Games for VKontakte group subscribers are a great way to increase the activity of participants and attract new audiences. They help to significantly increase the reach of posts, while subscribers will have fun. The comprehensive benefits of games are obvious.
Examples of possible games
Most group games on VKontakte are text-based, but even the lack of visual content does not prevent them from being interesting and exciting.
Turn on - turn off the light
In this group game, participants take turns turning the lights on and off. And to diversify the process, the circumstances are clarified:
- I turn on the light to make a sandwich.
- I turn off the lights to watch the stars.
Was it or not
A member of the VKontakte group makes an assumption about an event that could happen to the next person. He answers whether this happened or not, and suggests an event for the following:
- Fall into a puddle.
- Did not have. Be late for classes.
- Was. Read Anna Karenina...
Puzzles
To play in a VKontakte group, subscribers will need to come up with simple riddles one by one, describing an object, creature, phenomenon:
- White and cold, standing in the kitchen.
- Fridge. Brown, big, loves honey.
- Bear. Happens in the sky after rain...
Is there a song
A participant in the game in the group writes the name of the song, and the next one answers whether it is in his playlist:
- Kirkorov – The color of mood is black.
- Eat. Agatha Christie - The Secret.
- No. Aqua – Barbie Girl…
Quotes
The first commentator in the VKontakte game leaves a quote from a famous person or character, then sets the topic for the following:
- An old friend is better than two new ones. About nature.
- When a person is lonely, he begins to look closely at nature and love it (Remarque). About love…
Market
A game for the VKontakte group, where each subsequent subscriber writes about the previous subscriber of the group, what he could trade on the market square.
Examples - fish, seeds, flowers.
Last time
One participant in the game asks when the other last time did something. The second one answers and also asks the following question:
- When was the last time you ate sushi?
- Yesterday. When was the last time you played Monopoly?
- In childhood. When was the last time you went to the skating rink?
Come up with a word
The rules of this game for the VKontakte group are that the subscriber indicates the first and last letter of the word, the next one selects a suitable word and gives a similar task to the next one:
- M..E.
- Sea. HM.
- Hill. E..I
Yes, no, of course
Here you need to ask the people in the group to think of an answer from three options in advance. Then go in, write it and ask a question to the next participant in the VKontakte game:
- Do you like to sing?
- Yes. Do you know how to play chess?
- Of course. Do you have a YouTube channel?
Movie Mania
Subscribers of the VKontakte group in this game take turns asking each other if they have watched a particular movie:
- Forrest Gump.
- No. Ivan Vasilyevich is changing his profession.
- Yes. Titanic…
Give positivity
The good game itself. In it, members of the VKontakte group take turns writing different pleasant words to each other:
- I wish you a wonderful day!
- Thank you! I wish your cherished dreams come true!
- Thank you. I wish you and all your loved ones good health...
Psychics
Let the group's subscribers feel a little clairvoyant. Each participant in the game in the VKontakte group must write some fact about the following, and he will say whether he guessed right or not:
- The next one loves to travel.
- Yes. The next one is interested in football.
- No. The next one has a sweet tooth...
Bonus material: Widgets in VK for the group. How to install and configure
Meaning
Everyone participating in the game explains the essence of the last word in the sentence of the previous person from the group:
- The Sun is the closest star to us;
- A star is a luminous object in space;
- Space is...
New last name and first name
Members of the VKontakte community are invited to play a game - make up a new name for themselves - take the name of a pet as a first name, and the name of the street where the person lives as a last name:
- Vasya Lenin;
- Musya Pushkina;
- Kasya Komsomolskaya.
Three words
The first person writes any three words that at first glance are not related to each other. The next one should harmoniously link them in one sentence and give a new task:
- Rose, cinema, asphalt.
- The movie showed a rose lying on the asphalt. Dragonfly, sky, scissors.
- The child cut out a dragonfly from paper with scissors and glued it to the painted sky...
Crossbreeding
Invite VKontakte group subscribers to imagine themselves as great genetic scientists. One writes any two animals, and the second collects a name for their hybrid.
- Bear + cat.
- Bear. Hippopotamus + giraffe.
- Ghiramot. Dog + whale...
Desert Island
The first person writes in the group three things that he would bring to a desert island. The second one deciphers what these items are for and writes three of his own:
- Knife, pencil, dog.
- A knife is for cutting dishes, a pencil is for keeping a diary, a dog is for hunting. Lighter, glass, mattress...
Bad psychologists
One writes a fictitious problem, the second, in the role of a psychologist, gives “harmful advice” on how to get rid of it:
- Doctor, I have insomnia.
- Try drinking more coffee.
- Doctor, I'm worried about breaking up with my boyfriend.
- Stock up on handkerchiefs, turn on your common VKontakte song in the evening and put his photo on your desktop.
The best
The group members ask each other what is “the best” for them. Approximate example questions:
- Favorite band?
- The most delicious food?
- Most beautiful color?
Why are competitions held on social networks?
Whether we like it or not, competitions on pages are an integral part of promotion. There are many reasons why it is important to remember to conduct activities on the page:
- Attracting new subscribers.
- Introducing a new product to the market.
- Generate interest in your product or service.
- The maximum virality of such content, i.e. rapid dissemination of information about your brand without attracting additional budget, but only due to the excitement of subscribers around the competition.
