Groups on social networks are managed by specialists. One of these is the editor. What does an editor do in a VKontakte group, what are his responsibilities? Let's find out!
VKontakte is one of the most popular networks in Russia and around the world, where tens of millions of users spend their time every day.
And while some consume content, others create it, manage groups, and moderate it. These are the administrators and editors of the VKontakte social network group.
What does an administrator do?
1. Creates a group (this is if we are talking about developing a community from scratch). To do this, you need to select the type of community (public or group), design it visually (create a cover, an avatar), write general information and make the first post - a dating post. If a brand or community is sufficiently promoted, the visual component is usually handled by hired designers.
2. Publishes posts. Not as his left leg pleases and not once a week, but constantly, regularly, to accustom subscribers to new portions of content. Ideally, the admin should create a content plan, according to which he publishes posts. There may be several of them per day, preferably 6–8 for a large community and 2–3 for smaller groups.
3. Communicates with participants. In order for the group to become alive, so that people want to communicate, you will have to start with yourself. Be sure to respond to all comments and messages in the group so that their author does not think that he is speaking into the void.
If the group is new and there is no activity yet, write comments yourself, and such that you would like to answer them. Further. Create polls and ask subscribers for their opinions on any issue. This can be done right in the post, the most banal example is to ask: “What do you think about this news”?
Ask questions to your subscribers. They love answering them!
4. Monitors activity on the community wall and in the comments. If the comments and the group wall are open, anyone can write a post and share their opinion.
It is not always appropriate: trolls can come to the group and do mischief: offend other subscribers, send information that falls under the article about inciting ethnic hatred, etc. And okay trolls - you can just ban them. But any subscriber can pour out their negativity in the comments, and you will need to do something about it.
5. Conducts competitions, ensures that there are no cheats, selects the winner, contacts the participants and informs them about the results. If the company whose community you moderate does not have a marketer, you may have to generate contest ideas yourself.
If a company positions itself as an open and creative brand, repost competitions alone will not do the trick; please come up with something interesting. For example, a competition for the best photo, the best slogan for the company, the best story related to the brand’s products and services.
6. Places advertisements, puts pending entries. Sometimes you have to talk with advertisers for hours, finding out what they want and how best to design the advertisement.
Don’t work on your own, make sure your advertising gets maximum effect. If the advertiser receives a good response, he will most likely contact you again. And you can receive a bonus from the group owner.
Saving, drafting and publishing
So that authors do not have to worry about the safety of the text and posted materials while writing an article, VKontakte automatically saves the article into a special draft every two seconds. To view a list of all your articles and previously started drafts, you need to open an additional window by clicking on the “Articles” button, where you can switch between the “Drafts” and “Published” tabs. To go to a particular article, just click on it. Here you can also click on the “+” button to proceed to creating a new article.
When a user opens and edits an article that has already been published, a new draft version will be created, so readers will not see changes to the previously published version. To change the original article, you will need to publish this draft. Once this draft is no longer needed, you can delete it in the corresponding list by clicking on the cross next to it.
By clicking on the “Publish” button, you will be able to open a window in which you can upload the cover of the article (by default, the first picture in the article is used as the cover, but it can be removed by clicking on the cross). You can also copy the direct link to this article or set your own link here. To display the author of the article, you can check the corresponding box. When the article is completely ready, you can click on the “Save” button. If the user decides to delete his article, it will not disappear without a trace, since it can still be found in the list of drafts.
After clicking on the “Save” button, you will be prompted to immediately attach this article to a new post on the user’s wall, or on the page of the community on behalf of which the article was created.
Important!
If an article is published on behalf of a closed community, access to it can be limited to members of that community.
What should an administrator know and be able to do?
A common mistake many newbies make is to think that if they have been on VKontakte for many years and are active users, then they can handle the responsibilities of an administrator.
No matter how it is! It’s not enough to clean up the comments and publish some insignificant post once a day.
We tell you what a VK administrator should know and be able to do.
