Through targeted advertising on VKontakte, information businesses on business topics (startups, trainings, etc.) are sold quite well, they pay well for them through affiliate programs, and people are ready to buy them, since they tend to trust lecturers from the monitor screen. But it is extremely difficult to sell products through targeted advertising, since the conversion is too low, but there are several offers that you can work with (more on them later). If you want to work with goods, I recommend paying attention to the target from mail.ru.
What you need to start working through targeted advertising
First, you need to fully describe the portrait of your target audience, what problems, desires and needs they have. Let's say a fat girl, what does she want? - of course she wants to lose weight, she is embarrassed to undress on the beach, because everything hangs from different sides. And specific solutions to such problems need to be given with examples (cases) and consumer reviews. Another example is that we sell business training. To whom? Male 20-25 years old. What problems does he have? What is the salary? - from zero to 30,000 rubles, but he wants to earn more, have expensive things, a car, etc. We take an MLM group and analyze it. What kind of target audience is there, who are these people? By describing our audience and killing time searching for problems, we describe the solution and find exactly the target audience we need.
What's wrong with BC Pin-Up?
Let's start with the fact that the creators of the Bookmaker's office are parasitizing on a well-known brand. In the United Kingdom there is William Hill PLC. This is the largest bookmaker in England. This office also has an online branch. But both of these companies have nothing to do with Pin Up. Because there are no connections between the founders. And judging by the way William Hill LLC conducts business, the whole connection is only through the name. Previously, a version has already been expressed that such a name was specially reserved. For the purpose of resale to the British. We have not yet found evidence of this. By the way, at the time of registration of William Hill LLC, strange behavior was already noticed. The first founders of the company were:
- Individual (Pozdnyakov E.A).
- Hillcom LLC.
Guess who is the founder, Hillcom LLC? The question is rhetorical and obvious. And both companies were registered literally within one day of each other. Which is also very interesting. If we consider that the copyright holder of the brand is the oldest bookmaking company in England, everything falls into place. Usual parasitism on a successful brand. We have already seen this more than once.
In addition, a new federal law has recently appeared. Which essentially banned “dormant” bookmaker licenses. What does it mean? This means that a company cannot now register a license and simply hold it without actually operating. This is informally called a "sleeping" license. This is precisely what explains the company's activity. And the opening of the online bookmaker Pin Up. According to Kommersant, this company plans to occupy about 6-8 percent of the entire market. And they plan to spend more than 1 billion rubles on promotion.
By the way, representatives of the official company deny their connection with the underground online casino Pinup. Which is quite expected. After all, recognition will be equal to death. The company will immediately lose its license.
Experts report that the timing of the launch was not chosen for the legal bookmaker. And it’s hard to disagree with this. After all, BC Pin Up is launching in October 2021. But the license holders essentially had no other choice. In the summer of 2020, a new law came into force. According to which, everyone had to start their activities before September 30, 2021. If the owners ignore this legal requirement, the license will be revoked. And to obtain it you need to spend too much effort, resources and time. To then simply “release” this license and ignore the requirements of the law.
The further actions of the creators of William Hill LLC are not entirely clear. The fact is that bookmakers will no longer be able to officially work with founders offshore. Companies began to be pushed into strict limits. Now all founders and management must be located in Russia. And register right away. Therefore, the owners will also have to change owners.
By the way, according to Kommersant, she tried to sign a franchise agreement with the original British bookmaker. They tried to do this at the very beginning of 2014. But at that moment nothing worked. Because the British refused to even consider the deal. And in 2 years a brand like Pin Up will appear.
True, the “mooing” is not over yet. According to a company representative, they spent 2 years searching for tenants. What they were actually doing all this time is unknown to us.
Pin-Up is both an online casino and a bookmaker with a license at the same time. The problem is that proving the connection between these companies will be problematic. Even if it exists. True, in the case of Forex dealers, the connection with offshore “layouts” was nevertheless proven. So there is still a prospect for law enforcement agencies, supervisory and control agencies. If someone starts doing this seriously. If they don’t, then clients will continue to lose their money. By investing in an online casino that operates under the brand of a licensed bookmaker.
Representatives of the legal bookmaker are not going to take any active actions (apparently). Which also raises a lot of questions. Only one case is known in which William Hill LLC participated as a plaintiff. Unfortunately, we were unable to find any details.
To get maximum results, you need to narrow your audience as much as possible!
We are looking for target audiences in groups where products similar to ours are already sold. For example, if we do business with China, then this is exactly the group we are looking for and this will be our target audience. The more we segment the target audience, the better. There is no need to advertise to a large number of people; you need to divide them into small groups.
