How to become an administrator in VK: an extensive guide

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softmarker 08/09/2019 666

The VKontakte group manager is responsible for publishing content, moderating and promoting the community. The admin role can be performed by the group creator or users assigned by him. In this article we will discuss where to find vacancies for a VK group administrator, as well as how to appoint a person as an administrator through the VK functionality .

The MDK community can be a positive example of high-quality work by admins. Despite all its scandalousness and the ambiguity of the published content, the main task of attracting subscribers is accomplished almost perfectly.

But this is only one side of the coin. Sometimes, unqualified specialists do not cope with their responsibilities: they do not publish high-quality posts, do not moderate and promote the public. This leads to disastrous results: minimal subscriber growth, weak user activity.

Who is suitable for working as an administrator?

In fact, not everyone can be the head of the public on the social network VKontakte. In most cases, to begin such detail, you need to take special courses or already have skills. So, for whom this vacancy will be interesting:

• Moms on maternity leave. It is advisable if they already have some experience in creating and maintaining public pages. Be prepared to provide a multi-community portfolio of working posts.
• A person with basic knowledge of the rules of the Russian language. There is no way without this. Even on community walls where the amount of text is limited, such content may be needed. You must understand how to correctly construct a phrase for a specific audience.
• Be easy to train. Individuals who may have little to no experience in a given field, but are interested in it. You will only need to complete an internship for 1-2 weeks. The duration of the trial period depends on how serious and promoted the public is.
• Ability to search and sort information. As the current administrator of the VK group, you will have to look for relevant thematic information. The administrator must double-check the data. Customers do not like it when the wall is littered with untrue content, especially when the public is associated with a thriving business.
• Adult. Most customers who plan to delegate work require an active employee over 18 years of age. They believe that below this age the user will be less responsible and flighty. According to statistics, underage admins forget about the regularity of publications.

On a note! Be careful when looking for a job as an administrator on social networks.
Nowadays there are few such advertisements, since the creators do all the work themselves. Really facing fraud. Therefore, try to leave responses and suggestions to groups with hundreds of thousands of subscribers.

Where to get training as a social media administrator

There are paid and free courses on the Internet that will allow you to become an administrator. Social media administrator training is required. Even if you are an experienced PC user. Where can I find professional courses and trainings online? Everything is very simple.

We go to the Internet and write in the browser search - “training for VKontakte group administrators” (Figure 1).

Of course, you can choose the free training option. (Figure 2)

For example, on YouTube. For beginners, this method of training is temporarily suitable. Not everyone has the money to immediately pay curators for training courses. And if you decide to work professionally in this specialty and earn more. Courses are very helpful in this matter. Therefore, the job of a VKontakte group administrator is learned in just a few months.

What administration options are possible?

When applying for remote collaboration in the social community, pay attention to the type of position. Decide right away which option you are signing up for.

1. Administrator of entertainment publics. Anyone can become such an employee. Of course, it won't hurt to take the appropriate paid courses. All work consists of regular posting and selection of relevant information with unique pictures. Please note, to make a photo original, you just need to pass it through filters in a graphics editor.
2. Administrator of business communities. If the owner of a VK group additionally promotes his business on social networks, then he registers the official group of his company. In most cases, when looking for an administrator, they need a person who can sell goods, make phone calls and communicate with clients.

Before you get started, check for what period of time and what types of posts should be published.

What employers need an administrator?

Every self-respecting entrepreneur should have a website. So that people can get acquainted with its services without leaving home. Making a website is easy, but optimizing it is more difficult. Each site has links to social networks. And you shouldn’t ignore them either. When opening their own business, entrepreneurs should not forget about all the resources for advertising. They need knowledgeable people. That is why they are ready to pay everyone who knows a lot about promotion. Just think how many such entrepreneurs there are. And everyone needs you.

What are the responsibilities of a VK administrator?

Being an admin on social networks means supporting the life of the chosen community. The employee must fulfill a list of responsibilities (may vary depending on the topic and promotion of the community).

Among the main ones:

• make news releases on relevant topics at the same time;
• greet the audience daily (in the morning) with photos and pleasant messages;
• do auto-posting, independently generated content;
• delete obscene comments or insults;
• block inactive users who are not interested in the content;
• answer questions and, if necessary, redirect clients via links.

