December 7, 2021 Social network VKontakte
If you are the owner of your own community, then you have probably heard about the VKontakte smart news feed. Today we will look at what the VKontakte smart feed is and how to use it. What pros and cons does it give to project authors and what do you need to know so that your subscribers still see the content addressed to them in the news feed.
How the VKontakte news feed is formed
Today people receive a huge amount of information from different sources. It pours on them from everywhere. From TV screens, on the street, in supermarkets, on phones, on websites and, of course, on social networks.
People add friends, join various groups, subscribe to public pages, and thus form their own VKontakte news feed.
Well, since everyone has at least a hundred friends and, in addition, about a hundred more communities in their arsenal, a person is simply not able to read the content that flows like a river at him.
According to experts, users manage to view no more than 20% of the information that is published in their news feed, and often the most necessary and important remains behind the scenes.
After the introduction of the smart tape, the situation changed radically. The smart feed algorithm changes the order of news and shows interesting posts above the rest. Moreover, these are individual settings and for each individual VKontakte user they are their own, personal.
Dislike
At one of the events, representatives of VKontakte announced that they were going to add a “Dislike” button to the social network. can be disliked .
The decision is quite controversial . It turns out that user comments can be disliked, but the author’s post cannot. It smacks of injustice , don’t you think? Considering how some community administrators abuse VKontakte cheating, unwanted commentators can simply get dislikes. Especially if the commentator’s opinion contradicts the author’s opinion or hurts his pride.
How the smart feed “finds out” what exactly you are interested in
A smart tape is smart to constantly learn. It studies and analyzes many factors and determines how interested a person will be in the information you publish in the group.
What are these factors? First of all, it is based on human interaction with content. The smart feed analyzes which posts you like the most, what you repost, and what you comment on.
VKontakte also records which links you follow, which post format you like best - text, pictures, audio, video.
In addition, the relevance (date) of publications, the popularity of your posts with other people and how actively they interact with them are analyzed.
VKontakte states that many users have already switched to the smart feed, and after that the number of views of posts increased by 20%, and “likes” by 40%.
Previous interaction experience
It is important for us to understand this algorithm, which is called the experience of previous interaction. This means that if a person reacted to your post in some way. Liked, reposted, wrote a comment. In general, he was active. Then for the next 30 days, this particular person will see your posts as a priority in their personal feed. Higher than everything else. He seems to be interested and your posts are slipped into his smart feed more often than others. Therefore, make posts where people will actively show their activity. It’s very good to use sales surveys for this; read our article on how to do them correctly.
How to enable smart feed
In order to enable the smart feed in your VKontakte profile, you need to go to your page and click on the “news” button
Your news feed will open in front of you. Pay attention to the “Interesting first” button, which is located on the right under the “News” block.
By moving the slider, you can turn on and off the “Interesting First” button, thus turning on or off the smart feed in your profile.
Product feed
I already wrote a whole article about this, so I’ll tell you briefly. VKontakte is already testing a new feature – product feeds. For now, only products from AliExpress , but later users will be able to place their own products there.
Thus, VK decided to slowly capture the online commerce market. It’s just that users don’t really like the social network because of the abundance of advertising. how people will react when they are offered a product that they were not looking for . But, as they say, time will tell.
How smart feed is useful for owners of VKontakte groups and public pages
Smart Feed is not only useful for users, as they get more relevant and interesting posts in their news feed.
Smart feed is also useful for owners of VKontakte groups and public pages, as it increases the reach and response of the target audience.
How should we now work with the VKontakte community so that our posts are seen by our subscribers? Let's look at each point in detail.
Unique content
The smart feed hits communities that are accustomed to stealing other people's content. If you want your posts to be shown to your subscribers, create your own unique, high-quality and varied content.
This can be done on any topic - you just need to use your imagination and head. We work according to the rule: “Less is better.” Let your group have 1 post per day, so that it collects a lot of likes, reposts and comments.
Now there is no point in publishing 5 posts a day in a group. If they are not interesting to users, they simply will not see them. You will post your content for yourself.
Post Format
And here you need to learn to observe and analyze. Your subscribers see posts in their news feed in the format that they prefer and with which they interact.
If a person prefers long posts, then this is what the smart feed will show him. If he likes collections of pictures, then he will see pictures arranged in a beautiful visual sequence.
Here I can recommend not to be afraid and experiment. Monitor daily statistics which posts are the most popular and publish them more often in your group.
If your community statistics don't show post statistics, don't worry! There is a secret way to enable it and HERE I talk about it in detail.
High-quality media content
People have now become picky and are already very selective about the pictures that are worth watching and liking. And if on the social network “Odnoklassniki” you can often find photos of poor quality, then on VKontakte this no longer works.
VK monitors the quality of media content and if you want your posts to be higher in the news feed of your readers, then take the trouble to adhere to the following rules:
- The size of photos and illustrations in horizontal orientation must be at least 700px in width;
- Use video in high quality - 720p or 1080p;
Feedback
If previously many administrators closed comments under posts so as not to waste their precious time on moderating and removing spam, now this is under no circumstances allowed.
