How to write an article on VK: the most extensive guide

Why write and post an article on VK?

A few years ago, moderators of the social network VK launched an update: now you can write entire articles on your wall and publish them in a convenient editor, attaching beautiful images and creating longreads as simply as possible.

And to help those who are not yet familiar with this, this article will help you on the topic of how to write an article on VK: the most extensive guide. This is a new publishing format that is great for posting long posts.

Using this function, you can create a structured and attention-grabbing post by inserting the necessary media files into it, separating paragraphs with clear and catchy headings, inserting suitable quotes, and all this can be done without having to worry about formats and unclear markups.

Having created an article and posted it on VK, you can no longer return to editing it - the article will save the specified format when read on any device: how you format it - this is how it will be saved forever.

Often you want to write a voluminous post with a beautiful design and expression of all your thoughts, but in most cases no one reads such a long and continuous “sheet” due to its massiveness and large size. But we want what we published to attract the attention of subscribers, force them to read it and simply “touch the soul.”

This is exactly why the “Article” function was created. Now users, seeing a long, but well-formatted text with an attractive and catchy title, will definitely pay attention to it and read it in full, and then also like and comment.

Useful links: How to buy votes in VK through a bank card: FAQ, , Senler mailing service: a guide for beginners.

How to make a VKontakte link in the form of a button

Hello, friends! Today I will tell you how to make a VKontakte link in the form of a clickable button. For VKontakte posts, I have already proposed several solutions here on the blog and on my YouTube video channel, and this article will be a good continuation of this topic. And if you apply this method in practice, you will appreciate its power.

You all know that it is not so easy to encourage a modern Internet user to read something, much less click on a link. If the main role in making the decision “to read or not to read” is played by the title, the first paragraph of text and the accompanying picture, then in the process of following the proposed links, active elements in the form of banners and cable buttons are connected to these main elements.

As a result of reading this article, you can easily design your VKontakte post like this:

The technical component of this technique is based on the fact that as soon as a link appears in the text of the post, Contact automatically repeats it under the content text. One of the results of this algorithm of its work is a preview of one of the pictures posted on the volume of web resources to which the link leads.

This is the preview we will use. If you click on the camera icon that appears when you hover your mouse over the preview, then Contact offers to replace the image with any other one with dimensions no smaller than 537x240px.

Let's create a white file of exactly this size in Photoshop and save it as an image. Now, in the mode of adding news to the wall of your account or group, we’ll put any link, for example, to an article on our blog, click the camera icon on the preview and invite the contact to download our white image. As soon as VKontakte makes the download, you will see this picture:

Next, using your favorite screenshot, you need to very carefully take a screenshot of the area occupied by the gray background along its outer border.
To do this, you can even use the capabilities of Yandex Disk to take screenshots .
If you do not take a screenshot of the entire screen at once, and this is the best option in this case, then control the size of the future screenshot. They should be 537x240px. Now in Photoshop, open this screenshot, take the “Rectangle” and create a blank rectangle for the future button in place of the white part of the image.

In this case, you can select the color of this rectangle immediately before starting this operation, or you can change it later. There is no need to remove the gray image or crop it. And there is a special trick to this.

All you have to do is give the button you are creating a name, select the color of the inscription and specify its location. In this case, it is quite possible that before typing, you will need to temporarily disable the layer of the created rectangle.

You will get something like this beautiful button or even better. By the way, you can create several of these buttons at once so that you can quickly select a button that matches the color of the picture of your post. After creating such a set, we save each option in a folder specially created for buttons.

When the buttons are ready, you load the desired button while working instead of the preview created by Contact. In this case, you do not need to adjust any sizes - after loading, feel free to click the “Save Changes” , and Contact itself will do the rest.

You won't even have a hint of a gray area, but just a button.

Next, you supplement the future post with the necessary content and be sure to insert a picture, if necessary, clarify the inscription on the link and send your post to the readers. It will look no worse than shown above in the screenshot of the post on the start of the next enrollment in the free online school “I am a blogger” .

In principle, the work is not difficult, but it will require some accuracy from you in your actions. I’ll add that buttons can be made with rounded corners, they can be made smaller, or you can simply insert ready-made ones. You can see how this is all done in the video below. The first part is devoted to the method described above, and the second to all the others.

If you liked creating such clickable buttons for VKontakte posts, let me know about it in the comments below. Naturally, if you have any questions, don’t hesitate to ask them there. I wish you to sort everything out without any problems.

Best regards, Sergey Pochechuev.

