How to determine which hashtags your audience comes to on Instagram?

VKontakte hashtags

What do you need to know about VKontakte hashtags?

It is widely known that hashtags are very popular on social networks such as Twitter and Instagram. In the latter, hashtags that tag photographs or videos are perhaps the only tools for independently searching for suitable content.

On Twitter, hashtags are used when publishing short notes and allow you to quickly track interesting news or other news items. When similar functionality was developed by VKontakte, then, apparently, the developers were counting on a similar effect.

However, the capabilities of the social networking site itself turned out to be quite wide, so hashtags have not taken root much, they are not actually searched for, so this approach most likely will not be able to help attract targeted traffic.

Search by hashtags and why do you need a hashtag?

It is not possible to make a search using hashtags popular for one simple reason - on VKontakte you can use the most common search using phrases that interest a person. Moreover, you can search by people, and by photographs, and by communities, and by video recordings. And why, in this case, add a hash mark before the word in order to search using hashtags?

But for some needs a hashtag is still needed, namely for tagging certain posts in the community. For example, a group with a broad topic may publish posts that differ in topic. So, if a community is dedicated to creating websites, then some of the information posts may be devoted to programming, another to content, and a third to website promotion. Tagging with hashtags makes it easier for visitors to find exactly those posts that are most interesting to them.

How to make a VKontakte hashtag

Creating a hashtag on the social network VKontakte is not difficult at all - just put a hash mark in front of the word (for those who were once fond of music, this sign resembles that same sharp). But for social marketing on Vkontakte, one should not forget about one subtlety.

If you set a hashtag of a general nature, for example, #nature, then it will display all posts with such a tag from the network - not the best option for structuring your own posts in the community, since the user may simply leave your group by searching for them to another community. And if we are talking about a commercial group or public, then this is a loss of a client!

Therefore, there are two options left:

— come up with a unique hashtag that no one else uses; - after the tag itself, write the name of the group, but if the name itself is long, then the tag will be ugly and unreadable - not the best solution for marketing.

Do Popular Hashtags Work?

Many people, trying to promote their own services, try to find a list of the most popular VKontakte hashtags and use them for each of their posts. This promotion system partly works on Instagram, where searching using hashtags is virtually no alternative, while on VKontakte this only leads to another attempt at spam and the inability to find something interesting and necessary using a given tag.

Therefore, we can say that hashtags for promoting VKontakte actually do not work, but for the convenience of structuring information within the community, they can be used only if the subtleties mentioned above are taken into account.

Category: Social networks

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History of appearance

The tag was first used by Chris Messina, who became the father of hashtags. On August 23, 2007, he introduced them to facilitate navigation and communication on social networks. The first tags of this kind were used on Twitter. Not all users liked them, and they won their recognition only in 2010. Over time, users liked the convenience of hashtags, and today they are found more and more often on various social networks.

On May 16, 2011, the first hashtag appeared on VK, which was called “#vkontaktetestiruethashtagi”. At this time, it was possible to create marks only from letters. Today they can be written in any language, the main thing is that the rules for their creation are followed.

Let's talk about VKontakte hashtags?

May 14, 2014

Hello colleagues.

Judging by the survey I conducted, the social network VKontakte still continues to interest the majority of my subscribers, as well as those people who are not subscribers. This means that I will continue to publish articles related to the promotion of communities.

Let's talk to you today about VKontakte hashtags - miniature signs that offer us good opportunities.

First, it’s worth clarifying what hashtags are (English hashtag from hash - the hash symbol + tag - label). This is a small # icon that we can put in social network posts before key phrases or words that describe the content of these posts.

For example, your public page has a virtual section in which a new e-book appears every other day. At the same time, you have subscribers who cannot log into the community every day, but they are only interested in this public for the opportunity to download excellent free books.

On the one hand, you don’t have to worry about such people - let them scour all the posts of the community and look for materials that are useful to them (at the same time they will look at other things).

On the other hand, why not show respect to people by saving their time and highlighting all relevant posts in the virtual section with some relevant hashtag, such as #Only_USEFUL_BOOKS*?

*The link works, go to our public After-school group (for freelancers), subscribe and receive a new trendy book on business every other day. My collection of excellent materials will be enough for about a year (as long as you have time to read :)).

Yes, it's that simple. Now a person who wants to view all the posts with books attached to them will click on the hashtag, and he will immediately see the entire list of such posts posted on the social network. Believe me, you save a lot of time.

How to write hashtags correctly?

