How to get more likes on VK: basic techniques

Likes "VKontakte"

Of course, after the American social network introduced a feature that allows you to show your approval, another service - the Russian site VKontakte - copied the same idea. Soon the same likes appeared on the domestic service. They had the same function, but were designated differently - with the help of hearts. With the advent of this opportunity, many users immediately began to think about how to get more likes on VK. For this, many tricks were invented - girls published their photos in popular communities with a request to put a heart; Even entire groups have appeared that allow you to exchange likes with each other.

Why do people like?

1. “Like” as non-verbal communication

“Like” is a convenient way to express yourself. Express your presence without engaging in correspondence. Comments require a response; time is wasted in writing and responding. There is no need to waste time and energy on “like”.

People use “likes” to attract attention. Sometimes they cannot express themselves to the other person personally, but if they share his views, they often do not mind showing it. You can “like” it, thus expressing your involvement in the opinion of the author of the post.

2.Tendency towards non-verbal communication

Verbal language on the Internet is being replaced by sign language. With the growth of information, a new language of communication was needed. People are commenting less and liking more and more. “Like” is a laconic expression of a relationship. Experts notice a trend of fewer comments, but more shares and likes.

3. “Like” as a compliment and a way to pay attention

“Like” is also a convenient way to express a compliment to a person, draw attention to yourself and, perhaps, subsequently meet in person.

Mechanism: Social network users start meeting strangers with a “like” - they like a post, and only then write a message or add them as friends. First a compliment, then a conversation.

4.Functions of the “like” button

• social stroking: if it is not enough in the real world, then the user constantly returns to the network and seeks attention there. On a social network, stroking is easier to get;
• non-verbal communication;
• data storage;
• news selection for Facebook;
• promotion of news within a social network.

What do likes mean?

What do those same hearts mean, what role do they play for everyone, why is everyone so interested in getting likes on VKontakte? As already noted, the main task of this mechanism is assessment. If for news communities the number of “heart” icons under a post means the popularity of the group and the news in the first place, then for the average user, likes under a photo are the number of people who like you. Therefore, this is an assessment of a person, his appearance and the photo as a whole. Here everyone’s logic is quite simple: the more hearts, the more beautiful, better, prettier the person. That's why everyone wants to know how to get more likes on VK. And, of course, the majority tries to get as many of them as possible.

Why do we need likes from the commercial side?

Apart from human vanity, hearts can also be beneficial from a commercial point of view. Thus, communities representing online stores and various services are also looking for ways to get more likes on VK. It's all about the mechanisms for sorting news and groups in search, as well as human psychology. Regarding search, there is a theory that news with a large number of hearts (like the communities themselves) can appear in higher positions in searches both on the VK service itself and in the Yandex and Google systems. Whether this works or not is difficult to say, but there are certain reasons to consider this true (after all, search engines themselves claim to take into account the so-called social factor). In addition, getting likes on VKontakte allows you to play on human psychology. If a group visitor sees a news story that has received more hearts, he intuitively pays more attention to it, because he understands that it may be more interesting than others. Due to this, having received a lot of Like ratings on an advertising post, online stores can count on attracting the attention of visitors.

How do likes affect the promotion of a group on VK?

Getting subscribers to a VKontakte page, as well as getting VKontakte friends, are popular SMM services, the essence of which is clear to everyone. Such promotion increases the status of a profile or community in the eyes of other users, which arouses interest and potentially subscriptions. Increasing subscribers to a VKontakte group works in a similar way - despite the fact that you are recruiting bots, the total volume of subscribers creates the illusion of being in demand, which motivates others to subscribe too.

But what about likes? After all, this is also a popular service from the SMM sector, which is ordered almost more often than to wind up friends and subscribers. But in fact, very often even those who order this service do not understand what it provides and what promotion mechanisms it uses. Meanwhile, it is likes that often give a decisive advantage over competitors, help to significantly increase the ranking of a post in search results and attract new subscribers. And now more about this mechanism:

