Nowadays, social networks have become not only a means of communication and exchange of information between people, but also a unique marketing tool. It allows you to quickly promote any business from scratch. Even for a beginner entrepreneur, social networks are an important source of an unlimited number of clients. The main thing is to know how to promote a group in contact, which will be the very working mechanism for promoting a business idea.
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How to properly promote a group in contact?
Users of such social networks networks, as a rule, represent a very wide audience, from young girls who are interested in branded cosmetics and clothing, to older people who are interested in medical products. You can also find examples of developing businessmen in this environment and take some notes. Therefore, today successful and promising ideas for organizing a business through VKontakte groups can be found very quickly.
Features of using VKontakte for business
- Wide audience.
The first reason why a business needs to use VKontakte is its huge audience, from which it is easy to identify a target group for any type of product or service. You can find almost any business on the social network – on the one hand, this is good. On the other hand, this makes it difficult for novice entrepreneurs to find open niches for their own business. - Functionality for business.
The second reason is that this social network is being updated and introducing new functionality for business and promotion. You can't miss the opportunity to take advantage of this. - Solvent audience.
The third reason is related to the destruction of the stereotype that VKontakte users are schoolchildren. Firstly, schoolchildren have already grown up with the social network and using VKontakte has already become a habit for them. And secondly, the older generation realized the convenience of social networks and also began to register there. A solvent audience arrived, and then businesses came to the social network.
However, it should be understood that the best results on VKontakte are demonstrated by small businesses that provide services to the public. Entrepreneurship in this social network can be divided into two categories: the first consists of businesses operating outside of VKontakte, and the second is represented by small businesses based on social networks. Let's take a closer look at how the goals and objectives of these categories differ.
Group Implementation
Partnership
How to create a group is clear, but now how to start a business in contact. This will require a little perseverance. You can create a kind of affiliate program, that is, if a person does not want to deal with issues of payment and delivery of goods, then you need to contact the owner of an online store and offer work on the following conditions: “I am your clients, and you give me money (percentage of cost of goods or services).
Online store
There is also the possibility of creating your own online store, of course, if a certain range of products is available. An album is created in which photographs of things or products are added, under each of which the price and brief description are indicated. It is very important to consider a payment system and delivery of goods accessible to every user.
You can make money from advertising. Let’s say a “Fresh Jokes” group has been created, and at the end of each joke you can post a link to a site whose owner paid for it. The cost of the link increases if you carry out the following “fraud”: You can read the joke by clicking on the following link.
Why should a business join VKontakte?
Let's start with a business that uses VKontakte as a platform for finding new clients and promotion. Why does he need a presence on this social network:
- Brand page.
Business creates a resource for communication and rapprochement with the target audience. As a result of live communication, companies become closer to their customers, increasing their loyalty.
- Opportunity to get to the TOP of search results.
It is much easier to do this by promoting the VKontakte group, taking advantage of the authority of this site.
- Multimedia content.
The VKontakte community allows you to publish various content - images, videos, audio, text documents, gifs. Diverse content allows you to hold the attention of users.
- Opportunity to promote through VKontakte targeting
.
- Audience research.
In the community, you can conduct surveys to identify the preferences and interests of customers: what product they need, how they feel about promotions, what they would suggest improving.
- Informing
. Using social networks, you can instantly inform customers about important changes: the appearance of a new product, the launch of a profitable promotion, the opening of a new store, moving to another office, etc.
In practice, it is very common that VKontakte groups are created by businesses “for show.” Effort, time, and money are spent on promotion, but no results are visible because there was no initial goal and strategy. And the work turns out to be in vain. To prevent this from happening, first of all, you need to analyze whether your business needs the presence of VKontakte?
What kind of business can be successfully developed on VKontakte?
Despite the variety of businesses represented on Vkontakte, there are niches that are in greatest demand. These include:
- Clothing, shoes and accessories.
This is the most competitive and numerous niche in the social network. To promote such a business, you can create product displays, conduct sweepstakes, surveys, and send out invitations to friends.
- Cosmetics and perfumes.
For this category of goods, it is important to maintain a thematic group and create an online store based on it.
- Offer of beauty services
(nail services, cosmetology, hairdressing services and others) - targeted advertising, searching for clients by geolocation, and promotion in search engines will work better here.