DID YOU LIKE THE ARTICLE? TELL YOUR FRIENDS!

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Write an article on VK: step-by-step instructions

To create a colorful and attention-grabbing article on VK, follow these steps.

To publish an article in a group from your phone or computer:

1. Log in to the VK group (you must be the group administrator).
2. In the column on the right, enter the “Management” menu.

   

3. You have entered the group settings, then go to the Sections tab.
4. In these settings you will see the “Articles” field - change the switch to the “Enabled” mode (this way you will make this section active and will be able to publish all the necessary articles in the community).

   

5. After activating the section, return to the main page of the group.
6. In the “Write something” field on the right side you will find the letter T and three stripes.

   

7. Click on this option and start creating your article.
8. Create a title for the article.

   

9. Press "Enter" to display the article editor.
10. Type the article itself.
11. Format the text as you wish - you can highlight the text in bold, italic, strikethrough text or attach a link, you can also create H2 and H3 headings.

    

12. Frame your text as a quotation.
13. After formatting the text, press "Enter".
14. After this, you will receive a “plus sign”, in this field you can insert any media files (photo, video, audio, survey, gif, text separator, or put products up for sale.

    

15. The next step is to create your message to your readers (this could be a short story about the essence of the article, you can share personal thoughts and experiences, invite the reader to comment on the article, or you can simply wish your subscribers something good).
16. The last step is to create a cover for the article - a beautiful image that will attract attention (if you don't show the cover, a blurry photo of your profile or group will appear instead).

    

To publish an article on your page:

1. Log in to your page and select the "Article" field in the "What's new?" section.
2. You will see an article editor.
3. Follow the instructions above - they are the same for publishing an article in a group or on a personal page in VK.

That's it, just like that and in just a couple of minutes you can create an excellent article on your personal blog or group. It's not complicated and attracts more attention than continuous text and allows you to share more information that will definitely be noticed.

How to create a wiki page on VKontakte - Online Magazine

Probably many have seen advertising posts in groups with an interesting story or riddle, but when you click on Continue..., you are moved to the VKontakte wiki page with the answer or continuation of the story. Public administrators often use them to attract subscribers.

How to create a VKontakte wiki page quickly?

I bring to your attention a script with which can easily create a wiki page

First, you need to find out the group ID. There are 2 ways in which you can find out the ID:

1. View in the address bar.
2. If in the address bar there is a group name instead of ID, then click on community statistics

And in the address bar, you can see the group ID.

After entering the public ID and the name of the page to be created, click Create page.

Fill out the created page

Next, you should configure access to the page. To do this, go to the Page Access tab. In the window that appears, you can configure “Who can view this page” and “Who can edit this page.”

After that, save the page and copy the link.

To add a created wiki page to links, go to Community Management, Links, and paste the copied link to the wiki page, then add it.

How to advertise a group through “Read the continuation in the source”?

How to make it so that when you click on Read more... a person automatically goes to your group and finds the answer on the VKontakte wiki page?

To do this, you need to write an announcement of the post and at the end write [Public0000000|Answer here]

Instead of Public0000000, write your group. Place this post in an advertised group. A person who clicks Reply here is automatically directed to your group. And in your group, write an announcement of the post, insert a link to the wiki page, then delete the link, the page itself is attached to the post.

Pin this post to the very top of the group.

If you have any questions, you can write in the comments.

blognovichok.ru

How to publish an article from your phone and computer

To publish an article from your computer:

• Log in to your account by entering your account login and password.
• Next, go to the “News” or “My Page” tab.
• In the “What’s new with you?” field Find the tab with the letter T and three dashes and start writing and formatting the article.

To publish an article from your phone:

• Sign in to the app or website as you normally would.
• Select the menu in the lower right corner with three lines.
• Go to My Profile or select Open Profile.
• Enter the “What’s new with you?” tab.
• Enter the desired text.
• Choose the background you like.
• Attach media, a survey, a document, or a location.
• Determine who can see your article and when it is published.
• Publish your article by clicking on the arrow in the upper right corner.

If a publication has lost its relevance, you can always delete it, and if you need to edit the text, you can also do this at any time, and the application will save both versions of the article.

To publish a new, edited version, you need to publish a new draft. Until you do this, your subscribers will continue to see the original version, without the changes you made.

Use photos

There are several important rules here:

1. Choose photos that are close to your target audience. For example, if you are writing for women 40+, you should not take photos of girls that are too young.

