The most common advertising exchange outside the social network VKontakte is Sociate. This platform is attractive both for advertisers and for those who provide their communities for advertising. The biggest advantage of this service is that the commission percentage for advertisers is low, unlike the VKontakte exchange, which charges a commission of up to 70%. Therefore, all those who do not want to overpay use Sociate. VKontakte site owners do not charge a commission at all. Moreover, this is one of the few exchanges where VKontakte groups with a minimum number of subscribers of 1000 people can earn money.
Now we will look in detail at how to use this exchange. After you register, you can immediately start working.
A little about exchanges
The main official exchange is the exchange from VK, the rest of the projects are unofficial. The VK exchange has several serious disadvantages that its competitors do not have. This:
- Strict moderation (they can find fault with literally everything, and it’s very difficult to do good creative work here)
- High prices (from 147 rubles minimum)
- “Relatively” small selection (there are no small, narrowly themed communities, which are often the most attractive)
- Incomplete statistics
That’s why I, for example, don’t like to use it, and prefer to negotiate with the administrator directly or use other exchanges.
Prolog.yt
An exchange that helps Instagram and YouTube opinion leaders meet with customers
What's interestnig
Instagram and YouTube advertising exchange, which has been operating since 2015. Registration is the same for advertisers and bloggers - an activation code is sent to the specified email.
From the letter follow the link to the site. You will find yourself on a page where you can change the advertiser profile to the blogger profile with a couple of clicks - in the upper right corner of the screen.
If you click here again, you will become an advertiser
The exchange helps promote a product or brand in video blogs and Instagram. You can start working even with a zero balance in your advertising account. Look at the channel statistics, discuss all the details of the deal with the blogger - then pay.
Advertising is divided into categories. YouTube bloggers have 12 options: integration into video, custom video, competition and much more. Instagram bloggers have three display options: post, Stories and link in the channel header.
Prolog.yt has shown stable audience growth over the past three years
Bloggers add their channel and fill out a price list, indicating the cost of each advertising display format. Or they look for suitable tasks created by advertisers on the platform.
Transactions are safe - funds are transferred to the blogger’s account when the customer confirms execution. But this is a double-edged sword - if the customer forgets to confirm the completed order in his account, the blogger can wait a long time for payment, sometimes 1-2 weeks.
There are few such reviews. There are sometimes delays, but this is a question for the customer, rather
There is no need to worry - the money will come in any case, since the funds are frozen in a special account for the advertiser. But such unpleasant situations still arise from time to time, judging by user reviews, and technical support cannot always quickly resolve the issue.
What is the price
The system charges a service commission of 15% of the transaction amount. You can top up your balance from electronic wallets Qiwi, Webmoney, Yandex.Money or Visa cards, World.
There is a referral program. If you attract an advertiser and a blogger in one person, you will receive 50% of the system’s commission. If only the customer or channel owner – 17%.
Cons and pros
What's good:
- Safe transaction. The blogger will receive payment only after the advertiser confirms the order.
- A good database of Instagram and YouTube bloggers, with channel statistics.
- You can see reviews from other advertisers from bloggers who have already completed orders.
- Large selection of advertising types at different prices.
- An interesting calculator that can calculate the number of views depending on the budget. How? Don't ask.
The downsides include complaints about long waits for technical support responses and an outdated interface.
Creating an advertisement
In the left corner we see the “advertiser” section, select the “advertising” item. A window with tabs appears on the right.
- Post - create an advertising post, add the necessary content (photos, videos, gifs, etc.)
- Repost - indicate a link to the advertised post.
- Instagram - post for advertising on Instagram.
Give the name of the advertising company and click on the “create task” button.
Now you can select sites manually or offer the task to administrators (if interested, they will send applications for placement).
Earning money on Telegram channels is one of the proven ways to earn a stable income. How to promote a channel and start earning money - read in detail in the Admin Corner.
Registration on the service
Follow the link to start using sociate.
https://sociate.ru/?ref=61015
On the main page, click on the “Registration” button.
In the form that opens, enter your login, email address and password. Select a role - administrator or advertiser. And check the box, confirming your agreement with the offer. Then click the “Register” button.
After that, log into your personal account using your credentials.
Selection of sites
We go to the site selection window by clicking on the corresponding line in the menu on the left, and proceed to selecting communities. The system offers a wide range of settings:
- Type of social network
- Subjects
- Keyword (search for a community using the required word)
- Price range (from and to, minimum prices start from 3 (!) rubles)
- Advertising coverage, from (specify the required minimum value, from 3000, for example)
- Number of participants
- CPM, no more (CPM is the cost of advertising per 1000 impressions)
Additionally, you can select communities:
- posting direct links
- placing advertisements in broadcasts
There is an option to exclude closed communities. The “my favorites” item allows you to select only among the communities included in the list of favorites.
Advanced settings:
- Eliminate sleepyheads (we weed out admins who take a long time to review applications)
- Gender (select the percentage of male or female audience)
- Age
- City
- A country
After setting the filter, the system will display the groups and publics available for posting.