In order for the site to accept the hashtag you wrote, you need to follow several rules:

The key phrase must contain no spaces, as well as some symbols such as +, =, /, *, ~, !, % and some others (in particular, parentheses);
The key phrase must either be written together without a space, or the words in it must be separated by an underscore “_”;
Hashtags can be written in different languages, including transliteration.

Types of hashtags on VKontakte

Well, I don’t know how correct it is to talk about “types” of “lattice,” but now you’ll understand what I mean. Hashtags are:

Working throughout VK;
Working exclusively in the community.

How to make a VKontakte hashtag common to the social network?

The answer to this question is elementary. Come up with a keyword or phrase that you can use to describe your post, and this keyword should be “generalized.” For example, in our case we will use the hashtag #Books or even #Useful_books (#Usefulbooks).

What is good about using a generic hashtag? Using this tag, your community within VKontakte will be found even by those comrades who have never heard of it. That is, we can assume that the use of hashtags affects the promotion of public pages and groups on the social network.

There is also an inverse relationship: the more popular the group or public, the higher the post with a popular hashtag will be in the VKontakte search.

How to make a VKontakte hashtag within a community?

There are two options:

1) Come up with a unique hashtag that is not used on the social network.

For example, #Only_USEFUL_BOOKS is used exclusively within my community. It’s unlikely that anyone would think of using such an unpopular tag for their posts. Therefore, by clicking on a hashtag, users will only see posts from the After-school Group (for freelancers).

Hmm, however, if such a hashtag does occur to someone, then it will work not only in the community, but throughout the entire social network.

2) After the hashtag, write the abbreviated name of the community via @:

Example: #Books@prosto_zarabotok,

Where prosto_zarabotok is the name of the group from the page address https://vk.com/prosto_zarabotok.

If instead of a “beautiful” name you still have something like club1111111 written, then use this identifier after @.

Why doesn't the VKontakte hashtag work?

I had to deal with a situation where a hashtag designed to be searched across the entire network did not work. Of course, I immediately scoured the Internet in search of a solution to the problem, but I really couldn’t find anything. I had to contact the Support Service.

VK employees suggested this option: they clear the community I supervise of bots and blocked users - and the hashtag will be valid again. Naturally, I agreed.

Is it worth adding that the “grid” has become operational?

Quickly search for “dead” community members and subscribers

Yes, they helped me get rid of all unnecessary subscribers in one fell swoop - removing bots on your own is a difficult task. Do you know how to even understand whether you need to clean up a community?

There is a special application: https://vk.com/app2732533, which allows you to find out how many “dead souls” you have in your group or public (and even among your friends). It’s a pity, of course, that the program doesn’t allow you to clear the page of “sad dogs” in one fell swoop, but it’s very easy to track the statistics of banned participants (the statistics will only be available if you are a community admin).

How many hashtags can you put in one post?

In principle, you can install as many “lattices” as you want. However, according to statistics, it is better to put no more than 2-3 tags in one post. Otherwise, instead of beautiful hashtags, you will have a mess of barely legible keywords.

How relevant are hashtags?

In addition to Vkontakte, hashtags are present on Twitter (where they came from), Google+, Facebook, Instagram, YouTube and other popular social networks.

How relevant are “grids”? This is an interesting question... The problem is that not all “our” people use hashtags. In vain, of course, but that’s how it is.

For myself, I decided that it is necessary to put tags in each post - you can write down key phrases very quickly, and knowledgeable people will benefit from them a lot

What do you think about this? Write in the comments to my article, let’s discuss the relevance of VKontakte hashtags and other issues related to them.

Comments:

Comment on the site

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Click on the Explore icon (star) in the bottom menu

Search in the Instagram app is located in the Explore tab and can be accessed by clicking on the star-shaped icon in the bottom menu. It's the second icon from the left, between the Home Feed and Camera tabs.

At the very top you will see a search field with the words “Search users and hashtags”. Tap the field to bring up your mobile device's keyboard.

How to use VKontakte hashtags

Most social network users use hashtags without thinking about their purpose and meaning of existence. But you and I must use them consciously and be able to extract maximum benefit.

A hashtag (English Hashtag from hash - the hash symbol) is a word, sometimes an entire phrase, preceded by the hash symbol #. The purpose of using hashtags is to group individual messages and create information flows.

How to write a hashtag on VKontakte

There are also hashtags on VKontakte. VKontakte hashtags support Latin and Cyrillic alphabet. Remember that hashtags cannot include a space. Instead, use the #SvetlanaRaevskaya case or the underscore symbol #Svetlana_Raevskaya. Why do we, community administrators, need them? And is it worth using them? Let's figure it out.

Why do we need VKontakte hashtags?

Hashtags on VKontakte perform two functions.

