Many people are interested in the question of how to create a poll in a VK conversation in 2021. Voting is a source of studying public opinion on a particular issue by collecting statistical data. The purpose of creating a survey on the VKontakte social network is one of the ways to develop a community, attract an audience, or entertain friends and subscribers.
If you don't know how to create a survey, we recommend that you read the step-by-step instructions below. By taking a few simple steps, the owner of an individual or commercial page can attach a survey to a post or post it separately. Let us examine in more detail the procedure for creating a vote and in what cases it is beneficial.
Why might surveys be needed?
Polls on VKontakte are a tool for community owners that help increase audience activity and find out opinions about any fact. Surveys are used in different situations - from the usual “How are you?” survey. to “Which product of our company do you use?”
Polls on Vkontakte are a useful thing that the social network team is constantly working on. For example, relatively recently it became possible to add pictures to the body of a survey. This made the surveys more aesthetically pleasing.
An example of the proper use of VKontakte polls
Store administrators published photographs of their products. The main emphasis was placed on tourist backpacks. The group actively promoted itself using targeted advertising. People involved in active recreation were chosen as the target audience.
After several months of promotion, it was revealed that sales income barely covered advertising costs. To find out the reason for such a low conversion rate, a survey was created, the purpose of which was to find out which type of backpacks is more in demand among the target audience.
The following types of backpacks participated in it:
- tourist
- expeditionary
- tactical
- sports
All these types of goods were in stock in the online store. The survey lasted 2 weeks. New members also took an active part in it.
As a result, more than 70% of the votes were given to expedition backpacks. This meant that the administration was actively promoting a group of products that were least of all interested in its potential buyers.
Based on this data, the community completely changed the direction of its content. Public posts began to be published with offers to buy expedition backpacks. The result was not long in coming; sales increased 3 times after just a month of changing the promotion strategy.
How to create a poll in a VK group - detailed technical instructions
We have just talked about their benefits, so we will show you how to create them:
- We go to the public page where you can create polls. This could be your group or a public page with an open wall.
- In the empty field, write a summary for the survey (you can do without it) and select the “More” column.
- Click "Poll".
- Enter the name of the survey and answer options.
- Select the survey functionality. For example, the survey will become anonymous if you check the box next to “Anonymous survey”.
You can choose a background that will attract more attention to the survey. Check the box before:
- “Multiple choice” if you want users to give more than one answer.
- “Limited voting time”, if you want the polling time to be limited in time.
You can add music, photos, videos and other elements to the survey. At the very end, click “Submit”, this will publish the survey.
How to add a poll to group discussions
According to many admins, questionnaires should be added specifically to the discussion point. Here we will look at how to do this correctly.
- To do this, click on the “Add Discussions” item.
- If there is no such button in a group, this means that all discussions are closed and can only be created by the administrator of this community. In order to make them public, you need to go to the “Community Management” section, which is located under the group avatar. In this menu you need to select the type of discussions: limited or open.
- The next step is to create a survey topic. A window will appear in front of the user in the lower right corner. There you need to click on the attach button and select the survey sub-item there. This is where you need to indicate the topic, suggested options and title.
How to vote on VKontakte? - If there is a need for this, you can add several different answer options.
- When everything is ready, you need to click on the “Create topic” button.
The downside is that this poll will only be in discussions.
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If the author wants his survey to immediately catch the eye, then it must be added to the main page. To carry out this action, you need to select the “main” sub-item in the questionnaire settings. The survey will now appear on the main page. Also, subscribers and page visitors have the opportunity to repost your survey to their page.
If interesting and relevant polls are added to the group, this will make the group much brighter and more attractive.
There is no need to create new surveys every day. As a rule, they need to be created about once a week. This will give all subscribers the opportunity to answer questions. It will be very good if this survey causes controversy and comments. Then the survey will truly be of social benefit.
How to create a poll on VKontakte in a conversation
Imagine: you are chatting with friends, and it’s time to get together. In order not to wait for everyone to log into VKontakte and answer you, scrolling through the entire chain of messages, you create a survey “Where are we going?” with different answer options.
This makes it easier for everyone: you create a survey and forget, and your friends calmly choose the meeting place. To create a poll in a conversation, follow our instructions:
- We enter into a conversation or create one.
- Click on the “Attach” icon.
- Select "Poll".
- A similar menu pops up there as in creating a poll in public.
To prevent the survey from getting lost in the jungle of messages, pin it.
How to re-vote on VKontakte?
You won't be able to change your voice through the regular interface. But mobile clients provide this opportunity, as well as an embedded survey widget. So, in the iOS version you just need to select a different option. And if you want to completely cancel your participation, click again on what you previously voted for. With the Android application, you need to make a long tap on the survey. Windows Phone also allows you to recall your vote: just click again, and it doesn’t matter which answer option.
Changing your mind on the desktop version is more difficult, but possible. A “Get Code” button appears next to the survey after it is published. It is needed to insert a survey on another page. And at the top right there will be a “re-vote” button. Or you can use the application vk.com/repoll.
Video tutorial on creating VK polls:
Create polls and grow your community with them!
How to make polls on VKontakte on your page
Creating a survey on your page is practically no different from creating a questionnaire in a public page or conversation:
- Let's go to our page.
- We repeat the algorithm for creating public polls.
Typically, surveys on their pages are created by people who are building a personal brand. We encourage you to use surveys as a tool to increase engagement.
Therefore, create “open” polls, after which the user will have a desire to write a comment, repost or like.
Create a vote
Not everyone knows how to vote in a conference with people, but this is done as easily as possible. To begin with, instructions will be provided that are suitable for the browser version of the site. It is worth noting that it is applicable both for a web browser on a computer and on a smartphone.
- Log in to the VKontakte social network.