• Cheating likes, like cheating reposts on VKontakte, has the same goal as any other cheating - to attract the attention of a potential audience. And here it really doesn’t matter who exactly gives you these likes - bots or real people, no one will check anyway.
• But here it is important to note that cheating is always done by bots, because no service can physically have several thousand employees (or remote partners) who will like you or add you as a friend on command. All the talk about cheating with real people is an attempt to justify the inflated price tag, nothing more.
• And now to the heart of the matter. The number of likes a post has directly determines its relevance among the audience. A lot of likes means the post is interesting, relevant, original. For the vast majority, this is a signal to at least skim the text or start watching the video attached to the post.
• In the future, if the content provided is truly interesting and unique, the person likes it as a sign of approval, perhaps reposts it, and most likely subscribes to the community, because the content provided by this community is interesting to him.
• In psychology, this is called “Social proof” - a person always chooses what is more popular, since this is a kind of sign of quality - the approval of the majority. In this case, many people like, repost and subscribe without even reading the post itself.
• This method has been used in marketing for thousands of years, because it really works and will always work. Getting likes on VKontakte does the main thing - it attracts attention, then the quality, interestingness and uniqueness of the material you offer comes into play.

Please note that getting likes is by no means a panacea. If you rarely publish posts, if they are a low-quality rewrite or repost of information from another group, then you are wasting time and money - no one will subscribe to you, even if you have thousands of likes and tens of thousands of subscribers. People today react quite sharply to the quality of content, because they can always find an alternative source of information that suits them.

Therefore, you need to promote the group comprehensively, and not just by ordering promotion. The content should be regular (2-3 posts per day) and unique - that is, the person should see this information for the first time from you. If someone then copies your post, it’s okay, search engines will already identify you as the primary source and, in any case, will rank you higher. There are other rules for posting on VKontakte:

• Don’t forget that your audience has prime time – the time when people most often log into VK. Release posts exactly at these intervals.
• If you are targeting remote regions, consider time zones. And in general, make full use of geolocation capabilities.
• Make streams, promptly respond to comments on your posts, comment on posts in competitors’ groups yourself (but without provocations).
• Organize sweepstakes such as “like, repost and subscribe for a chance to win some kind of prize in random roulette.”
• Polls are another effective way to increase activity in a group, and at the same time find out the preferences of your audience.
• Boosting VKontakte polls is an important mechanism that allows you not only to simulate activity, attracting new voters, but also to adjust the result as necessary.
• Use delayed posting, specialized bots and services, study in detail the statistics of activity in the group.

This is just a small part of the advice; you can familiarize yourself with the basic aspects of promotion by reading other articles on our blog.
At the same time, as regards specifically getting likes, at first it is more profitable to buy VKontakte likes in bulk, that is, in large quantities at once. This will allow your posts to immediately stand out in the news feed and quickly attract users. The main thing is that it really works, and now you know exactly how. Do likes affect promotion on VK? How does getting likes affect promotion on VKontakte?

How to get more VK likes naturally?

In general, to get them, you can choose one of two strategies - natural growth or promotion. If the question is how to get more likes on VK without any manipulation, then you need to make the post itself interesting, funny, shocking, that is, so that it evokes emotions in the user. Of course, for this you also need to take care of how to convey the meaning of the post to visitors - invite friends to the group, take care of its promotion. After all, it is obvious that if there is not a single person in the community, no one will see your post.

Like problem

The “like” button is an approval button, and this verb is a barrier to sharing some news. This is why at one time Facebook planned to allow users to create their own verbs for the “like” button.

One day an acquaintance from Ukraine wrote to me. He helps the fund for helping orphans. They integrate news into social networks, and are faced with the problem that, for example, liking the article “Lisa N. needs a blood transfusion” is at least doubtful.

They wondered what would happen if they launched an analogue of “like” - a button with the wording “I care about this” or “I care about this.”

Other ways to get likes

If you are interested in how to get a lot of likes on VK using any available method, including dishonest ones, then you may be interested in a number of services for exchanging likes, buying them and boosting them. There are different mechanisms here - from the fact that real people give you hearts for money, to the banal increase of likes using automated solutions - programs, scripts and so-called bots (accounts created for fictitious people). True, when increasing the number of Likes in this way, you need to be extremely careful - VKontakte mechanisms monitor such activity and try to prevent it. For example, if you are identified, the community may be closed, which is also not very pleasant.