2. Use only legal images. Those. either photographs of your own production, or taken from free photo stocks.

3. Resize images before uploading . Large photographs are not needed in articles; they only slow down page loading. For my blog, I reduce the photo to 700px-720px wide. If you don’t have a suitable program at hand, I recommend the online service: www.iloveimg.com/ru

4. Change the names of photos to human-readable ones. No 467ZVd67.jpg. The names of the images must correspond to the topic of your post and are written in Latin letters. Preferably with keywords.

5. Don't forget to fill in the "alt" text . Here, write in your native language. "Alt" is alternative text. It is seen by readers if the images do not load in the browser for some reason. And it is visible to search engines, which is very useful for SEO.

In WordPress, this is done simply: click on the picture, click the “edit” icon and fill in the required line.

Rules for publishing articles to reach a wider audience

An article in VK, although it is a simple message, still serves to create content for a certain category of users, and therefore is subject to a number of rules that must be followed in order for the article to always be relevant and interesting to the public.

Try to follow all of them so that your posts remain interesting to as many network users as possible (including unregistered ones).

So, in order for your article to gain a large number of reads and responses from the audience, it must be:

• Unique (you shouldn’t openly steal someone else’s creation, since users also read other sources, and if you are suspected of stealing someone else’s material, the trust of your subscribers will be lost for a long time, if not forever).
• Properly format the article - divide the text into meaningful blocks, create catchy headings and subheadings, so that even someone who is just skimming through the news out of boredom can notice your headline, and it will attract attention, encouraging them to read the entire article.
• Add a little personal touch to each of your posts - social network users love to see the real emotions of those they follow, their sincere experiences and real, live emotions - this always attracts attention and makes you read what affected the idol so much.
• Encourage the public to comment and like, ask provocative questions to make the audience eager to write something of their own, or ask them to share similar experiences from their lives.
• If you claim the veracity of your posts, check in advance the accuracy of all controversial facts (year of an event, exact names, verified information, so that you cannot be caught in lies or “black” PR).
• Cover current news and events.
• Tell your subscribers a little about yourself - create a post about what happened to you on this same day several years ago - a short story or a selection of photos will help you attract new subscribers.
• If your personal blog is about personal growth, tell us about yourself or give a couple of examples from famous personalities who follow a theory similar to yours.

By following a few of these simple points, you will ensure that your publications and articles reach a large audience and become even more popular.

Select keywords

It is ideal to include keywords in your title and introduction. I know that many people don't like to do this. Some people find it too complicated, others that it deprives them of creative freedom. My opinion is that researching key queries helps you unleash your creativity and find interesting, catchy headlines.

To select keywords I use wordstat.yandex.ru

Just start. Enter the name of the problem or issue you're writing about and see what people are searching for and how they formulate their queries.

Hotkeys that no one knows about

And now a small bonus for those who read the entire article. I'll tell you about a few secret keyboard shortcuts that simplify the process of creating an article and help during its formatting:

Shift + Enter - this combination will allow you to start writing text on a new line (Ctrl + Enter - a combination for working in Safari).

Enter - you can start writing from a new paragraph.

Ctrl/Cmd + Z - if you make a mistake or accidentally erase the desired part of the text, with this combination you can undo the last action.

Ctrl/Cmd + B - by pressing this combination, you will start writing in bold.

Ctrl/Cmd + I - by pressing this combination, you will start writing in italics.

If you are an advanced user and know how to write codes, these combinations will come in handy:

Alt + C - This will allow you to highlight a specific piece of code (to start writing code, start a string of these characters: “`).

Using these combinations, you can quickly give the text the desired format, without looking for the right button at the time of formatting the text.

Competitor analysis

What makes their advertising more successful? Or maybe, on the contrary, there is a gross mistake hidden in it? Competitor analysis is essential when developing your own campaign:

• check: suddenly the original idea turns out to be widespread;
• what pricing policy to set;
• what characteristics of the product should be the main ones;
• forming a future sales forecast.

Based on their ads, you can add the missing parts to yours and improve your offer to make it stand out from the rest. Regularly check your competitors, set criteria that are important for your business and compare them, adjust your advertising campaign.

Some results

If your goal is to create a visited, popular, active and useful community, approach the design of posts comprehensively. Don’t get hung up on one type of content, use all possible means to develop and improve quality, and then you will see the result of such work very soon.

softolet - Internet services for business. A link to the material is required!

In this article, we will take a detailed look at the process of adding new posts to the VK wall, which is not clear to many users.