Be sure to make a welcome message to your subscribers if you become an I.O. former administrator. This will emphasize the main concern for his subscribers. Users should have an idea of ​​who they are dealing with and not be deceived. This applies not only to business publics, but also to entertainment communities.

How to assign or remove an administrator

How to make an admin in a VK group? To do this, click on the icon with three dots under the community avatar and select “Manage Community”.

On the page that opens, a menu will appear on the right side. Here you need to go to the “Participants” tab.

You will see a complete list of participants who can be given administrator rights.

If you want to perform this operation on mobile devices (), then for this:

1. Enter the community.
2. Open the "Subscribers" tab.
3. Next to the number of participants, click the “edit” button.
4. In the list of participants, select the user you want to make an administrator.

This way, you can not only appoint a new manager, but also change the admin in the VK group.

How to find a job as an administrator in VK groups

There are a few simple tips on how you can search for an available vacancy as an administrator in a group. You can study the options in the table and take advantage of what is convenient for you.

Advice
Tip 1	Using freelance and copywriting exchanges. You just need to search among the orders for the corresponding request for advertisements. The disadvantage of such a search is that customers are more likely to entrust the work to proven performers (with ratings and positive reviews). Contact the services Freelance.ru, FL.ru, Advego.com.
Tip 2	Search directly on the VK social network. To do this, visit groups with a large number of subscribers and find out information from the manager in a conversation. But don't expect a positive answer. You can search like this for a very long time. As an option, create an advertisement in public pages where people are looking for vacancies.
Tip 3	Use the search engines Google and Yandex. Enter the query “VK group administrator required.” You will see a list of services that offer similar vacancies. Usually the requirements and conditions are immediately stated here. All you need to do is register on the project and leave a response to the vacancy.
Tip 4	Use bulletin boards. To do this, just search on such resources as hh.ru, Avito, Yula, Jooble and others.

For analytical work and collection of statistical information

Popsters

This is an online service for collecting statistical data and analyzing the interests of social network users. Popsters informs about reposts, likes, comments, and the level of engagement of subscribers. Reports generated in the tool are easily uploaded in various formats, including XLSX and PDF, collecting information not only from VK, but also, for example, Odnoklassniki and Facebook.

You can test the service for free for seven days (there is a limit of 1 social network and one account and a maximum of 10 data uploads). The monthly tariff has a price tag of 399 rubles, but if you pay for six months at once, the user will receive a 20% discount.

SocialStats

The tool is designed for analyzing personal pages and VK communities. It provides detailed statistics on videos, photos, friends and wall posts. SocialStats “can” find the most active members of groups and publics, and create lists of the most popular (favorite) communities among the target audience. The service allows you to study the geography of users of public pages.

A special feature of SocialStats is free access to all functionality. Each user can additionally thank the creators by making a symbolic donation or by clicking on an advertisement.

JagaJam

A program for collecting detailed statistics and web analysis of social network communities. It offers work with both VK, YouTube or Facebook. JagaJam offers at least 30 useful metrics for “administrators” and Internet marketers. The counter is a simple program that displays various quantitative parameters of the operation of a web resource. For the target audience and visitors, the proposed meanings...Go to the glossary of terms, there is a well-thought-out interface and nice graphics. The service developers position the project as a means for building effective interaction between business and social network audiences.

There is a week-long test period, after which the monthly tariff will cost 2.7 thousand rubles. There are also tariff plans expanded in terms of capabilities, up to “Unlimited” with an increased retrospective and other features. Its monthly price is 40 thousand rubles.

As a bonus, even without creating an account in JagaJam, you can view reports by brand category.

AllSocial

A simple free analytics service for public pages on VK. AllSocial collects statistical data on various communities, demonstrates the number of subscribers and guests of pages, coverage, dynamics of change, the cost of informing the audience when using advertising, etc. PageRank (abbreviated PR, in Russian transliteration “page rank”) is a ranking algorithm that is based on the definition page weights through analysis...Go to the glossary. Thanks to the platform, you can select an advertising platform; among other things, you can conveniently filter statistical information here.

LiveDune

A tool for extensive SMM analysis. To use LiveDune, you just need to link a page from VK and collect information, for example, on the number of subscriptions and/or unsubscribes, the general dynamics of subscribers, and gender and age information of the audience. Additionally, the service can determine people’s involvement by collecting data on comments, likes/reposts over the required period.