1. Publish interesting and useful content. The main thing is to guess the interests of your subscribers and continuously supply them with quality content. Let's say you undertake to moderate a group dedicated to new films. The subject matter is wide, write and write.
This means that you must constantly monitor thematic sites, news, and other public pages, select the most interesting publications and make original posts out of them. These could be new photos of actors, interviews, trailers, film announcements, audience reviews, etc.
Now let's talk about small and medium-sized business groups. For example, let’s take the community of an online women’s clothing store. On Monday you can introduce subscribers to new products in the assortment, on Tuesday you can write an informational article about the trends of this fall, on Wednesday you can make a photo selection of store products (for example, 10 fashionable coats), on Thursday you can come up with an interesting contest, on Friday you can please your subscribers with an entertaining a picture or an interesting test (“What is your clothing style”, “Which character from the series are you”, “Which of our images suits you” and so on).
Under no circumstances copy posts from other communities or sites - firstly, this is punishable (VKontakte recently launched the “Nemesis” algorithm, which tracks stolen posts and issues strikes to violators), and secondly, subscribers will not be interested.
Let's say you were offered to lead a group of a company selling plastic windows. So what, for the millionth time, write about the advantages of windows, about how to install them? All this has been published a thousand times in other groups and wanders from community to community without bringing any benefit.
What to do? Rewrite in your own words, add interesting facts, photographs, videos, look for features that will hook the reader. Who said it would be easy? The administrator must have the makings of a copywriter, otherwise it is better not to take on this matter.
2. Have basic web design skills, master Photoshop and other graphic editors. There are many instructions on the Internet on how to design a community cover - it’s not difficult to learn.
3. Know the basics of marketing: understand what the target audience of the group is - that is, who reads it, and focus specifically on this audience. For example, if you undertake to administer a community like “Overheard”, focus on young people, but if you are the admin of the “Plant Seeds Wholesale and Retail” group, youth slang will not work, you need to speak in a language understandable to readers. And the readers in this case will be middle-aged people, mostly women.
Partial information about the audience can be viewed in the group statistics - the age, gender and place of residence of subscribers is indicated there. It’s even better to ask the customer – the business owner or company manager – for information.
4. Be a good psychologist, understand people’s motives and moods. The Internet is often used as a place to release negativity. As we have already written, offended or angry people can come to the group and write a complaint.
Some admins solve the problem simply: ban the complainant and delete comments. Under no circumstances do this - you will ruin the group's reputation. You need to find an approach to each of the people: smooth out the situation, bring it to a constructive and positive level.
Let me give you a few examples. The simplest one: someone comes and starts whining: “The group is crap, the posts are uninteresting, fire the admin immediately.” Don’t rush to be offended: ask what, in his opinion, should be changed in the group? Sometimes subscribers come up with original ideas that you can bring to life.
Now it's more complicated. You are the admin of a community for a company that installs air conditioners. A dissatisfied client finds your group and starts writing a complaint: “Sharashkina’s office! Prices are through the roof! The employees are boors! I wasn’t licked affectionately enough from all sides, but the client is always right!”
Just a cry from the heart, from which, however, it is not clear what happened to the person. In this case, you first need to apologize (even if the client, to put it mildly, is not adequate) and ask what exactly did not suit him.
If it’s about prices, provide statistics on the cost of air conditioners in your region and explain what the price consists of. If the service is bad, write that the employee has already been given a dressing down and punished.
The main thing is to show that you are solving the problem, and not brushing off the visitor like an annoying fly. It happens that a person just needs to speak out and pour out the negativity. In this case, leave with a neutral comment.
In especially difficult cases, it is necessary to involve the company’s management and together think about what to do next. Often directors or their deputies also have administrator rights - so let them take the rap. In the end, your business is the group; you don’t have to get involved in disputes within the company.
Home: Memes and Music
It all started when, at the age of 13, I became the editor of a public page with memes about writers on VKontakte. At that time I was interested in literature, adored the poems of Igor Severyanin, but at the same time I was interested in music - I had many musician friends. At some point, the creators of the public launched another project - the public “Abyss of Musical Comfort”, and I was appointed administrator.
