Hello dear readers of the Start-Luck blog. You worked for a long time, composed, revised and edited your material several times. And now, finally, it is ready and fully meets all your wishes. You're done, hooray, your brain is celebrating your victory - you've completed another task. But... this is not the end...
In order for your friends and acquaintances to quickly find him on such an extensive VKontakte, you need to make several tags (active links). When the reader enters them into the search engine, all the necessary information will appear in front of him. What material are we talking about? Articles, photos, videos, etc. are what you want to share. Well, or advertise... You can also search for the necessary information using tags.
What are hashtags
Hashtags are tags with keywords that are used on social networks. They are added to content - in the texts of posts, in descriptions of pictures, videos, etc. They stand out in the text - they are highlighted in the same way as links, and become clickable. Thus, they are similar in appearance to links, but differ in content.
Here is an example of a hashtag on VKontakte, which is inserted after the text of the post:
What characters do hashtags consist of?
The hashtag begins with a hash sign “#”. Next, without a space, comes a keyword or several words. If a hashtag consists of several words, they are written together or separated by an underscore “_”. Spaces and special characters cannot be used. You can use small and large letters (Latin, Cyrillic, etc.), underscores and numbers. When using several hashtags at once, you must put a space between them.
Types of keywords in hashtags
The following types of keywords can be used in hashtags:
- thematic keywords (#Sea Vacation, #humor, #science_and_life);
- brands (#comedi_club, #samsung);
- keywords by type of activity (#earningsOnPartners, #advertising, #construction_of_houses);
- geolocation (#MoscowRegion, #Kazan, #Crimea);
- keywords for a competition, event, challenge, etc. (#post_on_day_challenge, #marathonForPartners);
- unique keys (#IldarNurutdinov, #IldarBlogOnPartners).
Thus, you can and should use the most appropriate hashtags based on the type of keywords in your posts.
The main thing is to ensure that the keywords are relevant (appropriate in meaning) to the content of the post
After all, we want our posts using hashtags to be seen by those people who are interested in the topic of the post. Don't just use popular hashtags because they are popular. Otherwise, a person will see the post, understand that the topic does not match and simply leave. Posts in hashtag searches will not be shown to the target people. Therefore, keywords must match the meaning of the content.
How to attach a hashtag to your community
To prevent your visitors from leaving you, link tags to your community (group), it’s done like this.
We write a post, insert a hashtag, insert a “dog”, write the name of the group.
After you have entered the hashtag and inserted the “dog”, you will see the name of your group, click on it, and the name of the group will be inserted into the hashtag.
Second option, you can copy the group name from the address bar and paste it manually after the “dog”.
Each community name is unique and your hashtag will be tied to your community.
How to add hashtags on VKontakte
They can be inserted into the texts of posts anywhere. They are often placed after the text. They are also written in the descriptions of pictures and videos (we’ll look at what this is for below).
Hashtags consist of keywords and phrases. They must be relevant to the information contained in the post
For example, if in a post a person describes his vacation by the sea, then the hashtags could be: #sunsea #vacation_on_the_sea, etc.
Thanks to this, posts are structured by topic and it becomes possible to search for information using keywords.
What to pay attention to
Technically, tagging VKontakte is not difficult. We have already seen this. But for hashtags to really work, you need to consider some rules for their placement:
- Don't write too long phrases. The perception of such marks is noticeably worse. Social media users tend to search for information using short queries, so don’t put more than three keywords in one hashtag.
- Use only thematically related words. People searching for similar posts should navigate to the information or photo that interests them. If you sell handmade soap online, you shouldn’t tag your post with #summer or #goodmood. Let these be special guiding words that people use online to search for a specific product.
- The words inside a hashtag can be written together or you can use the bottom space to separate them. True, the second option is rare. As a result, long tags may look like this: #pizzeria in Moscow or #pizzeria_in_Moscow.
- It is allowed to use not only Russian letters, but also English ones. Choose what is closest to your target audience. For greater effect, you can duplicate the name in both languages: #dodopizza and #dodopizza.
- The optimal number of tags under a publication is 3-5, but in reality you can put much more. As long as they do not interfere with the perception of basic information.
