We just recently discussed that VK accounts are valued. You cannot expect active participation in the life of your page from a person who has been paid for a subscription.
However, people will be more willing to agree to add you as a friend if they see an impressive list. Nobody likes to be first.
OK it's all over Now. Subscribe to my newsletter to stay up to date with the most useful social media tips. I will also tell you how to create unique pictures, get more profit, make profitable deals and more. See you again and good luck with the first stage.
Mobile Tricks
Many people today access social networks from mobile phones, so pay attention to how your page looks on the screen of a mobile device.
For example, your avatar on the VKontakte page from a mobile device is enclosed in a square or circle. If its full version is a rectangle, at the bottom of which the necessary information or simply significant parts of the drawing/photo are located, they will be cropped. If your brand logo or name is very small, it will be difficult to distinguish.
In addition, mobile device users, when scrolling through their feed, pay more attention to posts with pictures that are bright and eye-catching. Long posts containing only text on social networks are, in principle, read much less often than those containing a picture and text, unless, of course, these are texts from a popular blogger.
Ten P's that get results on social media:
- constantly;
- healthy;
- amazing;
- Just;
- It's clear;
- quickly;
- positive;
- about love ;
- by friendship;
- the points.
What can be done to make Instagram popular?
What steps do you need to go through to create a successful Instagram? I can highlight several points.
- Determine the topic. This point is zero, because you need to decide on this even before registration. Determine what is popular on Insta and get into the flow to make it easier to gain an audience.
- Decor. Please note that every somewhat famous profile has a well-designed header. It's completely free, but it will speed up your promotion. Every point is important. Even a website. If you don’t have your own resource, place a multi-link with contacts to make it easier for advertisers or potential clients to contact you.
Here is an example of how a cutie cleverly posted information about herself in highlights. - We are posting the first posts. Each publication must be of high quality. And don't forget about the signatures. In your personal profile you can post photos without words, but in the one you are promoting, this should not be the case. You can also use hashtags. Firstly, they help with promotion. Secondly, with their help you can navigate through different publication sections. Also don't forget about Stories. They are located above the news feed, right in front of the users' eyes. So this is a great chance to talk about something. Using the “topical” section, you can draw attention to the most important things in the life of the page. Create a content plan. If you don’t want to post it manually, use a special service with a post calendar.
- Cheat. It’s probably strange to see a clause about promotion in the instructions on how to promote Instagram. Remember the broken windows theory? It’s the same here - if people see at least some number of subscribers, they are more willing to subscribe. Use only proven services for cheating, so as not to lose access to your account, we recommend Likemania.
- Actually, promotion. No matter how great your content is, word of mouth doesn’t work as quickly as the good old ways of recruiting an audience. As an example, I can give the following options:
- Mass actions. Mass following, mass liking and mass commenting are not very effective, but if you approach this activity wisely, they will help. You can do this manually or use integrated promotion services. In them, the “masses” are automated. We have tested the operation of many services and recommend choosing Zengram.
- Advertising. There is regular marketing from other well-promoted bloggers. And there is targeting, which is much more effective. No matter how the advertising platform suits your topic, some part of their audience will not subscribe. Targeting hits the target, the ad is shown only to those who may be interested. But you may run into problems when it comes to defining your audience.
- Competitions and sweepstakes. People love freebies, and you can take advantage of this.
- Mutual PR. The same advertising, but for free. Long and thorough cooperation will be most effective.