For example, each public page on VKontakte has its own advertisement. There may be more than a thousand such advertisements, but there is nothing to worry about. They will spend 10-20 rubles. per day, but advertising will be more effective. You also need to find or create a selling picture yourself. The large picture format converts your leads best. A catchy headline and a high-quality phrase on the ad itself are very important here.
Illegal Pin-Up Casino App
It all starts with a huge introduction about customer focus. She forced casino owners to develop a mobile application. The work of a huge number of specialists is mentioned. Although in fact, the application was already purchased ready-made. Now all fake casinos do exactly this. The finished program is simply individualized:
- By design.
- Color schemes.
- Logo.
In rare cases, individual slots are changed. This is where all the work on “creating your own application” ends.
And of course, in order to feel the “happiness and joy” of visiting an online casino from your phone, you need to install the program. And this is where the fun begins. The casino creators seriously explain (in printed form) the problem why their applications are not available in official stores. Let's find out why they failed to add their casino to the AppStore.
It turns out everything is simple. The point is not that the casino is illegal. The problem is Apple's policy. According to representatives of the mirror site
This is exactly what Pin-Up is all about. And this explanation may even seem logical to some. This is just a distortion of real facts. You can't just legally install casino apps on Apple devices. And you won’t be able to do this illegally either.
But for Android devices there is such an opportunity. But for some reason the online casino Pin-Up did not launch its program through the Play Market. Because they have no chance of passing moderation. This is why they suggest all their clients to use a third-party apk file.
In addition, they also offer you a client program on your PC. Where you can also play in the casino. We probably need to dot all the i’s.
How to test an ad?
- The option is not very effective, but suitable for beginners: 3 pictures, 3 headings and 3 public pages = 27 different ads.
- A more effective option is to find a picture and come up with a title for it and select an audience.
- Or vice versa. We find an audience and order a picture for it from a designer or find it in a public page. We also write a headline that catches exactly this audience. Further, in this version, if the ad is a plus, then either the picture worked or the audience did. This also needs to be tested - create at least 3-5 ads for one audience.
It costs from 100 rubles to spend. up to 500 rub. and then it will be clear whether this ad will convert.
For the target, the image is very important and the best option is to take bright pictures. To do this, use the faststone image viewer program or another editor. It increases color brightness and contrast. Pictures can be taken from the service advancets.org - here you can search for advertisements using any keywords and select the picture you like. You can also take it from https://depositphotos or from com/search - a photo bank (more or less large previews open that are suitable for us).
Used in setting the “applications and sites” target. If sites have authorization via VKontakte, for example LinguaLeo or some other sites, you can use it and make good money from it.
There is also an interesting way to collect an audience into a retargeting database. If you have access to the code of the site that you are advertising, for example, some kind of landing page with a webinar and there are VKontakte comments. Then install a retargeting code on your site and collect someone else’s audience. Thus, your database will be replenished, and only then you can sell similar products using it.
Create a message on the forum with your target audience, where there is authorization via VKontakte. In this message, insert a 1x1 px image and attach the retargeting code to it. There will be a picture:
and as a result, every person who enters the thread and is authorized on VKontakte will be included in your database. (this is superficial, you need to dig deeper, if you succeed, you will earn a lot!)
For example, there is a landing page. The visitor has 2 options - subscribe or leave:
- If a person subscribes, he gets into one database.
- If a person clicks, he simply ends up in the retargeting database - we call it author and topic.
If a person clicks and does not subscribe, then we create another ad, for example: “Are you interested in finance? Come back and subscribe, we will give you an additional gift." That is, the person has already been to the landing page, he already knows the author, perhaps he has read about him. And then we put this person’s avatar on the picture and drive traffic to his landing page.
We pour such traffic onto the next landing page, i.e. we drive the audience away again. Afterwards, we again collect the audience that has already clicked on the ad twice and has not subscribed. We also collect those who subscribed after two clicks, and transfer them to the first database, i.e. already subscribers. And so on we drive advertising across the databases. You can use 4-5 levels.
At a minimum, we collect people who clicked 3-4 times, i.e. an active audience who will then click on other ads on this topic. The main rule of a landing page for traffic arbitrage is that the landing page should not be beautiful, it should check.
For information business, the landing page should have:
- Definitely a free product with a declared value.
- There must be exactly one field. No names or phone numbers!
