Welcome to the pages of the Start-Luck blog. I recently came across a group with 122 thousand subscribers. It would seem that there is nothing surprising; you won’t surprise anyone with a lot of people in the public. Another strange thing is that the administrator steals pictures for posts from a community in which there are only 3,000.
Today we will discuss pictures for a group on VK. This is the second part of the recently published article “Where and how to choose high-quality pictures for a VKontakte group.” Today I will tell you where else you can look for them, give some useful links, provide the TOP 10 most beautiful public pages, and you will also get some advice about the images themselves.
Perhaps we'll start with this.
How important are photos and pictures for groups?
If you look at the VK news feed, it is almost completely filled with photographs. Why is it worth paying so much attention to this issue? The right attractive picture is the main tool for attracting the attention of users.
The pictures serve as the cover of your post. If they are not of high quality, no one will pay attention to the information itself and your group. Sometimes the design style will tell you which group you are in.
There are also communities that focus only on high-quality and beautiful photos without meaningful posts. In cases where we are talking about a brand or trading company, the image helps to form an attitude. In any case, it is necessary to carefully and painstakingly select photos so that no one doubts the quality of the community and the right first impression is formed for new users.
The main rule is to adhere to a number of recommendations:
- Images with inscriptions and signs are not suitable;
- do not forget to respect copyright;
- pictures are the best way to attract attention to a text post;
- do not publish photos less than 500 megapixels wide;
- When adding several pictures to a post at once, choose the same size;
- try to adhere to the theme, individual style of design and processing.
Where can I get photos and pictures for the VK group?
It’s better to add photos to your public page from relevant resources. On the Internet you can find thematic sites, pictures from which are suitable for you. There are resources with templates for creating your own images (banners, postcards, covers), and there are also ready-made high-quality photos.
If you want to create something unique and special (the “cherry on the cake”, so to speak), a number of sites will do:
- Erohovec.ru;
- Art-ps.moy.su;
- Vk-oblozhki.ru;
- Psd-box.at.ua.
If you need a ready-made beautiful image, then go to these resources:
- Zastavok.net;
- Screenpaper.ru;
- Getwall.ru;
- Wallpaperscraft.ru.
On image sites everything is divided by topic. It is better to further process the pictures in photo editors to add an inscription, highlight them, etc., depending on the format of the group. Canva or Avatan are suitable for this. Each resource has sections and tips, so even a beginner will not have any difficulties. Plus, they are all free and quite functional.
About photo competitions
At the end of the article, we will talk about photo competitions - a separate type of albums on Odnoklassniki. The point is that admins can place a separate folder in the public page in which competition participants must post their competition works. Visitors also have the opportunity to vote for their favorite pictures. Once voting is completed, the system automatically counts the votes, after which a separate topic is created with the name of the winner. By the way, if some works received the same number of votes, the work added earlier wins.
A photo contest is a very cool tool that SMMers can use to raise interest in their project. And, by the way, there is no such function in VK or Facebook.
Well, we told you how to send photos to Odnoklassniki public pages. Try it, post it. And if something doesn’t work out, post questions in the comments!
What size should photos and pictures be for a group?
A separate issue is image size. It will be different for the cover (you can read about how to create a cover for a group on VK by following the link), post and avatar. The main thing is not to deviate from the general style. Looks perfect:
- cover up to 1590 x 400 pixels;
- avatar up to 200 x 500. See detailed information about how important an avatar is for a VK group and how to make it unique in the corresponding article;
- miniature up to 200 x 200;
- pinned post up to 510 x 308.
Pay special attention to the pictures in the post; the recommended width is at least 510 pixels, otherwise you have to add a couple more photos for harmony. Make sure that the images are of good quality, not stretched or “squashed”.
Remember that you cannot adjust the size when adding several photos; it is determined automatically. You only control the order in which the pictures will appear on the page.
What else do you need to consider?
So, we have decided on the formats. Now let's figure out which sections are needed for what and how to select pictures for them.
Think about practicality
Since the social network has become a full-fledged platform for business promotion, the interface has a lot of options for creating communities. But menus, widgets, product cards are just tools that will help convey information about you to subscribers.
First, it is important to decide what exactly you want to tell and show potential clients. Based on this, you can select the necessary sections, their location and design.
Here are screenshots from the lecture group. Lectures are entertainment services—an intangible thing from which you don’t know what to expect. What will the client want to know?
The most important information on the banner: areas of expertise and venues are indicated here: offline and online
Two links in the menu lead to product cards with lectures. And one link with reviews is also an important thing for the user to make a first impression
Look, all the products are placed in the right panel, because there are too many of them. And right in front of us is a pinned post with an update: video lectures for the quarantine period
Here's a group of pastry shops for comparison. Here the emphasis is placed differently:
It is a priori clear what you can get in a pastry shop: coffee, rolls, cakes and sweets. Therefore, the banner contains a specific offer for a specific holiday.
In the pinned post, news about the delivery service and addresses, the goods are displayed at the top in the right panel. These two blocks can be covered in one glance: you find a store in your area and move on to choosing goodies. And then videos are placed on the main panel - if you rely on them for promotion, they are much more important than any widgets and menus
Central placement and bright covers are a way to highlight what's important. Therefore, when creating a community, you need to decide what is important for your company and what is of secondary importance.
