It is foolish to deny the popularity of modern social networks, because they are used by billions of users around the world. In Russia, social media is most in demand. VKontakte network. To truly be convinced of the love of users for this site, just look at how many people are registered on VK. This number has long been considered to be in the thousands and even millions. Registration of new users does not stop for a moment. Every second, registered people write messages, read news, check updates, or argue with others in public discussions. This process is continuous and is only becoming more active, while there are no signs of changes that could affect the popularity of Vk.
Where can I see the number of registered people?
There are 2 main ways to find out how many people are registered on VKontakte. Those wishing to obtain accurate information should refer to:
- all kinds of statistical data and reports;
- catalog of registered ones, which can be seen by going to https://vk.com/catalog.php.
The second method is especially interesting, since the specified list contains absolutely all created pages. This list is regularly updated with new names.
Currently there are 468 million people in it. But after a few days, this number can change noticeably, so to obtain accurate information, you must follow the link provided and view the catalog in person.
Facebook's global audience, as of the end of the second quarter of 2021, accounts for almost a third of the world's population - about 2.7 billion active users per month, which is 11% more than a year earlier. The number of daily active users in June of this year amounted to 1.785 billion users (+11% year-on-year).
Audience in Russia
Despite such significant indicators around the world, in Russia Facebook is not in the top 10 resources according to Mediascope. About 39.7 million Russians log into the social network every month, as of May 2020 (+1% year-on-year), and the number of active users per day was about 9.3 million. On average, a user spends about 9 minutes per day on Facebook.
Socio-demographic indicators
The distribution of women and men is 53.5% versus 46.5%. The least number is teenagers and young people under 24 years of age. The audience is mostly solvent. Most of all are those with average income (41% of monthly coverage), followed by users with above-average income (36.7%).
Mobile traffic
According to data for May 2021, about 27.5 million users in Russia access Facebook from mobile devices.
Facebook behavior
Here are some Facebook activity metrics, according to Hootsuite:
- The average Facebook user likes about 13 posts per day.
- The average post engagement rate (percentage of users who interacted with a post) is 3.6%.
- Approximately 300 million users watch Stories every day.
Advertising and Marketing
Advertising is the main source of income for Facebook. The company’s advertising revenue (including Instagram) at the end of the second quarter of 2020 grew by 10% and amounted to $18.3 billion.
About 87% of marketers in the U.S. last year planned to use Facebook in 2021, according to eMarketer.
The average Facebook user clicks on 11 sponsored posts per month. Women click on more posts - 14, and men - 10.
Counting Features
When studying the list mentioned above, it is necessary to take into account that it has a number of features that make it inaccurate. Using the proposed list, you can find out how many people are registered on VK in 2021, but you will not be able to get the exact number of active users. The difficulties arise from the fact that the catalog contains:
- deleted accounts;
- inactive profiles;
- fake pages.
Additionally, you need to take into account that many people register several pages at once. Such information cannot be tracked, no matter how much one would like it to be, since it is impossible to distinguish the account of a real person from the profile of a fictitious person. For statistics-based equipment, they look exactly the same.
Why do they prefer VKontakte?
Many people register there in order to communicate with friends from Russia. Some, on the contrary, want to find friends there. Do not forget that it does not have strict puritanical rules, like Facebook, and therefore it is a treasure trove of erotica, which is prohibited in many Muslim countries. Users from Europe enjoy the large amount of free music available for download. Many celebrities register on VK in order not to lose touch with the audience. Well, simple curiosity also pushes foreigners to the pages of the Russian network.{jcomments on}
How many people use VKontakte?
Given the difficulties described above, we have to admit that it is impossible to determine the exact number of actually existing users. But other figures that clearly characterize the popularity and demand of the social network are beyond doubt. According to measured and recorded data, about 85 million people visit the Vk website every day. Of course, this level is incredibly far from the figures of Facebook, where the number of unique users has long been considered to be in the billions, but even these figures look impressive. And there is virtually no doubt that these indicators will continue to grow, conquering new heights and setting records. And it can almost certainly be said that the number of daily social visitors. the network will not decrease.
Main VK subscribers
Thanks to the activity of its members and the large selection of free services offered, the site’s audience has expanded significantly. But still, VK remains a social network in which the main subscribers are young people; the older generation prefers Facebook or Odnoklassniki. Over the past years, the social network has been able to go beyond the borders of the Russian Internet space and has become in demand in many countries. It is not possible to accurately answer the question of how many countries in the world use contact, since such statistics are not officially kept. But it is known for certain that at the beginning of August 2021, the social network “VKontakte” took an honorable fifth place in the list of the most popular sites in the world.
TikTok
TikTok is a rapidly growing social network. The global audience of the site, according to the company itself, is about 689 million users per month. In 2021, the TikTok app was downloaded 738 million times.
Audience
In Russia, TikTok is not yet among the top most visited resources, but the popularity of the site is already considerable. Thus, monthly coverage in Russia, according to MediaScope, is 20.4 million users according to data for May 2021. TikTok is used by 6.3 million users every day, and they spend an average of 27 minutes on the site.
Socio-demographic indicators
It is generally accepted that TikTok is a social network exclusively for teenagers. This is not entirely true. Indeed, the majority of users on the social network are aged 12-24 years (18.2% of the monthly female audience and 15.1% of the male audience), but the share of those aged 25-34 is 12.5% of the monthly female audience. and 12.7 from the monthly male audience. The female audience is traditionally larger - 54.8%, men - 45.2%. Users with average (38%) and above average (33%) income predominate.