- Brand loyalty is formed. An organizer who honestly fulfills all the conditions of the competition will undoubtedly increase his status in the eyes of subscribers, increasing trust in his brand. Users who are left without prizes will definitely try their luck in your next competition and again “bring up” new subscribers.
There are two types of competitions:
- with the selection of the winner using a random number generator (Giveaway);
- with the choice of the winner manually (by the organizer himself) or through voting between participants.
Let's consider competition ideas for the 3 most popular social networks in Russia.
Popular examples
Games in VK communities are almost always in great demand. Here are a few examples of how they look in their natural form in VKontakte groups.
Psychic
Was it or wasn't it
Ctrl+V (in this game you need to show others in the VKontakte group what you currently have on your clipboard, that is, what text you last copied).
Ctrl+V
Ideas for competitions on Instagram
Selfie with product
Participants take a photo with a product from your brand (or against the background of your store/salon) and post it on Instagram, not forgetting to mention information about the product and the competition itself in the hashtag. This is great advertising for a brand, although not everyone is ready to take a selfie with, say, a toilet, so not every product is suitable for this type of competition.
Product photo + story about it
Who can best tell you about your product? That's right - your clients! So ask them about it and reward them generously for the most exciting story. The competition is suitable for advertising products that have already been introduced to the market and are in demand.
Original photo
“Take the most unusual photo with our product and get a prize for it!” Just don’t forget to set some boundaries so that none of the daredevils risk their health.
Seasons
Let the participants think about how to use a “winter” product in the summer (for example, skates: they will come in handy at a picnic if you forgot to take a knife with you (absurd, but fun) and publish a photo-instruction. Prize - the most original!
Geography
Ask users to show which parts of the world your product has already “visited”. Many people like to share photos from their vacations and travels—there will be plenty of people willing to take part in the competition.
Photo collage
Participants must take a photo story about some process related to your brand. For example, if you sell Christmas tree decorations, ask participants to document the process of decorating the Christmas tree.
Find the mistake!
Award the most competent participant in the competition who took as many photographs of erroneously written advertisements as possible (and, unfortunately, there are many of these in every city). A useful competition in all respects.
Do you love ... (brand)?
“Show in the photo how attached you are to our brand.” Don’t forget about the 18+ restriction, otherwise people are different...
I'm a morning person!
Only those who post photos between 6:00 and 7:00 Moscow time can take part.
What did you do on the weekend?
“Show us what you did over the weekend and get the most likes to win a prize!”
There are 100,000 of us!
“We share our joy with you and want the same in return! Take a selfie with this number and post it on your page - the one with the most likes will win..."
Come up with a slogan
The winner will be the best dreamer who comes up with the best slogan for your company and takes a photo with it.
Complete the sentence
Let your users think a little! It is advisable to take a phrase related to your product or brand. Don’t forget that the basis of Instagram competitions is photographs, so all ideas should be closely intertwined with them.
Ideas for competitions on VKontakte
Repost
Quiz
Ask an interesting question, and a prize will be drawn among those who answer correctly using a random number generator.
Find the passphrase
Encrypt some code on your website or page and give hints on how to find it.
There are more and more of us!
Give a prize to every 100th person who reposts a post about you reaching a certain subscriber threshold (For example: “We are 50,000!”).
Connoisseurs
“Do you know in what year the company “your company name” was founded? Leave your answer in the comments!” The winner will be the one who gives the correct answer first.
One Hundred Words
Give some long, complex word and ask your followers to make as many other words from it as possible. The one who comes up with the maximum combinations will be the lucky one.
The most original way
“Come up with the most original way to use our product and take a photo of it.” The most inventive person will receive a gift.
Riddle one day
Ask your subscribers to repost the entry about the competition, and in the information for it, indicate that on such and such a date a riddle will be heard in the commentary on the topic - the first person to guess it will receive a prize.
Come up with a name or signature
Let participants come up with an extraordinary caption for a photo and share the post on their page.
Rates
Ask your subscribers what the score will be in the match between team A and team B. The first one to give the correct answer will receive a prize. (It is appropriate to hold such competitions during the Olympiad and championships).
Photo game
Phototoad
“Make the most original photoshop with our brand and win a prize!”
Best photo report
Participants are given a time limit during which they must make an interesting report and post it on their page with a link to your company’s page.
Best video story
Ask your subscribers to record an interesting video on a given topic, but remember that for a successful advertising campaign for such a competition, you need to provide a good prize.
Write a poem
But not just a verse, but with a mention of your company. You choose the winner yourself.
Competition for the number of invitees
Your subscribers should invite as many people as possible to the group. Those invited will write back to you about the person who invited them to the group.
Best Avatar
Anyone can become a participant. To do this, just come up with an original avatar for the group and send it in the comments to the entry about the competition.
Which target audience is suitable for gamification?
There is a myth that gamification is entertainment for teenagers and is not suitable for adults.
In fact, it is suitable for all users of social networks, regardless of gender, age and religious beliefs. It is not only suitable for businesses for which social networks are not relevant at all. For example, manufacturers of tower cranes or railway rails.
The main thing is to find an approach to your target audience. If your target audience is older people, you don’t need to talk to them in youthful “hype” slang or offer to take part in a difficult quest. But they will be happy to take part in a survey, quiz, or find 10 differences in the pictures.
Don’t believe the myths - test and study your audience constantly, serious people are also willing to get involved in the game.