For each you can see detailed statistics: visits, coverage, demographics, CRM.
After selecting the community you like, click the “post” button and select the time and date for publication of the advertisement.
Is there an alternative?
Of course, today there are other alternative advertising exchanges on the Internet. The following services are considered analogues of sociate:
- plibber (more than 24 thousand platforms for advertising on Instagram, YouTube, Odnoklassniki, Google+, Twitter, VK and Facebook;
- trendio (to promote projects among VK users, select the most effective platform for advertising your own business);
- webartex (allows you to promote sites using popular search engines, use of targeted traffic, PR of products).
To summarize all of the above, it can be noted that the Sociate exchange is a powerful tool for promoting your projects, goods and services. The Society Exchange is simply created for those who want to get affordable, active and working advertising without risk and additional financial investments. See for yourself!
Go to the sociate here.
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Accommodation
Go to the “In Work” menu section. Applications can have different statuses:
- Consideration
- Discussion (applications that require clarification. For example, the administrator is ready to place your advertisement at another time, day, etc.) Applications from the “review” and “discussion” columns can be canceled at any time.
- Accepted (applications have been accepted and are awaiting placement)
- Verified (application posted)
- Rejected
- Timeout (the application was not reviewed by the administrator and was automatically rejected after the time expired)
Results
Sociate is an exchange that is perfect for promoting your group on a social network or for making money from an already promoted group. It is multifunctional, inexpensive and time-tested, with its help you can increase sales and gather your target audience.
It is used by thousands of Russian users, and it helps them grow their accounts from zero to tens and hundreds of subscribers per day. In addition, technical support is ready to answer all your questions at any time.
If this article was useful and interesting for you, you can leave your comments and suggestions. Be sure to come back and learn a lot more on the pages of the iprodvinem.ru blog.
Best regards, Veronica.
Pros and cons of the Sociate exchange
My opinion is that Sociate is the number one advertising exchange among unofficial projects of this type. She has many advantages, including:
- Low price (buy advertising placement for 3 rubles, where else has this been seen!)
- A high-quality system for selecting sites according to specified parameters (thanks to fine settings, you can select an almost ideal community for your advertising)
- A large number of advertising platforms
- Excellent moderation
- Detailed statistics
I didn’t find any downsides as such; in my opinion, Sociate is an advertising exchange that deserves a lot of attention from advertisers.
Plibber
The settings allow you to do a lot to search for groups, but unfortunately you can’t sort by price
What's interestnig
In Plibber, the choice of advertising platforms increases compared to Sociate. YouTube, Facebook, Twitter are available here in addition to VKontakte, Odnoklassniki and Instagram. In total there are about 30,000 offers for placement.
The referral program will help those who bring new people to the service to earn money. If the referral is a customer and community administrator combined, the person who referred him will receive 30% of the system commission. If the referral is only an advertiser - 15%, only an admin - 10%.
There are other interesting opportunities on the exchange, but I moved them to the “Pros and Cons” section, since they raise many questions.
What is the price
I couldn’t find any replenishment and withdrawal of funds from bank cards.
Withdrawal of money is possible using WMR, Yandex.Money and Qiwi. The commission is 15%, despite the fact that replenishment is free.
Initially, the “Starter” tariff is available. You will be able to create requests in batches, receive responses and SMS notifications about paid tasks if you are not only a customer, but also a contractor.
For 377 rubles per month you can buy “Golden status”. This additionally includes automatic response to applications for bloggers, priority sending of advertiser applications, and control by the service of the date and time of paid applications.
Cons and pros
The advantages of the exchange include:
- Topping up your balance without commission, which is good for the advertiser.
- A convenient account, a friendly interface, help from service specialists in setting up an advertising campaign - not individual, but in the “News” section you can find a lot of useful tips.
- It is possible to download a detailed report upon completion of the campaign, which will help analyze its effectiveness.
- Anyone interested can participate in the referral program.
- There is a task chat where an advertiser can discuss placement details with the group or channel administrator.
- For 377 rubles per month, an influencer can acquire gold status and receive more requests from advertisers. With a lot of competition, this is a useful service.
Real-time statistics only show user demographics, in other cases there is no
statistics. The disadvantages are:
- Large commission for withdrawal of funds - you will have to pay 15% of the amount.
- Technical support is in no hurry to respond, judging by the majority of responses. But this is relative, since some users are answered almost immediately. It depends on your luck. Or negative reviews are associated with requests on weekends or holidays, when support is not fully staffed.
- There is no information about legal registration or site owners. This is a little annoying, although it does not stop serious companies whose cases are posted on the main page. Apparently, this information can still be obtained if you ask this question directly.
The administration assures that the selection of advertising platforms is strictly moderated. But reviews and the lack of real-time statistics indicate that the service was leaked by resources scammed by bots.
