VKontakte has added the most long-awaited feature of 2021

Or how to get hundreds of likes/reposts in 2018 and create a stable flow of clients?

Over the past year, VKontakte developers have greatly improved the social network. Many new instruments for groups and paid music have been released. The mobile application has been updated.

There are a lot of innovations...

You and I, entrepreneurs, should be primarily interested in innovations that directly affect attracting customers. So that we have the opportunity to adapt, adapt and successfully develop our business in 2018.

So, for example, in the VKontakte news feed:

1. "Smart Tape" appeared. Now published posts can receive greater coverage in terms of views, likes and reposts.
2. A revolutionary algorithm has been released - artificial intelligence, which determines the most popular content and brings its authors additional audiences and clients.

Let's look at these innovations in detail.

"Smart Tape"

Screenshot 1: News filter “Interesting first” in the VKontakte smart feed

With the advent of the smart feed, the average static reach of published posts has decreased significantly. For example, you have 1000 subscribers in your group. You published a post, and it was seen not by 200 subscribers (as before), but by only 30. That is, 3% of the total number.

Why is this happening?

The fact is that the amount of content produced on social networks is growing exponentially every day. For this reason, VKontakte filters interesting/uninteresting posts based on the volume of likes/reposts.

This means that the “Interesting First” section includes posts whose activity amounts to a dozen likes/reposts/comments.

Therefore, it is important for us, entrepreneurs, to understand the mechanism of the Smart Tape. After all, this is not just a filter of interesting/uninteresting posts. This is also an opportunity to receive additional reach from a new audience (future clients) without advertising and without investment!

How does Smart Tape work?

Screenshot 2: Content recommended by Smart Feed

This is a so-called “neural network” - a machine that analyzes user behavior, their favorite posts, news.

For example, if you read jokes in the morning, the neural network will remember this and select similar jokes for you in the “Recommendations” section. And also jokes from authors/groups unknown to you. And if, for example, in the evening you read business tips, then news from business groups will appear in “Recommendations”. Even from groups you don't subscribe to.

The developers created this mechanism to make VKontakte an even more interesting and relevant social network for the average user. And for you and me, entrepreneurs, a neural network is an indispensable assistant that distributes content into the depths of the social network and finds new subscribers and clients.

How to get into the “recommendations” for free. General Tips

First, start building a relationship with your audience. Avoid endless shouts of “buy-buy” in your posts. Share interesting information with your audience - ideas, arguments that are truly useful and relevant to your Product (product/service).

Secondly, try not to let the client out of the social network - do not take him away from the post to an external site (“landing page”). These multi-step designs will only complicate the interaction. Try to build a strategy so that your interaction with customers occurs inside VKontakte - in posts, in sections of your group, product cards, personal messages, group messages, etc.

How does the VK Hackathon take place on VKontakte?

Hackathon is a competition for developers. Participants choose one of the proposed problems or come up with one themselves - and create a technological solution. For example, a prototype of a website or mobile application. At the hackathon, the entire product creation cycle takes place. The difficulty lies in the extreme timing. In just 42 hours and with a team of 2-4 people, participants must complete a project that usually takes several weeks.

Over four years, VK Hackathon has grown several times - from 34 teams to 120, and the prize fund has increased from 300 thousand rubles to one and a half million. Now VK Hackathon VKontakte is one of the largest hackathons in Russia.

How to beat the Smart Tape. Trend 2018

1) LIVE BROADCASTS

Since posts have an average reach of 5-10%, we need tools that will increase the reach significantly. Today these are LIVE broadcasts.

How is this tool good in terms of audience engagement? When you start a broadcast, every (!) subscriber in your group receives a notification (the “bell” lights up). This doesn't happen when you publish a regular post.

Screenshot 3: LIVE broadcast on VKontakte

2) VIRAL POSTS

Every audience has content they love most. For example, in our project these are collections of tools. The smart feed sees that the post is gaining popularity and therefore shows it to the audience more actively. As a result, we get good coverage.

Screenshot 4: VKontakte post with viral coverage of 30 thousand views

3) ADVERTISING TO YOUR SUBSCRIBERS

Set up advertising for your own group, for your own subscribers, for your own posts. The logical question is “Why should I suddenly spend money on my own subscribers? Why does my audience need to see my posts when they are in my group?”

Paradoxical. But there are 2 nuances here

• A) If you don’t do this, then only 5-10% of your audience will see your post.
• B) If you don’t advertise your posts to your own audience, then competitors show ads to your audience.

You may not notice it.

But the math here is as follows:

• — In your group, for example, there are 1000 subscribers
• — You will need ~200 rubles for each of your subscribers to see the post
• — If your group publishes 5 of the most important, key posts per month, then for 1000 rubles you get 100% coverage by views.

And your audience won’t be able to be “hijacked” by your competitors. And by the way! We learn this method in a free online workshop.

