What is the difference between a group and a public VKontakte page?

There are more than 100 thousand communities on the VKontakte social network. Hundreds of groups are created every day, some of which gain popularity in a matter of days due to their uniqueness/creativity or good advertising.

Every user can find interesting VKontakte groups that publish information that is interesting to them, but the standard VKontakte search is too primitive and most of the really worthwhile groups are very difficult to discover.

In this regard, I propose to consider one wonderful community statistics service, with which you can find communities that are gaining popularity and groups of narrow subjects that were created just for you.

What is a VKontakte group

In order to understand what a community is, let’s look at it using a photo gallery as an example. Let's imagine that you are selling photographs taken by a novice photographer. In order to attract clients, you rent some space, do renovations there, arrange furniture and post pictures. Perhaps you offer some promotions or special offers. So, the group is your gallery, into which you need to attract visitors in every possible way.

Creating a business group for a firm, company

Group business opportunities:

• business representation on the Internet
• analogy of a site on business topics
• active promotion of products to a wide audience

Internet users

• attracting clients from different countries, cities, regions

The scheme for creating a group for a business is similar to the general scheme indicated above:

• log in to your VK account using the link

• open the line “My groups”
• press the “Create Community”

“My Groups” options, “Create Community” or “Create Group” button

• give the group a name according to the topic of the business
• indicates the community type "Group"

Specify the type of community “Group”

• We note the topic, location, export hubs, location of retail outlets

Thematic groups

• groups created

Why create a group

You can create a resource on some topic and post interesting posts, earning money from advertising, or simply communicate with people who have similar interests. Or you can use the page as another channel for selling your products or to maintain the company’s image.

The group will be a great addition to an existing site, or even be able to replace it. It can be used as a personal blog, posting interesting stories or tips for readers. VKontakte is a popular social network. It is used by a variety of people, of different ages, different interests and views. And among them, you can identify a specific target audience and target it according to many parameters: age, interests, geography, etc.

Target

But first of all, decide why you need this community. Maybe you want to gather like-minded people or friends with similar interests, or do you want to make money from your community? Maybe you just need to create a public page to advertise yourself or your brand (I created my own public page to promote my blog)? So think about what you need this for. You must have a motive.

What is the difference between a group and a public page?

Groups and public pages have different functionality.

Public page

• The information is open to everyone.
• The wall is closed, all publications from visitors are made through the “Suggest news” function.
• There are two sections in which you can consolidate important information.
• It is possible to create events.
• There is no possibility to conduct discussions on the wall with resource visitors.
• You cannot delete people who have subscribed to the page.
• For advertising, the “Tell Friends” function is used.

Group

• There is a way to restrict access to a certain circle of people.
• It is possible to open the wall, allowing users to freely communicate, comment or post pictures.
• To pin posts, there are 3 sections available, which allows you to create an additional block and use it, for example, as a menu.
• There is a document upload function.
• You can remove unwanted participants.
• You are allowed to invite up to 40 friends per day.
• Subscribers can set their privacy so that your group will not appear on their page.

Regardless of what exactly you decide to create, there is always the opportunity to change the type of community. To decide whether a VK group or page is best suited for you, you need to clearly define the purpose for which the resource is being created. A public page cannot be hidden using privacy settings, and for frequent users, it will always be displayed in the left menu. This is the perfect unobtrusive advertising.

If you are promoting a brand or personality that is well-known among a certain category of people, then without a doubt choose this option. The group has the opportunity to open a wall so that readers of the public can leave their comments and participate in various discussions. Therefore, if you are going to make money from advertising or promote little-known products, this is an ideal choice. And if you just decide to chat with people who like the same things as you, don’t even think about a public page. There are few opportunities for communication, and all information is posted only with the permission of the owner.

Search on social networks

Popsters has the ability to search for publications by phrases or hashtags in general, on social networks (in which you are authorized). Followed by:

• Filter by attachment type (photo, video, text, animation);
• sorting by likes, reposts, comments;
• displaying information on publications in graphical form.

It looks like this:

For example, you can quickly and conveniently search for information about an event and then select the best material.

Summarizing text

Under the sorting buttons on the main page there is an option to perform “Text Abstracting” and “Search”. What are they for? Using this function, you can find out which topic works best in a group. True, it’s a very cool metric for VK group statistics)

By clicking on the “Referring” button, the texts of all downloaded publications will be analyzed, and the most frequently used words and hashtags will be displayed to you (photo below). After clicking on any word or hashtag , all posts where this word (hashtag) does not exist will be filtered, and the service will recalculate the amounts of likes, reposts and ER (degree of engagement) for all filtered posts. The “Search” button allows you to filter all records with a specific phrase, after which all indicators will also be recalculated.

