Method No. 1: VK advertising account settings
It’s worth starting with the simplest thing, so first we go to the advertising office itself and look at the audience settings. How to find parents on VKontakte among all users? Please pay attention to the following interests:
- Pregnancy and childbirth
- Parents
- Goods for children
- Children's health
- Parents, children under one year old
- Parents, children from 1 to 3 years old
- Parents, children from 4 to 6 years old
- Parents, children from 7 to 12 years old
Let's show it in more detail in the image below:
If you are advertising products and services for children or parents on VKontakte, we recommend testing each interest from the category above separately.
For example, your product is children's textiles for newborns, choose the interest “Pregnancy and childbirth” - offer the product to expectant mothers and test it. Next, select the interest “Parents, children up to one year old” - you offer products for newborns and infants up to one year old.
This way, you will know exactly which interest audience responds better to your offer and which reacts worse.
VKontakte has the ability to cross audiences, which will be especially convenient for some niches. For example, you advertise orthopedic shoes for children. We are looking for parents who are interested in children's health and whose children are between 1 and 3 years old, simply choosing the appropriate interests.
The image below shows how to select one interest and add another interest through the special icon. There can be as many intersections as you need.
Audiences can not only be crossed, but also excluded. For example, you know for sure that your product or service will not be suitable for parents of children aged 7-12 years, or you definitely will not be suitable for parents who are fond of tourism and the like. Just make these audiences an exception. This is very easy to do, illustrated in the image below.
But we can assume that most advertisers will use this method of searching for an audience of parents on VKontakte, therefore the competition for this audience will be much higher, and therefore the cost of the targeted action will be higher.
We will look for parents on VKontakte using more interesting methods, namely, using the TargetHunter audience parsing service, which will help reduce the cost of the target action and find you parents of children of any age.
The VKontakte group as a modern form of remote communication between teachers and parents"
Abdulvagidova Marina
The VKontakte group as a modern form of remote communication between teachers and parents"
The kindergarten is a large, bright house where different children from different families come. Our main goal is happy children who are successful in later life. Every family is a whole world. The world is diverse, with its own traditions, priorities, culture of communication and education . The teacher needs to find an approach not only to children, but also to establish interaction with parents , using a variety of forms and methods in work . After all, the key to successful education is partnership, cooperation and understanding!
We all now suffer from a lack of time; it is very difficult for us educators to find a free minute to communicate with parents , since they are constantly in a hurry to get somewhere. Also, for some, especially young parents , it is difficult to make direct contact with the teacher.
At the first parent meeting in June 2018, I suggested that parents start a VKontakte group .
I’ll be honest – it was easier for me this way.
Most of my parents are familiar with this resource or are already registered on this Internet resource. At the meeting, I learned that many parents are already communicating with each other and I have the opportunity to “join” their conversations and convey the necessary information to them . Since in the modern world , where progress does not stand still and Internet communication between people , we have to adapt to these trends and be included in this sphere of life of our parents .
August 22 can be considered the birthday of our group “Romashka”
.
“Dear parents ! This group was created specifically for you, so that you are aware of the lives of your children, know what our group , can discuss problems, get answers to questions you have, listen to each other’s suggestions and opinions!” I wrote to my parents .
The purpose of creating the group is to provide feedback and improve work with children and parents ! And I would like this “VKontakte” group the parents of our group .
At the same time, one can note the persistent desire of most parents to promptly receive information about the child , his successes, and problems.
I, as the creator ( group )
the network has various opportunities to attract
parents to communicate with each other group events (with the consent of adults, stories about children. You can post videos from matinees. Publish the results of children’s creative and intellectual activities (crafts)
. Post recommendations for education and training children in the form of links to psychological and
pedagogical literature and pedagogical sites . Congratulations to the children on their birthday.
During the functioning of the group, the headings appeared : “Happy Birthday!”
,
"Attention!