VKontakte has added the most long-awaited feature of 2021

Miscellaneous 01/23/2018 | 0

Several years ago, the administration of the social network VKontakte began to abandon the usual groups, replacing them with public pages and communities. As a result, she managed to create a kind of microblog for each specific person, where he can publish some entries on his own behalf or on behalf of a company (organization), and everyone can view them in their personal feed. By subscribing to several dozen or even hundreds of interesting communities, the user will always receive information that is interesting to him.

This entire system had only one significant drawback, which was corrected today by the administration of the VKontakte social network. Just a few hours ago, the most long-awaited feature of 2021 became available to all users. Now anyone, including community administrators, can use a full-fledged article editor, which allows them to make any material even more interesting.

If previously a person or community published material, the text was all over the place, and all the pictures were in the form of attached objects. This created a lot of inconvenience for those posting large, long stories. However, starting from January 23, 2021, all users of the VKontakte social network can use a full-fledged article editor that allows you to add images, videos, GIF animations, hyperlinks directly to the text, and also, if necessary, highlight something in bold fonts , cross out or even insert a quote.

Creating your own article on VKontakte is very simple. To do this, a special button with an appropriate name was added to the window for adding text, images, music and videos, clicking on which opens a full-fledged editor in which you can do literally anything with the materials. The administration of the social network has implemented a function to automatically save all changes every 2 seconds, so if suddenly something happens while working on the material, the material will be completely saved.

You can insert media files, images and videos by adding them to a special form, or simply by inserting direct links to them from other sites. If any article gains more, its author will have access to advanced statistics, which will allow him to find out about the number of views, reading data and other information that will allow him to improve the quality of published materials in the future.

With the introduction of the most long-awaited feature of 2021, the quality of all materials on the VKontakte social network will increase significantly, and reading them will become significantly more interesting due to the consistent presentation of information.

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"Prometheus"

This is artificial intelligence based on machine learning and neural networks technologies. The developers created it to find and support interesting authors. Prometheus constantly finds creators of unique content and monitors their achievements. Talented users and interesting groups receive a special flame mark and increased reach.

Screenshot 5: Fire Mark, which is given to the author of interesting content

"Fire" is issued for seven days. The author receives additional coverage in the same amount of time. You can receive a tag an unlimited number of times.

Winners of VK Hackathon VKontakte

VKontakte employees and representatives of partner companies selected the 20 best works for a public presentation in the finals. The winners were the participants who were able to convince the jury of the real usefulness of their product in three minutes.

As a result, the best projects were selected in each of the six areas, as well as in four separate nominations. Not only the idea was evaluated, but also the technical implementation.

• Direction "Technology" A new format for video communication from the FBI : a neural network detects emotions in the video and adds appropriate animation, and also automatically transcribes speech and creates subtitles.

VK Hackathon VKontakte is an excellent opportunity for developers to apply their knowledge and skills, solve exciting problems and make useful contacts. Every year the event becomes larger, bringing together even more companies and talented programmers.

Follow the competition news in the official VK Hackathon community and train your team to join us and try your hand next year.

Based on materials from: https://vk.com/blog/vk-hackathon-2018

How to get the mark of “Fire”?

1) High-quality thematic picture

Do not use idiotic pictures of “men” from Yandex. Take high-quality, non-outdated pictures from photo banks. For example, with Unsplash. And here, by the way, you can find a complete list of photo banks.

2) Observe the size of the picture

The optimal size is 700x500 pixels. An image of this size has a better chance of being included in the recommended feed.

3) Text on the picture

The VKontakte algorithm can read text in a picture. Therefore, tell VKontakte “what my post is about” as clearly as possible. And the text in the picture will help with this.

4) Hashtags about the meaning of the post

If earlier hashtags were used according to the principle “the more, the better” and “the more popular they are, the better,” now the situation is different. Now it’s worth using hashtags that reflect the essence of the post. For example, are you writing a post about financial literacy? Then instead of the usual hashtag #money, put #financial literacy.

5) Unique content

The time for copy-and-pasting is over. You must have a unique post that can be included in the Recommendations. A copied post has no such chance. Instead of wasting time copying other people's content, focus on creating your own content. In the long term, this task will require much less time.

What problems did the VK Hackathon participants solve? VKontakte

All tasks are divided into directions (or “tracks”). This year there were six of them: culture, media, education, charity, technology and urban environment. Participants choose a direction and take on one of the proposed tasks or implement their own idea.

In 2021, assignments were prepared by 14 companies: the international payment system Mastercard, the general partner of VK Hackathon VKontakte, as well as the State Hermitage Museum, the Moscow Philharmonic, Lentach, PostNauka, Sevkabel Port, CROC, RAY, the donor community DonorSearch.org, the online newspaper " Paper", Polytechnic Museum, FunCubator accelerator, Giosg company and educational.

By the end of coding, more than 100 projects had been received. Many of them didn't make the cut, but still looked promising. For example, a social network for artists , where authors can publish their creations in augmented reality, and users can view them. We haven’t forgotten about memes: the memeHunter identifies meme families and the source image, provides background information on the appearance of the meme, and recommends popular ones. Another app matches users with someone with a similar sense of humor based on memes they both liked.