Vice versa! We need to pump up the comments and encourage people to communicate.
Posts with comments become more meaningful and arouse the keen interest of readers, which means they will appear higher in people’s news feeds.
Do not close comments under any circumstances, but rather maintain communication in them. Encourage communication. Talk to people yourself. Work on engaging people in conversation. Comments will complement your posts and make them more meaningful. Users will see such publications higher in their news feed.
To make your life easier, just enable the unwanted comments filter and that’s it.
Posting frequency
Gone are the days when the reach of your posts was directly related to the number of posts. Now, if you want to achieve higher reach, you need to publish interesting and unique content first. On the contrary, too many posts can lead to lower reach in the future.
Relevance of news
How do you feel about hashtags? If you follow current VKontakte news and use hashtags, your posts will appear higher in the news feed.
Proper use of reposts.
Don't do regular reposts! Their time has passed. If you liked someone’s post, then give it your rating and, after adding personal comments, publish it in your group. Better yet, just retell the information in your own words and don’t forget to provide a link to the source.
Promotion tools
And of course (who would doubt it), if you want your content to be seen by as many people as possible, the social network VKontakte offers to use its tools for promotion.
Advertising through the VK exchange, launching targeted ads and promotional posts - these are the tools that are offered to owners of VKontakte communities to promote their business.
Well, what did you want? The social network VKontakte also wants to make money. If you use VK as a platform for business, then please pay)
Statistics
And don't forget about analytics. Statistics are everything! Be sure to keep an eye on your community stats and pay special attention to the reach of posts in your group. This is the only way you can study the preferences of your target audience and ultimately increase the reach of your content.
If you want to get acquainted with the recommendations for the operation of the VKontakte smart feed first-hand, you can do so here.
Beginning of work
We will look at the example of a VKontakte group. It means that you have a group and you need your group to grow. We will consider the free growth of the group due to the smart tape.
For our group to grow, we need our posts to reach more people’s feeds. This is fundamentally important. Let’s say you made a giveaway, if this giveaway didn’t get into anyone’s feed, then there won’t be any reposts and there won’t be any addition to the group, but we need it to be there.
Therefore, the first task is to get into the news feed. The feed works on the principle of a nuclear explosion today and not all subscribers of your group see the post at the start. But only the smallest part. If this small part reacts, then another part of the group’s subscribers sees the post. If they react, then others see accordingly.
What is it that reacts? This person opened and read your post or liked it, or even better, commented or reposted it. Thus, like a nuclear explosion, this story spreads. And it may be that a post made on Monday, while still active, will continue to be actively shown to people on Friday, in first place. Provided that it continues to receive some kind of positive reaction. This is a fundamentally important point.
Conclusions:
Smart tape is a very useful thing. On the one hand, users are happy because they see useful and interesting information in their news feed. On the other hand, group owners who work honestly and create their own, unique content are happy. Those who shamelessly stole other people's posts will have to watch the coverage of posts fall.
So, friends, quality content rules and if you want to advance on VKontakte, then you need to learn how to create it!
If the topic of working with the VKontakte smart feed interests you, then you can get more detailed information by studying the master class “VKontakte Smart Tape Algorithm: How to Work Effectively with a Group in the New Realities.”
Tags: VKontakte business, VKontakte Group, VKontakte community, VKontakte smart feed
Attract attention in any way!
If your posts get a lot of likes and 1-2 comments, then you are doing something wrong. You don’t communicate with the audience and lose a precious percentage of engagement, which plays a major role in ranking posts in the smart feed.
In addition to likes, it is necessary to obtain comments and reposts of posts by any means. Comments can be obtained by asking questions from your subscribers, this is the easiest and most effective way. You can still provide conflicting information or recent political events that are controversial, but this is at your discretion. I suggest that you just interact with your followers.
It's very easy to get 5-10 extra comments. I will give examples, albeit too banal, in popular niches, but you should get the idea. In beauty communities, you can “What kind of manicure are you wearing today?”, “Did you braid your hair today?”, “Which of these dresses is the best?”, etc.
Subscribers will be happy to send you a photo of their manicure, because girls love to show off. In the interior design community, you can ask questions about which apartment design they like best and offer any 3 options. This will be a kind of survey, but instead of pressing buttons, subscribers will write comments.
Page confirmation
That same check mark in a community or on a personal page will no longer be a badge of honor for the chosen ones. Now any user with even slight popularity in their city can get it. Now you don’t need to first go into show business, record an album and perform in stadiums.
If we talk about communities, even a small official group of a small cafe or hobby club from a godforsaken town will be able to receive the coveted verification .
Perhaps this is really the update that many have been waiting for. May justice be restored and equality prevail.
These are not all the surprises that VKontakte is preparing for the New Year for its users. There will be many more changes coming soon. You can find out about them . So be sure to subscribe so that more useful articles appear in your feed.