- Mobile devices.
For promotion, advertisements in thematic groups and advertising on external resources are suitable.
How to make money on VKontakte
Let's move on to the second category - this is a business based on the VKontakte website itself. It is created from scratch and works within the social network. Three groups can be distinguished:
- Your own business
. You work for yourself and create an organization that sells goods or services. This could be an online store, a public website, or affiliate programs. The most profitable type of income, but at the same time the most difficult. Requires investment and serious organization. Potential income: from several thousand to several million rubles.
- Employment.
You are looking for a customer and doing work related to VKontakte. For example, designers, community administrators, SMM specialists, managers, etc. On the one hand, there are fewer risks here: you are an employee who receives a salary. On the other hand, this is freelancing and unstable orders. Potential income: from several thousand rubles to several tens of thousands of rubles per month.
- Part-time job.
You are looking for one-time orders and tasks. This includes the simplest and low-paying options for earning money: creating custom accounts, completing tasks (likes, reposts, joining groups, commenting), resale of accounts. Potential income: up to 10 thousand rubles per month.
- We create a thematic public page or group (cooking, fashion, humor, cinema, handicrafts, etc.).
- We start publishing content;
- We promote the public using paid and free tools (we will tell you below what methods of promotion exist);
- Then we begin to add posts from advertisers to the content and receive money for it. The more subscribers and assets in the group, the higher the income. The prices of the public or group are also affected. For example, advertising in business publics is more expensive than in entertainment communities. And all because the audience of business publics is considered more solvent.
Now let’s look at 10 current ideas for making money on the VKontakte website.
Idea #1: Sell goods or services
You organize sales of goods on the basis of the social network itself, which acts as an analogue of an online store. To open your own online store, you need to create a regular community, post photos of products, prices, descriptions, customer reviews and contact information. The site's tools allow you to conveniently place product data in showcases within the community. Thus, gifts, small household appliances and gadgets, handicrafts, goods for children, and inexpensive cosmetics sell well. Earnings depend on the chosen niche and sales volumes, ranging from several thousand to 100 thousand rubles or more.
Idea #2: Make money on a public page, group or personal page
One of the very first and probably the most popular types of earnings on VKontakte is the creation of a thematic public page, its promotion and monetization. The main way to earn money is advertising, but you can combine it with affiliate programs, selling any goods (for example, merch of the public itself).
Earning scheme:
You can make money from this in different ways. Large publics with a million subscriptions can charge from 7 to 50 thousand rubles for 1 ad. According to representatives of VKontakte, the revenue of the largest public pages with humorous content reaches 6 million rubles per year. If we talk about average indicators, then a promoted public page can earn 1000-10000 rubles per day.
Method #3: Selling groups and communities
If promoting VKontakte groups is easy for you, then you can make good money selling them. There are many special services where they post advertisements for the sale of a community or personal account.
Who is selling?
These could be people who want to change their field of activity. Or partners who created and promoted communities together, and then decided to separate and sell the business. There are many options.
And who is buying?
Mainly those who already have profitable communities, regular advertisers - and are expanding their business by acquiring a new source of income. These are experienced entrepreneurs who know how to capitalize on the community they are buying. It could also be an entrepreneur who decides to expand the scope of his business or enter a new market.
Where can you buy/sell the VKontakte community:
- Smmacc
- Trade-Groups.ru
- Salegroups
How much you can earn from this is a difficult question. Everything is very individual and depends on the number of subscribers, topics and other factors. There are offers of up to 1,000 rubles and below for small publics, but well-promoted communities can cost tens and even hundreds of thousands of rubles.
Method #4: Affiliate programs (arbitrage)
Anyone can earn money in this way - the owner of a community, the owner of an account (including a personal one), and even those who are not registered on VKontakte. The bottom line is that you post on your page information about special products, goods and services connected to affiliate programs. Earnings consist of a percentage of advertiser sales or a fixed amount.
Where to look for affiliate programs? Using special services. Here are a few examples: CPAseti.com, Bintrader, Monecle LetyShops, etc. How much can you earn? Each partnership has its own conditions. For example, LetyShops pays about 1,700 rubles for one active user. The activity of an arbitrageur is quite risky - there are often cases when an offer is chosen incorrectly and the budget is lost. But cases that are widely available can generate net income of 100-200 thousand rubles for one advertising campaign that lasts several weeks.