LiveDune helps to search for bloggers, for example, to attract them to cooperate with the public. The service can be used by both VK administrators and those who maintain pages on Twitter, LiveJournal, YouTube, and Instagram.

LiveDune's free functionality is limited: you can only collect information about posts, subscriber activity and their number. By registering, you can use all functionality for free for a day, and then the tariff depends on the number of connected accounts from social networks.

Publer

This is a service for analytical work and control of community advertising campaigns. Publer will find any publications by text, date or links, including those that have already been deleted. For VK administrators, the tool will be useful because it will provide information about advertising trends and current demand: you can find all advertising posts of interest and statistics on them.

The demo version of the service is limited in terms of functions: you can perform 10 queries, and no more than 15 first results will be displayed. Full access to Publer functionality costs 300 rubles per day or 3 thousand per month. You can save money by paying for a year of use at once (discounts are available).

Borgi

A tool for analytics of advertising and information on communities in VK. Here you can:

• collect detailed statistics;
• obtain information about the audience of communities;
• classify target audience by geography, age, gender;
• compare the cost of advertising campaigns in different exchanges.

Thanks to the service, the administrator can track both the statistics of his public and the pages of his main competitors. The good thing about Borgi is that it is a completely free tool.

Media-VK

A convenient platform for analyzing communities and events (meetings) in VK. The service uploads information on subscribers, facilitates studying the work of competitors, and allows you to determine a generalized portrait of your audience. Media-VK generates a list of the 30 most popular pages of your target audience. Using the tool, you can make adjustments to the advertising campaign and create optimal content. Content - content or content is a collective term that covers all data on information resources - texts, graphics, videos. Varieties...Go to the glossary - plan for the community.

Service reports can be sent by email.

At the time of registration, the user receives 10 rubles to his account. The cost of one scan in Media-VK starts from 45 rubles. In order not to deposit money into the service, you can collect the missing amount by subscribing to the project community or telling your friends about it.

VK Scan

An application in VK that demonstrates statistical data of personal and public social network pages. Using VK Scan you can scan communities for the number of reposts, likes, and comments.

By launching the application for the first time, the user receives 50 coins, with the cost of one check being 10. For 1 vote you can buy 20 coins, and for 35 - 10 thousand at once (this is more profitable).

Repost tree

This is a toolkit for checking the virality of a particular post. By indicating its address, you can see how the content is popularized and distributed on VK. After starting the check, the service generates a tree of reposts. You can use the project for free.

Moderator

A useful application for VK administrators, which can be used absolutely free. The “moderator” can monitor various activities - the arrival/departure of a subscriber, comments left, reposts, etc. Using the application, it is easier to control the community’s audience and, if necessary, communicate with individual subscribers. If, in addition to the administrator, moderators are also involved, then you can invite them to the service and work together.

It is also important that you can set filters in the application, as well as configure the sending of alerts so that the corresponding notification is sent to personal messages on VK, Telegram or a web resource.

How much can a group administrator earn?

This is a rather controversial issue. Someone may earn about 10,000 rubles from such cooperation, while others will earn 30,000 rubles. If you are a beginner, then most likely at first you will be paid no more than 1,000 rubles. If there is a prospect of growth, then wages will be raised.

Please note that from one administration you will have a maximum of 15,000 rubles. This is from a well-promoted public page with approximately 100 thousand subscribers.

If such payment is considered insufficient for the user, then several communities can be maintained. You can work for competitors on related topics. This will make it possible not to be distracted from the content. Here it is important to be able to reconstruct posts and select unique photos.

On a note! For those involved in rewriting/copywriting, this will not be difficult.

Promotion VKontakte price of administrator services

The cost of such services is completely different, it all depends on the professionalism of the performer. So, for example, beginners can lead a group from 1000 to 3000 rubles per month.

But, if you need serious and high-quality promotion on VKontakte, the price will be much higher. Not just one person, but a whole team of SMM professionals always works on large projects.

Our online agency offers you promotion of VKontakte and other social networks at affordable prices. Your community will be managed by professionals, we will provide an individual plan for promoting a VKontakte group, and a monthly report if desired.

How to start making money from administration yourself: stages

In order to become the owner of your own group in VK and start making money from it (running your own business), you need to go through several important stages.