Important information !" ,
“For
the parents !” ,
“Psychologist advises”
,
“Children’s safety is the concern
of parents !” ,,
“Music page”
,
“Question and answer”
,
“Consultation for
parents ” ,
“I invite you to
a parent meeting ” ... Perhaps in the process of
the group’s some sections will disappear and new ones will appear.
" Vkontakte community " _
is a multilateral way of communication, since
parents will not only be able to see messages posted by the teacher, but also comment on them and share opinions with each other. This will motivate parents to participate in joint discussions of issues and comment on various materials. And this is a new level of work with parents who are interested in the content of their child’s educational processes.
Its positive aspects also include:
Posted messages are available for viewing by all group ;
you can have a discussion;
get acquainted with the information and write your opinion at any convenient time of the day;
you can post videos and photos;
high speed of information .
Parents are aware of all the news from the life of the group .
We also noticed that some parents who were constrained to communicate during direct contact are very happy to ask questions about their children that interest them in private messages .
But with all the convenience, there are also disadvantages. Everyone has a personal life and therefore, everything that is laid out must be thought out to the smallest detail.
The following points can be considered as disadvantages:
— the need to constantly monitor records in the group ;
— unofficial status of such communication ;
— lack of confirmation that all parents read the message ;
— inability to discuss personal information in the group , but this can be done by sending a private message .
These forms of interaction between parents and teachers will strengthen direct communication between the parties and take it to a qualitatively new level.
In conclusion, I will say that communication with parents through a social network is modern , effective, prompt, mobile and does not require additional time from parents . Let communication bring only joy and positivity!
Method No. 2: Members of target communities
To find your target audience, you need to think like the target audience. That's why
Before you start parsing parents, think about what this audience is interested in, what they are interested in, what they read, what groups they are in. Moms interact with other moms in various themed communities that match their interests. Therefore, you can find parents on VKontakte in these same communities.
Let's consider an algorithm that will find you children's parents for absolutely any service or product. Interesting? Detailed instructions with illustrations below:
1. We are looking for all the necessary groups using key phrases , for example, your product is baby strollers. This means that the hottest audience for your niche will be pregnant women. Where will future mothers be 100%?
That's right, each of them will be located primarily in the community of their future maternity hospital. We are looking for all groups of maternity hospitals using the given key phrase “maternity hospital”, “maternity hospital”, “perinatal”.
Use the tab: Search → Communities → Key phrase.
We recommend checking the “Exact occurrence of the phrase” checkbox to filter out irrelevant traffic and set the number of participants in the group to 500 people or more. We write key phrases in a column without commas.
2. Next, we collect groups with the selected key query (for example: maternity hospital), but we select a collection based on community status .
The settings remain the same as in the first paragraph (list of words in a column, exact occurrence of the key phrase, number of participants from 500 people).
3. Communities can also be found through the “Description”
We select the necessary settings and assemble groups.
4. So, we have received several community databases for a given keyword , we can say that we have collected the entire market capacity. The resulting bases now need to be combined; for this we use the parser tabs “Tools – Intersection of bases” .
5. After all these simple steps, you have the most complete database of VKontakte parents for a given interest parameter (you can select one or more interests, but at the testing stage we recommend collecting databases for each interest).
If you have a fairly narrow interest, such as maternity hospitals, you can immediately start working with the resulting base. But if the interest is broader and you, for example, collect a database for the keyword “pregnancy” or “mothers”, “maternity”, then the parser will collect a huge user base for you. We recommend using the TargetHunter parser and “cleaning” this database using the “Tools – Community Filter”
We set the following parameters in the settings: date of the last post (month), remove deleted and banned communities, leave only communities with an avatar, with a cover, in which your address is indicated (not id numbers), filter by subscriber growth per month - 10.
Why these particular settings? Because with this filter you will still have groups that support activity. This way you will determine where the “live” audience is.