By that time, VK had a lot of public pages with reviews and releases, but I wanted to do something special - create a platform that would become the foundation for aspiring musicians. Then I decided to buy the public, but there wasn’t enough money, so I had to sell several personal items - including a rare volume of Severyanin’s poems.
I didn’t have a business plan - I did everything with enthusiasm and didn’t think about income. But then there were more and more releases from different groups, and it was no longer possible to post them for free, so I began to charge money for publication. At the first stages they cost 75 rubles per post, which I received every three days.
Gradually, I began to analyze the market: how advertising works, what promotion tactics other public sites use. First of all, I was looking for something that I personally like and inspires. I didn’t just post releases and collections, but created original, high-quality content in the hope that subscribers would appreciate it. It worked. So the public began to bring in more significant profits: after four years it was no longer 75, but 500 rubles. At some point, posts began to get a thousand likes, then 20 thousand - this was a real breakthrough.
How to recognize your user and make money from it
Tips for VK administrator
1. Create group rules that clearly state the rights and responsibilities of the administrator and subscribers, and strictly follow them. Well, for example, subscribers to a public page dedicated to movies are allowed to communicate only on the topic - otherwise your wall will be spammed with unnecessary information.
In the group, swearing, spam and flooding, insulting participants, and getting personal are prohibited. The administrator has the right to delete such comments and block the subscriber. Rules are needed to minimize conflicts between the admin and the subscriber.
So that for every question “Why was my comment deleted?”, “Why is he calling me names?” you were able to present the rules and justify your actions.
2. Work as a team. It's always easier when someone helps. The administrator can hire a moderator as an assistant - to clean comments, remove spam and flood, and always be on hand if you are distracted by working on another group, leave the computer, and go about your business. Just keep in mind: the team’s actions must be coordinated.
How to appoint an editor, moderator, administrator in a group?
To appoint another person as an admin, go to the community where you are the owner:
- Click on the “Manage Community” button under your avatar.
- On the right in the menu, select the “Participants” section, select the desired person in the list (you can use the search) and next to him select “Appoint as manager”.
- In the new window, select who exactly you want to make the user: editor, moderator, administrator or advertising administrator. To make a person appear on the main page of the group, you can add the “Show in contacts block” option.
- Next, you can fill out the remaining fields and click on “Assign as manager.”
- Read the notification about the operation, if everything is correct, click the “Assign” item.
The contact block is located on the main page of the group in the menu on the right. By checking the option to display the page in this work area, it is demonstrated there as a link and caption.
Where to look for a VKontakte administrator job
There are several proven options.
1. Yes, on VKontakte itself! Go to freelance groups - they are constantly looking for admins, often full-time. You can also leave your resume in job search discussions.
2. Another option is copywriting exchanges, where they look for those who will publish posts in communities. The work will take place through the exchange - which means you have a 100% guarantee that the customer will not be deceived.
3. By word of mouth. Surely among your friends and acquaintances there are those who have opened their own business or run a VK community. Pay attention to urban communities - they also often require admins. In short, make full use of your personal connections.
Multitasking: festivals and concerts
I always dreamed of working in the music industry, and running a public blog gradually brought me closer to this goal. In general, it often happens that you start as an administrator, and then you not only build a business on this, but also join a certain crowd and begin to build a career. The public helps you find a community, meet interesting people and receive job offers that are not related to SMM at all.
This was the case in my case. Through the public I met musicians, festival organizers and promoters. At some point they began to offer me to do event management. At the age of 15, I independently organized my first concert for a performer whose songs often appeared in posts.
After that, I was invited to join the team of the large national music festival Motherland, where I still work. This increased my visibility a little, and different groups, venues and promoters began to approach me more often with an offer to work together. At the same time, I began recording interviews with musicians and publishing reviews of new albums and releases.
