Fake accounts on social networks: what are they and how to spot them?

How to remove dogs from a VKontakte group

As a community administrator on the VKontakte social network, sooner or later you will encounter the problem of a large number of “dogs” among the list of participants. And although such users themselves do not pose a threat, the presence of a large number of “dead” pages can significantly spoil visitor statistics and thereby reduce advertisers’ interest in the public. During today's instructions, we will tell you how to get rid of “dogs” in the list of participants, leaving only active users untouched.

Why identify and remove fake subscribers

Fake accounts on social networks are usually created to spread spam or boost the authority of real accounts and communities. Bots created to boost your authority pose virtually no threat to you and your followers. They may join a group or friend you and take no other action. Advanced bots, or rather their operators, can publish thematic content and even participate in discussions.

In contrast, spammers really threaten your information and financial security. First, they can flood your news feed with ads. Secondly, they may distribute illegal or indecent content. Thirdly, they can engage in fraud, such as phishing or infecting users' computers with malware.

Here are some reasons why you should seriously look for fake accounts among your followers:

  • Bots will never buy your product.
  • Fake accounts reduce the effectiveness of SMM campaigns. They rarely participate in discussions, repost or like.
  • Fake users make it difficult to calculate the effectiveness of marketing campaigns. For example, if your group has 10 thousand subscribers, this does not mean that 10 thousand real people see your posts. Perhaps two thirds of the community members are bots.
  • As noted above, fake users create unnecessary information noise and also threaten you and your friends.

The hero of V. Pelevin’s work “Love for Three Zuckerbrins” was in a virtual marriage for several years with a man who used a photograph of Marilyn Monroe as an avatar. As it turned out, an elderly man, also a terrorist, was hiding behind the image of the actress. This grotesque allusion is a good reason to think about who is really hiding behind the nicknames and avatars that are constantly being added to your friends.

Marilyn, is that you?

Removing dogs using programs

Programs can remove “dogs” both from your page and from the VKontakte group for free in automatic mode. You just need to configure their functionality.

A new program has appeared on the Internet - (Dog Cleaner). It helps to automatically delete frozen VKontakte pages. Download the archive with the program from this official website - (parser1.ru/dogcleaner.html). There is also a video instruction if you don't understand something. Next, unpack it on your computer and install the program according to the instructions as stated in the installer.

Then, when it is installed, you need to configure the program. Add the logins to the logins section - login and password for your VK page, indicate a special symbol and click on the tab cleaning dogs (Figure 5).

VK found dogs

If we want to remove frozen pages from a group, then copy the address of our community, paste it into the specified field, then click the “Find dogs in the group” button (Figure 6).

what are dogs VK

As soon as the search for “dogs” is completed, we can delete them. This process is shown in the sixth figure. This is how the group dog removal program works. Below we simply list other similar programs, but with more complex functionality:

  • Sobot;
  • PosterPro;
  • AutoVK.

They work on the same principle as the program we looked at today.

How to identify bots on social networks yourself

Doctors say that a spoonful of prevention replaces a barrel of medicine. This principle can also be applied in SMM. You can block bots when adding as friends. To do this, you must know the signs of fake accounts. Please note that if an account meets all the criteria listed below, it does not mean that it is a fake account. We are talking about an increased likelihood of counterfeiting. Here are the signs of bots:

  • The account uses photos of celebrities or other people, explicit images, or an abstract picture as an avatar.
  • The number of friends and subscribers a potential friend has is in the thousands.
  • The new follower has many friends who look like bots.
  • There are no personal photos of the person on the page. Living people love to share vacation photos, family photos, photo reports from events, etc.
  • The account does not post its own content or is limited to reposts. Be careful with this sign; real people may also not publish their content.

How to get VKontakte subscribers - important features

I am often asked in VK private messages about how to get VKontakte subscribers. Personally, I don't do this. But then people write that they ordered a promotion there, and after a while the subscribers began to turn into “dog faces”. And what to do then? I decided to briefly add information here, maybe it will be useful to you. Let's start in order.

Hi all! In this article I will cover the topic of the request -. The need for this usually arises if you want to place an advertising entry in VK groups. And for advertising to be effective, it is important to pay attention to community statistics.

I will show you 4 ways to view the statistics of VKontakte groups and reveal its main indicators.

How to identify fake accounts among friends on social networks

If you use several social networks and have several hundred friends on each, it will be difficult to view each account. Therefore, you can use automatic bot search tools. Below you will find a description of such tools in the context of popular networks.