6. Now you don’t just have a base of people who have children and are members of certain communities , you have an active and lively audience of parents on VKontakte. And to be precise, you have a base of communities in which parents belong, the next step is to collect parents from these communities.
We go to the “Collection - Participants” and collect all the participants of these communities, go to the “ Collection - Recently Joined ” and collect only those community members who joined (and therefore showed interest) recently (you can select in the settings: month, week , 3 days, 1 day or specify a specific period).
Do you want an even more concentrated audience of VKontakte parents? The collected participants can also be passed through the “User Filter” and left, for example, only those who have an avatar, or who appeared online at least a month, a week, or a day ago. You can filter participants by amount of content, etc.
What else can be added using this algorithm? Probably, the method of collecting participants in thematic communities is really effective. Choose a topic that suits you and test it.
And for your convenience, we provide below a list of communities in which the audience of VKontakte parents will most likely be located, suitable for parents of children of any age, for goods or services.
Target communities:
- Baby strollers
- Children's furniture
- Baby cots, car bed
- Child car seats
- Slings, sling buses
- Children's textiles, children's bedding
- Toys for children
- Busy boards
- Educational games
- Developmental activities
- Electric cars
- Ergo backpacks
- Pregnant
- Pregnancy and childbirth
- For pregnant women (fitness, yoga, dancing, clothes, classes)
- Pregnancy and childbirth
- Preparing for childbirth (childbirth preparation courses)
- Maternity hospital
- Perinatal centers
- Moms
- Moms
- Young mothers
- Motherhood and childhood
- Soon mom
- I'll be a mom
- Breast-feeding
- Developmental activities
- Children's photographers
- Organization of children's parties
How to add a person as brothers/sisters in VK from your phone? It's been everywhere, but nowhere to be found. (
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Max: Which VK design did you like best? I'm for the new design)
Irren: How to understand the contact status of one person? "minus 18 cm"
Sergey S: A girl on VK periodically says “tell me something” during correspondence. Fuck.. what the hell is this? What kind of stupidity is this? What to answer to this? Added 6 days ago I don’t want to tell you anything about the order. If I want it myself, I’ll tell you.
Daniil Petrovsky: How to clean the wall of a VK group on the new version?
102region Pechkin: KVK do you think programs where love is built is reality or a performance? For example, such programs: let's get married, next (on MTV), date, house2
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Suslik: How to link a number if VK says that the number has recently been used. Urgently needs to be tied!
Kiki Russ: I'll be leaving soon. Will he look for me and maintain contacts with me? I'll be leaving for 2.5 months. Will he maintain contacts at this time, until I return, or not? If he maintains communication between us, how active is it? Or again, will he simply propagate? Ilona 11/05/87, Marios 04/04/79
DiMAN*: how to return the old VK design?
Olga K: How can you delete all audio recordings from VK at once without any programs
Anton Berdnikov: PLEASE TELL ME A PROGRAM FOR WORKING WITH A PHONE VIA USB WHERE YOU CAN READ A PHONE BOOK WITH CONTACTS
Kristina Chernenko: How to download music from VK to a computer???
Mikhail Mikhailov: How to make a middle name on VKontakte? Please explain in detail.
vk-vkontakte.ru
Method No. 3: Looking for parents directly
The algorithm described above is effective, but may seem a little complicated for beginners, so in the third method of searching for parents on VKontakte, we will tell you how you can find that same audience in just a couple of mouse clicks. Let's use the tabs of the TargetHunter parser “ Search - Parents ”. We select the child’s age in years or months and find an audience of parents of children of any age.
Method number 4: Looking for parents by keyword
Parents on social networks express themselves in some way, share their joyful status in news, posts, and indicate important events in their status. Therefore, you can also collect the database through the “ Search – Users – Keyword ” tabs.
In the settings we segment:
- by interests - necessary interests
For example, for parents: pregnancy, parenting, child development, etc.
