Leading and developing communities on VKontakte means preparing a lot of content, doing analytics, setting up advertising and doing a lot of other work. We have collected 14 services with which you can effectively solve all the necessary tasks:
- analyze the audience of your communities and competitors’ communities;
- configure automatic output of posts in groups according to a schedule;
- create graphics for posts or advertising creatives;
- collect a database of subscriber IDs of your groups or competitors’ groups.
What programs are there for working with groups?
There are different types of software for working with communities on VK. Starting with services for removing “dogs” and ending with auto-poster programs.
All software can be divided into the following groups (depending on the actions performed and functionality):
- Automatic promotion - as a rule, these are programs that perform various routine tasks automatically. For example, parsing the target audience according to certain criteria, sending messages and invitations to the group of the received audience.
- Autoposters are programs that make it easier to work with content. They are capable of automatically publishing news and recordings at a given time. With their help, you can schedule future publications, even a month or six months in advance. Some are able not only to plan, but also to search for content. For detailed information, read the article “We use auto-posting - a paid and free way to post VK articles.”
- Ancillary software are programs that have useful tools. They don't help promote the group. They just make it easier to complete some tasks. For example, removing “dogs”, clearing dialogues, managing a public page, monitoring comments, etc.
As you can see, programs are different, as are their functionality. Today, almost any task when working on VKontakte can be solved with the help of robots.
How to download and install VK Admin on PC
- Download the BlueStacks emulator installer from this site. The link is at the bottom of the page.
- Launch it, install the emulator according to the instructions.
- Launch the emulator, log in using your Google + account.
Log in
- Enter the name of the program in the search.
- Select an application from the list.
- Download it. After this, you will be able to use VK Admin for PC.
Video review
Attracting people
Today, there are a large number of services for promoting a community by attracting a large number of users to it. They are different:
- Buying (cheating) an audience is a site where you can buy subscribers to your group for little money. The services are quite easy to use: go to the website and place the required order. The price of one participant can vary from 0.17 to 1.5 rubles.
- Programs (bots) for auto-promotion in VK are special software that can perform most routine tasks for you: search for the target audience, send invitations, messages, friend requests, attract people through mass liking, etc. As a rule, this software must be downloaded and installed on your PC. There are both paid and free programs.
- Online services for the mutual exchange of activity are sites where you can gain subscribers and other activity without any financial investment. You complete tasks of other users (subscribe, like, repost, etc.), earn points, and use the earned points to submit your task.
Questionnaires
Do you need to conduct a detailed survey among subscribers and quickly get feedback? Collect applications for an event? No problem, the Questionnaires app is easy to add to the community and customize.
All results are uploaded to .csv format, taking into account gender, age and time of completion. Administrators have access to instant notifications: if someone has completed your survey, you can quickly respond and view the results.
Survey of community subscribers about St. Petersburg news
Universal Music Group gets to know listeners through the Questionnaires app
TOP 3 services for removing “dogs”
If you are gaining subscribers using special services, and if you are gaining inactive audiences (bots, offers), then you will probably need a program that can cleanse the community of deleted accounts. After all, the share of the audience recruited in this way after a while turns into dogs. Read who the “dogs” are in the VK group and what to do with them, following the link.
Below is a list of the three most popular services that cope with this task:
- DogCleaner;
- Olike;
- ViKey Zen.
Let's take a closer look at each service:
- DogCleaner.
An absolutely free program that can clear your group of low-quality accounts. Its functionality includes the following features:
- removing dogs from the community;
- removing dogs from friends (subscribers);
- adding dogs from friends and subscribers to the emergency situation;
- search not only for deleted accounts, but also for profiles without photos.
The service is easy to use, you just need to download it (//parser1.ru/dogcleaner.html) and install it on your PC.
- Olike.
This is an online service specializing in promotion on VKontakte. It's absolutely free. Its main functionality is to increase subscribers, likes, reposts, etc., but it can also remove dogs.