The first function is to attract search traffic to the community. That is, you can use popular hashtags in your posts in the hope that social network users will find you using them. When choosing hashtags, you should use your common sense. If you're selling parts, it's not wise to use #chicks #party or #wedding. When choosing hashtags, focus on the interests of your target audience.

Personally, I almost never use hashtags on VKontakte. Why? It's simple. I believe that they are useless on VKontakte. They don't work here like they do on Twitter or Instagram. During my time working on this social network, I have not come across a single example of effectively attracting traffic from search through hashtags. If you know such stories, please share them in the comments!

Planning to use hashtags to get search traffic? Then here's a useful life hack. Do not write hashtags in the body of the post itself. They eat up the space and ruin its appearance.

The exit is as follows. After completing the post and attaching a photo, click on it. Place the necessary hashtags in the description of the photo. What will this give you? The post will participate in the search for the added hashtags, but they will not be visible in the text of the post and will not spoil its appearance.

The second function of hashtags on VKontakte is content categorization in the community. And I recommend using this hashtag option when running communities. When you create a content plan for a community, be sure to come up with stable categories. This will be convenient for you and your readers. When publishing posts, use for each a local hashtag of the category to which it belongs.

Categories hashtags or local hashtags allow you to search for posts with a specific hashtag within the same wall. This rule works for both communities and profiles. For example, if your community has a “Useful Tips” section, then you need to add the @ symbol and the letter domain of the community to the hashtag #Useful Tips. Please note that this rule does not work with a numeric community ID! As a result, you will receive a clickable link #UsefulTips@domain, which leads to a search page for posts with this hashtag in your community. This is very convenient for new users of your community. Once in a group or public page, they can quickly look at your publications on topics that interest them.

Don't forget to explain the rubrics. For example, you can create a discussion topic “Navigation” and list all the hashtags in it. For each section, give a short and interesting explanation of what kind of content is published in it.

I hope my recommendations will be useful to you. As always, I look forward to your comments. Ready to answer questions. Happy ideas everyone!

luckyidea.ru

Click 'Users' to search by username

You can also use Instagram search to find individual users by clicking on the Users button instead of Hashtags.

If you know your friend's username, the best way to search for them is by that name. You can also use their first or last name to search, but keep in mind that many more results will appear if your friend has a popular name.

For example, if you want to find out if the singer Beyonce is on Instagram, you simply enter the word “beyonce” in the Users search.

Why are my VKontakte hashtags not displayed in searches?

I put forty hashtags on my VKontakte post and I can’t find it using any of them. I have already tried both Russian and English words, letters and numbers, and still - my post is not there. What's the matter? Let's figure it out.

So, first of all, what is a #hashtag?

A hashtag, hashtag (tag) or hashtag (eng. hashtag from hash - hash symbol + tag - tag) is a word or phrase preceded by the # symbol. Users can group together a group of posts by topic or type using hashtags—words or phrases starting with #. For example: #art, #technology, #funny, #jokes, etc.

Short messages on microblogs of social networks such as Twitter, Tout, identi.ca, Google+, Facebook, Instagram and VKontakte and Ok.ru can be tagged with hashtags, including one or more combined words.

Hashtags provide the ability to group similar messages, so you can search for a hashtag and get a set of messages that contain it.

In the real world, hashtags are used in advertising, political events, or art performances as a reference to an emerging trend on the Internet or in an attempt to create such a trend.

VKontakte hashtags, why they are needed

Hashtags as links to a group of posts united by one word (#hashtag), as you can see, are not indexed by either Yandex or Google, however, they are indexed like ordinary words. That is, if you put the hashtag #PromotionInstagram UrgentCheapQuality in your post, then such a hashtag will “work”. Yes, it will attract search engine robots, which will show it in search results when requested. However, an important condition here is that the hashtag must be Unique. Unique. New. Memorable. Then it will make sense.

Why is my VKontakte post not shown using hashtags?

I did a little experiment and this is what it turned out to be. You see, I added ten hashtags to the post, numbering them in order.

If I add the eleventh hashtag, it will not work, moreover, no hashtags from this post will be shown at all. What VKontakte will probably show are long-indexed entries that have nothing to do with us.

Thus, if you want VKontakte hashtags to work, there should be ten (10) or less. If there are more of them, not a single hashtag will work at all!

The second important point is grouping according to the criterion “Interesting first.” If you click on a hashtag that interests us, but there still doesn’t seem to be an entry, it means it’s somewhere below.

That is, the post with the hashtag that has more likes will be higher. Look, our post for the hashtag “#hashtag1” is not at the top, although it is one hundred percent the latest, I just added this hashtag:

The post has 51 likes and is higher than our post if the “Interesting first” slider is turned on, that is, set to the right.

