Types of content on VKontakte. Where to get information for VKontakte posts

Hello friends!

Today’s article will be dedicated to those who run VKontakte groups, and more precisely, to the issue of content. Content is an important component that can significantly increase your chances of promotion on social networks, so this article will be very useful for you.

And before we move on to the main thing, I would like to say a few words about the promotion of VKontakte groups. If, along with the high-quality management of your groups, the dynamics of their development is still not enough, then this fairly high-quality service will help you - Soclike .

The service’s specialists are truly professionals in their field; they have been on the market for several years; all subscribers attracted by the service are real Vkontakte users. What distinguishes Soclike from many similar resources is that it only uses legal and extremely safe methods of attracting audiences to your groups. We use it.

I wrote a lot about content in my book about VKontakte. I presented it a couple of days ago and I hope it will be useful to you.

Content plan or basics of working with VKontakte content

There are 4 main types of content:

1. Audio recordings.
2. Video.
3. Articles.
4. Images

To develop a competent strategy for publishing posts, a content plan is used. With its help, a schedule for publishing posts is drawn up and what type of content will be published on a given day.

A good example of using a content plan is a community dedicated to modern technologies. The group publishes news and articles from the world of IT and science.

At the beginning of its promotion, publications in the community were published without any frequency. Sometimes, several articles could be published at once in one day, after which there would be a lull. Because of this instability, community coverage has remained at a consistently low level.

To rectify the situation, the group owner decided to develop a content plan for several months in advance, which indicated the main topics of publications, as well as the exact time of their release.

This made it possible to close the problem of the lack of ideas for materials and reduce the time for searching for them. Thanks to the daily release of materials according to a previously developed plan, the community statistics went up: the total number of likes and reposts increased, and a natural increase in subscribers began.

Educational content

Educational content helps solve your customers' problems by providing them with the information they need and access to unique knowledge in a particular area. Useful content also helps attract new subscribers and increases your level of expertise in the field. Let's consider several options for educational content that can be implemented in blog or community publications.

• Instructions for using a product or service
  . If you are selling your product, then it is worth offering customers operating advice from the manufacturer first-hand and without intermediaries. You can also record video reviews so that customers don’t have to waste time studying the description of a product or service.
• Collections.
  Create collections of useful literature, thematic blogs, courses or video lectures that may be of interest to readers and will correspond to the topic of your community
• Cases.
  Any theory becomes clearer when studying practical examples. Together with your readers, analyze illustrative cases and study the secrets of success

Supplement training notes with diagrams and graphs - visualization makes information easier to understand.

Drawing up a group content plan

To develop a competent publication strategy, you need to understand how to create a content plan.

First of all, choose the main formats for your publications based on the topics of your community.

The most common formats include:

• news;
• educational materials;
• expert opinions;
• interview;
• podcasts in audio and video format;
• statistical data in the form of infographics.

Next, you need to determine the sequence and release time of the selected types of publications.

This can be done in the form of a table:

Of course, it will be much better if you also indicate the topic of the materials. For example, news about the release of a new smartphone, an interview with a famous blogger, a podcast about the dangers of smoking, etc.

The main thing is not to post posts in the group that violate the rules of the VKontakte social network. Prohibited materials include:

• Shock content;
• Advertising of alcohol and tobacco;
• Entries that are 18+ in nature.

If you don't want to create a content plan, you can always use ready-made templates.

Most often, templates are distributed in the form of tables for Excel and look like this:

To collect group activity statistics, go to the community menu.

Select the "Community Statistics" section.

A window will open in front of you with all the statistical indicators of your group.

Here you can get the following information:

• total coverage of all publications;
• gender and age of the target audience;
• geography of subscribers;
• public attendance;
• activity of participants.

Based on this data, you can evaluate your content strategy. Increased reach, traffic and activity will confirm that your plan is working.

News content

Even if you are promoting your product or service, don't forget to offer your readers something else. Purely promotional posts will quickly become boring, and you risk losing your active audience.

To prevent this from happening, follow industry news and tell your subscribers about new events and trends. Study statistics and forecasts so you can warn your audience about changes and thereby increase your authority.

Add information about the company’s participation in exhibitions and competitions, talk about new vacancies - regular customers can turn into excellent friends and employees who are familiar with the company’s work.

Creating publications - filling the group with photographs, articles and video materials

How to fill a group with content? To do this, go to the community and click on the “Add entry” area.

After that, start writing a note in the field or select the format you need:

1. Photo. Allows you to post images.
2. Video recording. Used to add videos.
3. Audio recording. Adding content in audio format.
4. Article. New mode in the form of separate articles in VK with the ability to format text and obtain separate statistics about views, etc.

How to fill a VKontakte group with people?

After some content has appeared in your group, you will naturally have a desire to fill the VKontakte group with people.

The first thing you can do is invite your friends. Of course, not everyone will accept the invitation, but this is only the first step. After that, you have two ways to fill the group with people - free and paid.

We fill the VKontakte group with people for free

In all social networks networks there are users who are ready to mutually subscribe to your group. Your task is to find such users and subscribe to their community for mutual benefit. You can try to search for such users using popular hashtags like #followme and #folloback, but this method gave me almost nothing.

The second way to find such users is thematic groups. There are groups on VKontakte in which users ask to follow them mutually or like them.

From my own experience, I can say that this method works, but... Among those who follow you, half will be bots that in a couple of months will turn into dogs, about a third will be fake pages promoting adult sites or products, and only a very small part will be real users , who may share your posts in the future.

The third way to fill a group with people for free is to use special free promotion services. One such service is VKStorm. The principle of the service is simple, you register in it, for which you immediately receive 25 points (internal currency) as a bonus.

After this, you complete available tasks in the form of adding friends and subscribing to communities, for which you receive points. The cost of one task is 2-10 points.

Using the points you receive, you can create your own task and then other users will join your group.

On this service it is also possible to buy points for real currency. By topping up your balance with 100 rubles, you can get up to 500 subscribers, and there will be no bots among them, all tasks are performed by real people, some even liked posts in the community