If you violate the rules established by the VKontakte administration, you can get unpleasant consequences. So, what are the consequences of violating prohibitions?
- If you need to send everyone messages with the same text, for example, an advertisement, they may not reach the recipients, but will immediately go to the Spam folder, which few users view.
For using auxiliary programs, the page can be blocked forever without the right to restore.
More on the topic: How to upload VKontakte videos
Programs and applications that allow you to send messages on VK to all friends
There are several dozen different applications and programs that are designed to facilitate human work on social networks. They allow you to automate management processes, create mailing lists, and can send a message to several people or send it to everyone, depending on the specified parameters. For example, a very popular assistant is BroBot, or a similar program VkBot.
What is VK mailing and why is it needed?
Mailing is the mass sending of messages to subscribers, friends or simply users of the VKontakte social network in order to interest them in some brand or event.
Newsletters can be compared to cold or warm calls. In the first case, you send messages to all network users who meet certain criteria. And in the second - to people who are potentially interested in the above offer, since they are already in the group. The tool itself for creating newsletters, as a “warm” tool for working with clients, appeared in 2021, but only recently community owners began to use it to the fullest.
Mailing goals can be completely different:
- introducing people to a product or brand - you send messages to people who have nothing to do with your services and most likely have never heard of them;
- increasing coverage and improving statistics in the community. A person will come in to see why the group sent him a message, which means that the overall statistics will improve, and significantly;
- offering some courses, webinars, event reminders. For example, many SMM communities send personal messages with basic courses. And this is beneficial for them, because if the material is sensible and interesting, then the consumer will buy the full version;
- sale of goods or services, subscriptions and other things for “warm” clients in the VK group;
Bulk messaging can also be used to receive feedback from users and for interactive surveys. In general, you can come up with a huge number of options for why group owners will need it.
You may be interested in “How to view guests in VK?”
Advertising intrusiveness
Let's first understand marketing, how newsletters work, and how users respond and react to them. When a message arrives from an unfamiliar user who addresses them by name, and it contains a link leading directly to their profile, some people are surprised, but many have long been accustomed to receiving advertising in this way and have long turned a blind eye to it. “VKontakte” is a social network whose scale is practically unparalleled, and, accordingly, it is not so difficult for other users to find you, even if they are not your friends or subscribers. For example, they can find you through a special form. The same applies to your mutual friends.
Rules of the VKontakte social network for mailings
Before you start creating a mailing list in VK, it is important to know a number of rules that must be followed:
- You cannot provide links to other social networks. Even if you have groups in all networks, the posts are very interesting and you need the client to join them - this is considered advertising, which is prohibited by the administration. There have been precedents when large publics had their mailing capabilities disabled because they sent links to their Insta;
- You can only advertise yourself, your brand and your community in your newsletter. You cannot send out a group of a neighbor, girlfriend or friend to subscribers, and this is written in paragraph 5.13.4 of the rules;
- The client should be able to unsubscribe from your mailings. This rule has been introduced since 2021 and you must follow it, otherwise the possibility of mass mailing will be taken away;
- You cannot send messages to participants who have not subscribed to the mailing list;
- You cannot ask in the mailing list to join the community, “Like” or repost.
The rules are periodically updated, so I advise you to regularly visit the PS and study it for any changes and adjustments, so that it does not turn out that everything that you are accustomed to has long been prohibited.
Mobile app
The official mobile application, like the full-fledged version, does not provide features aimed at sending mass emails to users. But even so, you can resort to creating a conversation by combining the desired users into a multi-dialogue.
Note: On mobile devices, the described method is the only relevant option.
- Using the bottom navigation bar, open the dialogs section and click on the plus sign icon in the upper right corner of the screen.
Select “Create conversation” from the list.
Place checkmarks next to the people you need, using the search system if necessary. To complete the process of creating a new conversation, click on the check mark icon on the top panel.
After this, all you have to do is send the desired message within the new chat.
The same comments that we voiced within a similar method for a website apply to this method. Moreover, you should take into account that users can leave the conversation without any restrictions, thereby depriving you of the opportunity to send further messages.
