What kind of profession is this?
I won’t be far from the truth if I say that today almost every second person is registered on some social network. We can’t even imagine a day without opening some device and looking at our page. And having looked in, we sit there for hours, because we need to check how Natasha, Pasha, Masha are doing, what Dima answered, who posted their new photos today, who commented on ours and how.
And also, while looking through the feed, we continually subscribe to interest groups and make purchases, carried away by the advertising of any service or product offered by a company or online store that builds its business via the Internet.
By becoming clients of these companies, we thereby agree to receive news, new products, promotions, communicate with other clients of these companies, and leave comments.
Behind all this is the administrator - the so-called specialist in working with social networks, whose services are so often resorted to by information businessmen and resource owners who want to attract as many customers as possible to their goods or services and increase traffic.
According to statistical data over the past two years, VKontakte is in first place in popularity, and that is why we will look at how to become an administrator of groups on this network and how to make money from it.
How to verify your page?
Verification on the VK website is checking the page for authenticity and compliance with the person or organization behind it.
The distinctive sign of a page that has been verified is a check mark next to the name of the community.
The requirements for profiles are as follows:
- The person must be known (recognizable). Notable presence on other platforms, citations in the media, or an article on Wikipedia can be used as criteria for fame.
- The page must be clean. Do not contain spam or insults. Comments must be moderated.
- The name must be real (those who are better known under some pseudonym can indicate it).
- Dual authentication must be enabled.
- Content must be unique and constantly updated.
- There should be a minimum of links to third-party resources, other social services, reposts from other social networks. networks.
- Placing malicious links, mass mentions or sending invitations and messages, artificially increasing activity indicators (subscriptions, likes, etc.) is not allowed.
- The page itself must be filled out, photos must be posted, and the number of friends must not exceed the number of subscribers.
Compliance with all of the above requirements does not mean that your page will necessarily be approved. VKontakte reserves the right to refuse verification without giving a reason.
To apply, follow the link: https://vk.com/support?act=new&from=sg
Who are you - admin?
Admin - this is the abbreviated way it has become common to call the group administrator - this is the “chief of the plates” (oh, what am I talking about?) - the person responsible for the creation, design, content and promotion of the group (not to be confused with the system administrator, whose responsibilities are to understand operation of computer systems).
To master the skills of this remote profession, you must:
- be a sociable person with the instincts of a psychologist,
- know/be able to identify the needs of the community,
- be creative: be able to select exciting content to retain the audience,
- have the basics of management and marketing,
- and basic knowledge of graphics programs.
And if you add to this your irresistible desire and a couple of free hours a day, then the chances of getting this job increase significantly.
And who can apply for this vacancy? It could be anyone: a teenager suffering from excess free time; student looking for part-time work; a young mother on maternity leave and even a pensioner who is mastering the Internet “not for boredom, for entertainment,” which is also not a rare case in our time.
Much still depends on the community owners and the goals they pursue. Administrators of social groups of an entertainment nature perform the same tasks, while communities owned by representatives of small and medium-sized businesses have completely different priorities.
“What should I do?” or administrator duties
The administrator is the same curator of the group. His main obligation is, if not constant, then daily online presence in the community and filling it with useful content. He must lead and develop the group, “cheer” for the replenishment of its number and the activity of subscribers.
So, what can and should be done by an admin in VK:
- identify the target audience and attract new participants;
- study the interests and problems of Central Asia;
- deal with page design: think through the design, create a menu, place texts, illustrations, videos;
- regularly post informative posts on a certain topic, including advertising;
- create interesting topics, thereby maintaining communication with subscribers;
- come up with competitions, tests, promotions to create activity among participants and attract new ones;
- monitor comments, remove spam;
- Possibly hold meetings and events online;
- exchange advertising posts with administrators of other groups;
- place targeted advertising to promote services or goods.
Special applications for VKontakte group administrators help him automate this and other work.
More details about this in the video. At the same time, you can test yourself and see if this activity is right for you.
How to make a person an administrator in a VKontakte group?
We have sorted out all the nuances. Let's get straight to the point. As always, we will learn how to do it in the full version, and working from a mobile phone.
From computer
Go to your VKontakte page and go to the “Communities” section. Here, find the group you need and open it.
List of my VKontakte communities
Now select “Manage” from the menu. In the right block, open the “Participants” section and go to the “Managers” subsection. In the window that opens, click on the “Add manager” button.
A list of group members appears. Find the right person among them, and opposite his page, click on the “Appoint as manager” button. In the next window, select a role. If necessary, we allow the publication of advertising materials and choose whether to display them in the contact list. To complete the procedure, click on the “Appoint manager” button.
The person receives the appropriate rights.
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He will now appear in the list of managers. And next to it there will be a link “Demote”. Use it to remove a person from the list of group admins.
Note. If you selected the Administrator role, you will be notified that the person will be able to assign and remove team leaders. And they will ask you to confirm the operation.
If there are many members in the group, use the global search. The Magnifier icon at the top of the manager selection window will help in this process.
Now let's try from the phone
Launch the VKontakte application. Go to the “Groups” section and open the one you need.
Please note that the process here is a bit confusing. First, we need to open the “Settings” section. To do this, click on the “Gear” icon at the top of the screen.