Precautionary measures

In connection with this fact, you need to take some precautions if you want to know how to get a lot of likes on VK.
For example, you should not make a huge number of hearts at once in a short time - sudden activity around a post in a little-promoted group may be suspicious. The same applies to promotion on one post, while on others the number of Likes does not change. If you are looking for a way to get more likes on VK, remember - it is important to do everything as naturally as possible, without arousing suspicion of cheating. Then your community can really be made popular and interesting. If, for example, you are the owner of an online store and do not know which strategy to choose, then our next advice is addressed to you. Artificial wrapping is cheaper and allows you to achieve quick results. However, it can threaten to block the community and, moreover, is not effective. If you work on how to get a lot of likes on VKontakte without programs and bots, then it will cost more, but in the end it will bear fruit, because you will be noticed by real people who will buy something or recommend you to friends. This is much more profitable in the long run.

Lots of subscribers, but no likes

Summer in Moscow is more than drought (c). We sit comfortably with tablets on the verandas (even studying should be fun) and open Instagram. In the feed, the faces of friends are mixed with celebrities and advertising posts. We ignore the first and last ones, we stop at the second ones. How did Ksenia Borodina and Olga Buzova attract almost 6 million subscribers each? Why does one in five watch all their videos? Ok, they are fashionably dressed, spend a lot of time at social events, help those in need, take care of their families, but the number of advertising posts on their accounts is off the charts. Western stars do everything the same, but subscribers to their accounts number in the tens of millions. Do you think they know a special secret, do they have exclusive filters, or are their accounts run by specially trained people? No, no and yes!

Authors: Ksenia Borodina, Olga Buzova, Instagram

Let's start in order. The casket, as always, opens simply - it's all about potential coverage. The English-speaking audience is a priori larger than the Russian one, and the domestic Internet is only a small segment of the world. It is easier for Western stars to attract international subscribers, while Russian ones have to limit themselves to those who understand the Russian language. And to be honest, such is the structure of the entertainment market that our stars are of little interest to anyone abroad. Moreover, domestic users are very offended by the “infidel” speech in the accounts of their native idols. And someone is incredibly lucky. Among Jennifer Lopez's fans (49.5 million subscribers with only 1,474 publications) there are also residents of Latin America. By the way, her account is more like a Facebook page, although she manages to successfully separate work from her personal life in it.

Increase your sales by improving your online image!

MarkWay will tell you where and how to manage a company’s image in 2021, as well as:

• The influence of the company’s reputation, brand on the consumer;
• Client communication strategy;
• Social media and online monitoring;
• HR brand;
• PR-2020.

Do you want to know how? Follow the link →

Author: Source: Instagram

But I digress. There are also no special lotions inaccessible to mere mortals. Although most celebrity photos are pre-processed. Everyone can afford it. By the way, no one is safe from mistakes either. But whether it’s worth buying an audience, likes and comments is a big question. Let me remind you that such a purchase is considered illegal from the point of view of Instagram’s offer; moreover, it will not give you real engagement. If you want to make yourself known somehow, take an example from brands and launch advertising in your feed. It’s easy to learn, it costs less than a similar one on Facebook, and real people interested in you will switch to your account.

Speaking of involvement. On the accounts of Olga and Ksenia, an average of two percent of readers give likes. Selena Gomez's figure is only two tenths higher, despite the impressive figure of 93.2 million subscribers. Her main feature was the ability to look perfect at all times. And enjoy life every second. The level of engagement of subscribers is much higher for accounts that are small, by the standards of stars. For example, Sergei Mezentsev’s video (91 thousand subscribers) is watched by a third, and 5-7% of readers like it. Dmitry Medvedev has 2 times fewer subscribers than Buzova, and has more likes as a percentage. In general, Instagram is ideal for developing a personal brand. People still want to look under each other's skin, to see a psychological striptease. Shoe or cosmetics stores have no secrets that might come out. The audience follows celebrity accounts with bated breath in the hope of a scandal. The more outrageous the star, the more attractive she is. Sooner or later, someone will definitely screw up, readers are convinced.

Authors: Source: Instagram

Let's get back to our only yes. Yes, celebrity accounts are rarely maintained by the stars themselves. Let's compare the page of Rihanna (42.1 million) and Hilaria Thomas Baldwin (164 thousand). The first is deprived of the “personality” so beloved in the West. It's too commercial, promotional and glossy. I'm not sure that Rihanna has ever used her Instagram password herself. Hilaria, on the other hand, dedicates her feed to family and sports and posts very personal photos. Take her example, but try to post as professionally as Rihanna's managers. So what can you learn from Western celebrity accounts?