- by status
For example, “became a mother”, “was born”, “we are one year old”, “became a mother 2017”, “born or born 2017”. You can collect women who indicated in their status that they became a mother in a certain year and not only find an audience of parents, but also find out the age of the child.
- by child's name
A great feature, especially if you have products for children. Just imagine how accurate the message in your advertisement can be: “Is Olechka’s birthday tomorrow?” “Kiryusha will soon be 3 years old, take a closer look at ours...”
Let's take a closer look at the settings in the image below:
How to add relatives on VKontakte
Very often on the pages of VKontakte users you can find the names and surnames of relatives . And some have a list of “Relatives” in the “Friends” section.
If you want to do exactly the same, then I have prepared 2 simple instructions for you.
How to add relatives on VKontakte
First, let’s figure out how to indicate relatives on the page in the “Basic information” column:
1. Go to the “Edit” section and at the end of the page we find buttons for adding relatives.
2. We find a relative among friends or simply write the first and last name.
- Here you can add grandparents, brothers, sisters, children (indicate the date of birth and the name of the child) and grandchildren;
3. Save the changes.
If you do not have a relative among your friends, then the first and last name on your page will be displayed without a link.
If a relative is on your friends list, he will be sent an application to add:
When a relative accepts the application, an active link will appear on your page in the “Basic Information” column:
remove a user from relatives on VKontakte in the reverse way:
How to add to the list of relatives on VKontakte
Now I will tell you how to add a friend to the “Relatives” list:
1. Open the “Friends” section.
2. In the search bar we look for a friend by first or last name.
3. Click on the ellipsis and select “Relatives” in the list settings:
- You can remove a user from the list in the reverse way;
From this moment on, the user can be found in the list of relatives:
That's all, keep in touch with your relatives on social media. VKontakte network.
online-vkontakte.ru
Method No. 6: Looking for parents through video recordings
We’ll tell you a clever way to find parents, the “ Search - Videos ” tab will help us.
We are looking for thematic videos, cartoons, fairy tales, medical advice, recommendations for care and education, product reviews and others.
Collected. What to do with the resulting database? As we wrote above, we think like the target audience. Only parents are likely to interact with such videos. Think about it, why does an ordinary user need to save the next episode of “Fixies” or comment on the advice of Dr. Komarovsky?
Therefore, we use a cunning method and collect users who are active in the collected video database. Let’s use the tabs “ Activities – By object – Videos ”.
In the settings, we add the previously collected database and indicate the necessary activities and even the period for which they were performed. More details in the image below:
Method No. 7: We gather parents who write comments and participate in discussions
Tools you will need:
Gathering → Discussions
Collection → Posts
Collection → Products
Collection → Videos
We collect: posts, discussions, products, videos in selected thematic databases. We indicate the period. We collect each object separately.
Next, go to the “ Collection – Participants ” tab of the parser and collect all participants who are active (commenting) in the selected objects.
Let's look at the advantages of this algorithm using an example. Let's say you are advertising a baby stroller store. Following the second algorithm of our article, you have collected a database of competitors, all communities of baby strollers. Following algorithm No. 7 described above, you have collected competitors’ posts, competitors’ discussions, competitors’ products and competitors’ videos.
And then you gathered VKontakte parents who:
1. They leave comments on competitors’ products (perhaps asking the price).
2. Leave comments on competitors’ videos (especially important if it is a video review of a new stroller model and the user shows interest in this model)
3. They comment and like competitors’ posts (again, perhaps they are interested in the price)
4. Leave comments in competitors’ discussions (it depends on what kind of discussion it is; if there are reviews, collect the database or make them an exception; if there are questions, take these users to your place)
The collected base is the base of parents who are active on VKontakte, which means they are potentially ready to buy on social networks. The same applies to goods and services.
How can I record my brother on my phone?
If we talk about family, then everything is much easier here. You can also call him one of the nicknames that his friends use or that you gave him in connection with some interesting situation.