On the next page there is a section called “Managers”. But in it you can only view existing ones. It won't be possible to add.
List of managers, when viewed from a phone
What to do?
We return to community management and select the “Participants” section. We find the desired person in the list and open the menu opposite his page. In the window that opens, select the “Assign as manager” option.
The next step is to select a role. If necessary, we activate the display in the contact block. To save changes, click on the checkmark at the top of the screen.
“What is the weight in grams?” or how long will the admin’s wallet handle?
How much does an administrator earn? From the video materials, the size of the wallet becomes obvious, but it must be added that the salary depends on many factors.
Here we take into account:
- qualifications of a specialist (his professional skills);
- the number of functions assigned to it;
- job responsibilities;
- experience (portfolio);
- workload (number of hours per day/number of groups);
- I would also add the desire to work, which is also an important factor influencing earnings.
If you wish, you can reach 30,000 rubles or more. Seasoned specialists who are skilled in administration, devoting a significant portion of their time to their favorite pastime and who have mastered targeted advertising receive many times more.
How to write to technical support from your phone
In order to write to VKontakte support via phone, you will need:
- open the official application;
- go to the personal profile tab and click on the “Menu” button;
- find the “Support” / “Help” button (depending on the smartphone) and click on it;
- scroll down and find any of the answers that are as close as possible to the problem;
It is advisable to look for serious problems, such as account hacking. Alas, you won’t find the required button in the answer to the question “How to repost.”
- Scroll to the end and find the “Write to support” button.
Now the same window should open as on a personal computer, where we fill in the essence of the problem.
“You need such a cow yourself” or who needs such a special
Surely, you have noticed, you go to some website and you will definitely see the following entry: “We are VKontakte” or “Our VKontakte group” and then a link to the page.
Today, many companies are bringing their business to the Internet, they need specialists to promote their goods and services, and for this they are willing to pay good money. For this purpose, groups, communities, public pages are created, and professionals are hired who can help entrepreneurs sell their product profitably and attract new consumers.
Now imagine how many such small and medium-sized businesses appear monthly and evaluate the scale of demand for this specialty.
But this is not the limit. Many sites, blogs, media, famous personalities and unknown ones too, but who have some kind of project and need to promote it, also need a leader.
How to verify the VKontakte community
Now let's talk about groups. To verify a community, it must meet the following requirements:
- The organization must be famous. The company must be well known, appear in advertising, and exist for more than one day. There is no exact definition: which company is considered famous and which is not. It is recognized as famous if at least two of three conditions are met: numerous noticeable mentions and displays in federal or first national media. Significant presence on various Internet platforms. At least ten communities that pretend to be genuine with a population of more than 5 thousand people.
- High-quality administration and community management.
- The name must match the brand name.
- Availability of unique content and its constant updating.
- Placing malicious links, mass mentions or sending invitations and messages, artificially increasing activity indicators (subscriptions, likes, etc.) is not allowed.
- User comments must be moderated.
- On the official website of the company (or other official representative office) there should be a mention of the community on VKontakte.
As with a profile, compliance with all of the above conditions does not guarantee group verification. The VK administration reserves the right to refuse without giving a reason.
You can leave a request here https://vk.com/support?act=new&from=sg
“I would like to become a pilot, let them teach me” or where I can get training
Is this activity difficult? Do you really need to learn this? Practice shows that if you wish and have sufficient computer skills, but without special education, you can earn from $100 to $500 per month for running one group.
For some, this will be enough. Those who understand that “killing time” on the Internet simply for entertainment is an unaffordable luxury, and who want to become a pro in this area and thereby ensure a decent life for themselves, will need special training.
Among the numerous courses and trainings teaching this profession on the Internet, perhaps the most popular is the “VKontakte Administrator” course of Natalia Odegova’s online school 1day1step.
After completing the course and receiving a certificate, you can safely enter the freelancing space with a serious “trump card” in your hands, because already during the training, students of the course find customers and receive money.
However, “a bad soldier is one who does not want to become a general.” If you are used to planning and are already looking far into the future, you want to know all the intricacies of Internet marketing, and understand promotion technologies on social networks, the “SMM Specialist” course will be useful to you.
These online intensive courses will allow you to significantly raise the bar and work remotely at a higher level.
“What about the road?” – PS
Finally, it remains to remind you where you can find your desired “place in the sun.” These are well-known employment sites, freelance sites and exchanges, and the VKontakte resource itself, where you can often see advertisements for finding an employee for this position.
You can post your resume on websites for admins and public page owners, of which there are now plenty. You can use word of mouth. In short, “he who seeks, he…”, you understand.
That, in general, is all for today. We will be glad if the article was useful to you and helped you with choosing a remote profession.
Share it on social networks, leave your comments. See you again!
Bottom line
Today we talked to you about how to contact the VKontakte administration and how to confirm the page. Ask your questions, complain or suggest something new. We hope the article was useful to you.
Read further:
What to do if your group is blocked: simple step-by-step instructions
How to contact the channel administrator in Telegram?
Prostospecial
Blocked page: unpleasant, but not fatal
How to change a name in VK and how long does it take for the administration to check it?
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