Every user of the VKontakte social network sooner or later has a desire to acquire their own group or public page. Such a desire can be prompted by either curiosity or a simple desire to earn money.
After all, each of us, looking at popular groups or public pages, realizes within ourselves that they were created not only for the purpose of sharing entertainment and communication materials, but also for the purpose of making money.
Perhaps, previously, few of the owners thought about making money from their community, but now it has become the norm, and people accompanying popular groups earn quite decent money with their help. And thanks to the fact that you can create a VKontakte group for free, more and more people are leaning towards this method of earning money.
As you already understand, anyone can try themselves as an administrator of a VKontakte group, and thanks to today’s article you will learn how to create a group or public VKontakte, as well as how to set it up, promote it and make money from it.
What is publik and what do you eat it with?
Anyone who already has their own account on the VKontakte social network understands how this site works. Many new pages are registered on VK every day. Some of them are also called fakes. I wrote about this in one of the previous issues. Any user whom you have not blocked has the opportunity to go to your page and look at the wall, photos, status, information about yourself. You can do the same.
But, as many probably understand, VK is not only a directory of open profiles. VKontakte is used to communicate and obtain information on a variety of topics. To provide this information, special groups and public pages are created. Someone will ask an alternative and quite reasonable question: why can’t you broadcast about something directly on your profile page, since a user’s wall is not very different from the news feed in any group. In fact, the answer is banal and does not carry any deep meaning - not everyone wants to clutter up the wall, which is why the developers allowed the creation of public pages.
Why are groups created?
They create groups for interaction between users based on interests and for communication. It’s great when a community of people with common values is formed.
It should be noted that the group administrator has the ability to make the community closed or private. In general, on VK everyone has the opportunity to create a secret society and recruit supporters there completely free of charge. The most problematic thing is, of course, gaining subscribers. In one of the previous articles I talked about how to promote Instagram, with VKontakte it’s about the same.
What is a public?
The term “Public” is slang, the full name is “public page”. It (that is, the public) has a significant difference from the group. The latter has flexible options for restricting access, but a public page is intended for the public, that is, the creator will not be able to close it or make it a private community.
The main task of the public is to maximize the number of subscribers. Thanks to their huge number, you can provide advertising and earn money.
Also, public pages are always located in the “Interesting Pages” section, additional advertising.
For example, a webmaster created a website and a public page to post posts from his resource. He posts announcements of recordings and gains an audience. It makes no sense for him to restrict access, because the more people there are, the more traffic, therefore, his project will develop more actively.
On the right sidebar there is a subscription form for the VKontakte group of the portal. I just created a group because I didn’t think about what a public is, about the types of communities, etc. And as I understand, it’s not so important what develops in you, the main thing is how it develops.
A public page can be compared to a real website (purchased domain, hosting) on the Internet. The similarity lies in the audience: subscribers have no desire to communicate with each other, they crave to regularly receive interesting and educational content.
Of course, you can leave comments under posts on a public page, just like on the website. However, if the admin wishes, he can disable them. It’s very easy to close the comment form in the settings.
For example, in humorous popular public pages, comments are not needed at all, since constant moderation will be required, and this will not be so easy to do.
At the moment, people are accustomed to staying on social networks, in particular VK. This is caused by the development of publics. The user subscribes to the group, the community author publishes a post, and everything is displayed in the news feed. People subscribe to hundreds of such public pages and as a result, the feed is always filled with interesting material. As a result, it is impossible to scroll through the news to the end, they are endless. In addition, over time, a person gets used to the interface (navigation), design, and convenient communication on the Internet. All this is not available on regular Internet sites. We go there only for specific information.
The creators of public VKontakte pages, of course, take advantage of all this and earn money and run a business, so to speak. The owner of Overheard, for example, receives about 1,000,000 rubles a month. The number of subscribers is more than 3000 0000, currently 3700 000.