Consider names for brother in the phone book that are in no way related to your life experience, you can use them as diminutives or derivatives of the word brother or on his name, or you can write it down based on appearance (in this case, you, I think you can come up with an original name): “Brother”, “Bratello”, “Bro”, “Braze”, “Brazzers”, “My Clone”.
Method No. 8: We gather participants and employees of thematic communities
The following parser tabs will help us:
Gathering - Participants
Gathering – Top participants
Gathering - Newly Joined
Collection - Employees
Collection - Participants: we collect all the participants of previously collected thematic communities, this was discussed in more detail in the second algorithm of this article.
Gathering - Top Members: You can use this tab in two different ways.
The first method is to collect participants whose selected communities are in the list of the top 10 most visited VKontakte groups.
For example, we use a community database using the keyword “mothers” and collect those users who are most often found in these groups; accordingly, everything related to the topic of motherhood is interesting to these users. This is a "hot" base.
The second way is to do the opposite and collect those parents whose selected communities are in the list of top 40 and below. It turns out that these are mothers who once joined motherhood groups, but then these groups became not interesting to them, which means that these mothers do not show interest in this topic.
This is a “cold” base, we can set it to “Exclude” in the advertising account settings and not spend the budget on users who are not interested in our products or services.
Collection - Recently joined : select the entry period - a day, three days, a month, certain dates.
Collection – employees: you can collect all employees of competitor groups and set this base to “Exclude” in the advertising account settings. After all, why advertise yours to your competitors?
We can do the same thing through the tabs “Collection - Comments on an object” - video, post, discussion.
Rules and tips on how to sign contacts on your phone
A person's phone is considered such a personal thing for a person that some people do not even give it unlocked to their friends and tell the password only to those people whom they trust more than any other person. One of the most “secret” areas of the phone is the contact list (of course, after the gallery of photos and messages in instant messengers and social networks).
Despite the fact that people are increasingly using social networks for communication, the contact book is still popular to this day. Often we have to record new numbers. And in order to distinguish a huge number of people, in addition to the number, we have to call them something. The most commonplace way is to record a person by first name/last name/patronymic or family affiliation. However, this is too boring, isn’t it?) Here are a few rules on how to sign new contacts on your phone in an original way or name old ones in an original way:
- Firstly, try to use emoticons, as they will help make not only the correspondence more lively, but also the names in the contact list;
- Secondly, try to come up with various interesting nicknames for people or interpretations of their names, positions, positions in society;
- Thirdly, do not deny yourself the idea of coming up with even slightly offensive nicknames (the main thing is that this person does not find out about it);
- Fourth, try writing the contact in some new, unusual font;
- If you can’t come up with something unique and funny, then ask your friends and acquaintances for advice (you shouldn’t ask the person you want to record to come up with an example of a contact record).
By doing what is written above, you will be able to come up with a unique name for the contact and write it down beautifully.
Method No. 9: Members of narrowly thematic communities
Members of narrowly thematic communities, for example, “Mayata”, “Augustyata”, “September 2019”. Such communities will only include mothers who have children born in given months; outsiders will not be members of such groups.
The downside is that the audience is small but concentrated. The algorithm is the same as described in points 1 and 2. We collect communities by key phrase and status, then we collect members of these communities.
Method #10: Friends of popular people
Let's see which personalities are popular and authoritative among parents. Perhaps these will be doctors, bloggers, artists. We make a list of popular people, and then, using a parser, we collect all the friends who follow these individuals.
For example, we advertise health products, we boldly gather all the friends of Dr. Komarovsky - this will be our target audience. More details in the image:
To sum it up:
We looked in detail at 12 ways to find an audience of parents on VKontakte; choose the methods that are most suitable for your niche or test each one in turn. Remember that you must have a unique offer for each audience and then your advertising will hit the target.
Author: Oksana Visyagina
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