What topic should I create a group on VK so that people would be interested?

What group should I create on VK to make it popular? This question is asked by a large number of users of the popular social network who have decided to try themselves at something new. In addition, users want to receive the income that the group will bring if it is popular enough. Many VKontakte groups appear every day, but not all gain a large number of subscribers.

What influences this? How to create an ideal group that will have many subscribers and that will bring you good income, this is what our article will be about.

Target

But first of all, decide why you need this community. Maybe you want to gather like-minded people or friends with similar interests, or do you want to make money from your community? Maybe you just need to create a public page to advertise yourself or your brand (I created my own public page to promote my blog)? So think about what you need this for. You must have a motive.

What topic should I create a public page on VKontakte?

1. Business, personal growth, motivation

Monetization course? Create a community in the style of “Business Quote Book”, “I am a Billionaire”. Such a community is quite difficult to promote, but according to experts, communities from 100.000

subscribers with this topic earn
more than 100,000 rubles per month
.

2. Women's publics

Such communities are easier to promote because their audience is more responsive; women are more likely than men to like and share posts with friends. Advertising prices are just as high, but still, earnings in general are less than those of business publics.

3. Art publics

Communities like “More than a photo” and “Just Art” also make good money. The key here is the idea of community.

4. Humor

Communities with funny demotivators and comics also actively make money, but mainly through affiliate programs. For example, selling T-shirts. The idea of publicity also plays a role here. For example, “Intellectual humor” and “Psychotherapy”.

The material in this block of the article was famously copied from the first site from Google. I would name it, but it’s already in first place on Google.

Community type

First, you need to decide what exactly you want to create: a public page (public) or a group? It’s just that most people call all types of communities groups. But this is not so. Let's consider:

Public page (Public) - Usually done to post some news for its subscribers and, as a rule, such pages are created in honor of some person, in honor of some organization.

Group - this type of community is more designed for communication between users. Here you can already share your messages on a specific topic.

Of course, these are all conventions, because now all these types are created for any theme. So just decide if you want to make discussions or just post something and make your subscribers happy.

How an effective community works: 5 brand cases

LEGO

Lego finds ideas for new constructors

The manufacturer of the famous construction set has created the LEGO Ideas community. Its adult participants from any corner of the globe can propose their own idea for a constructor.

LEGO® Ideas are your ideas brought to life by us. Each set is created by LEGO® fans just like you.
Official LEGO website

All ideas go to vote. If an idea receives more than 10 thousand votes from ordinary customers, it is reviewed by experts. The best ideas, according to experts, turn into real construction kits that LEGO produces for sale. On the pages of designer designers in the online store, the brand talks about the creators - ordinary clients.

Over the 8 years of the community’s existence, the brand has launched hundreds of construction sets based on customers’ ideas - mostly based on films, cartoons, TV series and even songs.

The brand also organizes competitions for community members: they offer to share a photo of a completed construction set on a given topic. The best works receive prizes: discounts, rare pieces of construction sets, and even travel.

The North Face

The North Face inspires customers to win sports

The North Face not only supplies athletes with clothing and equipment, but also organizes training sessions, hikes, and festivals. At brand events, customers can express themselves and evaluate the equipment in action.

The North Face communities are organized in some cities in America and Europe. Any client can join like-minded people and attend training in running, rock climbing, or orienteering.

The retailer also combines sports with music and other entertainment. This year, for example, The North Face partnered with the Tomorrowland festival and brought together fans of snowboarding and electronic music in the snowy Alps.

The North Face clients are inspired by ambassadors - professional snowboarders, skiers, runners, and rock climbers. Their stories and advice are published on the brand's website.

Never Stop Exploring.
Official website of The North Face

elf Cosmetics

elf Cosmetics is building a community around micro-influencers

The community of the cosmetic brand elf Cosmetics is united by the Beauty Squad loyalty program (editor's note - from English “beauty squad”). Its name is a reference to the expression “girl squad” (editor’s note - from English “a group of girlfriends supporting each other”).

elf Cosmetics “lives” by squad rules: supports clients, reposts photos of their makeup to its accounts, organizes master classes and beauty parties, and gives gifts.

elf Cosmetics ambassadors are not celebrities, but micro-influencers, including ordinary clients. The retailer found “its” bloggers by organizing a competition on social networks: clients were invited to publish photos of makeup done with the brand’s cosmetics. Fifty winners were invited to a beauty weekend, where they tested new products, attended makeup artist master classes, and got to know each other and the team.

Collaboration with influencers has expanded the brand’s community through the community of each of them: the number of subscribers in elf Cosmetics accounts has increased by 25%.

Red Bull

Red Bull supports the interests of the audience

We inspire people and their ideas.
Official Red Bull website

The Red Bull audience leads an active lifestyle - they are athletes, dancers, and musicians. The manufacturer of the popular energy drink shares their interests and supports their endeavors.