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Sending invitations to the group
Before you send mass messages to a VK group, you need to add participants to it. These can be either your friends or those whom you added in advance and are going to invite to the group.
Mass inviting, especially with your own hands, is cheaper than target. You can send invitations to friends manually or using special software.
In order to invite your friends to the group, you need to:
- enter the community;
- Under your avatar, select “Invite friends”;
- a list of friends will open, and to invite them, click “Send an invitation”;
- if not all of your friends are in this window, then click the “Invite friends from the full list” button;
Remember that you can send no more than 40 invitations per day, so you can invite no more than 1,200 people per month. After you have sent out invitations to all your friends, you can proceed to the mailing itself.
You may be wondering: “Is it possible to make money on social networks and what do you need to know to do this?”
Preparatory work
If you have created your personal group and have already managed to fill it with unique and interesting content that you think will be interesting not only to you, but also to other users, then it’s time to start mailing. Before you send messages, you will need to do some preparation. So, carefully compose not only an interesting and attractive sample, but also check that it is written correctly and without sending messages “VKontakte” should be done carefully and with caution. If you have your own personal page and are the creator of a group, then we recommend using a second, third-party account to distribute invitations, which you are not so afraid of losing. You can register or buy a new account yourself; currently there are a large number of stores that provide similar services.
How to send mass messages in a VK group
You can send messages to subscribers in three ways:
- using special widgets;
- using various programs;
- using third party services.
Now I will briefly introduce each type and explain the initial setup to make it easier for you to understand. And don’t worry, sending out messages using these methods is quite simple and does not require a lot of knowledge or any skills.
How to set up a newsletter on VK using widgets or applications
Go to your community and click the “Manage” button, which is located under the avatar.
Then we do the following:
- Find “Applications” in the right menu and go there;
- Scroll down until you find “Newsletters”;
- click the “Add” button;
- configure visibility and then click “Customize application”;
- The application will open and click “Create a newsletter”;
- give the widget the necessary permissions;
- fill out the title, description and message when subscribing;
- save the settings and grant access to the widget by clicking the “Give access” button;
Now users will be able to subscribe to newsletter messages in the VKontakte group. Well, to make everything completely clear, let’s try to send several messages en masse to subscribed participants. To do this you need:
- click the “Create newsletter” button in the widget settings;
- In the window, enter the main text of the newsletter and click “Continue”;
- select which subscription to send the message to;
- click “Send newsletter” and then confirm the action;
Congratulations, the newsletter has been launched and those who gave the go-ahead to receive it will receive the message within 1-2 minutes.
Please note that the message sending function must be enabled in the community, and this is done in the community settings.
How to create a newsletter in VK using third-party services
Mailing via third-party services is also especially popular. Senler is considered one of the most popular services. To send a newsletter to group or community members via Senler, you need to:
- log in to the service through your VKontakte account;
- click the “Connect communities” button;
- select the community where you want to set up a newsletter;
- give the service permission to send messages;
- install the Sensler application in the community.
In general, everything is very simple and does not require any special skills. Just a little time to figure it all out.
You may be interested in “How to create stories in VK and delete boring ones.”
No advertising slogans
If you have read the first part of this material and are an active user of VKontakte, you now know how to send a newsletter. But you should still remember the most important nuances and details, which are categorically not recommended for such actions. In the subject of a message that you plan to send in the future, never write the words “free”, “promotion” and so on, since such letters are immediately sent to the Spam folder, and users practically do not read them and in most cases delete them. If you are faced with an important question related to the social network “VKontakte”: “How to make a newsletter?”, then remember that it is very simple, the most important thing is to prepare responsibly.
Mailing to friends
Many users promote their brand not through groups, but through regular pages, and then a reasonable question arises: how to send mailings in this way?
There are no restrictions on sending messages to friends, but if you send the same text, the administration may perceive it as spam.
You can send messages in three ways:
- manually for each user;
- using special programs;
- through VKontakte conversations.
The easiest and most legal way is the last one. You add all the people to one conversation and throw in the important information you want to convey. However, many people have a negative attitude towards this and leave the conversation.