I don’t have a clearly defined range of tasks - it all depends on the event. When I worked at the Motherland or Pain festivals, I did different jobs. Sometimes she was a runner - she met musicians at the airport and accompanied them around the city. Or she coordinated volunteers and gathered market participants. For such work they pay up to 15,000 rubles. If I work as a stage manager or combine several tasks at once, I get about 25,000 rubles. So far, my maximum earnings are 150,000 rubles for organizing the festival “Abstract Festival for the Elite of All Kinds” for 800 people.
They pay differently for organizing concerts depending on the scale of the performance and the group itself - on average from 3,000 to 7,000 rubles. If about 100 people come to the event, then the income will already be 7,500 rubles.
For small groups, the best way to make money and gain fame outside of Moscow and St. Petersburg is to tour. My task is to organize all the logistics, find local promoters, and take care of promotion. It takes daily hard work to make the event a success, the musician to be heard, and it’s not in vain that he came to the other end of the country.
I mainly work with small punk and rap projects and have organized three tours so far. On average, they pay about 1000 rubles for each city, and there are about 20-25 cities in total. Sometimes they offer 30% of revenue.
Public pages also generate income. Now I continue to run the public Abyss of Musical Comfort, as well as MOTHERLAND. From time to time I receive money for advertising, sometimes subscribers make donations. A team of editors is now working on the project: they analyze messages and make posts, so part of the income goes to salaries. Sometimes I send them merch - T-shirts and other nice little things. The guys have been working with me for four years now, and we have become one big family.
How much does a VK administrator earn?
This depends on many factors: the amount of administration experience, the number of responsibilities (some administrators do not do advertising), the size of the workload (you must admit, 1 post per day or 8 is a big difference).
On average, a group administrator with minimal responsibilities (1–2 posts per day) receives 3–6 thousand rubles. Accordingly, if there are more groups, multiply their number by this amount.
If an administrator works full time and fully manages the group (writes and publishes posts, selects photos and puts copyright on them, holds competitions, communicates with advertisers), his income can be from 20 thousand rubles monthly. However, he will spend more time - in parallel he will be able to lead a maximum of one or two more groups.
Advice: before earning a living as an administrator, “practice on cats”: try leading a group of an acquaintance or friend, or create your own from scratch. This way you will gain the necessary experience and learn how to communicate with subscribers.
So, decide whether you have the necessary knowledge and skills, test your strengths in a trial group and go ahead - looking for an administrator position. We are sure you will succeed!
Responsibilities and skills of a vk editor
The editor's responsibility is to know all the rules of the VKontakte social network in order to lead the group and not fall under sanctions.
If a specialist is more experienced, then he should be able to promote his community by placing advertisements on the Internet, other social networks or groups. There are even special programs for this that help advertise the group.
In order to effectively lead the community, the editor must be a good marketer, statistician, analyst and a good business partner. The ability to write a motivational post and establish a connection is the same responsibility of the editor as any other.
How quarantine affected the event business
Now, due to the situation with coronavirus, it is the public that brings me the main income. The entire music and event business has declined: events are cancelled, concerts and tours are postponed indefinitely. Organizers have to return money for tickets, and clubs with delays transfer back prepayments. My tour and several concerts were cancelled.
Of course, I try not to lose heart. We organize broadcasts with musicians, accept donations, and sell merch. Festivals and concerts are going online, but not everyone has the opportunity to organize a stream.
Due to quarantine, we have more time to create new materials. You can make public posts more often, select content more carefully so that people don’t lose interest and support musicians. We are trying to take advantage of this forced calm in order to rise to the top after the recession.
Now I take on SMM tasks as much as possible, edit texts and draw up content plans. You need to stay afloat, otherwise it’s very easy to break.
Despite the crisis situation in the event industry, I understand that I have accumulated a lot of experience: I organized hundreds of events and concerts, managed to work at major festivals and clubs, stopped depending on my parents and realized what I really want to do. In the fall, I plan to go to university to study advertising and PR; I will pay for my studies myself. In the future, I see myself as a producer or promoter - I want my name to be heard by market leaders.