Method #5: Creating VKontakte applications
Every day, millions of people log into VKontakte applications - games, tests, quizzes. Such applications are created in Flash. To develop them, you will need certain skills or the help of specialists from whom you can order a project.
This method of earning money can apply to both employment and your own business. In the first case, we are talking about providing development services, where you receive income from paying for the service. In the second, the idea is considered from the perspective of the owner of the application, when you have created your own application and make money from it.
Your own application must be considered as a full-fledged business project that will generate significant revenue. There are several ways to monetize:
- Paid application.
The user pays to install the application.
- In-app purchase.
The user pays for individual elements of the game as desired. For example, when in a game you upgrade your hero for money.
- Free application with advertising.
All functions are available without any payment, but from time to time the user is shown integrated advertising.
Owners of top applications earn about a million rubles a month or more from advertising and branding.
Method #6: Copywriter: texts for social networks, brand stories, slogans
Copywriter is a sought-after specialty on the Internet. Almost every business needs selling texts, content, brand stories, product descriptions, etc. On the VKontakte network, you can earn money by writing various texts: advertisements, content for public pages, etc. You can look for clients on Avito, on freelance exchanges, in specialized VKontakte groups with advertisements, on services that post vacancies (HH, SuperJob, etc.).
The income of a copywriter, like any freelancer, depends on the number of orders and work schedule. A copywriter can conduct several projects at the same time and earn from several thousand to 100 thousand rubles per month.
Method #7: Community Designer
There are tens of thousands of groups and communities on VKontakte. And many of them require branded design: headers, avatars, pictures for products, logos, templates for regular posts, etc.
If you know how to work in Photoshop, you can become a community designer. Prices for registration of one community are different - from 500 to 10 thousand rubles. It all depends on the order and the seriousness of the client himself. Well, the monthly income of such a specialist depends entirely on how many orders he will fulfill.
Method #8: Administrator
The community administrator is responsible for maintaining and maintaining activity. Its functions include content filling, comment monitoring, feedback for users and advertisers. The salary of group administrators per month ranges from 10 to 25 thousand rubles. But you can earn more if you combine support for several projects.
Method #9: Sales Managers
One of the in-demand specialties on VKontakte is sales managers. Their task is to respond to requests that people leave in groups, call clients, and provide them with the necessary advice. You can earn from 20 to 60 thousand rubles per month.
Method #10: Earn money on likes, reposts, joining communities
There are many special services on the Internet that allow you to earn money by completing one-time orders and tasks: likes, reposts, joining communities. To do this, you will need a VKontakte account, preferably an upgraded one, not a fake one. The scheme is simple:
How much can you earn from this? It all depends on the number and type of tasks completed. They pay 20-30 rubles for likes, about 50 rubles for a repost or subscription. Amounts may vary between services. Several services for example: CashBox, V-Like, Smmok.
Let's summarize.
VKontakte allows you to earn money in different ways by creating your own business, working for hire or receiving a small additional income. Many ideas will not require any skills or knowledge to implement. This makes earning money on VKontakte accessible to anyone.
Pros and cons of developing a VKontakte business
| pros | Minuses |
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The relevance of making money on VKontakte groups
Many individual entrepreneurs have long paid attention to how they can promote a group in contact, and then successfully use it for useful things. Most often this is used for advertising, further promotion of products, as well as to promote a number of services among possible clients.
Large companies and individual entrepreneurs have been using this sales method for a long time. They open narrowly subject-specific communities – groups or subscription pages. There they create a kind of showcase of goods and services they sell. They post basic information about the specialization of activities, create photo albums that will help a person learn about a service or product and see it clearly. They gather users by invitation or they themselves join the community. They make advertisements, create various surveys, and try to attract attention.
Social network and groups in contact
The Vkontakte website is considered the highest-rated social project; it is a kind of domestic analogue of the foreign social network Facebook. According to the latest data, the daily traffic to this site is about 40 million people. You need to understand that with a well-designed group, almost every one of this mass of users can become your regular customer.