Programs are most often paid, but distribution occurs quite quickly. In addition, you can set up the sending of random messages, which will protect you from being banned.
Manual mailing takes a long time, but the chance of getting banned is much less.
It's up to you to decide how to send messages to your friends. Below, in the table, all the nuances of mailings using software, through conversations and by hand:
Software | Hands | Conversation | |
Message sending speed | Fast | Slow | Fast |
Ability to individually send messages to users | Absent | Available | Absent |
Chance of blocking | Pretty high | Pretty high | Minimum |
Ability to send random messages | Available | Just slowly | No |
Ability to continue a private conversation with the participant | Available | Available | No |
Price | Depends on the cost of the program | For free | For free |
VkBot
If your intentions are the most serious, you can resort to the capabilities of the VkBot program. I have already talked about it several times, for example, how you can use it. The application is really useful and will help you cope with many tasks. Here's what you need to do:
- Go to the developer’s website and download this program from there.
- After launching, log into it, open the “Mailout” section – “Send DMs to friends”.
- Now enter the required number of friends, and also write the text that you want to send.
The program provides several additional features, for example, you can add a photo to a message, select friends by gender, and much more.
Services
Of course, I’m great, I’m telling you about mailings, but I forgot to mention that they are done through special mailing services.
Everything is as usual, VKontakte was given access to their code, and the craftsmen from this resource made services that allow you to send messages. Within VK, they are actually called messaging applications.
And now there are already quite a lot of such applications on the market. And there will be even more. But since we managed to work with different people and, most often, pioneers in this field, we identified our TOP.
It has both free and paid services. And the main thing is their difference from each other... Okay, I’ll tell you a little later, first a list of services for mailing.
VKontakte is a site designed for active communication between people. It happens that you don’t want to copy a message, but want to send text, pictures or even a video. For this purpose, the developers of this site came up with such a good button as “Forward message”. In this article I will show you in detail how to use it.
How to find out and view guests of your VKontakte page
Now we will look at another application with which you can track who visited your page. The method is quite simple, and with its help you can periodically view your VKontakte guests .
My friends (connections, guests) application: first launch
I decided not to specifically select an application this time. I just went to the appropriate section and typed “Guests” in the search. I got this result.
I have already tried some of them at work, and you can read these instructions.
Of the ones that remained, my favorite was the eye icon. This is the My Friends app. This is what I want to try in order to view my guests.
To start, just click on the appropriate icon.
Next, a page with a description will open. You can watch the video instructions for use and read a short review. Next, click the “Launch application” button.
Now wait for some time until the download process finishes.
How to see VKontakte guests using the “My Friends” application
The operating principle has not changed. You select the appropriate menu item and get a list of people who recently visited your page. Let's do this with the My Friends app.
In the main window, click the “Who came in” button.
Now we need to define the parameters. First of all, we indicate which of our friends or guests we want to see. There are three options:
- Who came in
- Who was blocked
- Who retired
Then specify the time interval:
- For today
- During the week
- Per month
All relevant buttons are shown in the figure below.
After you mark the desired parameters, the application will automatically generate a list of guests and display it.
You will see the user’s avatar (see how to update a VKontakte photo), his nickname. If you click on it, you will go to view its page.
As you can see, everything is simple. I showed the entire process of viewing guests through this application in the video instructions.
Conclusion
We use the phone
If you want to send via the installed VKontakte mobile application on your phone or tablet, then open the side menu and select “Messages” in it. Then open a dialogue with the person whose text you will forward.
Select what you want to send - click on one of them and hold your finger, then select the rest. The selected ones will turn blue, and their number will be written at the top.
To forward selected messages, click on the arrow at the top right that points to the right.
A user of the social network VKontakte who decides to start promoting his own group or, say, advertising his services, often encounters various kinds of difficulties. First of all, he needs to decide on the methods that he plans to use for this type of work. Most often, the user would like to achieve maximum results without financial investment, and this is normal. However, here it is worth taking into account the policy of the social network itself, which does not approve, for example, of sending mass spam, but advertising oneself or a group in a personal message to a large number of people is the notorious spam.