Mobile traffic
TikTok is primarily a mobile application, so 18.6 million Russians access it from mobile phones every month. This is 91.2% of the entire social network audience.
TikTok Actions
TikTok users watch about 20 billion videos every month. The average account owner logs into TikTok about seven times a day.
Some users still believe that the content on TikTok is of low quality and is only interesting to unassuming teenagers. However, according to a report from Conviva, many sports, news and streaming brands are actively using TikTok to distribute content and attract new users.
Advertising and Marketing
Since the platform is popular and actively developing, many advertisers are trying to promote their products and services on it. And for good reason. TikTok users are open to advertising and often buy something after seeing an ad (61% of respondents). Also, many TikTok users feel that they are able to influence someone’s opinion with their content (49% of respondents). This fact is worth taking note, as it opens up prospects for promotion with the help of influencers.
The community atmosphere that a brand creates around itself is important to users. Thus, 52% of respondents say they are ready to purchase something to feel like part of a community. At the same time, 62% of respondents admit that they consciously approach the choice of brand.
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"Classmates"
The Odnoklassniki social network is among the top 10 Internet projects according to Mediascope and ranks ninth in the ranking. Despite the fact that the majority of users are Russians, the social network is visited by residents of Belarus, Kazakhstan, Germany, Armenia, Georgia and others.
Audience in Russia
At the beginning of the year, the Odnoklassniki audience, according to official data, numbered 43 million Russians. Mediascope in May 2021 estimated the monthly audience of Odnoklassniki in Russia at 50.2 million users. Every day 20.8 million Russians log into Odnoklassniki. The average user spends on the social network is about 22 minutes.
Socio-demographic indicators
There are also more women in Odnoklassniki than men: according to the social network, in February 2021 there were 57% of them, while men were 43%. The largest segments are users aged 25-34 years and 35-44 years.
In terms of income level, middle-income (42.7%) and upper-middle-income (29.5%) users also dominate here, according to Mediascope data for May 2021.
Mobile traffic
To log into Odnoklassniki in 2021, users are more likely to use mobile devices than desktops.
Mobile audiences account for more than half of all traffic - 64%, desktop audiences - only 16%. The remaining 20% use both mobile and desktop.
At the same time, the vast majority use Android phones (85%), and only 16% have an Apple smartphone. These indicators take into account that one person can have several smartphones - both Android and iOS.
Behavior in Odnoklassniki
According to the platform, users send 169 million messages and upload 10 million photos per day.
Odnoklassniki loves videos. By the end of 2021, video viewing time increased by 27%, and the share of video in total content increased by a third. The record for video views for 2021 is 1 billion views per day. Odnoklassniki is in first place for video placement in Russia, according to Brand Analytics data for 2019. Thus, 984,000 posts with videos are posted on the social network per day; for comparison, there are only 89,000 on YouTube.
Advertising and Marketing
In 2021, advertising revenue exceeded 40% of the platform's total revenue. The fastest growing segment was mobile advertising, with its share of total advertising revenue exceeding 60% in 2021. The number of advertisers increased by 33.4% year-on-year.
In the coming years, according to Odnoklassniki's estimates, advertising revenue will grow, primarily due to advertising in the news feed - in particular on mobile devices, and video advertising. This is facilitated by increased engagement in the feed, an increase in the mobile audience of the social network and the development of the video platform.
YouTube
The total YouTube audience is more than 2 billion users. The platform is available in 91 countries, and the interface is translated into 80 languages. The number of views reaches 1 billion per day.
Audience in Russia
In Russia, YouTube ranks third in the top resources, right after Google and Yandex. The monthly audience reach is 82.8 million users. YouTube is visited by 35.6 million users every day. The average user spends 51 minutes on YouTube.
Socio-demographic data
Women predominate on the site, about 52.8%, the remaining 47.4% are men. Most of the users are aged 25-34 years, in terms of income - with average (40%) and above average (32%).
Mobile traffic
According to data for May 2021, monthly reach from mobile devices is 69.9 million people. This is 84.4% of all traffic.
YouTube Actions
At the end of 2021, 1.11 billion videos have been uploaded to YouTube. Users spend 1 billion hours watching videos every day. In just one minute, 500 hours of video are uploaded to YouTube.
Users often use YouTube videos to learn something. According to the Think with Google blog, four out of five respondents say YouTube videos help relieve stress and gain new knowledge. At the same time, respondents say that the content must be sincere and engaging in order to motivate them to take action, be it applying the acquired knowledge in practice or even making a purchase.
Advertising and Marketing
Videos aren't just used for entertainment, they're also a great way to showcase your products and services, tell the story of your brand or product, and attract new customers. Thus, 62% of companies use YouTube to publish video content. More than 50% of users who have made online purchases note that watching a video about a product helped them make a decision about choosing a particular brand.
As mentioned, people often learn things on YouTube. After watching such videos, users feel inspired and motivated to apply knowledge in practice—seven out of ten respondents did. Marketers use this feature and the next step to apply knowledge or expand their capabilities is to buy something.
Even if people don't want to buy something specific, when they watch a video, they are open to new things. And if they are interested in the brand, this can encourage the user to further research. Among those who watch videos on YouTube, 90% say they discover new brands and products while watching videos. Also, 80% of respondents say that when searching for information about a brand or product, they often switch between a standard Google search and a search for videos on YouTube.