Red Bull regularly holds competitions in various disciplines, including surfing, motorsports, skiing, skateboarding, BMX, basketball, base jumping and even golf and lacrosse. Participating athletes become brand ambassadors - their biographies and achievements are collected in a special section on the website.

The brand has launched projects for music and eSports lovers. As part of the Red Bull REMIX LAB project, community members have access to online sessions from famous hip-hop and electronic music artists and educational videos. The Red Bull Gaming project was created for game lovers: for example, Red Bull Gaming Spheres spaces are open in Tokyo and London - tournaments are held there, and the site can also be rented for playing console games with friends.

Red Bull also invites community members to festivals, lectures, exhibitions and other educational and entertainment events, such as the Red Bull Flugtag homemade aircraft festival.

How to create a group on VKontakte

To create a VKontakte (Vk) group, you must first be registered in this social network. After registration, you need to log in to your profile using your username and password. Next, in your personal account on the left side, you need to find the “Groups” tab and click on it.

After which you will see a list of all the groups you have already joined. In the upper right corner you need to find the “Create a community” button and click on it.

Then a window will open in front of you selecting the type of community (group) you want to create. There are six types in total:

Business – this type of community is created specifically for organizations. If you have your own business, then this type is just for you.
Thematic community - this type of community was created for news portals, entertainment-related resources, media, posters and thematic blogs
Brand or Organization – This type of community is created for products, films, companies, educational institutions, and charities.
Interest group - this type of community is created for study groups, secret societies, and other interest groups.
Public page – this type of community is created for musical groups, social movements, bloggers, and sports teams
Event – this type of community is created for concerts, invitations to birthdays, exhibitions, parties, master classes, conferences and other events that are limited to a specific date.

Select the type of community you need and click on it.

After you click on the community type, a window for selecting the topic of the community will open in front of you. In it you need to indicate the name of your group, select its topic and insert your website, if you have one. Next, you need to agree to the rules and click on the “Create Community” button.

After these steps, your Vk group or community will be successfully created.

Exclusive bonus : Click here to access the checklist for checking your VKontakte group (click to download).

How to create a business page on Facebook

Facebook is a social network that is suitable for target audiences living in Moscow or St. Petersburg. Any user who has their own account and friends can create a community here.

Go to the main page, click on the triangle at the top right and select the “Create page” section.

You will be redirected to a page where you need to select the type of community. Select “Company and Brand” and click “Get Started”.

Name the group, choose a topic. Now select "Continue".

A window will appear with a design for the community. You can do this later and skip this step by clicking the corresponding button on the left and below.

All is ready! Now the page should be configured - click “Settings” and general settings will open (with a gear icon).

Select “Edit” the section that interests you.

At any time in the community you can change information: icon, description, add photos, etc. You can make a community without censorship, or you can set the settings so that messages from participants must be approved by the administrator. After everything is ready, all you have to do is develop and promote your brainchild.

Result:

I hope this article helped answer all your questions regarding creating a VKontakte group. Now all you have to do is properly design the group and fill it with content. You can order a cover design on Kwork, and use Smmbox to fill the group with content.

You can also familiarize yourself with my course “How to promote a VKontakte group”, in which I described in detail the procedure for promoting a group.

If this information was useful to you and you liked the article about how to create your own VKontakte group. Write your comments and suggestions. Sincerely, Yuri, see you on the pages of the iprodvinem.ru blog.

Mediabitch

How to create a community that will attract an audience and drive sales? We tell you which communities are suitable for whom and what goals they can achieve.

The concept of community is a single idea that all content you publish should adhere to. And it primarily depends on the goals of the VKontakte brand presence. Let us remind you that at different stages of the sales funnel (or user journey, as you are more familiar with), you can work with four different goals.

Based on the goal, it is easier to determine what information should prevail in the community. We distinguish several types of VKontakte communities. Let's take a closer look at them.

Selling community

From the name it is clear that there will be only sales, only hardcore. In such a community, we don’t get caught up in all sorts of memes and articles. We specifically say what is needed from the user, and we operate only with our product.

For such communities, it is especially important to have high-quality image photography of products, adapted to the format of social networks: not catalog images on a white background, but rather photos in the lifestyle format, where the product is shown in real life. One of the most successful examples of working with photo content in the selling community is the ASOS online store.

If you can’t take such pictures, working with a designer can help out. For example, like “The Snow Queen”:

The exclusively selling focus of the content does not limit the ability to provide benefits to the audience. It’s just that all these materials should ultimately lead to the need to buy your product. Thus, the main task of the selling community is to motivate the user to make an emotional purchase. Therefore, the format is more suitable for those companies where such spontaneous purchases are possible.