Write legibly
If text is written somewhere, it should be easy to read: otherwise the user will swear, bleed from his eyes, and inadvertently curse the authors. The font should be large enough and have a simple letter shape; it is better to write from left to right in a horizontal direction and not break words in the middle.
The user will not notice good work with typography - he will simply read it and understand the meaning. And bad text will annoy him.
Here's a strange idea for a post made from several photos - a long banner is simply cut into pieces. Words are broken up by spaces between pictures, making it difficult to read and looking sloppy
And here’s the real problem: the text is very small, located without any logic on a colorful background
For good readability, you need a simple font and a plain, contrasting background. And, of course, you shouldn’t make the text too small: take care of users with smartphones.
Everything is simple and clear here: light text on a darker background, large and concise
Make the design consistent
A holistic page experience is important for many reasons. Firstly, you will be remembered and recognized faster. Secondly, repeating elements create harmony and beauty. Finally, when all the elements are in the same style, it becomes intuitively clear where to look for what information.
The first important factor for consistency in design is color.
Orange dominates here with small splashes of purple, yellow and white. You may already recognize this company
Another component of a corporate identity is a font, one or more. An unusual font can become a brand feature, even if you simply print black letters on a white background.
You can experiment with photographs and pictures if the inscriptions unite them
Sometimes logo elements are repeated in the design of menus, links and posts. Like this:
There are commas everywhere! They are small and unobtrusive, so the community looks concise. At the same time, branded elements cannot be ignored
How to make a picture unique, and when should you do it?
It's no secret that any content has uniqueness, that is, how original the information provided is. And the higher the indicator, the greater the relevance of the page and the higher the position in search engines. If you plan to be a leader and not herd behind, consider uniqueizing your images. It’s worth doing this for comprehensive promotion and improvement of SEO indicators. Moreover, cropping, changing the format and filters, adding labels does not change the situation. As practice has shown, the main way to increase uniqueness is to combine several images in one photo, that is, to make a thematic collage.
How to add photos and pictures to a VK group?
It’s easy to add a finished photo to a group even from your phone, although it’s better to use a computer (the algorithm is the same on all devices). This is done as follows:
- create a new entry;
- add information for the post;
- insert photos by selecting the one you need from the gallery;
- wait for it to load and confirm publication.
Adding from a phone works the same way. Regarding uploading an avatar, you need to click on it and select what you need from the gallery. The cover is loaded along with the rest of the album photos.
Working with photos
How to upload a photo to a VK group? To post an image as a post, go to your community and click on the camera icon in the add post field.
In the adding window that opens, click on the “Upload photo” button.
Next, you will need to select the path to the image on your computer.
You can also take a photo with your webcam.
To do this, when adding a picture, select “Take a photo”.
This way you can add several pictures at once.
After you have selected a picture, click on the “Submit” button.
This completes the process of adding an image as an entry to the VK group wall.
If you want to add a photo to a group album, then create it or go to an existing one and click on the “Add Photos” button.
After that, select a picture from your computer and upload it to the album.
For each image you can set your own description.
To pin a photo to the top of a VK group, select the desired post with a picture on the wall and open the post management menu.
Select “Pin” from the pop-up menu.
The post is now displayed at the very top of the community.
In order to remove an entry from a group, you must do the following:
- Select the post with the picture you want to delete.
- Go to record management.
- Click on the delete button.
To remove from an album you need:
- Go to the album.
- Open the photo you need to delete.
- At the bottom of the picture management, select “Delete”.
Avatar and cover
A high-quality photo on the avatar and cover of the community also increases trust on the part of your community members, and also has a positive impact on conversion upon entry.
To add an image to your avatar, click on the upload button.
After that, select the picture you need from your PC.
To add a cover, go to the community management menu.
In the settings window that opens, click the download button next to the “Community Cover” item.
This completes the group registration process.
Optimal sizes
Before you start adding images, you need to consider the optimal photo sizes for the VK group.
- Pictures for posts. Recommended size is 1280x720 pixels.
- Avatar. The optimal size is 200×500 pixels.
- Cover. The recommended size for the cover is 795x200 pixels.
Possible problems when uploading photos to the VK group
The main problems when loading are related to the large size of the image, because VK has a limitation. There is also a limit on the number of pictures in an album and post. For example, no more than 9 pictures are added to a post. A convenient solution would be to compress the pictures in the editor. If a post stands out from the general feed, then the photo is less than 500 pixels wide, and you have to add a couple more pictures for correct display.
We recommend reading the article “We set up a group in VK beautifully and practically.”
Bottom line
We talked about pictures in VK groups. Now you know where to find them and how to use them correctly.
The main thing is to remember the basic rules and be original. You shouldn’t just copy photos from other public sites, as some do. Believe me, people highly value those who choose a creative approach to work.
We hope the material was useful to you.
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Author of the publication
offline 7 years
softmarker
Comments: 95Publications: 268Registration: 05/15/2014
