How to set up a VKontakte retargeting pixel on a website using Google Tag Manager

On weak computers or with a slow Internet connection, you often have to use “light” versions of sites. They load faster and use less bandwidth. The popular social network VKontakte also offers this function, but this mode only opens on smartphones and tablets. Below is written how to log into the mobile version of m.vk.com from a computer.

Let's start with Google Chrome.

I personally really like this browser. My Internet, roughly speaking, is not very fast, and this browser really surprised me with its speed. Before that, I tried Opera, Internet Explorer from Microsoft and Fire Fox (Mozilla Firefox). It is convenient to use the VKontakte website.

Another obvious advantage is that it is cross-platform; it can be used both on a stationary home computer and on mobile platforms, smartphones, and tablets.

Instructions

There are dozens of add-ons on the market with similar functionality; for today’s article, we chose Skyload . Let’s not bore you and get straight to the point of what’s happening. For ease of understanding, we will divide the further narration into several logical blocks.

Installation

The installation procedure is extremely simple:

Open the link https://chrome.google.com/webstore/detail/skyload-music-and-video-d/fnmpfimijcopbiaiobinamadmnmhckmp?hl=en.
Click on the blue button.
Confirm the procedure.

Familiarization with the interface

We will omit the procedure for downloading the extension for the current copy of Chrome, since any user can handle this. Once the procedure is completed, click LMB on the new logo on the toolbar.

Then the main interface will be displayed:

A laconic white window, divided into several parts.
The right one is given over to the list of recognized media and video files; here there is information about the size, format and name of the identified fragment.
On the left side there is statistical information: the number and types of identified audio and video.
“Multi-download” button allows you to set parameters for automatic downloading of files (size, quantity and format).
At the bottom of the window we find a slider called "Music for vk.com." Its active position (green color) allows algorithms to find tracks and download them to a specified storage location. The same goes for video.
On the left side of the window there is a small button in the form of horizontal lines of different lengths; clicking on them opens the curtains.
The developers offer us to register or log in so as not to view ads during downloading.
Below are links to the official website of the project, donations, social networks of developers and 24-hour support service.

At this point, acquaintance with the graphical shell of the extension can be considered complete. So let's get started with the practical use of Skyload.

Usage

To add fresh music and videos to your PC, just use the following step-by-step instructions:

Launch the browser and go to the popular social network.
Next, we find the page with the video fragment that interests us.
We observe how the nth number of numbers appear above the extension logo, which indicate recognized objects.
Now click LMB on the shortcut, select the video of interest on the right side of the window (it usually has the largest size in MB).
Next, we confirm the seriousness of our intentions and set the path to save the file through Explorer.

If we are not authorized in the system, then a difficult one may throw up advertisements for us, which we will have to put up with at the stage of downloading files. But there's nothing you can do about it.

The developers sincerely warn that to add videos from YouTube you will have to work hard and provide a link to a source that shows how to do this. For those who don’t want to sweat, there are more convenient extensions.

Easy to use.

I was also pleased with the intuitive clarity of the interface and the convenient installation of personal settings. For example: tabs can be placed as you like simply by moving them with the mouse, the same with bookmarks. Also: to find something, you don’t have to open a search engine page - just write what you want to find in the address bar (where the site address is written)

You can create an account with Google and now all your passwords will be securely saved, it is very convenient and helps you remember the password for VKontakte and for other sites. This will help you avoid having to resort to restoring your VK page once again.

How convenient it is to download music from VKontakte to a flash drive if you use a plugin for Chrome, we talk about this here (See Plugin for downloading VKontakte music in Google Chrome). On iPhone (See Top 5 applications to listen to music on iPhone from VKontakte).

Incognito mode

To enable stealth mode, you need to go to the “settings and controls” menu at the end of the Chrome search bar. From the drop-down menu, select the “New window in incognito mode” action. Another way is using hotkeys. Simultaneously hold down the Control, Shift and N buttons on the keyboard (T in the Russian layout). This action can be performed with any input language, keyboard layout and with Caps Lock enabled.

In this mode, Google Chrome will not save the history of your online activities. All cookies will be deleted from your computer upon completion, thus you will be de-authorized from all sites visited. All content you download from the network will be saved in a separate folder on your hard drive. Google Chrome will not show anything in the list of downloaded files.

If you log in to your Google account, your search history will be saved on the server. Other browser users will not be able to see it, since no data will be stored locally. However, search engines will know who you are and collect information about your queries.

Incognito mode should not be confused with proxy activity. Here your IP address remains unchanged. The audience of social networks such as VKontakte will see that you are online. Information about your movements may not be visible to other computer users and search engines, but the provider, system administrator and site servers will not notice any difference.

In order to hide your IP, you need to install a special Tor web browser or use the services of proxy servers. They will change the address of your computer and allow you to work completely anonymously on the Internet.

Setting up a pixel in Google Tag Manager

7. In GTM, select the desired project and go to the “Tags” tab. The tag itself is necessary to place the code on the site page. Click on the “Create” button.

Creating a tag

8. To create a tag, you need to create a tag configuration and a trigger. First, let's create a configuration. Click on the corresponding “Tag Configuration” frame. In the drop-down list, find the group type “Special” and select “Custom HTML”. This type of tag will allow you to place HTML code on a site page, for example our created pixel.

Custom HTML

9. Next, a window will appear to insert the code. Click on the text field and paste the copied pixel code. After which we have to create a trigger. Click on the “Triggers” frame.

Inserting JavaScript code

10. In order for the code to work on all pages of the site, you need to create a condition under which the JS code will fire when the page is viewed. Accordingly, by default, we select the “All Pages” trigger, it allows you to perform the desired action.

Trigger selection

11. The setup is almost complete, all that remains is to save the created tag and publish it on the site.

Saving a tag

Sending a tag to the site

Publishing a tag on the site

We are done with the configuration and installation, all that remains is to check the functionality of the code.

Video news - Online video search service

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videonews.guru