If “Interesting first” is turned off, then our post will be the first in the search for hashtags:

So, don't forget about that "Interesting First" switch on the right if you want to see your post.

Click 'Hashtags' to search for posts tagged with a specific word/phrase

By clicking on the search field, you can enter a query. At the top you can notice two buttons: Users and Hashtags.

If you want to search for photos or videos on a specific topic, you should click Hashtags. For example, you can search for “cats” and find photos or videos of cats.

Myth 2. Hashtags will get your photos more likes.

This is not a myth, this is the truth. Stupidly, due to the abuse of mass liking, you inevitably attract the attention of algorithms.

I conducted an experiment and created a new account. Over the course of a week, I posted one photo at a time and used hashtags as much as possible. The photo received a maximum of 60 likes and there were no real people there. All “get hair extensions now” and “special price pillow bag.”

Therefore, people will inevitably like you, and like them a lot, but do you need such activity?

You can also buy bots/likes on numerous exchanges, or complete tasks for points and then buy likes on them.

When you are growing a normal account, you need real indicators and real subscribers, and not ephemeral attention from numerous bots. Don't trap yourself.

Rules for writing labels

Before you make a VKontakte hashtag, you need to familiarize yourself with the rules for writing it, otherwise the tag will not work and will not bring the desired results.

Tag rules:

A hashtag or, as it is also written, a hashtag begins with a # sign. Anything written next to a hash mark will be considered a tag and will automatically turn into a link to search for posts with the same word or phrase.
Today you can write tags in any language.
A hashtag can be located in any part of a post, and their number for one post is not limited, although it is recommended to use no more than 2-3 tags per post.
If a hashtag consists of several words, they cannot be separated by spaces, otherwise it will only include one word. To visually separate a phrase, it is better to use an underscore or use it for the first letter of each word.
Before you make a hashtag on VKontakte or any other social network, you need to select keywords for it. They should be simple, unique and relevant to the specific entry. This will improve their efficiency.

Myth 5. You need to look for the most popular hashtags on Instagram and use them

Holy heavens, what's the point? Top hashtags are growing with hundreds and thousands of new photos every minute, and only stars and millionaire bloggers can get at least some reaction from them.

Particularly infuriating are the selections from “30 popular hashtags,” copy and paste, copy and paste. In most cases, they are all in Latin, which further destroys the chances of a wonderful meeting between the target audience of your profile and your post.

As a reminder, I'm still talking about targeted likes from targeted followers. If you just need to get more interactions, spend 50 rubles and buy yourself 1000 likes. I can give you a link.

Video

First, let's try to answer the question, what is a hashtag

It is the “Grid” symbol translated from English - Hash
, and
tag
is a label, a label.

In order to use a hashtag, you need to write # before the keywords, for example like this. This keyword will automatically become an active link once published. By clicking on this link we will see all posts with this tag in the news feed of the social network. It is worth noting that hashtags consisting of several words should be written either together or with an underscore (examples below).

Reasons for banning an Instagram account

Have you recently used a bot or app to optimize your follower count? Have you recently used hashtags that might be on the blacklist? For example, hashtags with obscene words.

Have you recently launched mass likes and comments and acted like a bot? Have you used the same set of hashtags for many of your photos?

All this leads to a ban!

By the way, most of the apps in the App store that were designed to track unfollowers and statistics for your profile have simply stopped working. Coincidence? Don't think.

Myth 1. By placing photos in the top hashtags, you get new subscribers

A very common misconception among many “promoters and bloggers” on Instagram. Over the past month, about 20-30 photographs have been published in all regional tops of my small but proud country called Belarus. Not all photos were included in some tops, while in others every post was included. And guess what? This had no effect.

There are no more likes, the coverage between posts “in the top of tops” and without them does not differ. Yes, most likely a dozen likes come from there, but there’s really no point in worrying about it, getting quick likes and the like.

Let me explain my position a little. When promoting a business tied to a specific region or a regional blogger, I am always in pursuit of only target subscribers who live in this area. Therefore, if residents of neighboring countries start subscribing to my accounts, then this is of course a good thing, but such happiness is not needed for free.

Therefore, hashtags in our work are used only with a geographical reference. They are somewhat less popular than some #selfies, but can theoretically provide a target audience. But they don't give it.

I’ll make a reservation, if you run an account about cats, then you simply must use all existing formats of cat hashtags, because cats can and are searched for. But if you are an online store that posts a photo with a cat, even if you sleep on cat hashtags, your target audience will not come to you from there.