Instructions for earning money
It’s not difficult to make money on VKontakte. All you need to do is follow simple steps to create and start promoting.
Determining direction
First of all, you need to decide on the direction. You can give preference:
- Entertainment theme. You can publish funny pictures, stories, quotes. However, this direction will be difficult to develop. You also need to take into account that the main target audience is children and teenagers who are not solvent.
- Business theme. You can publish an expert opinion. The topic is profitable.
- Women's and men's groups. A great option where you can publish both useful materials and jokes. The topic is also profitable.
The target audience
It is advisable to immediately decide for which target audience the public page will work. The cost and quantity of advertising will depend on this in the future. It is better to choose topics so that the target audience is aged 25-35 years. This is the most solvent segment.
Monetization
It is better to start monetization when there are already a sufficient number of people in the group. To begin with, it is better to set a low advertising cost. As activity in the public grows, you can increase it.
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Create a group
When you have already decided which group to create to make money, you can start launching it. To create, you need to go to the VKontakte website, go to the communities tab and select “Create a community.”
Decor
High-quality design is a must. You need to fill out a description and set an avatar. Any pictures used must be of high quality. It is advisable to contact a designer to create a group header and avatar.
Content plan
Posts in the VK group should be published regularly. To ensure quality work, it is advisable to draw up a business plan in advance with a schedule for publishing posts. The number of entries directly depends on the chosen topic. If this is a business, then 1 post per day is enough. In entertainment publics you will have to publish posts more often.
Attracting subscribers
You can attract subscribers using both paid and free methods. If you don’t plan to invest funds, then you need to be prepared that promotion may take 1 or even 2 years. With a large number of groups, it becomes more difficult to interest the target audience.
Scaling
It is better to invest the first money received in attracting new subscribers. This will make it possible to increase the cost of public advertising. In this case, income will increase.
Ways to make money on the VKontakte group
No. 1 - Participation in the VKontakte advertising exchange
This method of earning money will bring you income from placing advertising posts (no more than 5 pieces per day, two of them can be placed through the VK advertising exchange). Exceeding this figure will result in penalties from the administration - a ban on publishing any hyperlinks for up to 2 months.
The opportunity to earn money on the VKontakte advertising exchange becomes available to public pages automatically when the average daily reach of 20 thousand users is reached (there are no other connection options). This value is calculated in the community statistics in the “Reach” tab for the last 30 days. Some sites have information that you can connect by writing an email, but this method was available at the testing stage of the service, and today it is no longer relevant.
The VKontakte administration receives 20% of the cost of your earnings, the rest is your advertising platform.
No. 2—specialized exchanges for placing advertising posts
The opportunities to make money on advertising exchanges are described below in the corresponding section.
No. 3 - direct cooperation with the advertiser without intermediaries
To earn money without intermediaries, you can place an ad on the page stating that you accept advertising posts for placement and indicate the cost of services. You can accept applications on your own website (if you have one and you link to your public page on it).
Monetization methods
There are many ways to monetize your own group. You can choose the most suitable one for yourself.
When choosing how to make money on VK public pages, many people give preference to advertising. The essence of such earnings is placing advertising posts in a group. Payment is determined individually. First you need to analyze your competitors.
Advertising exchanges
If you don’t want to look for advertisers on your own, you can use specialized exchanges.
Services
The best exchanges include:
- Pro;
- Sociate.
Invitations to subscribers
If the group is narrowly focused, then you can send invitations to subscribers to various meetings and courses. However, you need to understand that if you fail to meet the wishes of the target audience, then the letters will end up in the SPAM category.
Partnership programs
You can get unique product links from various affiliate sites. In the future, they will need to be published in the group. Each purchase made through the link will be paid to the owner of the group.
Earnings on goods
You can turn a VKontakte group into your own online store. If everything is done correctly, an influx of buyers is guaranteed.
Sale
You can make money by reselling bands. You need to create public pages, promote them and put them up for sale. When deciding how much you can earn in this case, you need to take into account the size of the group. Relatively new public pages are rarely found for more than *1000 rubles. Promoted groups are many times more expensive.
Other ways
You can also enable the donation function in the community. In this case, subscribers will be able to thank the creator of the community with a donation if they wish.
How to make money in a VK group: 5-step instructions
Step 1. Find a topic that will be of interest to the public and will give you the opportunity to earn money
It could be films, videos, jokes and humor, funny animals, beauty and health - anything. It is important that the topic is relevant and interesting to a wide range of people.
This is the only way to attract a large audience, and the more subscribers, the more earnings. Statistics of popular search queries in Yandex.Wordstat, TOP-10 popular groups will come to your aid with this.
Ten most popular communities:
- 5 best films – 5 million people;
- Cool tricks