- If you are promoting your VKontakte page, you should come up with your own hashtag that only you will use. Short but recognizable. For example, #piesfrommashi. This will help your clients sort the publications they are interested in among the general mass.
- If the hashtag doesn't work, check if you did everything correctly. Most likely, the # icon is separate from the keyword or there are problems with the Internet. Usually, tagging a post or photo does not cause any difficulties.
- To find posts on a topic of interest, you need to go to the “Search” menu on VKontakte and type the desired word with the # icon. All publications related to the request will appear in front of you.
- The lifespan of hashtags is unlimited. Use them for as long as you like, and if desired, change them to other, more popular ones.
Compliance with these recommendations will help effectively promote business accounts and groups on social networks and increase the number of views. Or it will simply make your publication popular and allow you to find like-minded people. By the way, you can use tags not only on social networks, but also on other sites, for example on YouTube.
If you liked our article, then share it on social networks and be sure to subscribe to blog updates so as not to miss a lot of interesting things!
Global search by hashtags on VKontakte
If you enter a hashtag into the search bar on VKontakte, VK will show all posts containing this hashtag.
In addition, if you click on one of them in any post containing hashtags, VK will also display publications containing the same hashtag.
Thus, searching by hashtags is nothing more than a search by keywords and phrases that are written in these same hashtags and added to publications
Also, on VKontakte, after generating relevant posts using hashtags, additional filters can be applied to the search results. Thus, to make the search more accurate:
In addition, there is a local search using hashtags. This is when unique hashtags are used for groups (publics, events). Such hashtags only work in a separate VK group. Therefore, searching using such hashtags is called local. More on this below.
How to search by hashtags
To do this, simply enter a keyword into the search field and press the “Enter” button. For example, I want to search for all recent posts with the keyword "work":
All posts tagged “work” recently are displayed to me. The search result there is formed according to the rule “from new to old”
You can also search for multiple hashtags in the same way. For example, if I wanted to look for a job in St. Petersburg, then I enter a query consisting of two keywords separated by a space (#job #Peter):
At the end of this article, I would like to say that this function is quite actively used by people who develop their business through the social network Vkontakte. By using keywords wisely, you can attract new visitors and future clients to your group.
Young people also quite often use this technique to attract the attention of the opposite sex.
How to hide hashtags on VKontakte and why it is needed
Let's say you wrote a post and added hashtags. What does it mean? As mentioned above, this means that this post will be shown in searches to people who are looking for information on your topic using the hashtags that you have added. Great, that means more people can see the post, which is what we need.
But there is also a minus to this. Imagine a person reads your post and, seeing hashtags, can click on one of them. Thus, the person will leave your post, your page, group (public). And this is already bad.
Just so that people don’t leave, you need to hide hashtags. You can make sure that hashtags are not in the text, but that they are present in the post.
How to do it?
Hide them in descriptions of pictures and videos.
To hide a hashtag in a post image, you need to click on the image and place them in the description:
To hide a hashtag in the description of a video, you need to click on the video, click on edit and insert hashtags into the description:
This way, your posts will be shown in hashtag searches, but the hashtags themselves will not be visible
Creating a VKontakte hashtag
To add a hashtag, you must use the “#” symbol. It should be placed before a word that expresses the general idea of the publication or relates it to a specific topic. Before you create your first hashtag, you should familiarize yourself with some rules for writing it:
- When adding an element, it is allowed to use the Latin or Cyrillic alphabet. In other words, the mark can be written in both Russian and English letters.
- The word used for the hashtag appears immediately after the hash mark, without a space. For example, #topic.
- When writing a hashtag of two or more words, there should be no space between them. The phrase is written continuously or an underscore “_” is used to separate it. For example, #themeday or #topic_day.
- If a publication requires several tags to be attached, and this often happens, then a space is placed between them. For example, #topic_of_the day #top_news.
Once the rules have been studied, you can begin adding to VKontakte publications.