In general, there is a huge field for action for analyzing your own and other people’s VKontakte pages.

How can you make money from a group?

Depending on the format in which your public page will be made, you can monetize it. Let's look at the most successful ways to make money on VK.

Online store

You can create your own online store. In the group you can add various items, indicate the price, name and make a description of the ad.

There are many sites on the Internet that are constantly looking for inexpensive sources of traffic. Indicate in your public page that you can place an advertising post and, if the community is active enough, interested customers will not keep you waiting long.

Partnership programs

If you register in any affiliate program and post a link to their resource, you can get a pretty good cash reward. If this is an affiliate program of an online store, you will be paid a percentage of the sale of items purchased by a client who transferred from your group. And if the affiliate program is a general educational resource, you can receive money simply for clicking on their website.

Preparing for promotion

After creating and designing a public page, it needs to be prepared for launching advertising. First of all, let’s gain a few subscribers (from 500 to 1000), which will create audience loyalty. You can get cheap and high-quality money here or do it for free. Content

- the basis of any public. For my blacklist group, I visited similar groups in other cities and borrowed posts from there, adapting them to my city. For example, without any problems you can borrow a post with a spoiled product from Pyaterochka, and because of such posts, the little mermaids’ ass burns with particular intensity and they run to the comments to express their authoritative opinion. Such activity, in turn, raises the post in the smart (not) VK feed. Memes on local topics also work well. Here are examples of my memes:

You can also post ordinary ordinary news, for example, how Vova once again humiliated all Russians. Such posts also gain good coverage and assets.

I think the content is clear. You will have to work actively only in the first stages of the group’s development. As soon as the public begins to gain an audience, subscribers themselves will offer news. All you have to do is check them and publish them.

What to interest in the VKontakte group

In order for your resource to function properly and make a profit, you need visitors. In addition to the fact that people need to be somehow attracted to the community, they also need to be kept in it. Public pages with inflated subscribers, in which there is no activity, are useless, since in most cases users do not even know that they are members of some resource or are not interested in it. Let's see what ways you can use to spice up your project.

• Publishing high-quality posts with bright and beautiful images.
• Periodic placement of promotions, quizzes, and drawings with real prizes for the winners.
• Appeals to users to support dialogue, involving participants in disputes.
• Professional community design.
• Regular posting.
• Commenting on behalf of the group. Users should see admin activity.

After reading the article, you understood what a VK group is and how to distinguish it from a public page. Justify your choice based on what exactly you are going to promote on the resource. Having answered the question why you need a VK group, start creating it, and the variety of functions and huge audience reach will allow you to quickly promote almost any project.

Public topic

Choosing the topic of the future public is a key point. The most common urban groups are “Overheard Mukhosransk”. But this does not mean that you need to abandon this idea. Of course, in large cities there will already be huge competition in this topic and there is no point in creating such a public. In small cities, you need to analyze the competition for the number of similar groups, the number of subscribers in these groups and decide whether it is worth getting into this topic or not.

If there is a lot of competition, then I recommend not to get involved in this topic, but choose another one from those presented below:

• Blacklist (Board of Shame) of Mukhosransk;
• PE Mukhosransk;
• Mukhosransk car market;
• Mommies of Mukhosransk;
• Dating (Looking for you) Mukhosransk;
• Where are the guys standing Mukhosransk.

In these areas, the competition is much lower and working with them will be much easier. Let's go through each of these topics.

Blacklist or board of shame

A popular news type of city public where people share news and complaints about poorly performed work, inaction of local authorities and much more. Such publics are easy to promote, they attract a lot of activity and user involvement. Little mermaids love to discuss everyday problems and the lawlessness of the authorities, and this is where their civic position ends. So take advantage of this. You will find a case study on my city public page below in this article.

CP (Emergencies)

Suitable for big cities, because in small towns various accidents and other emergencies rarely happen, and this is the main content for this type of group.

Car market

A public page in which people (mostly men) post advertisements for the sale of their cars. In such groups you can unite several cities or create a public for an entire region.

Moms

A type of public that brings together mothers of a certain city. A very popular topic for groups, because every young mother considers it obligatory to be a member of this group. It is here that you can discuss any questions about the upbringing of the future little mermaid and find a lawyer in order to sue the child’s daddy for alimony. Russian world, that's how it is

Dating (looking for you, registration)

I won't even explain what it is. Let me just say that such groups are very popular among young people. Which generation – such is the demand.

Where are the guys standing?

Another popular type of urban VK group. Such a group is usually made open so that any user can instantly post their news on the wall. This feature is also a significant drawback of the group, because any “highly intelligent” little mermaid can spam the entire wall. Therefore, constant monitoring is needed.