- A specific title with 4U - term, benefit, uniqueness and a counter, not with a countdown, but with the fact that so many people have already subscribed or downloaded. Such a counter should tick once every 3-8 seconds
In order for a landing page to be advertised according to a target, it should not be too small, it should contain:
- Description of something, for example a webinar.
- Somewhere below there must be information about the author, who he is, what experience he has, where he worked, what he did.
The landing page structure should be like this:
On the left is catchy information, on the right is a form, at the bottom is some kind of gift to let you into the target. Below on the left is a photo of the author, on the right are a few phrases about how cool the author is and below is the form again. That's all - it works well as it is.
If there is a video on the landing page, then it is better to enable autoplay. Of course, not always, but in some cases this gives additional conversion, for example, in luminous headphones. Moreover, autoplaying videos increases views on YouTube, so you have the opportunity to bring your video to the top, so it’s also worth making a link to it. And don’t forget to set the video audio level to 50 percent in the settings.
Legal background
The fact is that already on the official website of this casino we suddenly find out that this is a pin up bookmaker. And they have the appropriate licenses:
- License number 28 (issued in October 2014).
- License owner.
The license was issued for gambling in bookmakers' offices and sweepstakes. But not for online casinos, as you can easily guess. So what kind of casino is this? This is where the fun begins.
If we open the available databases, we will see that the above-mentioned legal entity actually exists. The company was registered back in 2014. Its general director is Alexey Viktorovich Dymov. And the company’s authorized capital amounted to no less than 1 billion 200 million rubles. Not a bad amount of authorized capital. There's just one problem.
Officially, this company had only 2 employees in 2021.
According to information from open sources, the company was losing money right from the moment it opened. Roughly speaking, the company has now lost 3.3 million rubles in losses. And this CEO also has 4 similar companies. Where he is listed as the founder and leader.
By the way, the new founder of the company was a foreign legal entity. And at first the authorized capital was only 12 thousand rubles. And already in October 2021, 1 billion 200 million rubles of capital were contributed. From some side. Ironically, before this there was another foreign company, which was also the founder of William Hill LLC. But we won’t consider it now. Let's just say that this is an offshore legal entity in the British Virgin Islands. Where Russian law enforcement agencies cannot reach.
The current parent company was registered only in August 2021. And this company is just another offshore legal entity. Only registration is now in Cyprus. And everything seemed fine. But there are still a lot of questions. Especially this dubious company. The official website of the Pinup casino is https://pin-up.ru. All documents are available in a separate section. But this is not an online casino. And the bookmaker's office. And this is a serious problem. There is a feeling that we are experiencing another “bifurcation” of our business. Exactly the same scheme was used in the case of Leon. Only in the case of BC Leon, they used the third-party service Leonbets. Where they not only expanded their bets and actually engaged in fraud. But they also opened a full-fledged online casino.
For some reason, the network of mirrors under the Pin Up brand gives exactly the same feeling. Because the copyright holder and owner of the trademark could fight with “supposedly scammers copying the brand” very simply. You've never thought about it, but it's easier to ban a brand from a search engine. How to hold online casino owners accountable. Because search engines have all the resources. And algorithms. It costs nothing to remove a particular brand from the search results. But this doesn't happen.
Therefore, there is every reason to suspect that the online casino exists with the tacit consent of the owners of the bookmaker. And this is already a precedent.
In fact, it is suspected that legal bookmakers have started doing the same thing. What Forex dealers did before their licenses were revoked. It is quite possible that licenses and official legal entities are just a cover. In reality, clients are being diverted towards offshore platforms. To “put on shoes” there properly. This is nothing more than a guess, but the situation is very strange.
Retargeting services
Cerebro is the best, paid (promo code anonim - free month, you can adjust your account every 2 months, pay for one month and get two)
- vk.brakov.net, free.
- clevertarget.ru, free (analogue of Cerebro).
- retarget.
- target-training.ru can collect people who indicated a specific word.
Let's look at the example of cerebro. We enter our public, if there is one, or a competitor’s public on our topic that we are going to advertise. We select the number of subscribers, you can start from 1000. Then we analyze the group and as a result we get:
We received the result of the intersection of groups of our target audience. That is, our clients are also members of the listed groups. You need to take even small publics if they are active. They convert very well, you just need to target them with advertising.
Facebook traffic arbitrage
Traffic through Facebook can be white or gray - the difference lies in the payment and the tools used. To promote a service or product, an arbitrator uses targeted advertising, as in the VKontakte network, promotion through groups or public pages, through ready-made offers. Each type of advertising has both pros and cons.