How to quickly find bots on Twitter

Try the following services:

  • Fakers App

Go to the service website, authorize the application with your Twitter account and search for bots. Based on its results, the search will give you the percentage of real, inactive and fake followers.

7% bots are not scary

The service will also offer a list of fake followers and general characteristics of the audience.

List of bots according to the service

It seems that the Fakers App service does not work entirely accurately, since the seo_garin account is unlikely to be a fake one. This is a studio account that lists its website. Thematic content is published in the account. By the way, the spywords_russia account is not fake either. Using Fakers App, double-check the bot accounts found by the service manually.

  • TwitBlock

To use the service, follow the link, authorize the application and click the Scan for Spam button. The service will generate a list of suspicious accounts. You can double-check them manually, block them, report them, or remove them from them.

TwitBlock generates a list of suspicious accounts

  • Twitter Audit

The Twitter Audit service will help you determine the number of real and fake users for any account. The service also determines the quality of account subscribers. This takes into account the ratio of subscribers to subscriptions. To use the service, enter your account nickname in the field and press “Enter.” With Twitter Audit, you can determine the quality of Twitter accounts and take this into account when planning your marketing campaigns. For example, if your profile is mostly subscribed to by bots, you should reconsider your approach to publishing materials on the microblogging service.

It is unknown how the service detects fake followers

Find the catch

Often, when analyzing the statistics of VKontakte groups, you can observe peaks in attendance on different days. This is usually associated with the group's advertising campaigns. But this also happens if the group is recruited using unscrupulous methods, and bots or subscribers come to it who are not at all interested in the topic of the community.

In this case, it is important to compare the attendance graphs with the feedback activity graphs.

If at the peak of traffic there is a peak in activity on likes, reposts and comments, this indicates that the target audience has entered, truly interested in the group’s information.

Otherwise, you should be wary and, if possible, check the source of the traffic.

What to do with fake accounts on social networks

There is a short and simple answer to this question. Delete. Yes, everyone without exception. It might make sense to keep advanced bots controlled by smart operators. The characteristics of such bots are described above: firstly, they are very similar to real people, and secondly, they publish thematic content and participate in discussions.

Try to identify fake followers manually at the registration stage.
If possible, while cleaning a page or group, also look at suspicious profiles and analyze them yourself. As a last resort, you can use services to identify bots on Twitter, which include Fakers App and Twitter Audit, as well as the IGExorcist service, designed to recognize and remove bots on Instagram. On the VKontakte social network, you can remove blocked users from communities. To do this, use the AntiDogs service. In other popular networks, including Facebook, Odnoklassniki, Google+, you will have to identify and remove bots manually. kak-opredelit-feykovye-akkaunty-v-sotsialnykh-setyakh

conclusions

  1. Before buying advertising, analyze the community for promotion.
  2. On VKontakte, use a filter by city for regional communities or parse target communities of subscribers.
  3. On Instagram, look for unusual spikes in activity and read comments on posts.
  4. Twitter, use special tools to find fakes.
  5. On Facebook, rate users manually.

Interesting articles continuing the topic:

  • What a marketer should know about social media scrapers;
  • A complete guide to VK statistics;
  • Study of user activity on social networks in 2018;
  • How to audit an Instagram account, algorithm and nuances of verification.

Analysis of VKontakte group statistics through the advertising account

In response to the request “how to view VKontakte group statistics,” I can suggest the following way to do this. You can analyze community statistics through the VK exchange.

Firstly, here you can select sites based on the following criteria:

  • By name
  • By number of participants
  • On this topic
  • By gender
  • By price
  • According to the age
  • By daily coverage
  • By recording coverage

Secondly, below you will have access to general statistics for the sorted groups. You can see the audience, reach, and cost of advertising directly in the Available sites section.

Clicking on the graph icon will display graphs by feedback, gender/age and audience coverage. This allows you to avoid contacting group administrators, which significantly saves your time.

From December 25, 2021, the VK exchange was closed. It was replaced by one that simplified the placement of advertising in VKontakte communities.

Let me remind you that this exchange allows you to select groups and place advertisements in them directly within this site. The advantage of Sociate is the availability of detailed statistics for each community and the transparency of the agreements and calculations made.

Statistics of VK groups on Sociate are presented in the form of graphs.

In the Cities and Demographics tab of an advertising post, you can evaluate the core community audience by gender and age, as well as city. The indicators: Advertising post coverage, Visits per day, Reach per day are similar to the indicators of the VK social network itself.

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