Step-by-step instructions for creating and developing a group and public on VKontakte

Maintaining a VKontakte group is a rather complicated process, and if done incorrectly, you can ruin the whole job.

In this article I will tell you about important tips and some secrets of running a community in 2021.

Previous years have brought many changes to the social network: community messages, products in the group, widgets, a unique opportunity to promote group entries have appeared, the rules for conducting competitions have become more stringent, and the number of community blockings has increased for various reasons.

All this significantly affects the running of the community. And today a huge effort should be made so that the group reaches the TOP and begins to generate profit/sales.

Community design

Before visiting your page, a person must be interested in it. As they say, “you meet people by their clothes.” Only then does the user begin to study the content. Therefore, let's talk about how to properly lead a group on VK in order to immediately create a good impression.

Avatar

VK supports static and dynamic covers. The latter makes it possible to stand out in competitive niches and literally liven up your appearance. Moreover, you need to make not just a beautiful and attractive page header. Visitors should be able to determine the direction of the community at first glance. To do this, use thematic images and inscriptions.

Audience response is also positively influenced by subscribe button pointers, calls to action, bonuses, counters and other marketing techniques.

Menu

Well-designed navigation helps visitors quickly find the information they need, use services, or select a product. This guarantees customer loyalty. People come back again, recommend the public to friends, and it grows organically.

Name

One of the most important tips on how to properly lead a group on VKontakte is choosing the right name. In this case, you need to start not only from personal preferences and use bright, sparkling phrases. First of all, think about your subscribers and focus on their requests.

You can find out the frequency with which users request the key phrases you have selected using the Yandex Wordstat service. At the same time, analyze your own options and study competitors. Keys also matter in the public description. But it’s better to focus on your benefits for customers.

The menu in the community rarely changes. But changing the design and name allows you to bring more visitors. A name that matches search results trends attracts a new target audience. At the same time, a fresh cover for a holiday or upcoming event stimulates the activity of existing subscribers. But the changes should be more “cosmetic” rather than drastic.

How to send a link to your group via phone

To ensure that as many people as possible know about the idea that the user is promoting with the help of the community, you can tell your friends about it on this social network. To do this, you need to copy the link to the public page and distribute it among your friends. You can do this via phone as follows:

• go to the group, click on the three dots located on the right side of the application;
• after that, options will appear on the screen, you need to select the “Copy link” section, after clicking it will be saved in the buffer;
• then a dialog opens where you need to send a link;
• In the message input field, hold your finger until “Insert” appears, then send the message.

Another user will receive a link, and now it will depend on him whether he will become a member of the new group. It is recommended to invite friends only after the community has been created and all important settings have been made.

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Author

Michael

For some time he worked in the MTS communication salon. I am well versed in technology, interested in the field of mobile companies and applications

How to properly lead a VKontakte group: secrets and tips

When promoting, different goals are set:

• increase in the number of clients;
• sale of goods or services;
• attracting additional traffic to the site;
• increasing the level of trust in the brand.

Depending on this, the methods of work differ. For the image page of a machine tool production plant, a large number of visitors is useless. At the same time, the majority of participants are narrow-minded. But for entertainment portals, a clear classification of the target audience is not so important. In the first case, linking from thematic resources is suitable for development. In the second, the best results are achieved by frequent publication of native viral content.

Let's list the main ways to develop public pages:

1. Promotions and competitions . They provide an opportunity not only to invite a person, but also to increase the significance of the community. Ask people to be active and offer worthy gifts. Likes, reposts and comments raise the page in search results.
2. Links from the site . They work great in developing companies with a large number of news feeds. Moreover, each new entry on the main resource links to a page on social networks.
3. Targeted advertising . It’s hard to imagine how to run a group on VKontakte for business without this tool. The method is paid. But with the right company, you get the cheapest leads.
4. Publishing posts . The higher the frequency, the greater the audience reach. At the same time, unique, high-quality content attracts subscribers to the community organically. This ranks it higher in search results.
5. Private messages . Only suitable for beginner bloggers. A rather labor-intensive process with a high probability of account blocking for spam.
6. Newsletters . Chatbots for social networks allow you to communicate massively with people in private. Unlike emails, the open rate is close to 100%.

To work effectively, it is better to use several promotion options. And the most universal one is publishing posts.

To close the topic of effective public management, here are a few tips that few people talk about on the Internet.

Tips for beginners on how to lead a group on VKontakte:

• Keep your content unique . Not everyone focuses on writing texts and creating original photos, borrowing them from thematic communities. This lowers rankings and reach in the smart feed. Can also lead to blocking.
• Choose your posting time . The vast majority of administrators post messages exactly on the clock (8:00 ... 16:00). This is how a huge amount of news appears simultaneously. Using minutes (10:15 ... 13:42) significantly increases the viewing of publications.
• Strive for unity of style . This makes it possible to use content theft for your own purposes. Develop a unified style in the design of all elements: color scheme, fonts, logo, design, etc. This is how people start coming to you even from other people’s news.

How is a group different from a public and what is better to choose?

The group is more suitable for narrowly commercial projects. For territorial business offline, since there is the opportunity to invite friends, create an open wall, which will create additional activity. Also suitable for gated communities.

A public page is suitable as a community for the purpose of disseminating information about the brand. To create an information resource. For thematic blogs, to create an entertaining community from which you can earn money by selling advertising. In most cases, creating a public page is preferable.

Drawing up a content plan

It’s hard to imagine how to run a VKontakte group without updating the news feed. It is necessary to regularly post high-quality information relevant to the target audience. After all, this is one of the most effective ways to interact with subscribers. If there are no fresh posts on the wall for a long time, the audience’s interest is lost. The best results are visible only with regular activity. Therefore, plan your messages in advance and communicate on different topics. The same type of information becomes boring, and exclusively commercial orientation scares away users. To make it clear what to write about, here are the most popular types of content:

• About the community . Tell clients who you are, what you do and how you do it.
• Posts that solve the problem . These can be short answers to questions or guides in longread format. They fit well with recommendations for the purchase of goods or services.
• Discussions . The activity of participants in the comments is an excellent reason to create a separate topic and discuss the details of a controversial issue in it. It is enough to post the announcement and direct the energy of the audience in a “peaceful direction.”
• Entertainment . Excessive seriousness gets boring and becomes boring. Be sure to dilute your feed with fresh jokes, memes and professional jokes. Use any means available to you to lift the audience's spirits.
• Competitions . They have already been mentioned. This is your “combat tool” that provides an increase in subscribers. Content is a great help in achieving community goals. The main thing is not to go off-topic and not go into full sales. Communication should be natural. To do this, alternate information and look at user response.

Types of communities in VK. Which one to choose?

The names speak for themselves, plus there are short hints under the headings to make it easier to navigate. If you are still having difficulties with which type of community to choose, now we will tell you everything...

Events - in case you have a date marked with a red marker on your wall calendar, and some event is planned for that date.

Business page . Everything is simple here: you have an “off-line” business - come here (however, not only “off-line”).

Public page – this type was created specifically for public figures or a group of public figures.

Brand or organization . Having read the name of this type, read 2 lines of “description” (in the picture above): if this describes your future community, consider that you have already made your choice