- Open the conversation in the "Messages" menu item.
- At the bottom of the page, on the left side of the text field, click the paperclip icon.
- Next, select “Poll”.
An additional menu will appear on the screen in which you need to configure the basic parameters of the future survey. Here's what to do:
- Subject. Indicate the purpose of creating a poll, it is best to ask a question such as “Do you like the video?” Or “How many friends should I invite to the party?”
- Answer options. Initially, there are only two fields for entering answers, but if you start entering text in the “Add option”, the following will appear automatically. In them you need to indicate answers that other users can choose.
- Background. Here you need to select the visual design of the created vote.
- Survey settings. You can select “Anonymous poll”, then you will not be able to see who voted for which option, “Select multiple options” - the user will be able to cast their vote several times, and “Limit time” - in this case you will need to specify the time.
After filling out all the fields, you just need to send a vote to the conversation by clicking on Enter or the corresponding button in the interface, and each participant will be able to leave their opinion.
It is also possible to arrange a Survey in the mobile application. In this case, the algorithm of actions is practically the same:
- Open the application on your smartphone.
- Jump into the conversation.
- Click on the “Attach” button, which is shown as a paperclip.
- Next, select “Poll”.
- Confirm its creation by clicking on the “Create survey” button.
A window will open in which you must enter the parameters of the vote to be created. All of them repeat previously discussed ones.
Where can polls be posted on VK?
The surveys themselves can be posted on the wall of a community or personal profile, in discussions, in conversations/chat rooms, or in advertising posts.
The surveys on the walls look identical and can be either public or anonymous. From public polls and in open communities and public user profiles you can collect participants. If the survey is in a closed or private group, you will not be able to collect participants from it, even if you are the group admin.
Polls in discussions are always only anonymous, they cannot be collected to vote.
Poll in discussions
In chat conversations, you can also create a poll by selecting this option by clicking on the paperclip icon (attach attachments). For polls in chats, all settings are available, as well as when publishing a poll on the wall. Here's what a chat poll looks like:
Poll in chat
By clicking on the three dots in the upper right corner and selecting the Share , you can publish this survey in the community or on your wall.
In this way, it is possible to collect voters in such a poll, provided that the poll is public.
Poll from chat on the wall
Life hack : By the way, you can share absolutely any question available to you. You can republish old polls using the Share option. You just need to be prepared for the fact that users may ask where my vote came from if they forget about participating in the vote earlier.
You can use the survey you need on your own website. To do this, click on the three buttons in the upper right corner of the survey, select the Get code and copy it. Pass the embed code to the webmaster so that he can add the survey to the site.
Receiving a survey code for publication on the site
Take a look at what a poll might look like on a website: We've inserted the code and now you can vote directly on our blog.
Surveys can also be used in advertising . In this case, they are not published on the wall, but are shown to a certain audience in promotional posts. In terms of characteristics, these are the same surveys as on the community wall.
IMPORTANT : If you launch a survey in advertising, be sure to make sure that it is public, otherwise you will not be able to collect voters from it and will waste your budget (of course, if you do not have the goal of getting an overall picture of your target audience).
What type of voting to choose
As you may have already noticed, there are two types of voting: public and anonymous. To make the right choice in favor of one type or another, you need to consider each of them.
Public voting is used when you need to collect any data about your audience. These include: age, gender and geography.
An anonymous survey is used when you need to find out the opinions of your participants on a topic. The main advantage of this type is that the number of participants in anonymous voting will be many times greater than in public voting, because not all people want to “shine” their accounts in surveys.
Possible problems with VKontakte surveys
Despite the ease of creating a vote in VK, it is necessary to consider in more detail possible problems when creating a survey in order to avoid them in the future.
Low number of votes
A very common problem. Even in communities with thousands of subscribers, only 2-3% of the total number of users take part in surveys.
The main reason for this problem is that people are not at all interested in answering any questions in the poll. To increase user engagement, you need to create truly interesting surveys for your target audience.
There is no point in voting in a women’s group on which model of spinning rod is best for winter fishing.
Create the feeling that the opinion of each participant is truly important, that something will depend on their choice.
How to submit the results of a VK survey
The voting results can be viewed by the readers who voted and the creator himself. Users who have not voted will not be able to see the results.
The result can be seen immediately after voting. If the poll is selected as public, then by clicking on it again, you can see detailed voting results, as well as all users who participated in the discussion.
You can also see how many people voted for each answer, from which city and country, the age and gender of each user. You can also copy a special code to create a survey widget on your website.
Bottom line
In summary, it is worth noting that surveys are a very effective way to increase user engagement in the “life” of the community, as well as an excellent method for getting to know your target audience better.
Using this simple tool, you can find out what exactly is interesting to your group members and ask their opinion on the further development of the public. Thanks to the data obtained from the poll, you will either be convinced of the correctness of your promotion strategy, or completely change its direction.
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Author of the publication
offline 7 years
softmarker
Comments: 95Publications: 268Registration: 05/15/2014
Types of polls in VK
Depending on the visibility of the results, surveys are either public (open) or anonymous (closed). A public poll on VKontakte shows which user chose which answer option. From such an open poll, you can collect voters using TargetHunter , having first voted in this poll yourself.
Public poll on VK
Anonymous (closed) surveys are often used if they want to find out the opinion of the audience as a whole. This voting option is usually chosen if it is important to get the big picture or if there are questions that people would rather answer anonymously than openly. It is impossible to collect participants from such surveys, even by voting in it.
Anonymous VKontakte polls to get the overall picture
Here's an example of an anonymous survey that asks some juicy questions.
Anonymous survey with juicy questions
This format is suitable for use in those niches where it is easier for people to express opinions anonymously: psychology, health, sensitive social issues, etc. What is important here is the distribution of votes, not the authors of the answers.