There are two types of publics:
- Official public page of the company, brand. The public post contains many interesting announcements of articles and other useful information. But advertising is also pushed here, which, one way or another, allows you to promote something, your products, for example. The subscribers are well-fed and trust, so they calmly eat a lot of what is given to them.
- Another type of public pages. The creator is a freelancer who minds his own business and simply runs a public page on a social network, develops and sometimes sells advertising. Of course, the owner regularly adds certain content (interesting or not is another matter) and gains more subscribers.
How to create a public page on VK?
Creating a public page on VKontakte will not be difficult. To do this, go to the “Groups” section in the side menu.
Then click on “Create a Community”.
After this, the window for creating a new community will appear:
Now you are required to write down the name (come up with an original name) and o. Next, select a topic. But first, decide what you are creating: a community of interests, a blog or a page for a company, store, person. All you have to do is click on the “Create Community” button.
Let's move on to the next stage of creating a public page on VK. you need to select the page type:
if you are going to promote a website using a public page, then check the second box;
it is necessary to create a community to popularize the company online, check the first box; I hope the principle is clear.
Don’t forget to agree to the rules and click “Create Page”. That's it, the page is created! Now it's time to design our public page. First, provide basic information: write a description, upload an image (this is a face, it is very important to choose the right design), come up with a page address.
Please provide additional information if desired: website, if you have one, date the public was founded, etc.
Other settings can be made by going to other sections of the right menu.
I think you shouldn’t know anything else regarding the creation of public pages on the VKontakte social network.
The main thing is not to forget that you should place maximum emphasis on content, advertising and design, if, of course, you want to develop quickly.
The visual design of the group makes it popular
Appearance is also an important part. Many people believe that appearance only means the cover and avatar.
In fact, content design and layout also plays an important role. Adding your own style to your recordings will help set you apart from the rest, as well as attract more participants.
Today there are a large number of different widgets and services that help wrap your group in a beautiful wrapper. And you don’t even need to be a great specialist to create a beautiful visual design for a group yourself. But, if you have a sufficient budget, then turning to professionals will never be a bad idea.
We study people's interests
Working with the audience - holding various competitions, promotions, surveys, adding discussions and the opportunity to write to the community.
This is not a mandatory clause, but still exists. Here you need to start from the purpose of the group. If your topic involves working with an audience, then use it. If the group simply provides entertaining content, then this point can be neglected.
It is also worth paying enough attention to analyzing community statistics. It is necessary to constantly analyze activity, and also look at who your audience is (age, gender, place of residence, preferences, specialty and hobbies). Based on this data, plan further actions.
How to create a public page on other social networks?
Not only VK is used as a platform for creating public pages, although it is the most convenient. Popular on social media. Facebook network. The screenshot shows the process of creating a group.
It is possible to create not just groups, but pages. This is already on our topic.
The Facebook interface is certainly similar to VK, but Mark Zuckerberg has built everything a little more complicated.
You can create something like a public page on Instagram. The page is used, as in previous cases, for making money, developing a brand... In one of the earlier issues, I talked about how to promote Instagram. And he also noted that on Instagram all new accounts are of the same type, there are no divisions into groups, public pages or personal pages.
You can also create a group in Odnoklassniki, the process is typical everywhere, which everyone who intends to advance in networks and earn money there must cope with.
Top 4 services for public management
If you decide to make your work easier on maintaining a public page by using special programs to help, you should pay attention to the most popular and functional of them.
SMM planner. The most popular program for managing communities on social networks. The functionality allows you to postpone the placement of loaded posts for a certain time, and up to 100 posts per month do not need to be paid. Schedule settings are set manually, geolocation is automatically set, photo collections are also published automatically.
Socialstats.ru Allows you to obtain analytical data from Vkontakte communities. The service is completely free, but to view statistics you need to have administrator rights for the company.
VKontakte application “Moderator”. The program monitors new messages in the public and forwards them to the administrator. This allows you to avoid manually checking new messages every time.
Postio. The application that helps you maintain a public page is almost completely automated. The settings are simple and understandable even for beginners.