Suitable for:

· Love brands - those that all members of the target audience know about. Users are so close to the values and image of such companies that they are ready to turn a blind eye to quality or price. An important condition (which, however, is not mandatory, since any rule has exceptions): a love brand must have the opportunity to independently sell its product. In this case, we simply create an analogue of an RSS feed with an assortment for the audience. Vivid examples are the entire mass market: clothing and cosmetics brands with the ability to purchase online, such as Mango, Zara, Rive Gauche, Garnier and others.

· Microbusinesses - small regional stores, handmade brands.

The effectiveness of such communities is assessed primarily by leads and traffic to the site.

Brand-thematic community

This is a popular type of community among large companies that outsource SMM. Their distinctive feature is that not all content revolves around the brand, and its main task is to gather a community of users interested in the topic. And only after this work is carried out aimed at turning subscribers into clients of the company. That is, in thematic communities we gather not only the company’s clients and hot audiences, but also warm and cold ones.

The main goals they work with here are the formation of needs, recognition and loyalty. Users subscribe to thematic communities primarily for the sake of interesting content or the opportunity to communicate within the community created by the brand.

Content in thematic communities is traditionally divided into three types, corresponding to different stages of the sales funnel:

Suitable for:

· manufacturing brands selling goods through distributors;

· FMCG brands;

· companies working in topics popular among non-branded thematic communities : children, travel, animals, cooking, household, pharmaceuticals, medicine, finance, etc.

It is for such communities that we look for insights, come up with a Big Idea, a communication message. In other cases, it is enough for the community to convey the positioning and advantages of the company/product.

Brand community, or business card community

This is the case when the main part of the community’s content is information related to the company itself. This format is chosen by elimination, when neither the selling option is suitable for the brand (the company does not sell directly, or the product is complex and cannot be bought in one click), nor the brand-thematic one (the topic is not replicated on VKontakte, there is little information about it, and the audience is not looking for her on social networks). Then why should such a business go to social networks, you ask?

The VKontakte community is not always a community. It is also an excellent platform for communication with the target audience in its territory, an indicator of a certain level of the company. Lately, we often meet clients for whom the presence of active communities is an element of status, such as an expensive watch or a jacket from Brioni. Some companies openly state: “We don’t know why we need this, but we need to.” And now we are finding a solution for how the community can help their business.

The content of such business card communities is completely related to the company: we do not try to pull topics out of thin air, we speak only when there is something to say.

This could be the HR communities of companies, where there is no point in posting advice on how to pass interviews or self-realization. The user’s job search stage is not long, and after the applicant finds a job, he already loses interest in such content, and therefore in the group. Therefore, the HR community is primarily a community for employees and a transit point for job seekers. You shouldn't expect any introductions from the latter. All you need to do is get them to look at the busy and interesting work lives of your employees and motivate them to send you a resume or click on the job listing.

There are also purely branded communities:

· banks . Visit the Rocketbank VKontakte group - it’s wonderful. Let's tell you a secret: the guys told us that about 80% of subscribers are their clients;

· beauty salons . Clients are not interested in how to make, for example, shatush, they are interested in how it is made specifically in this salon;

· various b2b agencies , for example the Logomashina design agency, which uses the community as a portfolio and blog;

· TV channels , for example “Friday”;

· large organizations , such as Roscosmos, which always have something to tell about themselves.

When it comes to KPIs for brand communities, it is difficult to identify universal indicators. For example, almost anyone with a spirit of patriotism and pride in their country can subscribe to the Roscosmos group. But the HR community or the company’s community created for status can only really be of interest to people involved in this company: employees, clients, fans of the brand.

These are the main three types of communities based on content focus. But there is an additional, no less popular VKontakte.

RSS feed

This format is suitable mainly for online publications. Such public pages are created for the convenience of readers. Subscribers do not need to check for updates every time they visit the resource: everything appears in a native format in the feed, and after seeing the announcement, the user decides whether to proceed to read the article or not.

Examples of such communities: Snob, Vandrouki, AdMe, VC.ru.

A typical post for such publics looks like this:

The most telling metric for such communities is website traffic and subscriptions.

To summarize the above: it is important to involve the audience in communication, communicate with users in their language and try to get in touch only when there is really something to share. However, we do not recommend disappearing from the radar for a long time.

The article was prepared based on materials from the book “VKontakte for Business: A Detailed Practical Guide,” which is available on the Ingate blog.

About the author: Maria Borisova, senior strategist at ORM Ingate

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How to make changes in a VKontakte group?

In order to make changes in the community you need, on the left side, under the “You are subscribed” button, find the “Manage” button and click on it.

Next, you will see the group settings page. In it you can make any changes to the group you created. After making changes, be sure to click on the “Save” button.