To use the service, go to the website, log in and select the appropriate item in the “Order for VKontakte” menu.
- ViKey Zen.
This is a browser extension that can clear your group of blocked members. Works in all popular internet browsers, but best used in Chrome.
Install the extension, after which the following button will appear in your browser window:
By clicking on it, you will need to log in to VK. Then, in the menu that appears, select “Remove dead members from the community.”
Merchandise store
The application complements the “Products” service and turns the community into a full-fledged online store. On the virtual showcase, you can sort all models by price, color or size, look through photos, add future purchases to your cart, choose a delivery method and place everything in one order.
A built-in CRM system with order statuses, comments, inventory of remaining goods and the ability to communicate with customers through community messages will help you work with goods.
A vinyl sticker store created a window display through the app.
A special application from uCalc “Calculators and lead forms”, which will help customers directly in the community calculate how much a product or service will cost. Ideal for complex orders or when the price cannot be known in advance. After the calculator calculates the cost, the administrator will receive the order through community messages - all that remains is to accept payment and arrange delivery.
TOP 3 services for tracking comments
Many community leaders on VKontakte complained about the lack of ability to track comments within the social network itself. networks. Experienced users know that you can do this in the “Comments” news section. Moreover, tracking will be carried out on all posts published by you on behalf of the community.
But let's look at third-party services that can help you monitor comments. This:
- ChoTam;
- Appendix “Comments by date added”;
- Supervisor of VKontakte.
More details about each:
- ChoTam.
An online service that allows you to track comments from communities on 6 social networks, including VKontakte. The service does not require you to provide any personal data. Here you have the opportunity to mention keywords, alerts in Viber, telegram or mail, and also have the opportunity to monitor your competitors.
The price of the service depends on the number of communities used. For one person – 190 rubles/month. For 10 – 690 rub./month. You can view all tariffs in detail on the service’s website.
- Appendix “Comments by date added.”
This program is an application within the VKontakte social network. Therefore, it is absolutely free. All you need to do is launch it and enter the group address. After scanning the community, all the latest comments will appear in front of you, sorted by date added.
The service is quite simple and allows you to monitor not only your public, but also your competitors.
- Supervisor of VKontakte.
An online service that provides a large amount of various information on objects being monitored. Among its many functions is a tool that notifies you when new comments appear. Notifications are sent to the specified e-mail.
The disadvantage of the service is that it does not show where exactly the comment was left, so using only it will not be very effective. The best option is to use the warden and one of the services described above together.
Event Schedule
The newest application in the catalog. If you're organizing an event for community readers, a New Year's party, or even a large conference, you can easily create a detailed schedule: who speaks where and when, what topics are discussed, and where the meeting takes place.
Visitors have the opportunity to subscribe to events that interest them: before the start, they will receive an automatic reminder - and will not miss anything.
Schedule in the “Moscow Festivals” community
TOP 3 services for community administration
Well, the last category of programs that we will touch on today is software that helps manage communities. Such software should contain a large list of programs that make it easier to work with groups on VKontakte.
Administration programs are mainly used in cases where you need to monitor not just one, but a large number of public pages at once, so that all the necessary information is collected in one place.
So, services:
- VK Admin;
- Moderator;
- CleverPub.
Let's talk about each:
- VK Admin.
One of the most popular programs for mobile devices. Its convenience lies in the fact that in one application you will have all the information about all your communities, including statistical data. You can download VK Admin on both Android and iOS.
The functionality is as follows:
- publishing posts;
- moderation;
- appointment/removal from office;
- communication with subscribers (clients);
- editing products;
- public design and much more.
Some leaders manage to manage their community using only this application, without logging into the site via a PC. This is not surprising, because the functionality of the software is quite sufficient for this.
What is equally important is that the service is free.
- Moderator.
This is an application within the social network itself. It allows you to monitor the community, acting as a moderator. You will see new comments (this is another service that can track them), messages, new members who have joined, suggested posts, and much more.