1. Creating your own community and designing it in accordance with the topic.
2. Regular filling with different types of content: video, text, photos, screenshots, polls, music.
3. Attracting subscribers: you can use counter boost services, repost, like and comment. In the first stages this is very convenient.
4. Be sure to get in touch if clients ask related questions. Do not write in a personal message to the user, reply under the comment. It is important that others see that you are making contact.

Otherwise, it all depends on how you establish yourself among your audience. For normal group promotion, it is enough to choose a low-competitive niche and publish “unhackneyed” information.

For automatic posting and setting up deferred posts

Amplifier

This service is designed to automate posting and convenient analytical work. Publications can be automated both for VK and other popular social networks, including Twitter, Facebook. The built-in editor processes data (videos, links, images) in accordance with the requirements and specifics of each social network. "Amplifier" automatically adds UTM tags to links, shortens links. Increasing positions depends on the quantity and quality of backlinks on third-party resources. Thematic similarity plays a big role, otherwise the search engine Go to the glossary. If necessary, you can import content from RSS feeds.

Also, using the platform’s tools, you can count comments, reposts and likes. The service’s work account provides information about subscriber activity, audience growth dynamics, and information about the most successful publications.

Using Amplifier, you can monitor the level of community activity and changes that have occurred over the month.

You can test the service for free for the first two weeks. In the future, the price of use depends on the number of connected social network accounts at the rate of $5 monthly for each community.

A useful feature of the project can be considered a blog on the topic of SMM.

SMMplanner

This is a service that allows you to manage pending publications. SMMPlanner works not only with popular social networks, including VK, but also popular instant messengers such as Telegram and Viber.

To start working with the service, registration and connection of accounts is required. You can schedule your posts based on the time and content you need, adding images, music, and polls to your posts. When placing advertising publications, it is also recommended to immediately set the period for its removal.

The first week of using the service's tools is free, but there are certain restrictions - posting no more than five pages and you can schedule up to 10 publications at the same time.

Subsequently, monthly maintenance of five communities or messenger accounts in SMMPlanner costs 450 rubles with unlimited posting and planning. In addition, there are other payment options: the project gives 50 posts monthly. You can get the same amount for joining the official community or giving a like. If necessary, you can purchase additional posts and unlimited limits for individual social networks.

CleverPub

Community management platform. Here you can collect statistics and monitor the state of development of the group, monitor the exchange of publications and the progress of advertising campaigns. CleverPub also offers functionality for analyzing posted content and preparing deferred publications.

During the first week, a trial demo period of using the service is offered. The “All inclusive” tariff plan will cost 700 rubles monthly.

Ecotime

A service that allows you to schedule postponed posts. With Ecotime, administrators of VK and other social networks can schedule the time for adding publications and subsequently do other equally important things, saving their time.

Using the service, it is easy to add, view content and make changes to it. Here you can also manage files that were previously uploaded to VK. Additionally, Ecotime demonstrates when the target audience of a public page is more often online.

The advantages of the platform include its free mode of use.

Kuku.io

This is a service for delayed posting of publications on popular social networks, including VKontakte. Kuku.io is able to adapt the content of posts to the requirements of specific social platforms, place UTM tags, and shorten the length of links. It also provides tools for collecting statistics on the degree of audience involvement in the life of the community.

The advantages of the project include a clear interface and the ability to separate publications into various categories (humor, useful, quotes, viral content, etc.).

You can use Kuku.io for free for two weeks. In the future, by paying $5 monthly, you can schedule publications for five social accounts and prepare up to 500 posts. The “Business” tariff allows you to vary the number of communities and users who can engage in delayed posting and does not imply restrictions on the number of publications. Its minimum rates start at $25 monthly.

PublBox

Platform for simultaneous work with 8 social networks. The main functionality of PublBox includes:

• content navigator;
• design editor;
• collection of statistics and analytical work with publications.

Together with the service, the administrator will be able to create a content plan for communities, create beautiful and unique publications, manage promotional materials and promotions on social networks.

By answering the PublBox questions, you will receive a strategy for posting content, which can be changed and adjusted if necessary.

The test period for using the service lasts for two weeks. During this period of time there is a limit on one manager who can work on only one project. Also, there is not a full range of publication design templates to choose from. In the RPO tariff, you can set the number of projects and managers, and select the required additional functions. All this affects the price, which starts at $7 monthly.