Authors: Source: Instagram

Maintain balance.

Let's take the example of Demi Lovato (43.7 million). We take everyday and personal photos ourselves. This inspires trust. They should have the effect of immediacy, emotions, mood and comfort of normal human life. We accompany what characterizes the professional side of life with appropriate footage, ideally shot by a photographer. A bad photo, no matter who you are, casts an unpleasant shadow on your professional image. On Instagram, people think with their eyes.

Author: Source: Instagram

Know the limits.

Leonel Messi (49.8 million) posts at most a couple of times a week. And each one gets almost 2 million likes. He covers only the most important moments of his life and maintains high quality and relevance of the content. Until you become a star of his level, you don’t have to put your subscribers on a diet, but limit yourself to 2-3 photos a day.

Author: Source: Instagram

Shock.

This method generates fewer likes, but brings in the most loyal followers. Look at the account of Miley Cyrus (48.3 million) - one of the strangest and most provocative among stars. She does whatever she wants with defiance and without the right to challenge this behavior. There is one thing, you cannot be shocked if such a lifestyle contradicts your character. Better make a joke! If you have no sense of humor, write smart thoughts.

Author: Source: Instagram

Sell ​​yourself.

Khloe Kardashian (53.8 million) sells various products on her account. Unlike our stars, without going overboard with such content. Until you develop your account, brands are unlikely to ask you to represent their brand, but you can sell yourself at their expense. Choose trendy things, track tags that correspond to them, write reviews and meet new subscribers.

Author: Source: Instagram

Make a video.

Dwayne Johnson (61.7 million) chose the selfie video format for his account. This open and motion approach leaves no one indifferent. Try to create exciting footage, otherwise no one will watch beyond the second second.

Author: Source: Instagram

Appreciate your subscribers.

Beautiful photos are not a panacea. Truly successful accounts convey an idea, values, and lifestyle. Most stars highlight success and sexuality, but Cristiano Ronaldo (71.4 million) chose honesty and determination. He shows every day that being a great footballer means training and working hard.

Author: Source: Instagram

Trade face.

Experience shows that people react more actively to others like themselves. No dress will get as many likes as a dress that has you inside. Liking your selfies and portraits is recognition and appreciation for your courage to put yourself out there.

Invite friends.

We take advantage of the successes of our friends, post photos together and their subscribers will flock to them. How do you think Taylor Swift gained 87.7 million fans online? Every second photo in her feed is dedicated to not-so-random encounters with her famous friends. She increases her popularity due to their reputation. Why are you worse? No famous acquaintances? Secular magazines and star tags can help you! Subscribe to celebrity accounts and post the latest news with the most fashionable tags. And don't forget about reposts.

Author: Source: Instagram

Look up to blogs.

And bloggers have a lot to learn! Moreover, their habits are easily transferred from full-fledged blogs to the Instagram format. We put the title of the post on the photo. This is very convenient because subscribers scroll through your feed, choosing the most interesting things for themselves. They will immediately understand where there is a useful “longread” hidden under the photo, and where you talk about your life. By making every third post informative and focusing on the title, you create the structure of your account, the overall picture.

Drop modesty.

Down with imaginary shyness! If you want to get noticed, get into all the ratings you can! Instagram announces topics for publications weekly. Follow them and don't miss the opportunity to participate. You'll have to push yourself! Even a very cool photo in such promotions is not enough to get to the top. We need a story. You can safely manipulate the most touching topics, those that touch a nerve. We don’t ignore blog ratings either. All resources like Livedune, Yablor and others are made up of initiative guys. No one will know about you if you remain silent and modestly wait for an invitation to the white dance. Register, announce yourself, loudly and brazenly!

To plan.

A content plan will help you not to lose your head in all these tips. Don't ignore him! No matter how lazy it may be to make recommendations for the coming month, force yourself and you will be grateful for your own perseverance every day! Identify the main topics that you can write about, distribute them by day of the month, determine the best time to publish for each day of the week.

Whether your account gains millions of followers is up to you. But you can only find out what will happen by analyzing your own capabilities, the target audience and the usefulness coefficient for it!