This application helps you keep abreast of all the latest events in the group. And like any other application, Moderator is free.
- CleverPub.
This is a convenient program that works online. It has the following capabilities and tools:
- convenient and accurate auto-posting;
- obtaining detailed public statistics;
- tracking advertising quality;
- search for messages and communities by criteria.
The service is free.
We collect statistics and conduct analytics
Popsters
A service for collecting statistics and analyzing the interests of social network audiences. Popsters provides information on likes, reposts, comments, subscribers and their engagement. Reports can be uploaded to PDF, XLSX, PPTX. The service works with VKontakte, Facebook and Odnoklassniki.
The free trial period lasts 7 days. During this time, the following restrictions apply: 1 account, 1 social network, 10 trial downloads. Access to the full functionality of the service costs 399 rubles per month. If you buy a six-month subscription, there is a 20% discount.
JagaJam
Advanced statistics and community analytics service. Supports VKontakte, Facebook, YouTube and other social networks. Works with at least thirty SMM metrics. The service has a user-friendly interface and beautiful graphics.
JagaJam positions itself as a platform “for building effective communications between brands and social media audiences.”
The trial period for using the service is 7 days. Further – from 2,700 rubles per month.
Bonus: Free reports by industry and brand category. Available even without registration.
AllSocial
A small service for analyzing communities. Collects statistics on publics and groups. Shows coverage, number of subscribers and visitors, growth and CPP - the price of informing 1% of the audience. AllSocial helps administrators and SMM specialists choose a platform for advertising.
The service is free.
Advantages and disadvantages
Using programs that make it easier to work with groups on VKontakte has the following advantages:
- automation of any tasks;
- high efficiency and speed of task completion;
- convenience;
- large selection of services;
- There is both paid and free software;
- low cost.
We did not find any particular disadvantages that apply to absolutely all programs. Due to the large selection of services, the disadvantages of some are offset by their absence in others. That is, if one service has a drawback, then you can find another similar software without this drawback.
Tests
VKontakte users have a special passion for tests. “Find out who you would be in 1917”, “Which character from the Star Wars universe are you”, “Guess what eye color your future husband has.”
Now you can create such a test in the community in a matter of minutes. If the idea hooks your subscribers, they will be happy to share the results - the story will turn out to be very viral.
Test from the VKontakte Support team
A whole collection of tests about culture
A test that will help you choose an interesting film - from the TV-3 channel
Fun tests in the beauty community
Bottom line
Today we talked to you about various programs for working with groups on VKontakte. As you can see, there are many of them and they are different. Some help promote the community, others help manage it effectively. Use the software and make your life easier. We hope the article was useful to you.
We also recommend that you read the article “6 programs that will make life on Instagram better.”
Read further:
Increasing the number of subscribers in a VK group using invitation programs
Differences between programs for promoting groups on VK and promotion programs and their use
Free programs for VK: in what cases can you save money?
How to add friends on VKontakte using programs?
“Dogs” in the VK group: what kind of animals are they and what to do with them?
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Donations
Charities and other communities can integrate a payment acceptance form. Such an application can be used not only to raise funds for some purpose, but also to give subscribers the opportunity to financially thank talented authors for their publications. Fast transfers are available via Yandex.Money, PayPal, Cloudpayments, Qiwi.
It is important for non-profit organizations to indicate the details of the main legal entity; VKontakte carefully checks this information and has the right to request reports.
The Foundation for Helping Homeless Animals offers to support their initiative
Application of the “Need Help” Foundation
An original explanation will help raise funds for the community
Newsletters
Newsletters are one of the fastest ways to communicate with subscribers. The media can invite readers to subscribe to “Main news of the day”, “Sports news”, “Culture news”. Travel agency - notify about last-minute tours to the most popular destinations: Turkey, Thailand, Spain.
The vc.ru publication sends important news to subscribers, and in the evening - a digest of the most interesting things of the day
Distribution of fresh and important materials from the Vedomosti newspaper
Entertaining newsletter with wisdom