Facebook Targeted Advertising
The most profitable option for an affiliate marketer is targeted offers. The tool not only allows you to optimize time, but also direct offers to people interested in a service or product. The return on targeted advertising is always higher.
One of the advantages of Facebook traffic is a large and diverse audience. An arbitrator, if he understands convenient promotion tools, will quickly find suitable communities or groups. They make it easier to send out proposals.
Convenient ways to sort users are available to arbitrators: by age, by place of residence, by interests. Additional promotion tools are through discussions and active participation in various communities.
Earnings from CPA
CPA networks offer various options for offers - affiliate programs from advertisers. They are ready-made offers: with conditions, with a fixed payment.
It is easier for an arbitrageur to interact with an advertiser through the network, because it ensures payment and fulfillment of all terms of agreements. CPA networks offer various cooperation options for making money on Facebook, even for a beginner.
Earnings from Revshare
Revshare is an affiliate earnings model similar to CPA. If the network allows you to make quick money, then Revshare is suitable for freelancing aimed at a stable income and prospects.
Revshare is also a separate affiliate program model. The webmaster receives money for real profit, not just traffic. If CPA is easier for a beginner, then Revshare is more suitable for experienced webmasters - experience is decisive. The system works very simple: if a partner has made a profit, he receives a percentage of it for a certain period or for life.
Next, look at the analysis of the active audience
We select groups, dates, for which we will watch. Based on these data, we draw conclusions about the advisability of advertising on these public pages. This is an additional working tool.
How to find an audience that earns a lot? Let's look at an example. We need to find an audience for a restaurant that is not cheap. Obviously, such an audience should be in the public pages of well-known restaurants, for example, chains. We analyzed one of these groups and received several public pages of other restaurants where there are intersections. It turns out that our target audience has joined several similar publics. Next, we collect all these groups and set up advertising for individual groups. We look at the restaurants themselves, pay attention to various characteristics, then something can be used in advertising. Next, we gather an audience of our people in these groups. To do this, enter a list of all groups and configure the number of intersections. Next we do advertising. Moreover, separately for men and separately for women, in order to narrow the target as much as possible, the greater the conversion into leads.
There are people who note that they are dating or engaged to someone. We can round up their significant other, determine when their birthday is and then advertise “Is your significant other's birthday coming up? 25 scarlet roses for 2000 rub. “- such ads work perfectly for the desired target audience!
You can collect people who liked certain posts with a keyword. For example, “Asian cuisine” - there are about 600 such people per city, and this is great - this is a very warm target audience. The ad in this case is “Do you like Asian food? Come to us and try a dish from a chef with one star,” etc. you can come up with anything.
There are landing pages where people leave comments to get bonuses. These comments are duplicated in their feed and on the wall. We can take such a link and upload it to Cerebro and use it to find such people. As a result, he will receive a warm target audience who signs up, for example, for a webinar on our topic.
Setting up targeted advertising on VKontakte
We run advertising that pays for impressions, not for clicks! You can pay for clicks when you display ads to a large audience. There is no point in spinning for clicks at all! When we bid for impressions, the spin-up speed will be higher, since such an advertiser is more profitable for the contact.
For example, we have an audience of 10,000, we set 1 rub. for 1000 impressions. If it unscrews well and quickly and we pour it at 0 or a small plus, then gradually lower it 0.9, 0.8 rubles. If it turns out well, and we get a good profit, then we gradually increase the bid in increments of 10-20 kopecks per 1,000 impressions. The larger the audience, the lower the initial price we set. For 50,000 0.9-0.8 rub. , per 100,000 0.7-0.6 rubles, i.e. we start from the minimum. If the ads produce results, then you can increase it to 5 rubles, to 10, to 20, etc.
We definitely set a limit of 100 impressions, especially if it is a small audience that is unknown to us. And we definitely set a limit. For example, for infobiz we set 100 rubles. to the ad. We are paid on average 50-70 rubles. for subscription. If you spent 100r. and there are no leads, then the ad is screwed and we won’t work with it anymore. If we have one lead, then we begin to study the ad - we look at which audience clicks on it, where the conversion came from, and according to what principle. If the ad gives results, then we begin to raise the rate and increase the limits to 400-500 rubles. Let's try this ad for other audiences. And we try other ads for the same audience.
It's not always possible to make a good announcement, especially if you're new to it, but there is a way out. You can look at other people's ads on these services:
- manitu. me, free
- publer (I recommend it, ref link publer. wildo.ru/p/BUBL8CH - good discount)
- advances. org
- adsdock.com