It is clear that not every beginner or advanced entrepreneur is engaged in promoting business ideas through social media. networks. Since this process requires special attention and proper time, it is unrealistic to do it yourself. Then we need employees who can take on this work. First, let's look at what such communities are and how they can be useful.
- The created Vkontakte group will easily become a full-fledged and worthy branch of the company on the Internet. This approach is more than relevant for those businessmen who do not have their own website. Therefore, communities can be an excellent alternative to your own website. With all this, attracting mass audience attention and promoting products is much easier here than using a regular website. It’s enough to publish something original and exciting, and community members themselves will quickly spread the post throughout the social network.
- With all this, you have a unique opportunity to attract the target audience, exactly the category of buyers (by gender, age, etc.) that you need. The site will not allow you to do this. Because it’s hard to know where to get visitors from.
- For a long time now, people have been making most purchases and orders for services via the Internet. Moreover, recently many of us have been doing all these daily actions without leaving our Contact account. It is therefore not surprising that many communities are turning into supermarkets for goods and services. At the same time, they also manage to help start-up entrepreneurs with advertising and promotion.
- Each user of your group should have from several people to thousands of friends and acquaintances. It is enough for him to send a post about a product or service at least once, and your page as a group will be filled with several dozen or even a hundred curious visitors. Some of them will want to join your community and will automatically become your client.
How to promote your business on VKontakte
Here are the ways to promote your business on this social network:
This is a long way, but the surest one. Thanks to quality content, your audience grows slowly but stays with you. If you share unique content, you will earn the respect of your customers. And where there is respect, there is loyalty.
Target allows you to set precise settings for the target audience. When you create an ad, you can choose dozens of different characteristics of the users you want to serve your ad to. Target your advertisements only to the audience that will be interested in them. For example, products for children will be relevant for married young women, and the opening of a nightclub will be relevant for young people living in a given city.
. To do this, the name, description and nickname of the community must contain keywords.
, up to 10 in one post. Yes, hashtags also work on VKontakte! They must be relevant, indirectly related to the topic of the post and popular - they can be viewed in the “hot topics” section by clicking on any hashtag.
. If you have an Email mailing list, then send your clients an invitation to your community with an active link to the group.
. Contact their administrators and offer partnership. Place links to each other in the “Links” section.
, for example: “products”, “article editor”, “donations” and other tools for promotion.
- this is an opportunity to increase your reach.
to understand what content resonates best with your audience.
Where to start your business on VKontakte?
If you have positive experience in this matter, then launching this type of business promotion will not be difficult. First, you just need to create a community on a social network, set prices for services and arrange advertising correctly. Then the system itself will do everything for you. But there are some simple tips that are worth listening to.
| Actions | Peculiarities |
| Invitations | Regularly |
| Friendship with groups | Select by number of participants |
| Choosing a name | Popular keywords |
| Cheat | Not recommended |
If you have just begun to master this type of activity, then it is worth familiarizing yourself in detail with the main options on how to properly organize your group in contact:
- Many experienced online entrepreneurs suggest sending out invitations regularly. However, in purely practical terms this method cannot be called very effective. The best option for promoting a business idea would be friendship with larger and more experienced groups.
- It is worth choosing the right keywords for the title, this will help increase your ranking at the search engine level.
- There is also an illegal way to gather participants. Programs that will attract thousands of participants per day. But there is no guarantee that the group will not be banned soon.
What tools are useful for business on VKontakte?
To simplify your work on social networks, use special business tools:
- Products function
— relevant for online stores based on VKontakte. Conveniently presents the assortment in the form of cards with images, price, description and a button to contact the seller;
- Statistics
– allows you to track user activity;
- Conducting surveys, competitions, sweepstakes
;
- Targeted advertising
allows you to customize more than 20 audience characteristics: from demographics to behavior.
Separately, we need to consider VK Business - a platform that combines all the social network’s existing tools for doing business within VKontakte:
- You can create business pages with additional functionality (for example, a button to contact a consultant);
- Turn communities into an online store with a storefront, choice of delivery method and payment through the VK Pay payment system;
- Launch and management of advertising campaigns;
- The VK Apps platform, which allows you to use services to work with users within the network.
You can study business tools at the VKontakte Academy.