Administration step by step for the purpose of earning money

Using a real example of a community on VK, we will tell you how to become an administrator. Let's say you have your own website and you plan to promote it on your own through social networks. Let's start doing this together, and after a while we'll check what worked out for everyone.

1. We register a new VKontakte community, give it a name, and make a description. In this case, the theme will copy the one that your site corresponds to. Let's look at the example of computer and mobile software. When setting up, be sure to indicate a telephone number for communication (this inspires confidence on the part of subscribers), in the “Site” column, we indicate your resource.

2. We are changing the cover and main photo of the public page. To do this, click on the camera above the menu on the right, select the appropriate file from the directive and upload it to the group. The photo will be updated. Then go to the “Management” column.

3. Scroll down the page to the "Additional Information" block. Fill in the required information, including the “Site” field. After that, click the “Save” button below to change the information about the community.

4. If possible, go through all the sections that are in the menu list on the right. Fill in the missing information. It is important that the community is completely full initially.

5. Immediately after setting up, you may have some recommendations, click on them and study all the actions that need to be performed to fill out the public page.

6. Now we invite you to publish several thematic posts. You can duplicate several links to content from your site on the wall. It is desirable that these pages contain photo thumbnails. This is roughly what your post should look like in the screenshot. If you wish, you can add a description to it.

7. Let's add another post in the form of a survey. To do this, in the “Write something...” block, write a thematic slogan and question. Then go to the add-ons menu and click on the “Survey” button. We presumably receive such a post and wait for the result.

8. Of course, in order for people to become interested in our content, we need to attract them and tell them about the newly developed group. To do this, the administrator sends invitation messages to his friends.

But among friends on VK, few will confirm invitations. Therefore, you will have to acquire interested subscribers. To do this, look in groups for people who will be interested in your topic.

You can also use paid services for cheating. They guarantee that users are active every day. This method is paid!

As an option, complete tasks in special services: reposts, subscriptions, likes. In return, other users will follow you.

On a note! After you gain a sufficient number of subscribers (agreed with the advertising campaign), you can add banners or videos with commercials to the page. This is how your project will be monetized.

Current topics of VK groups in which administrators can earn money

For most users, it’s easier to quickly promote your own public page than to look for a corresponding vacancy. However, it is important to decide on the topic. If you don’t have your own website, then you should focus on ranking niches.

Business

This topic will bring the biggest earnings. Today, this direction is relevant due to the increased degree of unemployment. On the wall of such a public you can publish various long texts and select information related to finance. It is allowed to post videos of analysts’ speeches.

Women's

This niche continues to actively develop, especially on social networks. Here it is important not to copy other people’s materials, but to be able to present something new and interesting. Reviews and surveys with thematic photos are in high demand.

Art

Another popular direction for creating entertaining public pages. Characterized by such content as demotivators, caricatures, funny pictures, jokes. Try to look for updated information or borrow it from English-language projects, redoing it in your own way.

“What about the road?” – PS

Finally, it remains to remind you where you can find your desired “place in the sun.” These are well-known employment sites, freelance sites and exchanges, and the VKontakte resource itself, where you can often see advertisements for finding an employee for this position.

You can post your resume on websites for admins and public page owners, of which there are now plenty. You can use word of mouth. In short, “he who seeks, he…”, you understand.

That, in general, is all for today. We will be glad if the article was useful to you and helped you with choosing a remote profession.

Share it on social networks, leave your comments. See you again!

Let's sum it up

Having studied all the nuances in the question of how easy it is to become a public administrator in VK, you can confidently act. It is most profitable to develop a personal project and monetize it in the future. It is important to maintain regular publication. It is not allowed to freeze the community even after reaching a million subscribers.

Sincerely, Victoria Chernyshenko specially for the proudalenku.ru project

Modern profession

The job prospects are undeniable. Already today, the demand for such specialists exceeds supply, because every company does not want to miss the opportunity for additional sales. But it is difficult to find a truly good employee. But if you want to succeed in freelancing, you will develop and eventually find regular customers and make good money.

Working this way, you will be able to:

• choose a busy time convenient for you;
• increase your workload and income by working on several more projects;
• determine for yourself a vacation or weekend whenever you wish;
• work anywhere and anywhere in the world where there is Internet;
• invest in your development and study remotely as well as work;
• register as an individual entrepreneur and work officially, making transfers to the pension fund.