VKontakte is a popular and successful social network with almost 100 million active users around the world. VK takes first place in the ranking of mobile audience coverage. That is why this platform is perfect for developing your own business and popularizing it.
Online logo creation
Click the “Create” button and the generator will create a logo for you in 5 minutes
.
Just choose and start working! Create a logo
Second option for creating an icon
You can find the required symbol on your personal computer. To do this, just go to the menu using the “Start” button. Then in the “All Programs” item you need to find the “Standard” folder. Then you should go to the “Service” folder and, finally, select “Symbol Table”. Various fonts will be provided in the window that opens. Each of them has its own symbols. You need to select the figure you like and click on the picture. There is very little left. Then click on the word “Select”. Last action: you need to click on the “Copy” button. All is ready. In Contact, icons can be inserted into a message or status.
You should not use an intermediate editor to create text. Instead of the character that the user inserted into it, a black square may appear when copying again. You should immediately use icons in Contact, decorating your status on the social network with them.
The process of creating a page for a VK group
The VKontakte group must be well designed in order to inspire people’s trust in the brand. The process of creating a thoughtful and attractive page consists of several steps, which you can read about below.
Create cover
The most important aspect in designing a VK group is creating a cover for the page. Thanks to it, users will understand the specialization of your company, as well as the direction of the business. In addition, with the help of the cover, customers form an opinion about the organization.
Both a slogan and a logo can be used separately as a cover. But to improve efficiency, it is recommended to use both options at once. For the cover, choose an image size of 1590x400 so that the picture looks high quality.
Upload avatar
The size of the image on the avatar should be no more than 200x400. A graphic image that is associated with your brand is perfect as an avatar. A logo will help the company gain popularity, and customers will be able to easily identify your organization among similar businesses.
Add entries
It is also advisable to use images in posts to attract attention and general clarity. Recommended image size is 537×240. In addition, the text of the entry should be concise and meaningful so that clients would want to read it to the end. It's good if the first two sentences are able to grab the attention of users, so they should add some intrigue or a brief description of the further presentation.
What is a logo for?
By using a unique and attractive logo, the company's popularity increases significantly. Thanks to this, the profitability of the business increases, and therefore your income. With the help of a brand mark, potential buyers identify your organization with the goods and services sold. If the company is recognized, then the number of regular customers will increase significantly.
General concept
Signs of the VKontakte social network are special symbols that can be used to diversify not only messages, but also status and any other inscription. They decorate the user's nickname, making it original. By placing icons in the status in “Contact”, you can convey any information to the page visitor. For example, a heart represents love. The symbols are inserted into a profile or into comments on the user’s wall.
By combining flowers, a crown, a sun, fruits or other icons, users get any letters that make up entire messages. Among hundreds of symbols, you can find something that most accurately characterizes your work, hobbies, and lifestyle. The existing icons in Contact differ in shape. These can be hieroglyphs, emoticons, small patterns or large pictures.
What does a red exclamation mark mean in a conversation on VKontakte?
An exclamation mark in VK correspondence can be seen in several cases. Some of them indicate that the user's device is currently experiencing problems connecting to the Internet. But the message itself cannot be sent, since access to the global network is currently closed for you. The sign may also mean that the user to whom you are trying to send a message has added your VKontakte profile to the blacklist. And you have no way to write to him until he unblocks you.
This icon is white, but is located on a red round background. To resend such a message, click on it with the mouse cursor (on a PC) or tap on a mobile phone. And in the dialog box, select "Resend". In the same window you can delete the message if it is no longer needed.
Let's consider all the cases when we can see a red icon about a problem sending a message to VK:
| Causes: | Explanation: |
| Problems with Internet connection. | It is considered the most common cause. |
| An error occurred in the VKontakte client on your mobile phone. | Rebooting or reinstalling it (installing updates) can solve the problem. |
| The icon may appear if the user is trying to send a large file; perhaps its format is not recognized by the system. | Or it poses a danger to the system and is therefore rejected for transmission. |
| Adding a user to the blacklist. | In this case, you will 100% not be able to send a message and will see a red exclamation mark. |
| The cache or other data storage in the browser is full/contains incorrect data. | Relevant for the web version of VK. |
Choose a font for your logo
The font is of great importance for a brand mark, since it can be used to convey the level of quality of goods, the experience of the company, and even the price category of the products provided. It should be selected thoughtfully, taking into account all the nuances. Otherwise, the overall appearance of the logo may be spoiled. The following are the main points to consider when choosing a font.
Ease of reading
If the inscription on the logo is not readable due to an incorrectly selected font, then the likelihood of the company’s success is significantly reduced. The readability of words should be taken into account when placing a brand sign on outdoor advertising. Please take into account the fact that when placing a logo on signs, the image scale increases significantly, which may lead to blurring or distortion of the inscription. Thus, choose the optimal font that will be easy to read by potential buyers.
Compatibility of elements
A well-designed logo should contain elements that fit together perfectly. For example, if you decide to use thin lines in your corporate logo, then a font with thin outlines will look optimal. Make sure that the style of the icon also harmonizes with the rest of the logo components.
Rules for choosing colors for a logo
The color palette of the logo determines its essence, and also mainly influences the perception of the company by potential buyers. In other words, each color, from a psychological point of view, is associated in people with certain emotions and qualities. Therefore, this issue should also be studied in order to choose a color that suits the brand.
Below are the basic recommendations that will help you choose the optimal color for your future logo.
- Color is not directly related to the direction of the company’s work, so when choosing it, you should rely on a harmonious combination of colors and logo elements with each other.
- You can use several different colors at once, but take into account their compatibility. In addition, many well-known brands have used a similar technique in their logo, and quite successfully. But it is important to use colors only if this decision is logical. You also need to take into account the readability of the inscription in miniature, taking into account the color of the logo.
- When choosing a color, especially in the international market, you should know the interpretation of each color in a particular country. For example, for one culture a certain color may be associated with positive emotions, but in another it may be perceived in a completely opposite way.
Selecting an icon for a logo: tips
A correctly chosen icon can tell users about the specifics of the company, as well as the main products sold. This image also makes the logo more attractive and harmonious.
Below are the basic recommendations for choosing an icon for your brand.
Choose a simple icon
Overly busy icons tend to repel attention rather than attract it. If the icon uses many elements, the overall picture is spoiled and the main message becomes unclear. Therefore, it is advisable to give preference to simple, but logical and thoughtful icons.
Consider functionality
Not all logos retain their readability due to the use of icons, which are completely unsuitable for implementation in large sizes. In addition, the brand mark is often used in outdoor advertising, as well as on products. Thus, you should take into account the logo format that you plan to actively implement in your business.
Select the appropriate icon
The icon used must be relevant to the area of your business. For example, an icon with images of animals would work well for a veterinary clinic. For a car dealership, it is optimal to use a car, steering wheel, etc. in the logo. The main thing is that the icon must clearly reflect the company’s goods or services being sold.
If your brand does not have a specific product, then you can use abstract images.