It’s worth checking the site where you want to advertise using third-party services, the user advises
Such problems, in principle, are easily solved. If you are careful, you won’t have any hiccups about this.
However, there is still data on the coverage and activity of users, but when they were updated is a question.
Many administrators have been absent from the site for more than a month... how long is that? A year is also more than a month.
You need to look closely at metrics such as ER. What is the third group from the top worth with millions of subscribers, zero coverage and a mad appetite for money?
But the first conclusion does not mean it is correct - the group needs to be studied, because activity in commercial accounts differs from entertainment ones, so ER data is not the ultimate truth. But it’s a good reason to think about it and check the community before investing your earnings there.
Main. Now Plibber is in the process of rebooting, as they announced in their news. The service will stop supporting new channels Facebook, VKontakte and Odnoklassniki, and will soon completely remove these platforms and any moderation. YouTube and Instagram will remain, plus Telegram will be added. The post was published 4 months ago, but... “things are still there.”
Plibber.
Reboot. Soon everything will be different, you just have to wait.. There are enough good reviews about the exchange to work here, but... New channels are not connected, and old ones are lost. It seems to me that it is better to be cautious and wait for the end of the “era of change”, in which the ancient Chinese wished only their enemies to live.
Conclusion
Sociate is an advertising exchange where you can post posts with a minimum budget. Provides excellent opportunities for high-quality promotion of communities and minimizes routine and time costs. I recommend it for use.
I hope the article was useful to you. Always glad to see your comments. Subscribe to the newsletter of useful information and the channel about earnings and promotion in Telegram, share the article.
I wish you success! See you again in the next articles. Sincerely, Dmitry Tolstoy.
GetBlogger
Page for advertisers - everything is beautiful
What's interestnig
The choice of bloggers here is relatively small - about 32,000, which is a little strange considering that the platform does not take commissions and allows you to negotiate the cost of advertising directly with the customer. Why is that?
The fact is that on average only every fourth blogger manages to register on the platform. The service takes care of the safety of all exchange participants and carefully checks influencers’ accounts for fraud and the number of “live” audiences.
Registering an advertiser here is also not the easiest. First, you need to choose who the customer came to the platform as - a brand or an agency. Then fill in the required fields: phone number, email, agency or brand name. You will find your login and password to enter the exchange in the email.
You will have to fill out a lot of fields, and that’s not all.
The platform’s algorithm analyzes the blogger’s account and sets the recommended price for an advertising post plus stories. But the final decision is made during direct negotiations between the blogger and the customer.
If this is actually the case - a very cool feature
The service also offers to automatically select bloggers based on the customer’s target audience and planned advertising budget. The minimum budget for an advertising campaign in this case is 50,000 rubles.
As I understand it, the platform undertakes to ensure the effectiveness of the campaign with precisely this minimum advertising budget
There is a service for analyzing competitors or any Instagram account - you just need to enter the page address in the form provided. To compare the effectiveness of your advertising publications with those of competitors, you will need to connect an Instagram Business account.
What is the price
Essentially this is a marketplace. The advertiser will have to pay for the opportunity to view the blogger’s profile, statistics, invite opinion leaders to cooperate and access to other goodies. For bloggers, working on the platform is free.
Looking at these numbers, you understand that GetBlogger is not a cheap pleasure
The purchase of tokens is the advertiser’s payment for access to the platform. If you think that this includes the cost of an advertising campaign, you are mistaken. Negotiate with bloggers yourself.
For clarity. Each package is not a month of using the service, but only for a while until the internal currency runs out.
Cons and pros
Let's start with the pros:
- Friendly and clear interface. Tooltips explain clearly, step by step, how to work on the platform.
- GetBlogger guarantees the security of the transaction.
- Direct agreements between the customer and the blogger without paying commissions to the resource. By the way, the recommended price may be higher than what the blogger actually asks for.
- In GetBlogger’s “Bank of Creatives” you can choose a ready-made template for an advertising post.
- Using the Cross Audience feature, the same people can see an ad in multiple places, which has a positive impact on potential customer loyalty.
- Adding bloggers you like to your favorites will help you easily find them for your next campaign.
The disadvantages are mainly related to the excessive persistence of managers and the high cost of services.
Everything is good, but a little expensive
Aggressive Marketing in Action
This is not the entire review, but there is an interesting update here. GetBlogger carefully monitors its online reputation, but sometimes their attempts have the opposite effect
For most services on the platform you will have to pay in tokens. For example, for analyzing an Instagram account or competitors, which takes a few seconds here, you will have to pay from 1 to 3 tokens.
If you don’t like the platform and want to leave, there is no refund. Or, judging by some reviews, getting them is not at all easy.
The fact is that there is no withdrawal of funds from the site, as such. Bloggers receive money directly from the customer, and the administration offers to use the remaining tokens in the advertiser’s account by assigning a professional marketer to the client.
But for new users, a promotional code is often available whereby the first package of tokens can be purchased with a 50% discount.
It's much nicer this way