Instructions for PC and smartphone
Since there are no special differences between how to add a hashtag in the full version of the site or from the phone, the instructions will be general. You can insert a hashtag when publishing news on the wall of your page or in a group, as well as in the description under the photo. Let's look at the procedure step by step:
- While on your profile page or in a group, click on the “What’s new with you?” field.
- Add pictures, music and everything you need. Enter the text of the publication and insert a hashtag at the end, as shown above.
- Publish entry. Now, when you click on a hashtag, you will be able to search for similar tags in other posts.
What you need to do to add a hashtag to a photo:
- Open the photo in full screen.
- Click on the “Edit Description” link.
- Add a hashtag and exit edit mode.
Ready. A clickable label will appear under the photo.
The information presented in the article will help you understand the methodology for using a hashtag on the VK social network. When publishing a tag, there are a few simple rules to remember to ensure that the end result matches your expectations.
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Unique hashtags on VKontakte - what they consist of, why they are needed (involvement in your posts)
We figured out how and why to hide hashtags on VKontakte in your posts.
However, some hashtags can and even should be shown in posts. These are unique hashtags that you create for navigation and engagement in your content.
What does a unique hashtag mean: A unique hashtag means that you come up with and use a hashtag that no one uses and will not use.
Where to place them: They need to be placed in a visible place - in any part of the post text.
Why is this needed: Let's say you write posts and put your unique hashtags in the text (in a visible place). So, what happens if a person clicks on such a hashtag? That’s right, people will additionally discover your other posts. That is, people will not leave your posts for others, as would happen if they clicked on common hashtags.
In other words, let's say a person reads your post. He clicks on the hashtag and VK gives him all the posts with this unique hashtag of yours. Only your posts. This means people will stick around and explore your content.
In which posts you can use your unique hashtags: Unique hashtags can be used in any posts that you create on your own behalf in your profile, on behalf of your group, community, public.
This way, there is more engagement on your posts.
How are hashtags useful?
1. With their help, you can increase your reach, as this will bring additional views to your posts due to the fact that your content will be found in search engines.
2. If you have your own group, then using internal hashtags you can group content, which will also increase the reach of community subscribers.
3. This is a good opportunity to remind about your brand, or make it more recognizable.
4. When organizing competitions, hashtags can attract an additional number of participants.
5. Hashtags attract attention to the events and activities that you organize.
How to select popular hashtags to promote your posts on VKontakte
Everything is clear with individual hashtags - you come up with them yourself. But where to get popular VK hashtags to promote posts. It's quite simple:
A simple and logical way to select global hashtags to promote your posts on VKontakte is to use the hashtag search. To do this, we take turns entering hashtags with keywords on your topic into the search window and analyzing the search results - we look at which hashtags are used in the posts that the search returned.
We enter different hashtags into the search and analyze them. At the same time, we simultaneously write down all the options that are necessary and interesting to us separately in a notepad or Word document.
This is a manual way of selecting keywords, with which you create and save your list of hashtags and which you will use to promote your posts.
Here is an example of a set of hashtags on the topic of making money on affiliate programs:
Thus, you need to write down and compile your own list of popular VK hashtags on your topic. Save them to a separate text file.
Searching for and compiling a list of suitable hashtags needs to be done once and then, when releasing new posts, simply copy and paste them into the right places.
Also, to select keywords, you can use a service such as Yandex Wordstat and other similar services. Thus, find the necessary combinations of keywords, transform them into hashtags and, after checking them in a hashtag search, apply them.
It must be remembered that:
On VKontakte you can use no more than 10 hashtags at a time in one publication
What is a hashtag
A hashtag is a special tag that allows you to assign a publication to a specific topic. It simplifies the search by ensuring that publications are found for highly targeted queries. Also, using a hashtag it is easy to find current news and publications that are most popular at the moment.
Reference. The hashtag was originally used on Twitter. It soon gained immense popularity and approval from users for its ease of use and usefulness. After that, other social networks picked up the idea, and now the element is used everywhere.
The main properties of a hashtag include:
- Highlighting the main idea of the publication by using keywords.
- Grouping posts and articles by topic. In this case, the distribution occurs in both general and narrowly focused categories.
- Easily search directly from the current publication to find similar posts.
